IS모형, TAM모형, 관계품질 및 관계성과의 구조적 관련성에 관한 통합연구

노미진(Mi-Jin Noh),장형유(Hyeong-Yu Jang) 한국산업경제학회 2010 한국산업경제학회 정기학술발표대회 논문집 Vol.- No.춘계

세미나 6 : 한국과 미국의 경영학과 학부 및 대학원의 비영리부문 교육 과정에 대한 사례분석

노미진 ( Mi Jin Noh ),권기정 ( Gee Jung Kwon ) 국제지역학회 2007 국제지역학회 춘계학술대회 Vol.2007 No.-

UWB 기술 동향 및 시장 전망

노미진(Noh Mi Jin),김주성(Kim Ju Sung) 한국통신학회 2006 한국통신학회 학술대회논문집 Vol.2006 No.11

유행혁신성과 정보혁신성에 따른 스마트의류 수용

노미진(Mi-Jin Noh),박현희(Hyun-Hee Park) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.11

본 연구는 스마트의류에 대한 고객의 수용도를 측정하기 위하여, 지각된 유용성, 지각된 사용용이성, 지각된 즐거움, 신뢰, 사회적 영향력이 스마트의류의 이용의도에 미치는 영향력을 분석하고, 소비자특성을 유행혁신성과 정보혁신성으로 분류하여 조절효과를 검정하기 위하여 연구모형을 설계하였다. 이러한 연구목적을 달성하기 위하여 생체측정을 위한 센서기반 스마트의류에 대한 자극물을 제시한 후, 정보기술에 대한 선두집단인 20대들을 대상으로 설문을 수행하였고, 256부의 설문을 회수하였다. 분석 결과, 스마트의류에 대한 지각된 유용성, 지각된 사용용이성, 지각된 즐거움이 수용의도에 긍정적인 영향을 미쳤으며, 지각된 즐거움, 신뢰, 사회적 영향력과 유행혁신성과의 상호작용은 스마트의류의 수용의도에 긍정적인 영향을 미쳤고, 지각된 사용용이성, 지각된 즐거움, 사회적 영향력과 정보혁신성과의 상호작용은 스마트의류의 수용의도에 긍정적인 영향을 미쳤다. 본 연구는 센서기반 스마트의류 관련 연구와 관련 업체들에게 다양한 시사점을 제공할 수 있을 것이다. This study is to examine the effect of the purchase intention toward smart clothing on the perceived usefulness, perceived ease of use, perceived enjoyment, trust, and social influence, and the moderating effect of the customers characteristics like the trend and information innovation. After pictures about the smart clothing for biometric measurement were provided, 256 questionnaires targeted at 20s were gathered. The results of this study are as follows. First, perceived usefulness, perceived ease of use, and perceived enjoyment had an positive effect on the purchase intention of smart clothing. Second, interactions between perceived enjoyment, trust, and social influence and trend innovation had an effect on the purchase intention of smart clothing. Finally, interactions between perceived ease of use, perceived enjoyment, and social influence and information innovation had an influence on the purchase intention of smart clothing. This study can provide various guidelines for researches and companies relative to smart clothing.

