문화마케팅 관심도에 따른 기업이미지 및 의복구매행동에 관한 연구 : 유니클로 브랜드를 중심으로

류미애,박옥련 대한경영정보학회 2012 경영과 정보연구 Vol.31 No.1

본 연구는 문화마케팅에 대한 관심도가 기업이미지에 어떤 영향을 미치고, 나 아가 기업이미지가 소비자의 의복구매행동에 어떠한 영향을 미치는가를 실증적 으로 분석하고자 '유니클로' 패션브랜드를 선정하여 연구하였다. 이에 응답자의 일반적 특성에 따른 빈도차이 검정을 위하여 카이제곱 검정(Chi-square test), 평균차이 검정을 위한 독립표본 T-test 를 실시하였다. 그리고 비율척도간의 영 향을 알아보기 위한 다중회귀분석(Multiple Regression)을 실시하였고, 경로분석 은 AMOS16.0을 이용해 경로 모형의 적합성을 검증하고, 각각의 경로계수를 구 하였다. 분석결과, 소비자의 문화마케팅 관심도에 따라 기업신뢰, 마케팅 등의 기업 이미지에 영향을 미치고, 기업이미지는 소비자의 의복구매행동과 만족도에도 영 향을 미치는 것으로 나타났다. 즉, 문화마케팅을 활용하는 기업에 관심이 많거 나 다양한 문화행사에 참여해 본 소비자일수록 '유니클로'가 문화적 요소를 마 케팅에 적극 활용함으로써 건실한 이미지의 신뢰감 있는 기업이라 생각하는 것 을 알 수 있었다. 이와 같이 긍정적으로 형성된 '유니클로'의 기업이미지는 제품 구매에도 영향을 미치고, 구매 후에도 메세나 운동에 동참한 기분이 들어 만족 도가 높게 나타나는 것을 알 수 있었다. 본 연구는 특정 브랜드를 선정하여 조사한 연구이기 때문에 연구결과를 일반화시키는 데는 한계가 있다. 그러나 향후 문화마케팅 시장의 개척과 활성화를 위한 실증연구에 도움이 되고, 선도적 기업의 사례를 통해 문화마케팅 활용 유,무 기업들에게 시사점을 줄 수 있다.

혼례용 패션명품 소비자의 라이프스타일과 정보원천 활용도가 재구매의사에 미치는 영향

류미애,박옥련 한국자료분석학회 2008 Journal of the Korean Data Analysis Society Vol.10 No.1

Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20~30s prefer the fashion brand product for their wedding. In our study, the lifestyle and an informer to account who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the route analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, an informer to account who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, commercial information, a department information, human information. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, commercial information, a department information and these factors influence the most in the intent to re-purchase of fashion brand goods. 최근 우리사회는 명품신드롬이라 불릴 만큼 명품소비가 확산되어 가고 있다. 특히 20~30대의 젊은 소비자들이 혼수용품으로 패션명품을 선호하는 추세이다. 본 연구에서는 이러한 혼례용 패션명품 소비자의 라이프스타일과 정보원천 활용도를 파악하고 패션명품의 재구매의사에 미치는 영향을 경로분석을 통해 규명한 결과는 다음과 같다. 첫째 혼례용 패션명품 소비자의 라이프스타일 집단 요인으로는 자기발전형, 가정지향형, 경제지향형, 외모지향형, 고급브랜드지향형, 사교활동형 요인으로 나타났다. 둘째, 혼례용 패션명품 소비자의 정보원으로는 상업적 매체 정보원, 매장 정보원, 인적 정보원 요인으로 나타났다. 셋째, 쇼핑시 상업적 정보원과 매장 정보원을 활용하는 집단이 패션명품의 재구매의사에 가장 큰 영향을 미치는 것을 알 수 있었다.

