패션 사회적 기업의 지속가능성을 위한 사회적 자본 및 공동체의식 형성에 대한 연구

나윤규 ( Younkue Na ) 한국패션비즈니스학회 2015 패션 비즈니스 Vol.19 No.5

This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises`` social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

확장된 기술수용모형(ETAM)을 이용한 인터넷 쇼핑몰 패션상품 구매행동 연구

나윤규(Younkue Na) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.3

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study contributes to the effect on shopping behavior of internet consumer applying technology acceptance model(TAM) in the internet fashion merchandise shopping environment. The areas of study interest are, the perceived value, risk, trust, usefulness, Shopping-mall attitude, and purchase intention. Based on the results of the above-mentioned path analysis, the following were the results of the inspection of the hypothesis. First, the hedonic and utilitarian value had a notable effect on Shopping-mall trust. Second, the exchange/return/delivery and social/psychological risk had a notable effect on the Shopping-mall trust, but the merchandise relation risk did not have a notable effect on the Shopping-mall trust, and the exchange/return/delivery and social/psychological risk had a notable effect on the perceived usefulness. but the merchandise relation risk did not have a notable effect on the Shopping-mall trust. also, the social/psychological and merchandise relation risk had a notable effect on the perceived ease of use. but the exchange/return/delivery risk did not have a notable effect on the perceived ease of use. Third, the perceived usefulness had a notable effect on the Shopping-mall trust. Fourth, the perceived ease of use had a notable effect on the perceived usefulness in the integrated model, Fifth, the Shopping-mall trust had a notably positive effect on the Shopping-mall attitude toward using in models.

뷰티 브랜드 커뮤니티 참여자의 감성지능특성과 조직시민행동 연구: 긍정심리자본과 셀프리더십의 매개효과를 중심으로

김은영 ( Eunyoung Kim ),나윤규 ( Younkue Na ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5

The community in the field of beauty plays a role in establishing relationships with brands, or other members from a consumer's perspective. Therefore, this requires consideration of factors that lead consumers to collective action within the brand community and social and psychological prior variables that affect these behaviors. In this study, the emotional intelligence characteristics of participants are an essential factor in the beauty brand community and are an important aspect of the formation of positive psychological capital for members. Besides, the study sought to identify structural relationships that contribute to the performance of the network through selfleadership of members formed by influencing the formation of high levels of exchange relationship quality among members. To this end, the frequency analysis, reliability and validity verification, measurement model analysis, and path analysis were performed on 600 beauty community activity experience users using the SPSS and AMOS statistical packages. The results are as follows:First, self-awareness, social-aware, self-management, and relationship management skills of the participants in the beauty brand community's emotional intelligence characteristics have a significant impact on self-efficacy. Second, self-awareness, self-management, and relational management of emotional intelligence characteristics of beauty brand community participants had a significant impact on resilience, but social-aware capability wasn't significant to resiliency. Third, the self-efficacy and resilience of the positive psychological capital of beauty brand community participants had a significant impact on self-leadership. Fourth, the self-leadership of beauty brand community participants had a significant impact on organizational citizenship.

뷰티 1인 미디어 콘텐츠의 크리에이티비티 차원과 네트워크 외부성 간의 관계 연구

서지혜 ( Jihae Surh ),나윤규 ( Younkue Na ),강성민 ( Sungmin Kang ) 한국미용학회 2021 한국미용학회지 Vol.27 No.1

One-person media is a creative innovation of content that can more efficiently respond to the upstream channel of the Internet, and it is necessary to play a role in spreading content through inducing more active communication. Therefore, in this study, the dimension of creativity of one-person media content was specified, and the structural relationship between social capital, community formation, and network externality was grasped from the perspective of social network in the dimension of creativity of such one-person media content. It is believed that this can effectively project the role of social capital emphasizing the value network aspect through the dimension of creativity of one-person media contents through a relational perspective. In this study, 455 experienced users who have relational activities (information sharing, discussion, building ties, etc.) among members through comments or community activities on beauty contents for one- person media are selected as a sample, and the research problem was verified by conducting reliability verification, validity verification, measurement model analysis, and path analysis using SPSS ver.23.0 and AMOS ver.23.0. The results of this study are as follows. First, as a result of analyzing the path relationship between the creativity dimension of one-person media content and social capital, the three variables of behavioral dimension, emotional dimension, and cognitive dimension had a significant effect on social information sharing, but the contextual dimension did not have a significant effect. In addition, the behavioral dimension, contextual dimension, and emotional dimension had a significant effect on social self-seeking, but the cognitive dimension did not significantly affect social self-seeking. Second, as a result of analyzing the path relationship between social capital and community formation through one-person media contents, social information sharing and social self-seeking both had a significant effect on community formation. Third, as a result of analyzing the path relationship between community formation through one-person media contents and network externality, usefulness had a significant influence on the intention to use.

Effects of Social Capital Formation Motives through Mobile Social Media on Long-term Relationship Orientation

Hyunsuk Suh(서현석),Younkue Na(나윤규) 국제e-비즈니스학회 2015 e-비즈니스 연구 Vol.16 No.5