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의류산업의 QR(Quick Response) 시스템에 관한 연구
魚美景,沈揆惠 부천대학 1998 論文集 Vol.19 No.-
Environmental changes in the 90's have increased the difficulties in operating an apparel business. To manage environmental force, QR(Quick Response) is needed as an appropriate strategy for the apparel industry. QR is defined as a new business strategy to optimize the flow of information and merchandise between channel members in order to maximize the consumer satisfaction. The purpose of this study was to identify the concept of QR technologies, to examine the QR in apparel industry and the benefits from QR system. In addition, QR terminologies used in apparel industry are summarized. The result of this study concluded that QR system reduces the amount of stock, shorten the lead time and cost, and eventually shorten the cycle of product line and lessen the labor force in apparel industry. For successive QR, first, a strategical collaboration and partnership between each streams is necessary. Second, information network is needed to develop QR as a strategical system. In QR, using the latest information and communication technology make possible to construct production-distribution-retail network and corrects the SKU of product. EDI, POS and EOS are used to standardize and build up QR information network. To build up market-in system is a goal that must be solved by the apparel industry.
김칠순,이훈자,심규혜 한국의류학회 1998 한국의류학회지 Vol.22 No.1
The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.