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      • KCI등재

        양파(Allium cepa) 외피 추출물이 모발의 미세구조에 미치는 효과

        나윤영,정민주,노영복,Na, Yun-Young,Cheong, Min-Ju,Roh, Young-Bok 한국현미경학회 2008 Applied microscopy Vol.38 No.1

        본 연구의 목적은 양파 외피를 분상의 상태로 제조하여 모발염색의 최적에 조건을 규명하기 위해 V.H.에 4회 탈색 (B.H.)하여 시험모를 제작한 후 양파 외피 추출물을 시간, 온도, 농도, pH, 매염제 처리별로 조건을 달리하여 모발의 염색성과 기계적 형태학적 변화를 관찰하였다. 모발 표면을 주사전자현미경을 통해 관찰한 결과 모표피층이 완전 용해된 B.H.에 비해 양파 외피 추출물로 염색한 모발에 경우 약간 들떠있는 상태는 보이지만 모표피층이 형성되어 있는 것을 관찰할 수 있었다. 이와 같은 연구의 결과로부터 양파 외피에서 추출한 천연 색소는 분상의 염모제로 제조 시 대량 생산과 보관에 있어 효과적으로 실용화가 충분히 가능하다고 사료된다. Onions are commonly available and easily processed, and since their skins are thrown away they could be very useful materials from the viewpoint of environmental preservation. This study aimed to process onion skins into the state of powder and look into the optimum condition for hair dyeing by decoloring virgin hair four times and observing the hair dyeing quality and its mechanical and morphologic changes by the different condition of onion skins in duration, temperature, density, pH, and mordant treatment. The observations of hair surface through scanning microscopy showed the formation of cuticle layer, though in a little blown-up state in the case of the hair dyed with onion skin application, when compared with bleaching hair with the completely dissolved cuticle layer. According to the above findings of experiments, the dyeing quality of the hair dyes with onion skin application was excellent, the dyeing was also feasible without mordants, and the use of Fe as the mordant increased dyeing exhaustion more, which would make it an effective hair dye. These results of the experiments indicate that the natural pigment extracted from onion skins can be actually used for hair dyeing from the viewpoints of the dyeing quality and the skin treatment.

      • KCI등재

        여중생의 외모관심도가 화장행동 및 화장품 소비성향에 미치는 영향 -광주지역을 중심으로-

        나윤영 ( Yun Young Na ),송선영 ( Seon Young Song ) 서울과학기술대학교 과학문화전시디자인연구소 2014 한국과학예술융합학회 Vol.18 No.-

