G20 정상회의 개최에 따른 서울의 도시가치 제고 방안 연구

변미리 ( Mi Ree Byun ),반정화 ( Jung Hwa Ban ),이경미 ( Kyung Mee Lee ),손웅비 ( Woong Bee Son ) 서울시정개발연구원 2010 연구보고서 Vol.2010 No.4

This research attempts to search for promoting city value strategies in Seoul through G-20 summit 2010. G-20 summit will provide a great opportunity to raise soft empowerment of the host city and nation through making protocols and consensus. Soft power of cities, including social and economic system, cultural and socil capital, and urban life style, is much more emphasizing as well as economic factors in the modern society. In this context, G-20 Seoul summit could promote city value of Seoul in that it considers substantial value and global relationship. So then, how can Seoul promote city value through G-20? In order to investigate it, This research reviewed the former host cities` cases in terms of city and brand value enhancement. First of all, Pittsburgh is evaluated on the whole framework change with regard to city image from old-fashioned and rust belt to the green and clean city through G-20 summit 2009. As a matter of fact, the economic effects of Pittsburgh can be estimated $35million as a direct economic effect and $100 million as an advertise effect. This great performance came from the successful summit operation with partnership and the image shift to future and eco-friendly oriented city image-making strategies. As the results, Pittsburgh has taken G-20 summit as a turning point to develop its city. Copenhagen hold a climate change summit 15 in 2009, and the city enhanced its own image as a global leading green and bike city in the world. Busan has accumulated a kind of know-how to manage global conference and raise the competency of global city by taking the OECD summit in 2005. These experiences are result of sustainable city marketing and public relations. Seoul G-20 summit needs to consider following three aspects to make elevating city value and brand like global conference cities. The first, we need to focus on the economic pervasive effects. Although Seoul will play a limited role in the summit, this great conference will provide a big chance to expose global multimedia in both direct and indirect economic effects. This research estimates that the pervasive effect of economic production aspect is $600 million and the inclusive economic effect is more than $2000 million. The second, we need to concentrate on the social and cultural aspects. We can expect that G-20 summit brings a result to wholly change city`s dignity, social unification, and participation through the special experience. It will be a remarkable turning point to shift socio-cultural paradigm in the city like the olympic game in Seoul, 1988. In this context, suitable preparedness and direction are inevitable attributes to spread social and cultural development. The successful summit has an influence on these aspects positively. Therefore, the total hospitality will be considered for safe and satisfying summit. This research concentrates on the Seoul initiatives for successful G-20 summit Seoul. These consist of three areas; style Seoul, sharing Seoul, and participant citizen. At first, style Seoul explains to ``the Seoul`` images which emphasize on locality and identity of Seoul. This strategy suggests that Seoul needs to make the unique and peculiar images. The above initiative has to reflect the hospitality for visitors of Seoul. Sharing city strategy means the networks and interrelationship between Seoul and other global cities based on the G-20 summit. It can be explained as the mutual benefit between cities in terms of exchanging their own know-how and socio-cultural competencies. It is exceedingly decisive point to strengthen the position of Seoul as multicultural perspective city. At the last axis, citizens` participation is a prerequisite for the successful G-20 summit. Through the greatest global meeting, city of Seoul can establish the global standard, and simultaneously Seoulites can ciltivate the global citizenship under the participatory circumstances. Seoul should raise its own city brand and value through G-20 summit. These three feasible initiatives, therefore, will be determined their detail action plan. We need to maximize our own advantage to promote city value in the summit. Seoul and Korea is the famous place of dynamic Information and Communication Technology (ICT) core. In fact, Seoul has the dynamic, cutting edge technology, well-made ICT infrastructure images to the world. In order to specify locality and identity of Seoul and G-20 summit, we should provide new digital service and application for the visitors and press. With this recognition of the Seoul image, we need to emphasize on the Seoul as the historic site. Seoul has the dual image both modernity and tradition. This point can play a positive role to make the Seoul image when Seoul exposes the global press and visitors. Specifically, the old palace will be used the main banquet of the summit, performing the beacon event and razor show on the ``Seoul Wall`` around the mountains. The Seoul Metropolitan Government (SMG) needs to focus on the characteristics of the visitors. In the G-20 summit, summits from 20 countries, CEOs at the multinational companies, experts at the global organizations, press members, family members, and tourists will visit Seoul in the days, We should prepare specific hospitality strategies at each visitors` group, Even though the central government takes the leadership in the summit, SMG needs to carry on propaganda on a large scale on the subject of promoting the Seoul images. The G-20 summit is obvious that provides beneficial chance to enhance city value and image for Seoul. The SMG should utilize the opportunity to get the synergy effect through not only successful summit management but also making tangible and feasible the Seoul images.

