서울시 축제의 질적 관리방안

백선혜 ( Seon Hae Baik ),김소은 ( Se Eun Kim ) 서울시정개발연구원 2010 연구보고서 Vol.2010 No.64

Festivals in Seoul have shown a significant growth both quantitatively and qualitatively so far. The number of festivals which was only 19 before 1995 has been found to be 179 as of 2011, and if the events being held by Seoul Metropolitan Government are added up to that, 224 festivals and events are being held throughout a year. However, the degree of participation of Seoul citizens in the festivals is actually showing a state of standstill. It shows that the festival policy of Seoul Metropolitan Government has been promoted disproportionably. In this respect, this study aims at reestablishing the directivity of festivals in Seoul and presenting management plan which can qualitatively improve the festivals in Seoul by identifying the correct diagnosis and the needs of Seoul citizens. This study was conducted for six months from November 16, 2011 until May 15, 2011 targeting the festivals which were held or are planned to be held in Seoul as of 2011. Searches on a variety of literature, internal data of Seoul Metropolitan Government and portal sites, survey of citizens and survey of experts` opinions have been carried out. The specific festival management plan was reviewed mainly based on the festivals held by Seoul Metropolitan Government itself. The festivals in Seoul are summarized in the following four features. Firstly, the period for restructuring festivals is being experienced as the rate of holding new festivals is decreasing. Secondly, although the importance of culture and art festivals of the festivals in Seoul is overwhelmingly high, still it is not leading up to the formation of international culture and art market. Thirdly, most of the festivals in Seoul are held by Seoul Metropolitan Government, but the private festivals are also on an upward trend. Fourthly, the degree of awareness and participation is low as compared to the scale of the festivals in Seoul. The qualitative management plan for the festivals in Seoul is as follows. Firstly, the private festivals in Seoul should be strategically vitalized. Secondly, the function of festival administration of Seoul Metropolitan Government should be switched from holding festivals to supporting festivals. Thirdly, in order to back it up, the festival administration system should be reformed. Above all, the international festival team of Seoul Metropolitan Government should be reformed to focus on administrative and financial supports for the private festivals. In addition, tentatively named ``Seoul Festival Committee`` should be formed so that it can be in charge of the festival development strategy, support for festivals and operation of the representative festivals in Seoul.

서울시 공공 공연장의 운영 실태와 개선방안

백선혜 ( Seon Hae Baik ),김소은 ( So Eun Kim ) 서울시정개발연구원 2011 연구보고서 Vol.2011 No.51

예술을 통한 지역만들기 방안 연구

백선혜 ( Seon Hae Baik ),라도삼 ( Do Sam La ),노민택 ( Min Taek Noh ) 서울시정개발연구원 2008 연구보고서 Vol.2008 No.53

Rapid industrialization and urbanization have brought about a side effect which is the aggravation of life environment and dismantling of local community. The destruction of local community causes an individual`s sense of alienation and exhaust spontaneity and creativity being an obstruction to the real development of society. Regarding this, there are a lot of ``making a region`` strategies being promoted in different ways to retrieve local community and to pursue a better life environment. Expecially in the twenty-first century which we call the era of cultures, there are various ways of access to the ``making a region`` projects through the arts. With a background like this, the goal of this study is to investigate different cases that the arts contribute to the formation of community getting more important nowadays and the process of the ``making a region`` projects and to grope for ``a model and a way of making a region project through the arts`` which is suitable for Seoul City. Investigating documents, interviewing with experts, field investigation and in-depth researches were carried out for this. In our country, the projects of ``making a region`` through the arts have been proceeded in earnest since 2005 and the projects can be divided into three types which are the community arts type, making a village type and arts village type. ``Community arts type`` is the one that can be seen most easily in our country. It chooses to start from the community arts project under the lead of administration to widening the participation of residents. ``Making a village type`` starts from voluntary wills by local residents to that the organization of sessions like residents arts groups which are suitable for the taste and condition of residents are the power of participation of residents. ``Arts village type`` is the one that is formed while artists locate in regions such as expected redevelopment areas with low rent abundant space to use proceeding arts activities. As a result of this study, the model of ``making a region`` projects through arts suitable for Seoul City is estimated to be possible when the proper support by administration is combined with making a village type or when administrative intervention is minimized in community arts type. Moreover, different regions have different conditions and characteristics, so a proper backup system is needed according to the characteristics and advanced stages of regions. To actualize projects of ``making a region through the arts`` suitable for Seoul City, this study proposes a political recommendation both in cultivating human resources and building support system. First in aspects of cultivating human resources, it is necessary to excavate and cultivate region arts groups, support an assembly of region arts groups and space to announce and provide experiencing programs. Various programs are also needed for formation of leaders(leader groups) and construction of reproduction systems. In aspects of building support systems, it is needed to improve the valuation system where it can access to ``making a region`` projects with a series of projects and where valuation and feedback are reflected. Moreover, regions where ``making a region`` activities through arts are actively promoted should be designated to the culture village or the culture neighborhood. And it is also needed to build backup systems of experts or programs, for example, build an experts bank for ``making a region`` where the activities can be proceeded and a programs bank, with the support of Seoul City.