관광서비스산업 브랜드앱 서비스품질이 고객의 브랜드 선호도와 구매의도에 미치는 영향 : 브랜드앱 유형의 조절효과를 중심으로

류미애,신성원 한국호텔관광학회 2013 호텔관광연구 Vol.15 No.3

This study is aimed at an empirical analysis of the influence of hospitality and tourism industry enterprise’s brand app quality on the consumer’s brand attitude, and there by contributing to development the hospitality and tourism industry’s brand app quality, increase of corporate turnover, and substantial assistance to the use of such information. For this purpose, this study focused on examination and analysis of the quality of brand app, the use motivation of the brand, and the attitude of consumer through academic and implicative preceding data. Based on this, a survey was conducted for 9 days from the 6th of September, 2012. Consumers who have ever used or are currently using the brand application in domestic hotel and tourism industry were selected as the subjects of this research, and 300 effective sample in hotel were collected. As a result of empirical analysis in this study, among the quality factors of brand app of the hospitality and tourism industry, design was found to have the greatest influence on the brand preference, while satisfaction of information/service among brand app quality factors was found to have the greatest influence in case of purchase intention in the brand attitude. There were differences in brand app service quality and purchase intention depending on Brand App Type.

인공타액 오염이 수종 상아질접착제와 상아질간의 결합에 미치는 영향

류미애 전남대학교 치과대학 1991 전남치대논문집 Vol.3 No.1

The purpose of this study was to evaluate the influence of artificial saliva contamination on bonding of several dentin adhesives to dentin. Sixty-three human molar teeth extracted within a month were used. Each tooth was sectioned longitudinally in a buccolingual direction to obtain 126 specimens. These specimens were randomly divided into three groups and were treated by Scotchbond 2, Gluma and All bond. Each group was subdivided into three subgroups ; normal group not contaminated with artificial saliva, contaminated with artificial saliva and dried group, and contaminated with artifical saliva and washed and dried group. Enamel/dentin bonding agent (Dental Adhesive of Scotchbond 2) was applied and light cured on the treated dentin surfaces. Trereafter P-50 were cured on them, and specimens were stored in 37℃ artificial saliva for 24 hours before measuring shear bond strength. Shear bond strengths were determined using an universal testing machine with cross head speed 1mm/min and SEM examinations were conducted to evaluate the resin-dentin interface and degree of penetrating resin string into the dentinal tubules. The following results were obtained. 1. Normal groups not contaminated with artificial saliva showed greater shear bond strength than any other group contaminated with artificial saliva(P<0.01). 2. The shear bond strengths showed no significant difference between washed groups with distilled water and not washed groups after contamination with artificial saliva(P>0.05). 3. In normal groups, the shear bond strength of A group was significantly greater than in any other group(P<0.01). 4. In S and G groups, fractures after shear bond strength tests occured adhesively on resin-tooth interface in all specimens. But in A groups, fracture of the normal group occured cohesively in dentin and fracture of the contaminated groups occured adhesively and cohesively. 5. On SEM examination, the number of resin strings penetrated into dentinal tubules were the greatest in normal groups, followed by, in descending order, washed groups and not washed groups after contamination with artificial saliva.

OTA 선택속성이 신뢰와 만족에 미치는 영향

류미애,권창희 한국호텔리조트학회 2023 호텔리조트연구 Vol.22 No.1

The tourism market has been restructured centering on Online Travel Agencies (OTA). It has been several years since the importance of observing changes in OTAs has been stressed to explore changes in the tourism industry. Against the backdrop, this study investigated “the effect of OTAs’ selective attributes on trust and satisfaction” and “the mediating effect of trust on OTAs’ selective attributes and satisfaction”. The results of the analysis are as follows: first, among the selective attributes of international OTAs, customer service, price, information sharing, and customer relationship management were found to have a positive effect on trust in that order. On the other hand, the selective attributes of Korean OTAs had a positive effect on trust in the order of customer relationship management, price, customer service, information sharing, and convenience. Second, the selective attributes of international OTAs, such as customer service, price, customer relationship management, and convenience had a positive effect on satisfaction in that order, while the selective attributes of Korean OTAs had a positive effect on satisfaction in the order of customer service, price, and customer relationship management. Third, trust was found to have a mediating effect on the relationship between the selective attributes of international OTAs, such as price, customer service, customer relationship management, and satisfaction. On the other hand, trust showed a mediating effect on the relationship between the selective attributes of Korean OTAs, such as price, customer service, convenience, customer relationship management, and satisfaction.