        본 연구는 여중생의 외모관심도가 화장행동 및 사용실태, 화장품 소비성향에 미치는 영향을 분석하여 빠르게 변화하는 청소년 화장품 시장의 상품 기획 및 마케팅 전략에 기여하고자 하였다. 본 연구를 위하여 광주지역의 여중생 180 명을 대상으로 설문조사를 통하여 자료를 수집하여 SPSS(Statistical Package for the Social Science) WIN20.0 프로그램을 이용하여 분석하였다. 연구대상자의 일반적 특성을 파악하기 위하여 빈도와 백분율을 산출하였으며, 외모관심도, 화장행동 및 사용실태, 화장품 소비성향에 대한 빈도분석을 실시하였고, 외모관심도에 따른 화장행동 및 사용실태, 화장품 소비성향을 분석하였고 일반적 특성 변인에 따라 어떤 차이를 나타내는지 알아보기 위해 교차분석하였다, 여중생의 외모관심도를 측정한 결과 외모관심그룹이 전체의 46.7%, 외모무관심그룹이 53.3%로 나타났다. 이 연구를 수행하여 조사결과를 분석한 결과 다음과 같은 결론을 얻었다. 첫째, 외모관심도에 따른 화장행동 분석결과, 외모관심그룹의 경우 학교안에서는 기초+BB 크림+립제품류가 27.4%, 학교 밖에서는기초+BB 크림+립제품류+ 아이라인, 마스카라 가35.4%로 외모무관심그룹에 비 해 색조화장을 두드러지게 하는 것으로 나타났다. 둘째, 외모관심도에 따른 화장품 사용실태를 분석한결과, 외모관심그룹은 기조화장품 중 스킨.로션, 클렌징 순으로 가장 많이 사용한다고 나타났고, 색조화장품 중 BB 크림, 아리라이너, 립스틱의 순으로 나타났다. 그에 반해 외모무관심그룹은 볼터지, 마스카라, 아이새도우 순으로 나타나났다. 세째, 외모관심도에 따른 화장품 소비성향에 대한분석 결과, 외모관심그룹과 외모무관심그룹 모두 화장품 구매는 본인이 직접하고, 화장품 전문점을 통해 화장품을 구매하는 것으로 나타났다. 또한 구매 시 중요시하는 것은 본인의 피부 적합성이 가장 높게 나타났으며 화장품 구입 이유는 화장품을 다 쓰고 난 후 구매 한다가 가장 높게 나타났다. 이러한 결과를 종합해보면, 외모관심도에 따라 화장행동과 화장품 사용에 적극적이었으며 화장품 구매에 대한 관심과 참여의 잠재 가능성을 시사하고 있다고 여겨진다. 따라서 여중생들도 외모에 관심을 가지고 화장품을 구매할 수 있는 소비자로서 특성을 보다 구체적으로 밝혀줌으로써 여중생을 겨냥한 제품기획 및 마케팅 전략수립 시 기초자료로 사용할 수 있을 것으로 사료된다. 또한 청소년들의 무분별한 화장행위 및 사용실태로 인해 부작용의 사례도 연구되어지고 있어 여중생의 화장에 대한 이해를 넓히고 올바른 화장행동과 인식에 대한 교육 방안을 위한 다양한 연구가 필요하리라 사료된다. This study was a wish to contribute to product planning and marketing strategies for youth cosmetics market rapidly changing interest in appearance of female middle school students to analyze the make-up behavior and usage makeup, cosmetics Consumption. Data were collected by conducting a questionnaire survey from from female middle students living in Gwangju. A total of 200 were collected and 180 were used in the analysis after removing incomplete ones. The statistics methods used for data analysis were percentage, frequency analysis using SPSS(Statistics Package for the Social Science) 20.0 program. The frequency and percentages were calculated to determine the general characteristics of female middle school students, interest in appearance, make-up behavior and usage makeup, cosmetics consumption tendency. We analyzed the behavior and Usage makeup, cosmetics consumption patterns according to the interest in appearance. As a result of examining interest in appearance, showed interest in appearance group is at 46.7% and appearance indifferent is at 53.3% Summarizing the results of this study, they are as follows. First, as a result of examining the makeup behavoir according to interest in appearance, interest in appearance group was observed based + BB Cream + Lip products in inside the school and outside of school was observed based + BB Cream + Lip products + Eye line; mascara. Interest in appearance group than indifference in appearance group was observed makeup behavior. Seond, as a result of examining usage based cosmetics according to interest in appearance, interest in appearance group was used to lotion, skin, cleansing, sunscreen. As a result of examining usage color cosmetics according to appearance interest, appearance interest group was used BB Cream, eyeliner, lipstick, mascara. Third, as a result of examining cosmetics consumption tendency according to interest in appearance, cosmetic``s buy was by myself, cosmetics purchasing place was observed cosmetics shop, purchase conditions was observed skin suitability, purchase sources was observed recommendation of friends and acquaintances, purchase cause was observed buying after the bitter using it that cosmetics both appearance interest group and appearance indifference group. According to the above results, there is no significant change on cosmetics consumption tendency in according to interest in appearance but that are makeup``s using age is getting lower. It is judged to be likely desirable to enhance female middle school students… consciousness on cosmetics using and to suggest diverse teenager cosmetic markets through marketing and education in a cosmetic company.

