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RAS 기법을 활용한 서울 스마트관광 모빌리티의 경제적 파급효과 분석
이현애 ( Hyunae Lee ),김현지 ( Hyunji Kim ),정남호 ( Namho Chung ) 한국지식경영학회 2023 지식경영연구 Vol.24 No.4
스마트관광 도시의 핵심 분야 중 하나인, 스마트 모빌리티는 개인형 교통수단인 공유 자전거, 공유 킥보드를 비롯해 공유 자동차 서비스, 스마트교통 인프라 등 ICT 기술을 기반으로 진보된 모든 수단과 서비스를 포함하며, 기존 교통수단의 한계를 극복하고 사람과 물자의 이동을 개선한다. 관광객에게는 관광지 간 이동 시 저렴하고 이용하기 쉬운 교통수단으로 활용될 뿐만 아니라, 관광 경험 그 자체가 되어 여행의 질을 향상시키는 역할도 한다. 이 연구는 스마트 모빌리티의 관광적 측면을 포함한 ‘스마트관광 모빌리티’를 ‘정보통신기술을 기반으로 뛰어난 연결성을 갖추고, 공익성을 가지고 있으며, 스마트관광 도시에서 거주민과 관광객 모두가 교통수단으로 사용함과 동시에 관광 경험 그 자체가 될 수 있는 모빌리티’로 정의하였다. 그리고 관련 산업의 범위를 전문가 델파이 조사를 기반으로 규명하고, 스마트관광도시에서 어떤 경제적 파급효과를 낳는지 파악하고자 했다. 구체적으로, RAS 기법과 입지계수법을 활용하여 산업연관표를 업데이트하고, 스마트관광 모빌리티에 대한 투자 증대가 서울시의 전 산업에 미치는 영향을 살펴보았다. 그 결과, 2022년 한 해 동안 예정된 서울시의 스마트관광 모빌리티에 대한 약 28억 원 규모의 투자로 인해 전 산업에 걸쳐 약 41억 4천만 원 이상의 생산유발효과가 창출될 것으로 추정되었으며, 이로 인해 약 16억 6천만 원의 소득유발효과, 약 36억 1천만 원의 부가가치유발효과, 그리고 약 54명을 위한 일자리가 창출될 것으로 예상되었다. 이러한 결과를 통해 스마트관광 모빌리티가 첨단기술과 관광·운송 서비스의 단순한 결합이 아니며, 도시 내·외부의 다양한 산업과 이해관계를 연계하는 생태계적 관점에서 발전해야함을 강조한다. One of the key domains within a smart tourism city, smart mobility, encompasses advanced transportation means and services rooted in Information and Communication Technology (ICT). This includes shared bicycles, scooters, car-sharing services, smart transportation infrastructure, and more, aiming to surpass limitations of conventional transport and improve the movement of people and goods. It also serves tourists as an affordable and convenient mode of transport between attractions while also enhancing the overall travel experience. This study has defined 'smart tourism mobility' as a form of mobility grounded in ICT, exhibiting exceptional connectivity, serving public interest, and serving as a mode of transport for both residents and tourists in a smart tourism city. The research aimed to outline the scope of smart tourism mobility-related industries through expert Delphi surveys and estimate their economic effects within a smart tourism city. Specifically, this study updated 2015 input-output table and made 2020 regional input-output table of Seoul adopting RAS method and location quotient method. The results showed that the about 2.8 billion KRW investment of Seoul in smart tourism mobility may create more than 4.1 billion KRW in production inducement effect which is expected to create more than 1.6 billion KRW of income-inducing effect, 3.6 billion KRW of value-added-inducing effect, and 54 employment across all industries in Seoul in 2022.
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유용한 온라인 리뷰에서 어느 것이 더 중요한가? 휴리스틱-체계적 모델 관점
정희정 ( Hee Chung Chung ),이현애 ( Hyunae Lee ),정남호 ( Namho Chung ),구철모 ( Chulmo Koo ) 한국지식경영학회 2018 지식경영연구 Vol.19 No.4
Hotel consumers tend to rely on online reviews to reduce the risk to hotel products when they book hotel rooms because hotel products are high-risk products due to their intangibility. However, the development of ICT has caused information load, and it is an important issue to be perceived as useful information to consumer because a large amount of information complicates the decision making process of consumers. Drawn from Heuristic-Systematic Model(HSM), the present study explored the role of heuristic and systematic cues composing an online review influencing consumers’ perception of hotel online reviews. More specifically, this study identified reviewers’ identity, level of the reviewer, review star ratings, and attached hotel photo as heuristic cue, while review length, cognitive level of review and negativity in review as systematic cues. The binary logistic regression was adopted for analysis. This study found that only systematic cues of online review were found to affect the usefulness of it. Moreover, we preceded further study examining the moderating effect of seasonality in the relationships between systematic cues and usefulness.
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4차 산업혁명 시대의 지속가능발전목표와 스마트 관광 도시의 역할
정남호(Namho Chung),김진영(Jinyoung Kim),이현애(Hyunae Lee),구철모(Chulmo Koo) 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.2
As the UN developed the Sustainable Development Goals(SDGs), the role of tourism in sustainable development has been focused. Many scholars have noted that the various problems of today’s tourism city(e.g. overtourism, gentrification and so on) could be solved by setting sustainable tourism goals that balance sustainable tourism strategies with equitable distribution of economic, social, cultural and environmental benefits to all stakeholders. In this situation, smart tourism city is regarded to advance sustainable tourism development and create shared value with Internet of Things(IoTs), Big data and Information Communication Technology(ICT). However, there is little attempt to clarify the roles of sustainable tourism and smart tourism city. Therefore, this study aims to discuss their roles based on the link between smart tourism cities and sustainable development goals. We expect that this study can contribute to setting the future direction of smart tourism city.
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스마트폰의 활용에 있어서 사용자 역량에 영향을 미치는 요인
정남호(Namho Chung),장이네사(Inessa Jang),이현애(Hyunae Lee),구철모(Chulmo Koo) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.4
Smart phones have significantly impacted our style of life, study, work and travel. Travelers using smart phones can enjoy travel much more, easily finding a necessary information about places of interests, transport, restaurants at the destination and making air or railway ticket and accommodation reservations during their trips. The travel experience also varies depending on travelers’ methods and competence to use smart phones. Extending the existing researches and contributing to the future researches focusing on the matters of user competence and exploitation and exploration use of information technologies, we emphasize that traveler’s experience and self-efficacy about smart phone use and social influence play a positive role in traveler’s competence of using smart phone; and affirm that traveler’s competence significantly effects exploration, exploitation and ambidextrous use of smart phones. Based on these results, we provide theoretical and practical implications.
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