혼례용 패션명품 소비자의 라이프스타일과 쇼핑성향이 재구매의사에 미치는 영향

류미애,박옥련 한국자료분석학회 2007 Journal of the Korean Data Analysis Society Vol.9 No.5

Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20~30s prefer the fashion brand product for their wedding. In our study, the lifestyle and shopping tendency of consumers who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the route analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, as for the factor of shopping tendency of the consumers who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, pursuing for show off, pursuing for individuality, and pursuing for convenience. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, it displays the shopping tendency for pursuing for enjoyment, pursuing for show off, and pursuing for individuality, and these factors influence the most in the intent to re-purchase of fashion brand goods. 최근 우리사회는 명품신드롬이라 불릴 만큼 명품소비가 확산되어 가고 있다. 특히 20~30대의 젊은 소비자들이 혼수용품으로 패션명품을 선호하는 추세이다. 본 연구에서는 이러한 혼례용 패션명품 소비자의 라이프스타일과 쇼핑성향을 파악하고 패션명품의 재구매의사에 미치는 영향을 경로분석을 통해 규명한 결과는 다음과 같다. 첫째, 혼례용 패션명품 소비자의 라이프스타일 집단 요인으로는 자기발전형, 가정지향형, 경제지향형, 외모지향형, 고급브랜드지향형, 사교활동형 요인으로 나타났다. 둘째, 혼례용 패션명품 소비자의 쇼핑성향 요인으로는 즐거움 추구, 과시성 추구, 개성 추구, 편의성 추구 요인으로 나타났다. 셋째, 쇼핑시 과시성과 개성을 추구하는 고급브랜드지향형 집단이 패션명품의 재구매의사에 가장 큰 영향을 미치는 것을 알 수 있었다.

간호사 유니폼에 대한 만족도와 디자인 선호도에 관한 연구

류미애,박옥련 한국자료분석학회 2006 Journal of the Korean Data Analysis Society Vol.8 No.1

호텔서비스 여성종사원의 감정노동이 직무만족과 고객지향성에 미치는 영향

류미애(Ryu, Mi-Ae),홍경옥(Hong, Kyung-Ok) 한국관광레저학회 2015 관광레저연구 Vol.27 No.12

리조트 종사원의 개인욕구가 역할 외 행동에 미치는 영향

류미애(Ryu, Mi-Ae),신관용(Shin, Kwan-Yong) 대한관광경영학회 2016 觀光硏究 Vol.31 No.6

본 연구는 국내 대형 리조트 종사원을 대상으로 개인의 욕구 중 성취욕구와 권력욕구가 조직 내 종사원의 역할 외 행동에 미치는 영향을 알아보고자 하였다. 또한 리조트 종사원의 개인 욕구가 조직에서 역할 외 행동에 있어 보상이 어떠한 역할을 하는지 알아보고자 하였 다. 연구 결과 첫째, 리조트 종사원의 개인욕구(성취욕구, 권력욕구)는 역할 외 행동에 유의한 영향을 미치는 것으로 나타났다. 둘째, 보상유형은 평가보상, 금전보상, 복지보상으로 구분되었다. 셋째, 보상유형은 권력욕구와 역할 외 행동 간에 조절효과가 있는 것으로 나타났 다 This study is to investigate both the influence of individual needs, specifically needs for achievement and needs for power, and of reward on the extra-role behavior of resort employees. The results are as follows: First, individual needs, such as needs for achievement and needs for power, significantly influence the extra-role behavior of resort employees. Second, reward types fall into three categories: appraisal reward, money reward and welfare reward. Third, money reward has little modulation effect on the relationship between needs for power and extra-role behavior. Fourth, welfare reward has modulation effect on the relationship between needs for achievement and extra-role behavior.

공공저작물 활용 및 수요자 중심의 서비스 제공을 위한 탐색적 연구 : 공공저작물 제공사이트를 중심으로

류미애(Me Ae Ryu),안태호(Tae Ho Ahn) 한국IT서비스학회 2016 한국IT서비스학회지 Vol.15 No.3

This study defines copyrighted public records in broad sense including open government data and public domain except for some private records. Additionally, this study aims to investigate improvement plan for maximizing utilization of copyrighted public records in web-sites using customer side, without consideration of supplier side. For this purpose, qualitative study method was used with grounded theory on analyzed problems from literature review and case study. Literature review was concentrated on definition of open data and abroad utilization indicators whereas case study analyzed current situation of four web-sites providing copyrighted public records. Converged opinions from in-depth interview and various statistical data was analyzed as a basis for grounded theory, then a paradigm model was constructed and future improvement plans were presented. The findings imply that opening of copyrighted public records is not just important for quantitative results, rather it requires qualitative improvement providing latest credible information that is consistent with the demand of the customer. Thus, development of service platform and business models for copyrighted public records are urgent task.