연구논문 : 도시 거리의 주간활동인구 측정과 해석: 서울시 유동인구 조사 사례

변미리 ( Mi Ree Byun ),서우석 ( U Seok Seo ) 한국조사연구학회 2011 조사연구 Vol.12 No.2

도시의 행정수요 측정과 도시경제 운영을 위해 주간활동인구를 파악해야 할 필요성이 증가하였다. 상주인구를 보완하는 개념으로서 센서스의 통근·통학 자료에 근거를 둔 주간인구가 활용되고 있으나 서비스 경제가 압도적인 서울과 같은 대도시의 주간활동인구 파악에는 한계가 있다. 본 연구에서는 도시의 주간활동인구를 파악하기 위한 개념으로서 유동인구를 제시하고 서울시 유동인구 조사의 방법을 소개하였으며 주요 분석결과를 제시하였다. 유동인구 조사자료의 분석 결과 센서스 기반 주간인구에서는 파악할 수 없었던 시간대별, 공간대별 도시 주간활동인구의 분포를 밝힐 수 있었다. 끝으로 유동인구 조사자료를 통해 파악한 주간인구와 센서스 기반 주간인구를 자치구 수준에서 비교함으로써 유동인구 조사자료의 주요 특성들을 밝혔다. It is increasingly important to estimate daytime population for the sake of urban administration and urban economy. The estimation of daytime population using a census data on commute, however, has its own limits, particularly when applying to the metropolis such as Seoul which is dominated by the service industry. This study suggests a pedestrian flow as another estimate of daytime population and presents a methodology of Seoul Pedestrian Flow Survey. The data of pedestrian flow gives us a view into hourly and spatial distribution of daytime population, which cannot be provided by the use of census data. In addition, comparing with a census-based daytime population on the borough level show some features of a pedestrian flow as another estimate of daytime population.

서울의 창의시정 모델 연구

변미리 ( Mi Ree Byun ),박민진 ( Min Jin Park ) 서울시정개발연구원 2008 연구보고서 Vol.2008 No.4

In the era of knowledge-based informational society, activities of the creative economy such as fashion, architecture, design, IT and entertainment have contributed significantly to local economy, And recently the amount of urban population raised rapidly, so we live in an ``era of city states`` symbolized by megalopolises. Under these changes, urban competitiveness determines national competitiveness. To prepare for these challenges, Seoul Metropolitan Government (SMG) has been striving for envisioning Seoul as Creative City for the previous years. SMG put its first priority in creative urban governance. R Florida (2005) focused on the creative city on the global network. According to his theory, city competitiveness depends on the creative class and creative social atmosphere which were embedded in certain places. Cities are cauldrons of creativity. They have long been the vehicles for mobilization, concentrating, and channeling human creative energy (Florida, 2005). So, to become a creative city, it is important to make the city creative governance. By the way, there`s not yet the standard model of creative governance. In the private sector, for example, the creative management and a system for creative organizational model are being discussed. But it is not yet reached to a consensus. In the Four-Year Plan of Fourth elected City Administration (2006-2010), SMG visioned Seoul as ``Clean and Attractive and Global City``. The key to ``creative Seoul`` is the power of software factors because hardware factors alone do not provide a competitive edge, Seoul`s plans are focusing on making a city more unique and cultural, In this study, we`ve been searching for the factors that are composing of a creative governance. We`ve stressed on the citizen-centric value and urban competitiveness for the Seoul creative governance, And the implementation systems for a creative governance will be focused. In the first chapter, we made a concept of the Seoul Creative governance. And in the second chapter, we discussed the key factors on the paradigm shift of urban governance. In this chapter, we reiewed the meaning of the urban growth and the global competitiveness, In chapter III, we analysed the creative governance of foreign cities and strategy. We covered Berlin, Dubai, Yokohama, Tiburg, Singapore and Osaka cases. In the fourth chapter, we made a strategy for the creative governance in Seoul. We put the outlines for a Seoul Creative Governance Model and performances of it. In chapter V, we explored the implemental system which encouraged the creative governance. It covered the creative human resources and work process. In the final chapter, we presented ``creative city governance model`` and Seoul`s further strategies for the next coming years.