빅데이터 분석능력과 가치가 비즈니스 성과에 미치는 영향

노미진(Mi Jin Noh),이충권(Choong Kwon Lee) 한국스마트미디어학회 2021 스마트미디어저널 Vol.10 No.1

본 연구는 기업의 빅데이터 분석가들을 대상으로 빅데이터의 분석능력과 가치, 그리고 비즈니스 성과와의 관련성을 살펴보았다. 빅데이터가 가져올 수 있는 가치를 거래적 가치, 전략적 가치, 변혁적 가치, 정보적 가치로 분류하였고, 이러한 가치들이 비즈니스 성과로 연결되는 지를 검증하고자 하였다. 빅데이터 분석을 수행한 경험이 있는 직원들을 대상으로 200부의 설문을 수거하여 분석하였다. 구조방정식 모형으로 가설을 검정하였고, 빅데이터 분석능력은 빅데이터의 가치와 비즈니스 성과에 의미 있는 영향력을 미치는 것으로 나타났다. 빅데이터 가치들 중에서 거래적 가치, 전략적 가치, 그리고 변혁적 가치는 비즈니스 성과에 긍정적인 영향을 미치지만, 정보적 가치의 영향은 입증되지 않았다. 본 연구의 결과는 빅데이터를 활용하여 비즈니스 성과를 얻으려는 기업들에게 유용한 정보를 제공할 수 있을 것으로 기대된다. This study investigated the relationships between the analytics capability and value of big data and business performance for big data analysts of business organizations. The values that big data can bring were categorized into transactional value, strategic value, transformational value, and informational value, and we attempted to verify whether these values lead to business performance. Two hundred samples from employees with experience in big data analysis were collected and analyzed. The hypotheses were tested with a structural equation model, and the capability of big data analytics was found to have a significant effect on the value and business performance of big data. Among the big data values, transactional value, strategic value, and transformational value had a positive effect on business performance, but the impact of informational value has not been proven. The results of this study are expected to provide useful information to business organizations seeking to achieve business performance using big data.

환경관심도와 환경지식이 그린IT 제품 구매의도에 미치는 영향

노미진(Noh, Mi-Jin),안현숙(Ahn, Hyun-Sook),장성희(Jang, Sung-Hee) 대한경영학회 2010 大韓經營學會誌 Vol.23 No.1

환경적인 특성을 고려한 지각 요인들이 그린IT 제품 구매의도에 미치는 영향

노미진 ( Mi Jin Noh ),장성희 ( Sung Hee Jang ),안현숙 ( Hyun Sook Ahn ) 한국정보시스템학회 2010 情報시스템硏究 Vol.19 No.4

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

소셜커머스 수용에 있어서 지각된 위험의 영향력

노미진(Mi Jin Noh),이경탁(Kyung Tag Lee) 한국경영학회 2012 經營學硏究 Vol.41 No.1

Social commerce and social shopping communities are growing in number and size, and companies which are using social commerce can increase the market share at a small charge. Customers are interested in the social commerce because of purchasing products or services at a low price. Social commerce is also a more recent phenomenon and has not been studied as extensively. Thus, this study investigates customers` acceptance of social commerce based on the Technology Acceptance Model(TAM). The purposes of this study are as follows. First, we understand that perceived risk of social commerce is a multidimensional concept, and study the relationship between attitude and perceived risk such as the economic risk, social risk, psychological risk, risk of time-loss, privacy risk, source risk, and risk of time-limit. Second, we analyze the relationship between perceived ease of use and attitude, and the relationship between perceived usefulness and attitude of social commerce. We also examine the relationship between perceived usefulness and the perceived ease of use, and the relationship between the attitude and behavioral intention of social commerce. Third, this study investigates whether perceived usefulness and attitude have a positive effect on behavioral intention of social commerce depending on the collectivism. In order to carry out research purposes, we conducted a survey of social commerce users, obtained a total of 243 questionnaires, and did a path analysis and moderated regression analysis. The research results are as follows. First, the perceived risk in social commerce had a positive influence on the attitude toward social commerce. Customers` damages are increasing because ailing companies introduce on the social commerce. For example, it is difficult to cancel or return the coupons after customers purchased on social commerce. Thus, customers perceive lots of risks about social commerce, and the risk factors can negatively influence the attitude toward social commerce. Second, the perceived ease of use did not has a positive effect on the attitude, but the perceived usefulness toward social commerce had a positive effect on the attitude. Third, the perceived ease of use positively influenced the perceived usefulness, and the attitude toward social commerce positively influenced social commerce usage intention. Finally, the relationship between perceived usefulness and usage intention was moderated by the collectivism. Social commerce is a kind of group purchases. Thus, customers who pursue collectivism culture use more the social commerce for purchasing because they perceive more useful on social commerce than other people. Customers who have a positive attitude about social commerce will purchase products or service on the social commerce. Because the social commerce is still in its early stages, and there has been minimal research regarding social commerce, this study can provide the theoretical framework for future researches of social commerce, and various contributions when companies relating to social commerce establish advertisement and promotion strategies.

