항공서비스의 마케팅 전략에 관한 연구

손원상 상명대학교 산업과학연구소 2000 産業科學硏究 Vol.- No.9

편도적출술시 Epinephrine 국소적 침윤에 의한 급성 폐부종 치험 2예

손원상,박병철,유진,백홍인 대한이비인후과학회 2006 대한이비인후과학회지 두경부외과학 Vol.49 No.5

Epinephrine is used to control bleeding and clear operative field during tonsillectomy procedure by local and general anesthesia.But epinephrine also has many adverse effects, such as palpitation, headache, hypertension, arrhythmia, tachycardia, anxiety andsome significantly more dangerous conditions including intracranial hemorrhage, pulmonary edema, cardiac arrest, etc. We haveexperienced two acute pulmonary edema owing to infiltration of epinephrine during tonsillectomy, where the condition ofpatients rapidly became more serious. We performed intensive care and ventilation therapy. In all cases, patients were recoveredafter intensive care and additional postoperative complication has not been detected until now. We report these cases withliterature. (Korean J Otolaryngol 2006;49:575-8)

협부에 발생한 다형성 선종 치험 1예

손원상,박병철,김위황,최동진 대한이비인후과학회 2007 대한이비인후과학회지 두경부외과학 Vol.50 No.8

Pleomorphic adenoma are benign neoplasms that typicaly occur in the major salivary glands. Uncommonly, they arise in minor salivary glands, which account for only 10% of all reported salivary gland pleomorphic adenomas. Minor salivary gland tumors , lips and gingiva are rare sites of occurrence. We experienced a case of a 68-year-old woman who presented a 45-years history of a left chek mas. The pathologic diagnosis was pleomorphic adenoma. We removed the mas intraoraly and obtained good postoperative results. We report this case with a review of literature. (Korean J Otorhinolaryngol-Head Neck Surg 2007 ;50 : 719-22)

지역통상정보 : 해외진출 기업을 위한 기업과실 보상프로그램의 소비자 만족도 연구 : 한, 일 소비자의 노트북 구매와 레스토랑 서비스 비교

손원상 ( Won Sang Sohn ) 한국통상정보학회 2013 통상정보연구 Vol.15 No.1

본 연구에서는 실험을 통해 유형의 제품과 무형의 제품으로 구분하여 각각 다른 보상프로그램에 따른 소비자의 불평행동에 대한 회복과 행동의도에 미치는 영향을 규명하였다. 실험 1에서는 기업의 과실로 인한 불평행동을 경험한 소비자는 기업이 제공하는 보상프로그램을 통해 선호회복이 이루어졌으나, 불평행동을 유발한 제품 간의 소비자 선호회복에는 차이가 있었다. 연구의 결과에 따르면 노트북이 패밀리레스토랑에서의 외식 보다 선호회복이 명확하였음을 확인하였다. 또한 소비자들의 감정회복은 보상을 통해 가능하며, 노트북과 패밀리레스토랑에서의 외식 간 제품유형에 따른 감정회복에는 차이가 있었으나 보상물의 형태에 따른 감정회복 차이는 없었다. 결국 불평을 경험한 소비자는 보상을 통해 선호, 감정, 행동의도를 회복 시킬 수 있는데 서비스보다는 유형 제품의 경우 회복이 더욱 컸으며, 동일한 유형제품이라도 보상물의 유형에 따른 회복에는 차이가 없으나 노트북컴퓨터처럼 유형제품이면서 구매노력이 큰 제품은 감정반응자극이 더욱 효과적임을 알 수 있었다. 실험2에서는 구매습관이 서로 다른 한국과 일본의 대학생 소비자 사이의 구매 후 불평행동과 이의 회복과정이 차이가 있는지를 확인하고자 하였다. 불평행동을 경험한 양국 소비자는 보상을 통한 선호회복에는 차이가 있었으며, 감정과 행동의도의 회복은 차이가 없었다. 이 실험에서는 한국의 대학생은 과시구매형인 반면 일본의 대학생은 유명구매형으로 노트북컴퓨터의 구매과정 및 구매 후 평가에 차이를 보이고 있음을 알 수 있었다. 특히 한국학생은 타인의 의식하는 경향이 강해 보상을 통한 선호회복이 일본의 학생에 비해 빠름을 알 수 있었다. 그러나 감정의 회복과 재구매 회복은 차이가 없기에 불평에 따른 보상프로그램은 감정과 행동의도에 영향을 주는 요인으로 확인되었다. This research, which was experimented by dividing tangible and intangible products, established the influence that affects recovery for consumers` complaint behavior and behavioral intention as per each different compensation program. In Experiment 1, the consumers, who experienced complaint behavior owing to company`s mistake, have preferably recovered through the compensation program offered by the company. However, there was a significant difference in preference recovery between products that caused complaint behavior. According to the study result, the more clear preference recovery was shown in the case of purchasing laptop than the case of dining in family restaurant. Additionally, the consumers` emotion recovery was possible through compensation.; There was a emotion recovery disparity depending on product type between purchasing laptop case and dining in family restaurant case. The consumers, who experienced complaints, were only able to recover their preference, emotion, and behavioral intention through compensation of which recovery was greater in tangible product case than ordinary service. Meanwhile, there was no distinct difference between recovery compensation types even though the products were identical-type ones whereas it appeared that such tangible product which showed greater purchasing effort as laptop computer was more effective in stimulating emotion response. In Experiment 2, the purpose was to find out the difference between complaint behavior and its recovery process shown after purchase by Korean and Japanese college students, who have different consumer purchasing habits. The both consumers of the two countries, who experienced complaint behavior, demonstrated precise difference in preference recovery while the emotion and behavioral intention exhibited no disparity between the two consumer groups. In this experiment, it was learned that Korean college students were show-off purchase type consumers while on the other hand, the Japanese college students were famous product purchase type consumers. Thus, there was a clear difference in laptop computer purchase process and post-purchase evaluation between these two groups. In particular, the Korean college students had quicker preference recovery through compensation than the Japanese college students on account of their tendency to be consciousness of others. Nevertheless, there was no difference between the emotion recovery and re-purchase recovery and therefore, the compensation program for complaints was proven to affect the emotion and behavioral intention.

