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관광여가활동으로서 자연휴양림 이벤트 체험요소(4Es)와 재방문의 관계에서 지각된 가치의 매개효과 연구
임재필 ( Jae Pil Lim ),류재숙 ( Jae Sook Ryu ) 한국항공경영학회 2016 한국항공경영학회지 Vol.14 No.2
도시환경의 스트레스 해소와 자연친화적 관광, 힐링 및 휴양관광 등에 대한 수요가 증가하고 있는 시점에서 산림욕을 활용한 자연휴양림의 기능은 도시인의 주요 관광.여가활동 목적지가 되고 있다. 이에 따라 자연휴양림의 지속적인 재방문 유도를 위해서는 삼림욕 기능 외에 추가적인 체험프로그램의 개발은 필수적이라 하겠다. 따라서 본 연구에서는 자연휴양림의 이벤트 체험요소와 재방문 간의 영향관계를 파악하였으며, 추가적으로 체험요소와 재방문 간 관계에서 방문객이 지각한 가치의 매개역할에 관하여 검증하였다. 실증분석을 통해 검증한 결과 자연휴양림 이벤트 체험요소는 재방문에 긍정적인 영향을 주는 것으로 나타났으며, 지각된 가치는 매개역할을 하고 있음을 확인하였다. 특히 심미적 체험, 오락적 체험, 일탈적체험에서 지각된 가치는 부분적 매개효과를 보이는 것으로 확인되었다. 따라서 자연휴양림의 지속적인 방문객 유치를 위해서는 다양한 체험프로그램의 개발을 통해 체험요소의 경험을 증가시킬 필요가 있으며, 방문객의 가치를 증가시키는 것 또한 자연휴양림 운영에는 필요한 요소라고 제시 할 수 있다. Natural recreation forest in which we can specially enjoy strolling through the woods has become a destination of tourism and leisure activities of city dwellers at this time of increasing needs of stress relief in the urban environment and demands for nature-friendly tour as well as healing tourism. Therefore, it should be considered essential part to develop the experiential programs for the natural recreation forest besides the wood bathing function in order to induce sustaining revisit. In particular, this study is to investigate the effect relationship between the event experience elements of natural recreation forest and revisit and also additionally verify the mediating role of the values perceived by the visitors in the relationship between experiential elements and revisit. The results of the empirical study showed that the experience elements of natural recreation forest event had a positive effect on revisit and the perceived values played a mediating role. In particular, the partial mediating effect was confirmed in the aesthetic experience, entertainment experience, and escapist experience. Therefore, it is necessary to increase the experiences of experiential elements through the development of various experience programs in order to continually attract visitors and to increase the value of visitors, which is also considered necessary for the operation of the natural recreation forest.
관광관련 서비스직 기혼 여성의 직장과 가정 간 갈등 및 촉진이 감정고갈, 직무만족에 미치는 영향 연구
류재숙(Jae Sook Ryu),임재필(Jae Pil Lim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.12
The purpose of this study was to investigate the effects, which investigates the effects of work-family conflict, family-work conflict, work-family facilitation, and family-work facilitation simultaneously on emotional exhaustion and job satisfaction among married women in the tourism service business. Married women experience conflicts, performing their roles between two domains, work and home. Their conflicts can be divided into conflicts from work to family and conflicts from family to work. In addition to conflicts, facilitations caused by supporting effects between the two domains can work both work and family and bring about positive interactions between them. Therefore, the interaction aspects of the conflict and the need to facilitation studies are considered together have been raised. The analysis results show that work-family conflicts, family-work conflicts, and work-family facilitations had significant effects on emotional exhaustion and that work-family conflicts, work-family facilitations, and family-work facilitations had significant effects on job satisfaction. Furthermore, emotional exhaustion turned out to influence the reduction of job satisfaction. Finally, the study tested the mediating effects of emotional exhaustion and found that work-family conflicts had impacts on job satisfaction via the perfect mediation of emotional exhaustion and that work-family facilitations had impacts on job satisfaction via the partial mediation of emotional exhaustion. As a result, corporate organizations should build family-friendly policies and conflict-diminishing cultures while promoting facilitation if they are to consider the powerful influence of work and family in the work-family balance of a married woman.