http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
해외소비자 구매요인 탐색을 통한 해외직판 확대방안 연구
장상식(Sang-Sik Chang),남경두(Kyung-Doo Nam),박광서(Kwang-Seo Park) 한국무역연구원 2016 무역연구 Vol.12 No.5
Despite the economic slowdown and decrease in offline exports, the volume of direct overseas sales in Korea has grown over 10 times compared with that of 2015. The purpose of this study is to find out the factors influencing the increase in online exports through a survey of 1,130 consumers in five countries. The measurements influencing exports growth were used as four variables such as price, product, auxiliary service and online service. To estimate effectively consumer purchase factors, ordered probit model was used in this paper. The three findings drawn from the study are as follows. First product and online service are the biggest factors contributing to the increase in export among the four measurements. Second, different factors are necessary for increasing exports by country. Auxiliary service, online service can have a significant impact on exports in the US and Japan where Korean product loyalty is low. On the other hand product and online service are an important factor in increasing exports in China, Vietnam and Indonesia where customer loyalty is very high for Korean goods.
구정진 ( Jung Jin Koo ),지희준 ( Hee Jun Chi ),김동훈 ( Dong Hoon Kim ),주진영 ( Jin Young Joo ),김지연 ( Ji Yeon Kim ),이지연 ( Ji Yeon Lee ),이윤정 ( Yoon Jung Lee ),장상식 ( Sang Sik Chang ) 대한산부인과학회 2003 Obstetrics & Gynecology Science Vol.46 No.6
목적 : 본 연구는 체외수정시술에 의한 임신성공 1009예의 임상적 분석을 통해 임신율에 영향을 미치는 다양한 요인들을 평가하고자 수행되었다. 연구 방법 : 본 연구는 지난 1994년 9월부터 2001년 12월까지 1823명의 환자를 대상으로 시행된 2604예의 체외수정시술에서 수행하였으며 과배란유도에 대한 난소의 반응, 불임의 원인, 환자의 나이, 채취된 난자의 수, 이식한 배아의 수와 질, 자궁내막의 두께 그리고 체외수정시술의 종류 등이 임신율에 미 Objective : There are various factors affecting the outcome of human in vitro fertilization (IVF) programs. A retrospective study was performed to evaluate the influence of the factors on pregnancy rate of IVF programs. Methods : From September 1994 to De