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국내 모바일식품 물류서비스 품질이 재구매에 미치는 영향
오민근(Oh, Min-Geun),현병언(Hyun, Byung-En) 한국물류학회 2016 물류학회지 Vol.26 No.4
스마트폰 보급률이 높아짐에 따라 모바일 기기를 통한 상거래 활동이 점차 증가하고 있다. 1∼2인 가구 및 핵가족의 증가, 여성 의 사회진출, 고령화 확산 등과 같은 사회적 변화추세와 더불어 급속도로 발전하는 IT 기술로 인하여 오늘날의 소비자들은 점차 시간적⋅공간적 한계를 넘어선 편리한 소비행태를 추구하고 있다. 이로 인해 기존에는 이용률이 적었던 모바일을 통한 식품구매 비중이 점점 높아지고 있는 실정이다. 본 연구에서는 모바일을 통한 식품 구매 시 물류서비스 품질요소인 주문품질, 배송품질, 반품품질이 소비자들의 재구매의도에 어떠한 영향을 미치는가를 살펴보고자 하였다. 이를 위해 먼저 인구통계학적 특성, 모바일 식품구매현황, 픽업 서비스 이용에 대 한 전반적인 현황 분석을 실시하였다. 다음으로 조사대상자들의 인구통계학적 특성과 모바일 식품구매현황간의 상관관계에는 어 떠한 특성이 있는가를 살펴보았다. 그리고 물류서비스 품질요소로 설정한 주문품질, 배송품질, 반품품질 간 상관관계 분석을 시도 하고, 마지막으로 물류서비스 품질요소 중 주문품질, 배송품질, 반품품질과 소비자의 재구매의도 간 유의미한 영향이 존재하는가 에 대한 실증분석을 시도하였다. 이러한 연구를 통해 이용률이 점차 증가하는 모바일 식품 상거래시장에서 관련업체들이 보다 효 과적인 대응전략을 수립하는 데 도움이 되고자 하였다. According to the rapid population of smart phone around the globe, the market of mobile commerce is growing rapidly. With the increase in single-person household and nuclear family, social participation of women, rapidly becoming an aging society and the advancement of IT technologies, buying the foods via mobile is rising rapidly too. In this situation, logistics service quality is considered as an important factor to increase the competitiveness of retailers or logistics companies. The purpose of this study is to identifying logistics service quality elements about m-commerce logistics service quality and customer satisfaction in the area of mobile commerce. To do this study, prior studies on online commerce, mobile commerce, logistics service quality and customer satisfaction were reviewed. A questionnaire survey of adult men and women of 20 years of age and above, who with food purchasing experience on mobile applications was carried out. The data of 185 respondents were used in study analysis, and statistical analysis was carried out using the SPSS v.18.0 program. This study used such 3 variables as ‘Order Quality’, ‘Delivery Quality’ and ‘Return Quality’. Study findings are as follows: First, Mobile logistics service quality variables as ‘Order Quality’, ‘Delivery Quality’ and ‘Return Quality’ are concerned with positive(+) effects each other. Second, ‘Order Quality’ has statistically significant positive(+) effects on repurchase intention. Third, ‘Delivery Quality’ has statistically significant positive(+) effects on repurchase intention. Fourth, ‘Return Quality’ has statistically significant positive(+) effects on repurchase intention. Through this study, I hope that it helps better understanding of mobile commerce logistics service quality factors especially mobile food commerce. So many concerned companies make their strategies more effectively and finally it effects on consumer satisfaction positively.
허학영(Hag Young Heo),남상채(Sang Chae Nam),최상운(Sang Un Choi),오민근(Min Geun Oh),안동만(Tong Mahn Ahn) 한국농촌계획학회 2002 농촌계획 Vol.8 No.1
This investigation aims to provide basic data for rural village planning and rehabilitation planning. Public infrastructures of forty selected villages have been surveyed. Provision of facilities, user satisfaction, perceived problems, and conditions of maintenance have been surveyed for three classified types of infrastructures; 1) public utility spaces such as community hall, and parking lots, 2) public production infrastructures such as warehouses, and irrigation facilities, and 3) public infrastructures for living environments such as roads, water supply, and sewage system. All twenty smaller villages (ki-cho-ma-ul) had problems of poor conditions and insufficient spaces with community halls. Most of the smaller villages suffered from lack of public production infrastructures, or had problems of insufficient spaces and poor maintenance conditions. They also lacked good access roads with adequate right of ways. Only three villages were provided with sewage systems. In the twenty larger villages (myun-so-ma-ul), though public utility spaces were provided for most of them (as an example, sixteen villages had welfare centers), they were not large enough and they were maintained in poor condition too. On the one hand twelve of the larger villages had farm machine service centers, only a few villages were equipped with warehouses. Many more public infrastructures for living environments were found in larger villages. However, only a few villages had pollution control facilities. Multidimensional scaling revealed groups of distinctive characteristics, in terms of public infrastructures, among smaller villages. It did not show any noticeable distinctions among larger villages.