http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구
전병호,최재웅,김재영,Jun, Byoungho,Choi, Jaewoong,Kim, Jaeyoung 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.1
Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.
전병호,신현석,이재철,윤용남 한국수자원학회 1993 한국수자원학회논문집 Vol.26 No.1
화천댐 상류에는 최근 금강산댐과 평화댐이 건설되었으며 이로인해 홍수유출 및 수위에 큰 변화를 보여왔다. 본 연구에서는 가용한 유역 자료를 사용하여 상류조건의 변화에 따른 화천댐으로의 유입량 및 수위 변화를 모의하였다. 모의를 위해서는 수문학적 추적 방법중 저류함수법과 수리학적 홍수 추적 방법중 미국 NWS의 DWOPER(Dynamic Wave Operational Model)Package를 사용하였다. 홍수 추적은 1) 금강산댐과 평화댐 건설전, 2) Because of the Keumkangsan-Dam and the Peace-Dam constructed in recent years, it is expected that the peak flood discharge and the peak flood stage at the Hwachun-Dam site have been changed. In this study, two methods were used to simulate and compare the
A Study of Consumer Behavior on Online Shopping Discount Event - Cyber hot Days - in Korea
전병호,Jun, Byoungho Korea Society of Digital Industry and Information 2018 디지털산업정보학회논문지 Vol.14 No.2
US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.
대학 수업에서의 블렌디드 러닝 만족에 영향을 미치는 학습자 변인 연구
전병호,Jun, Byoungho 디지털산업정보학회 2017 디지털산업정보학회논문지 Vol.13 No.3
Considered as the "new normal" mode of learning, BL has become popular in recent years especially in University education. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. BL allows for more interactive and reflective learning environment resulting in enhancing learner-directed learning. The adoption of BL in university has made it significant to probe the crucial determinants that would entice instructors and learners to use BL and enhance learning satisfaction. The primary purpose of this study is to investigate the affecting factors of the satisfaction of BL in universities in terms of leaner's aspects. Learner's role is very important in BL, because learner should self-directed study for effective performance and satisfaction in BL environment. Based on prior studies motivation, self-efficacy, and educational expectancy were identified as affecting factors of satisfaction in BL. According to the result of multiple regression, all factors(motivation, self-efficacy, and educational expectancy) were found to be significantly related to the learner's satisfaction in BL. It can provide practical guideline on effective operation strategy for BL in universities.
사용자 편익과 맞춤화가 스마트뱅킹 이용에 미치는 영향 연구
전병호,Jun, Byoungho 디지털산업정보학회 2016 디지털산업정보학회논문지 Vol.12 No.4
The purpose of this study is to investigate the user's attitude and usage of smart banking application in terms of user's benefits and personalization. While the prior researches on mobile banking adoption focus on the characteristics of service itself, this paper intends to investigate the smart banking application in terms of user's benefits, which are personal value consumers attach to the product or service attributes. Based on prior studies functional benefits, social benefits, experiential benefits, and personalization are identified as affecting factors of the user's attitude and usage of smart banking application. According to the results of multiple regression analysis, all benefit factors(functional benefit, experimental benefit, social benefit) and personalization were found to be significantly related to the user's attitude. Users' attitude on smart banking was found to be significantly related to the real usage as well. This paper has value in that it investigates the attitude and usage of smart banking in terms of benefits.