서울의 1인가구 증가와 도시정책 수요연구

변미리 ( Mi Ree Byun ),신상영 ( Sang Yeong Sin ),조권중 ( Kweon Jung Cho ),박민진 ( Min Jin Park ) 서울시정개발연구원 2008 연구보고서 Vol.2008 No.49

The rise of single living has been one of the most important demographic shifts of recent decades. The solo household is a little less than 40% in Europe areas and that of Tokyo is over 45%. Being impacted this figure, the formation of single economy is the key word in World Economic Forum (WEF) 2008, Seoul` single household is increasing rapidly, Between 2000 and 2005, the growth of single person is around 34%, the population of single person reached 700,000 people, Now 20% of total household in Seoul is Single household, Living alone or solo living is not exceptional or special in Seoul Metropolitan City. The rise in single living will create pressures towards poverty and inequality and so on. Seoul should develop and prepare the urban policy for single household. In this study, we`ve been searching for the general trend of single life and characteristics in Seoul. In chapter 2, we review the overall figures of single life in world metropolitan cities. In chapter 3, the statistical characteristic and housing pattern in Seoul`s single household. In this chapter, we will analysis the spatial pattern of single person in Seoul. In chapter 4, we will review the economic findings of single life. we also analyse the relation of single life and market, In chapter 5, we survey the single life style and social-cultural figures of single household, In this survey, we analysis that the social-cultural change will impact the growth of single living, In the last chapter we summarize our research and propose the urban policies for the single household in Seoul. Through our research, we figured out the four key trends which composed of single household in Seoul. Four types of single person are like below: Gold Mr and Miss, Reserved labor forces, depressed single and silver generation. Gold group is amonst people aged 30 and 40 who is working in the area of white collar and professional. They are usually elective single person household who have chosen solo living. Reserved labor forces group is usually among 20s people who have not get the regular hob. For this group, job acquiring is the most important issue. Depressed single person household group is among people aged late 30s and 40s. Its group is the result from the broken family. The silver group is among aged over 65 that is the main issue of the aged society. In this research, we stressed that people living alone can be split into two types - elective single person households who have chosen single living, and forced single person household who have been constrained to this lifestyle by circumstances. Except gold group, the rest of the group is the forced single household who are faced to poverty. The monthly income of single person household is almost under 2 million won. Single person household is usually working in the blue collar job and service area. So, except gold group that is the smallest part of single person household, almost single person is not the target of private market, but the object of public policy. The rise in single living will create pressures towards poverty, especially for forced single person household. For them, getting a job and job security are the main issues. In this paper, we analysed that the spacial pattern of single person household in Seoul. Single person is spread out in the metro line 2 in Seoul. We call it as a ``single belt``. Based on this analysis, we propose that the spatial policy for single person should be planned on the metro line 2. In adding to this spatial policy, planning policy reforms to improve the supply responsiveness of the housing market need to take into account the changing profile of household types as well as overall household growth. Single people in housing need are likely to continue to experience difficulty in accessing housing, if demand continues to outstrip supply and single people are considered a low priority for housing unless they are vulnerable. Increasing single living may lead to greater isolation and worse health and mental health for some groups, particularly men and aging people. There is some evidence that the growth in single living could be ``harnessed`` to improve levels of social capital if policy can respond appropriately. And single person household are more vulnerable to crime, so there may be greater demand for social support services and police protection. A significant proportion of single person households will be estranged fathers. Their ability to engage in the upbring of their children may be hindered be their low priority for housing and social welfare. So, Social network services based on the local may be needed for this group.