      • KCI등재

        중국 여성의 피부노화지식이 외모관심도와 뷰티관리행동에 미치는 영향

        나윤영 ( Yun Young Na ),송선영 ( Seon Young Song ) 대한미용학회 2021 대한미용학회지 Vol.17 No.4

        The present study aimed to investigate the effect of skin aging knowledge of Chinese women on their appearance interest and beauty management behavior. To this end, a survey was conducted from January 8 to February 21, 2020 among women in their 20s and 40s residing in China, and a total of 614 copies were evaluated. The collected data were analyzed using SPSS WIN 21.0 program. Results showed that the Chinese women's knowledge of skin aging had a positive(+) effect on their appearance interest. Second, the Chinese women's knowledge of skin aging also showed a positive(+) effect on beauty management behavior. Third, the Chinese women's appearance interest showed a positive(+) effect on beauty management behavior. It is expected that our results would serve as basic data for segmentation and establishment of specialized marketing strategies in the beauty industry.

      • KCI등재후보

        중국 뷰티관광상품 개발 기대효과에 대한 중국인 유학생의 미용관심도와 두피모발관리 간의 관계

        나윤영(Na, Yun-Young￿,),송선영(Song, Seon-Young) 한국해양관광학회 2020 해양관광학연구 Vol.13 No.3

        The purpose of this study is to analyzing the relationship between Chinese concern of and scalp & hair care, we will provide basic marketing materials for developing new beauty tourism products for Chinese tourists and revitalizing the beauty industry. The survey of this study was conducted from April 5th to May 9th, 2018, using a self-imposed legislative survey method for female students of Chinese students. The questionnaire distributed 300 copies and used 275 for the final analysis. Statistical processing of the collected material was analyzed using the SPSS 21.0 Statistical Package Program. As a result of this study, it was found that Chinese students are interested in cosmetology products, cosmetology in general, cosmetology information, and style interest, and scalp hair care behavior is also high. It can be seen that the higher the interest in the brand, the higher the knowledge of scalp hair care. In addition, when the interest in style, interest, and beauty information increased, it was possible to know the increase in social awareness of hair images. It can be seen that the higher the interest in brand and beauty information, the higher the selection of products. Through the above results, it is expected to be used as basic data for strategic marketing and differentiated service and product development targeting not only Chinese tourists, but also the Chinese scalp hair market.

      • KCI등재

        대중매체의 투 톤 헤어컬러에 나타난 색의 속성을 이용한 작품제작 - 여자 연예인을 중심으로

        나윤영(Yun Young Na) 한국인체미용예술학회 2017 한국인체미용예술학회지 Vol.18 No.4

        This study suggests basic data for hair color design and the use of diverse colors after creating hairstyles, using color attributes in two-toned color. For this, related data were collected and analyzed from Internet media, news articles and images, focusing on books and previous studies. In terms of picture images, those through which two-toned hair color styles can be seen from diverse angles among hairstyles found via Internet media were selected and analyzed. As a result, three different hairstyles were created. Hairstyle I was created under the theme of ‘Romantic: Lovely Girls’ Sensitivity’, using all color attributes such as color, brightness and saturation. Hairstyles II and III were also designed under the theme of ‘Modern Chic: Urban Sunset’ and ‘Elegance, Natural: Dreamy Mystery’, respectively.