모바일뱅킹 서비스 태도형성 후 지각된 효익과 비용이 이용의도에 미치는 영향

노미진(Mi-jin Noh),장형유(Hyeong-yu Jang) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.2

The objective of this study is to examine major factors affecting the customer attitude and intention of the mobile banking services. And this paper is to predict customer acceptance of mobile banking services based on the technology acceptance model (TAM). Our model was tested using data collected from 309 questionnaires and analyzed using structural equation modeling. The results of the study are as follows. Firstly, mobility, security, and user friendliness influenced the customer attitude of mobile banking service. Secondly, perceived benefit influenced the customer attitude and use intention of mobile banking service, and perceived cost positively correlated with use intention toward the service. Thirdly, perceived ease of use was shown to affect user attitude, but perceived usefulness had not influence user attitude of mobile banking service. This study may provide companies with valuable guidelines of mobile banking service.

스마트 러닝에서 교육용 앱의 특성이 신뢰 및 학습자 수용에 미치는 영향

노미진 ( Mi Jin Noh ) 한국고객만족경영학회 2014 고객만족경영연구 Vol.16 No.4

스마트폰의 대중화로 인해 스마트 러닝 시장이 활성화되었으며 학교 및 기업에서도 스마트 러닝에 관심을 기울이고 있다. 스마트 러닝은 스마트 기기를 활용한 학습을 의미하며, 본 연구는 이러한 스마트 러닝에 대한 연구를 수행하려고 한다. 첫째, 스마트 러닝 앱 특성은 상호작용성, 앱 사이트 명성, 앱 사이트 규모, 앱 사이트 품질로 분류하고, 스마트 러닝 앱 특성과 신뢰와의 관계를 살펴본다. 둘째, 스마트 러닝 앱 사이트에 대한 신뢰, 학습 몰입, 학습 만족 간의 관계를 살펴본다. 마지막으로 학습자들의 학습흥미에 따라 신뢰가 학습 만족과 몰입에 미치는 영향력을 연구한다. 스마트 러닝 교육용 앱 사용 경험자들을 대상으로 설문을 수행하였고, 201부의 설문지를 회수하였으며 구조방정식모형으로 분석하였다. 분석결과, 상호작용성, 앱 사이트 명성, 앱 사이트 품질은 신뢰에 긍정적인 영향력을 가졌지만, 앱 사이트 규모는 신뢰에 긍정적인 영향을 미치지 못하였다. 또한 앱 사이트 신뢰는 학습 만족과 몰입에 긍정적인 영향을 미쳤고, 학습 몰입은 만족에도 긍정적인 영향을 미쳤다. 마지막으로 학습 흥미에 따라 앱 사이트 신뢰는 학습 몰입에 영향을 미치는 것으로 나타났다. 본 연구의 결과는 스마트 러닝 관련 업체들에게 다양한 시사점을 제공할 수 있을 것이다. The purpose of this study is to examine the users` acceptance of smart learning. First, app characteristics of smart learning are defined as interaction, reputation of app site, size of app site, and quality of app site. This study investigates relationships between app characteristics of smart learning and trust of app site. Second, this study examines relationships among trust, learning commitment, and learning satisfaction. Finally, we investigate relationships between trust and learning commitment, and trust and learning satisfaction according to learning interest. The proposed model is analyzed to target 201 learners of smart learning by Smart Partial Least Square(PLS) 2.0. The results of this are as follows. First, interaction, reputation of app site, quality of app site had a positive effect on the trust of app site. However, size of app site had not effect on the trust of app site. Second, trust of app site positively influence learning satisfaction and commitment, and learning commitment positively influence learning satisfaction. Finally, trust of app site had a positive effect on the commitment by high learning interest. The results would provide the importance of studying smart learning and various implications for practicers of smart learning.