The knowledge maps using data analytics on the raw material plants, the phytochemical ingredients, and the pharmaceutical efficacy in the tea drinks

Yu-Ree Lee(이유리),Dong-Sup Kim(김동섭),Mi-Soon Byun(변미순),Eun-A Kim(김은아) 한국식품저장유통학회 2021 한국식품저장유통학회지 Vol.28 No.1

보행자 조사방법론의 국제표준 정립에 관한 연구

서우석 ( U Seok Seo ),변미리 ( Mi Ree Byun ) 한국조사연구학회 2011 조사연구 Vol.12 No.3

서울 도시 사회의 질 (Social Quality) 연구

조권중 ( Kwon Joong Choh ),변미리 ( Mi Ree Byun ),최지원 ( Ji Won Choi ) 서울시정개발연구원 2009 연구보고서 Vol.2009 No.7

A new approach to society is necessary while economic recession goes on in 2009. Policy agenda have consisted of the quality of life and competitiveness in the globalization era. Although these agenda will continue in economic coordination, social issues may arise in the conflicts of economic interests. This study attempts to search for new policy agenda and theory for Seoul society. Social quality is a comprehensive conception of people`s life and society. This conception arise from the reflection of society in Europe. After constituting social quality theory in the 1990s, the social quality approach has develop comparative research framework ranging from concept, to methodology and to policy agenda. In this study, while examining European research works, Asian comparative studies and Korean application, social quality indicator framework is presented for Seoul. Seoul urban society is evaluated on the framework of the social quality approach which consists of four areas; socio-economic security, social cohesion, social inclusion and social empowerment. With this recognition of social quality, this study suggests several policy agenda for the creative administration of Seoul Metropolitan Government. Urban policy should be oriented for the dynamic equilibrium among security, participation, trust and activity. SMG(Seoul Metropolitan Government) should consider various policy issues of urban society for social quality; material innovation, safety and security, solidarity and social integration, conflicts and participation, balancing regional identity, and individual empowerment. Above all, social policy of fundamental should focus on ``flexicurity`` of employment, polarization and poverty problems, public health system, as well as education for equity and opportunity.

소셜 네트워크 서비스와 서울시의 활용방안 연구

최봉 ( Bong Choi ),변미리 ( Mi Ree Byun ),김형아 ( Hyoung Ah Kim ) 서울시정개발연구원 2011 연구보고서 Vol.2011 No.8

