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정미애(Mi-Ae Jung),김선우(Sunwoo Kim),김승현(SeungHyun Kim),성지은(Jieun Seong),송위진(Wichin Song),이광호(Kwangho Lee),이윤준(Yoon-Jun Lee),임채윤(Chae-yun Yim),박정호(Jeongho Park),정효정(Hyo-jeong Jeong),홍정임(Jung-Im Hong) 과학기술정책연구원 2021 정책연구 Vol.- No.-
This study analyzes the changes in companies in response to the business innovation environment in the digital transformation era and explores policy tasks that can effectively support them. In an era when quantitative growth is no longer possible, the study takes a deep dive into how businesses respond and change to be sustainable based on a theoretical framework, and proposes new policy directions. The study analyzes the digital transformation of small and medium-sized enterprises (SMEs) and examines the activities of companies in the digital transformation era, including general companies that pursue economic value as well as those that pursue social value, in terms of corporate value orientation. This study consists of five chapters. Chapter 2 looks at environmental changes, business responses, and related policies that can affect the activities and sustainability of companies in the digital transformation era, and reviews theories explaining business responses to environmental changes, especially dynamic capabilities. Chapter 3 introduces the cases of business digital transformation with the focus of research on the digital transformation of general companies that pursue economic value and derives policy demands with a survey on the status of companies responding to the digital transformation era. Chapter 4 introduces the activities of social value-oriented businesses that leverage digital technology to improve social sustainability and derives policy demands for increasing the social value of digital transformation and related business activities. Chapters 3 and 4 both take an in-depth look into how companies perceive the environment, seize opportunities, and implement internal and external activities from the perspective of dynamic capabilities. Considering that social value-driven companies focus on changing the social system as an agent of sustainable social transformation, this study analyzes the process and activities that transform the environment and social system surrounding a company and what role digital transformation plays. It examines what difficulties and policy demands exist in the overall process of such changes, and analyzes the characteristics of the companies that undergo changes. Finally, Chapter 5 summarizes the results of the study and suggests policy directions to improve the economic and social values of digital transformation. The results of a survey on innovative SMEs showed that Korean SMEs, especially manufacturing companies, have low interest in digital transformation, their implementation level is also not mature and digital transformation has not yet yielded economic outcomes. It also found that the type and purpose of digital transformation and the industrial sector can affect the stage of digital transformation, and that dynamic capabilities have a significant impact on the implementation and advancement of digital transformation. In the case of social value-driven companies, they recognize addressing social problems as their main corporate mission and combine social value and economic value in their businesses. Here, digital transformation and digital technology appear to play an important role in gaining competitive advantages. In conclusion, this study proposes the following policy tasks. First, to improve the economic performance of digital transformation, the study suggests policy development from the demand perspective considering the stage of digital transformation, devising measures to induce digital transformation in the manufacturing sector, and improvement of SME innovation policies in the digital transformation era. To maximize the social benefits of digital transformation, it also proposes to expand the digital social innovation R&D program, strengthen the social value orientation of new industries, and promote the innovation ecosystem of social value-driven companies. Lastly, the study emphasizes the need to change the direction of the digital transformati