      • KCI등재후보
      • KCI등재

        중국인 유학생의 미용행태에 관한 연구

        김나연(Na-Yeon Kim),나윤영(Yun-Young Na) 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.3

        This study, conducted with the purpose of being used as the basic data for skin health care of Chinese staying In Korea, analyzed the differences in skin types, skin troubles, skin photo types, and skin care habits perceived by the gender, by means of a questionnaire-based research method with the subjects of 186 male and female Chinese students registered at H University in Gwangju Metropolitan City. The results obtained from the questionnaire survey are as follows. The perceived skin types of Chinese students by the gender were revealed high in intelligence for males and in complexity for females, while the perceived skin troubles were found in acne(pimples) and sensitivity for males, and in acne(pimples) and pigmentation for females. In the skin care habits of Chinese students by the gender, eye washes were highly used for foam cleansing both by males and females, and scrubs were mainly used for deep cleansing. The respondents' uses of packs were 11.3% for males and 39.1% for females, while massages were seldom used both by males and females. The respondents' uses of other cosmetics than eye washes or packs indicated that males mainly used toner, and females used in the order of toner, lotion, cream, and sunblock. Color cosmetics were little used when compared with fundamental cosmetics, and as for the kind of cosmetics used that of females was more evenly spread than that of males. Based on the results, it is considered that the study can be used as the basic data for the orientation in the developments of skin care programs and cosmetics and also for the establishment of marketing strategies toward the growing number of Chinese students.

      • KCI등재

        뷰티 SNS 마케팅과 브랜드 이미지 및 중국 여성 소비자의 브랜드 태도 간의 관계

        웨이리루(WEILIRU ),나윤영(Yun Young Na) 한국스마트미디어학회 2023 스마트미디어저널 Vol.12 No.11

        본 연구는 중국 여성 소비자의 뷰티 SNS 마케팅과 브랜드 이미지 및 브랜드 태도 간의 실증분석을 통하여 변인 간의 인과관계를 규명하고자 하였으며, 본 연구 결과를 통하여 각 변인 간의 인과관계가 존재하는 것을 확인하였다. 특히 뷰티 SNS 마케팅의 하위요인인 상호작용성이 브랜드 이미지와 브랜드 태도의 변인 간 영향을 미치는 핵심요인임을 확인하였다, 이외에도 뷰티 SNS 마케팅의 하위요인인 접근성도 브랜드 이미지와 브랜드 태도에 영향을 미치는 중요한 요인임을 확인하였고, 생동성, 정보성 순으로 브랜드 이미지와 브랜드 태도에 영향을 미치는 중요한 요인임을 확인하였다. This study sought to identify the causal relationship between variables through empirical analysis between Chinese female consumers' beauty SNS marketing, brand image, and brand attitude. Through the results of this study, it was confirmed that a causal relationship exists between each variable. In particular, it was confirmed that interactivity, a sub-factor of beauty SNS marketing, is a key factor influencing the variables of brand image and brand attitude. In addition, accessibility, a sub-factor of beauty SNS marketing, is also an important factor affecting brand image and brand attitude. It was confirmed that vitality and informativeness are important factors influencing brand image and brand attitude in that order.

      • KCI등재

        패션잡지 VOGUE KOREA에 나타난 화장품 광고 분석

        김민정(Min jung Kim),나윤영(Yun young Na) 한국인체미용예술학회 2017 한국인체미용예술학회지 Vol.18 No.1

        This study analyzed cosmetics advertising in Vogue Korea published from 2010 thru 2015. It is aimed to predict changes in cosmetics advertising and use the results as an effective marketing source for future cosmetics advertising strategies. The Excel 2010 and SPSS WIN(version 21.0) were used to conduct a frequency analysis, cross-tabulation analysis, and χ²(Chi-square) test of collected data. The study results found that cosmetics advertising accounts for 14.1% of total advertisements with statistical significance. In terms of a portion of cosmetics advertising by month, the results revealed statistical significance. Specifically, July was the highest with 19.0% while March and September were relatively low with 11.4% and 11.3%, respectively. The trend of cosmetic advertisements by season showed that essence for functional cosmetics and foundation for base makeup cosmetics were high in all spring, summer, fall and winter. For color cosmetics, lip products were high in all seasons except for summer. Styling products for hairdressing and perfume for fragrance products were high in all seasons except for fall.

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