기업의 신용평가정보에 대한 영향요인

손원상(Sohn, Won-Sang),김진태(Kim, Jin-Tae) 대한경영학회 2013 大韓經營學會誌 Vol.26 No.1

BPL에 대한 한일 소비자 비교 연구

송균석,손원상 한일경상학회 2006 韓日經商論集 Vol.35 No.-

The Comparative Study on BPL in Korean and Japanese Consumers McKechine & Zhou(2003)실험학생 108명영화국가비교(중국 vs 미국)BPL 수용정도변량분석미국인이 중국인에 비해 BPL의 수용에 호의적임Karrh, Frith & Callison(2001)설문조사대학생 194명TV 및 영화국가비교(싱가포르 vs 미국)BPL의 사용변량분석싱가프르인들이 미국인 보다 BPL이 상업적으로 사용되는 것에 대한 우려가 높다Gould, Gupta & Garbner-Krauter(2000)설문조사대학생 1456명영화국가비교(미국,프랑스,오스트리아)구매의도변량분석미국인들이 프랑스 및 오스트리아인들보다 BPL 제품에 대해 호의적인 구매의도를 가지고 있음주1) 박재진(2006)의 연구에서 일부 발췌 정리주2) PPL을 BPL로 변환 표기 : Karth(1994)의 연구결과 인용.

외이도에 발생한 연골양 한관종 1예

최동진,손원상,박병철,이장수 대한이비인후과학회 2009 대한이비인후과학회지 두경부외과학 Vol.52 No.6

Chondroid syringoma is a benign sweat gland tumor composed of a mixture of epithelial cells and mesenchymal tissue. It is most frequently located on the head and neck. Chondroid syringoma is usually present as a firm intradermal or subcutaneous nodule. Histologically, the epithelial component consists of tubulocystic structures and aggregates of epithelial cells as well as single scattered epithelial cells throughout the stroma. The treatment of choice is complete local excision. We report a case of chondroid syringoma presenting as a external auditory canal mass in 54 year old man with a brief review of literature.

우리 나라 이동통신서비스의 마케팅 전략에 관한 연구

유영중,손원상 상명대학교 산업과학연구소 2000 産業科學硏究 Vol.- No.9

소상공인정책자금 지원체계 개편에 관한 연구

남윤형,손원상 중소벤처기업연구원 2014 중소기업정책연구보고서 Vol.2014 No.4

연령에 따른 고객 만족도와 애호도 형성에 관한 연구: 이동통신 서비스를 중심으로

송균석(Song Kyun Seok),손원상(Sohn Won Sang) 건국대학교 경제경영연구소 2005 商經硏究 Vol.30 No.1

This study aimed to identify the service quality component of the telecommunications service industry that has rapidly grown for a short time and investigate what effect this service quality had on the formation of customer satisfaction and loyalty. Especially, it attempted to investigate what service dimensions had an effect on the formation of service satisfaction and loyalty of the major consumers of the telecommunications service industry. By doing so, it attempted to identify what marketing strategy was most effective and efficient to implement for each generation and make the strategic proposal for establishing the marketing strategy of the service provider targeting each generation. To attain this goal, this study established the research hypothesis for consumers using the telecommunications service in Korea for empirical analysis and used SPSS for Windows 10.0 for statistical analysis.