In these days, SNS (Social Network Services) have been one of the biggest issues and leaded lots of changes in our society. The changing way of communication and participation is bring about the movement of power in many areas. The consumers have had a bigger power than before so the firms need to listen to consumers`` requirements. In politics, politicians have more tried to meet the voters`` needs than before because voters could more easily act collectively through the new IT devices. Moreover, the people in Middle-East Asia converted their governments with these new services, SNS. There is no exception in public area. The changed society requires the governments to change the way of communication with their citizens. As our society has changed, thus, we want to suggest appropriate alternatives for the city of Seoul in communicating with people in the city. The purpose of this study is to suggest utilization methods of SNS for the city of Seoul due to the changes in our society with new technologies. In order to reach the purpose, we review papers and reports related to SNS and search its success cases in private and public sectors. In addition, we empirically analyze twitter data of the city of Seoul. Twitter is a representative social network service of Seoul. Actually, Seoul has operated some kinds of social network services such as web blog, Facebook, Me2day, and Twitter. The first our analytic method is a case study with the case frame we developed. There are two axes in the frame. One is "activity" axis which represents a policy making process. This axis consists of two factors, back-end and front-end. Front-end means the policy delivering step from a government to public such as distributing public information and receiving policy feedback from their people. Back-end means the policy formation step in which government can gather professional opinions and people`s ideas about the certain issue. Another axis is "relation" axis which represents the relation among groups in organizations and between organization and customers. With these two kinds of axis, we can make a 2×2 matrix. After reviewing many cases which have used Twitter and Face book services, we derive the attributes of each cell in the matrix. The second analysis is a descriptive and networking analysis with Seoul Twitter data. We gather the data of 12 Twitter accounts belong to the Seoul city from February 1st to March 31st, 2011 through API. All tweetings Seoul accounts have written are classified by types and we figure out what kinds of tweetings have been Retweeted. Moreover, we analyze comments of the Seoul`s Facebook accounts and comparing them with comments of Twitter in order to find any differences between two services. We also graph the network relationships among 12 accounts to show the topological structure of Seoul`s Twitter accounts. From these two analyses, we conclude that Seoul has tried to communicate with Seoulites through SNSs and its SNS activities are relatively in advance comparing with other cities in abroad. Some shortcomings, however, are found by our analysis:First, Seoul`s communication with its citizen seems to be one ways in Twitter data analysis. Second, the management of Twitter accounts in Seoul city has been little inefficiency. Third, Seoul has more tried to deliver public information to Twitter users than to share the common information. Lastly, the work environments for officials in charge of SNS managements in the city are inadequate and the budget for improving social network services has not been enough. In conclusion, this study suggests several and detailed strategies in two parts. The first part is the efficient management of social network services, called as "Network Service" part. The aim of this part is improve the efficiency in SNS operation. Thus, we suggest the detailed strategies as follows:1) Making short-term and long-term plans after diagnosing department of the city which have in charge of social network services, 2) Considering the merge or closing SNS accounts belong to the Seoul city in order to increasing administration efficiency, 3) Monitoring Twitter and other SNSs 4) Developing their own SNS platform in order to increase internal network within city administration. 5) Increasing the awareness of Seoul SNS by advertisements in multi-media. The second part is managing organization culture, named as "Social". To promote SNS` utilization, the awareness of officials in the city needs to be changed as it is not a duty but a fun communication with customers. Thus we suggest more detailed alternatives as follows: 1) Educating the officials who are not in charge of SNS as well as high-level personnels, 2) Changing organization culture from authentic, hierarchical, and institutional to personal, interactive, and horizontal, 3) Making funny factors in using SNS such as SNS games, giving some missions with incentives and using many contents, 4) Building trusts internal and external SNS users so that the cooperation among officials within the Seoul city will be increase as well as citizens` awareness about Seoul will turn to be faithful. This study, on the other hand, has some limitations in its research frame and empirical data. We defined the SNS as activities with Face book, Twitter, and other person to person network services. Other social media such as blog, You Tube and so on are not considered in this study. In our empirical analysis, the data we gather are only focused on Twitter accounts of the Seoul city. For more accurate conclusions and more specific strategies, the more detailed researches are needed and we expect the better researches for SNS in public areas in the future.

국적별 거주지 분리가 사회적 신뢰에 미치는 영향

하승현(Ha, Seung-Hyun),변미리(Byun, Mi-Ree),정창무(Jung, Chang-Mu) 대한국토·도시계획학회 2017 國土計劃 Vol.52 No.4

조사동향 : 2005년 인구주택총조사의 조사구 설정 방법

이건 ( Kun Lee ),이명진 ( Myung Jin Lee ),서우석 ( U Seok Seo ),변미리 ( Mi Ree Byun ) 한국조사연구학회 2006 조사연구 Vol.7 No.1