도시문화전략 차원의 지역문화축제 평가요소 비교분석

백선혜 ( Seon Hae Baik ) 관광경영학회 2006 관광경영연구 Vol.27 No.-

청계천 지역의 시민문화행태 연구

백선혜(Seon-Hae Baik),나도삼(Do-Sam Rha),백승만(Seung-Man Bae),이지은(Bo-Kyung Lee),이보경 서울연구원 2006 서울연구원 정책과제연구보고서 Vol.- No.-

불황극복의 전략: 서울 디자이노믹스 연구

라도삼 ( Do Sam La ),백선혜 ( Seon Hae Baik ),정수인 ( Su In Jeong ) 서울시정개발연구원 2009 연구보고서 Vol.2009 No.15

This research collected and organized the various materials about the economic effect of design and design strategies of major nations and cities. It aims to verify that aggressive investment in design is essential through demonstrating design as a core keyword to overcome the economic crisis in the era of worldwide recession. Namely, it confirms that design is a shortcut to overcome the economic crisis and a foundation for the new growth and economic take-off. There are many cases. England, receiver of the IMF loan at the end of 1970s, overcame the crisis through realization of the proposition, ``Design or Resign.`` With the leadership of Margaret Thatcher as a prime minister, England promoted Redesign project changing fundamental basis of the industry and restructuring enterprises and organizations. The great depression in 1930s was the period offering new anticipations to the designers. It also gave GM, who invested drastically to design, an opportunity to take the world market, while it gave Ford, who aimed at generally popular cars, a disappointment loosing the market. The more crisis it is, the more likely it is that design is important and emphasized. ``For revitalization of the economy, design is important`` by John Cotton Dana in 1928 and ``Design loves a Depression`` by Michael Channel in 2009 both stressed that design is important to economic recession. We developed the concept of DESIGNOMICS based on the idea that ``Design becomes more important in times of depression.`` Designomics is a compound word of design and economy emphasizing the economic aftereffect of design. The primary point of view of Designomics is that design has a great effect to economy, and especially in the period of depression there are many cases overcoming the economic crisis relying on design. Therefore, Designomics is used to highlight the necessity of design management and the significance of strategic approach as well as regular and continuous investment. Through the analysis of the historical and modern meaning of Designomics and the strategies of each country and city, we confirmed the great ripple effect of design and the necessity of design management. For example, an average period and expenses for the development of design can be reduced from 1/10 up to 1/20 comparing to that of technology. With that less effort, however, the research on the English enterprises shows that the company with more emphasis on design has the higher and stabler stock prices. It tells us that design facilitates the value and stability of the enterprise, and serves as a momentum to innovate the enterprise. Many companies practically channel to design based enterprise through continuous innovation of merchandises, production, management, organization, image, and etc. by design. It is same with the nation and the city. England, Japan, and USA all put a premium on design. Also rising nations are trying to control the world market through design innovation. Many cities develops symbol, revitalize underdeveloped areas, change the life of citizens, and nurturing art, contents as well as tourist by various design projects. In that Designomics of Seoul function as a principal strategy to overcome the recession by getting over the limit and at the same time building growth power of the future. To the current Seoul with the level of urban infrastructure in 10 thousand dollars in spite of the national income close to 20 thousand dollars, the recession can be the chance. Utilizing the recession, Seoul can channel to sustainably growing city by promoting the various design management improving the urban infrastructure and creating the brand and image of Seoul. Without the effort, Seoul will pay dear for the deteriorated urban environment. In that point, Designomics of Seoul is not an extravagant project wasting the taxes, but a project securing sustainable growth potentiality overcoming the worldwide recession.

2030 서울 문화플랜 수립을 위한 기본 구상

라도삼(Do-Sam La),백선혜(Seon-Hae Baik),이정현(Jung-Hyun Lee) 서울연구원 2014 서울연구원 정책과제연구보고서 Vol.- No.-

The purpose of this study is to establish the direction of Seoul Metropolitan Government’s (SMG) next cultural plan. With SMG’s first cultural master plan “Vision 2015, Culture City Seoul” nearing its year of completion, a new master plan is needed to replace it. In 2013, therefore, the Mayor of Seoul commissioned a new comprehensive cultural master plan to look forward into the future. SMG thus formed a working committee within the existing “Committee for Culture City Policy” to determine Seoul’s future direction. With the objective of finding agendas to be incorporate into the new cultural master plan, Seoul Institute has carried out research to anticipate future cultural changes and to assess the current state of Seoul’s cultural conditions, cultural policy and cultural trends. The study’s main findings show that the world is changing around citizens’ happiness and caring communities. The global environmental crisis, advances in IT technologies, and the fierce competition among mega-cities have increased people’s desire to live in attractive cities, to be surrounded by caring people, and to be close to nature. However, despite attaining a higher economic standing, the daily lives of citizens are filled with anxiety due to the effects of social polarization, segregation, and discord arising from a rapidly aging and multi-cultural society, increasing single person household and a rising unemployment rate. In this context, an important agenda is to allow people to live caring lives, where people can lean and depend on each other, and which is filled with a sense of togetherness. At the same time, with a greater understanding of culture due to increased cultural infrastructure and exposure, people’s approach to art is changing from being an audience to wanting to be active participants. Therefore, the key value and direction lies in creating ‘a life centered on citizens’ and encouraging ‘a culture where the citizen is the main agent’. The direction of plan lies in creating a city of ‘togetherness’ and a culture which allows citizens to realize their individual values. As important as the objectives of the plan is, it is necessary for the planning process to incorporate the citizen at its center. In other words, the heart of the plan lies in allowing the citizens to design their lives and dreams on their own. Consequently, the study’s important conclusion is to create ‘a citizen-centered plan’. More specifically, the study proposes △ the formation of “a Committee for Culture City Planning” composed of citizens and experts, and △ the creation of a system composed of citizens, artists, local experts to find and collect agendas. Thus the conclusion and direction of 2030 Seoul Culture Plan is in placing the ‘citizen’ as its goal and establishing a ‘citizen-centered’ plan.