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        호텔기업의 윤리경영이 호텔이미지 및 고객 이용의도에 미치는 영향

        김홍범(Hong Bumm Kim),오세인(Se In Oh),문혜영(Hye Young Moon) 한국관광연구학회 2011 관광연구저널 Vol.25 No.3

        This study examines the effects of hotels` ethics management on the image of the hotel and the purchase intention by the customers, through structural equation model analysis for a causal models which was developed by the presumed constructs of ethics management, image and purchase intension. 373 effective samples were gathered by the convenient sampling but with a deliberate efforts of soliciting sincere responses for people over 20 years old living in capital regions of Seoul in Korea. The findings showed such hotel`s ethics management factors as the environment protection activities and staff benefits appeared to be positively related to the emotional image among various hotel image factors. The social image, on the other hand, appeared to have a positive influence from the donation and contribution activities, and public utilities activities in ethics management factors. In case of physical image, it appeared to have a positive influence from the consumer protections, public utilities activities, and employee benefits factors. Purchase intention by customers were found to be affected significantly by all three image factors of emotional image, social image and physical image, together with one direct effect by ethics management factor of public utilities activities. The results by SEM analysis confirmed the presumed causal model of this study with acceptable criteria of goodness of fit.

      • KCI등재
      • KCI등재
      • KCI등재

        호텔기업의 정보보안이 시스템 신뢰성에 미치는 영향

        김홍범(Hong Bumm Kim),이동수(Dong Soo Lee) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.3

        Recent advancement of information technology has helped businesses digitalize their operation by information system. Consequently security attacks are growing in the form of data hacking on purpose or by accident. Information leakage, forgery, and destruction have caused damage to goal and interest of a company or even stop business operation. For hotels depending on effective management of customer relationships, information security is greatly important since they manage customer information stored in database through information system. This study aimed to discuss effect of hotel information security on hotel employee`s perception of information security as well as reliability of the system that manages the information. In this study, hotel information security was divided into 3 security control elements, that is, physical, technical, and administrative security in order to examine the effect that hotel information security has on employee`s perception of system reliability. A questionnaire survey was conducted on employees working at customer information management division of 23 deluxe hotels using hotel information system in Seoul. In an analysis of the effect of hotel information security on system reliability and difference by employee`s divisional characteristics.

      • KCI등재

        호텔기업의 IT 거버넌스가 IT 효과성에 미치는 영향

        김홍범(Hong Bumm Kim),이동수(Dong Soo Lee) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.5

        Due to the development of IT technology, many firms make sincere efforts to improve the productivity and the profitability and to secure the competitiveness by introducing and utilizing the IT technology in their management and operation. Considering this recent trend, most hotel corporations have introduced and developed the necessary information systems for the hotel management, drawn out useful management information, and utilized the information for their various management activities. Although the IT management for a hotel`s whole tasks is systematized, and the need for setting the operation plan increased, a hotel corporation`s IT maturity and business management`s system do not catch up with the IT advancement speed. In order to solve this problem, IT Governance is proposed as a solution. It is an essential management system that enables hotel corporations to control their information systems and their organizations, to support their business management and operation, and to secure their competitiveness. This study tried to develop the indicators to measure a hotel corporation`s IT governance level and to measure the hotel corporation`s IT maturity level and the field workers` cognition on the IT effectiveness after the introduction of IT system. For the empirical research, a survey was conducted for employees working with the hotel information system, and executives and IT managers in several five-star hotels located in downtown, Seoul. According to the survey data, this research found some important factors. They are in order of IT effectiveness influenced by the information security, the risk management, the IT maintenance, the standardization, the IT operation strategy, the information and organization management. This research drew out the important factors for IT governance from the cognition of workers utilizing the information system in hotel corporations, and suggested some crucial indications for developing and advancing a hotel corporation`s IT environment by suggesting the important factors to draw out the outcome of IT effectiveness.

      • KCI등재

        호텔 식음료 서비스의 실패가 서비스회복에 미치는 영향

        김홍범(Hong Bumm Kim),오흥진(Heung Jin Oh) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.1

        The purpose of this study is to examine how the failure of delivering hotel food and beverage services affects the resulting service recovery through the customers` perceived fairness and the emotional responses. A survey was conducted to receive responses of 498 customers for five-star and four-star luxury hotels in Seoul, Korea. Results show that process-oriented aspects in the problem solving process, such as fairness and fast response, are crucial to hotels once they fail to deliver services. The more serious the failure to deliver F&B services to customer, the more effective the recovery should be fulfilled. Additionally, the ways to recover fairness were found to vary depending on the degree of such failure. The results also confirmed that consequential failures such as hygiene issues, product defects, facilities and environment, prices, unclear sales policies, foods not cooked as ordered, and the insufficiency of inventory could increase the positive responses of customers through performing service recovery like appropriate compensation for customers with complaints. The higher the perception of fairness, the more positive influence it had on the results of service recovery. Result noted that it would be important to get an accurate understanding of customers` expectations for service recovery based on the received customer complaints and demands, and come up with a plan to respond to them properly.

      • KCI등재
      • KCI등재

        호텔기업의 R&D가 기업 효과성에 미치는 영향

        김홍범(Kim Hong-bumm),이동수(Lee Dong-soo) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2

        The need for R&D in charge of developing new products and services by hotel corporations and the evaluation of its result are important in successfully managing current hotel business. Little research, however, has been made on R&D in hotel corporations. As corporate competitions intensify, every corporation makes an effort to satisfy or resolve specific demands of its customers while it continues to suffer from problems of losing substantial amount of time and material resources. In order to minimize such excessive losses of time and resources, R&D makes an effort to find ways to obtain outcomes that simultaneously incorporate technology, management and strategies that corporations require. As interest in R&D in the service industry increases, the importance of R&D in hotel corporations has been brought to light. The industry has recently benefited from the increase of overseas visitors, and R&D in hotels helped attract tourists and increase job creation. Hotel corporations have characteristics that are more varied and complex among corporations in service industry. Their functions include a function of providing accommodations to customers via personal service and direct contacts with customers, in addition to a function of securing competitive edge through differentiated services and customer relations. This study has as an objective to measure R&D in hotel corporations and its effectiveness by deducing systemization and key factors of success of R&D from employees related to R&D tasks. The research result showed that R&D in hotel corporations had a significant influence on corporate effectiveness. Development of new products and services had the highest influence on the ranks of innovative competitiveness, and development of human resources and investment in R&D showed a high influence on effectiveness in tasks and organization. The result indicated that R&D played a few important roles: R&D increased competence by developing new products and services, secured effectiveness by raising staff training in internal human resources, and increased job satisfaction in their executing tasks so that there would be smooth collaborations between organizations.

      • KCI등재

        국제환율변동이 호텔 경영성과에 미치는 영향에 관한 연구

        김홍범(Hong Bumm Kim),안순례(Soon Ye Ahn) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.1

        The purpose of the present study is to investigate the impact of changes in exchange rates on the performance of hotel management. The total sales of 10 super deluxe hotels in Seoul and exchange rates from 1997. 1 to 1998. 8 were taken to accomplish the aim. The findings of this study is that changes in the exchange rates have had impact on the the performance of room division slightly, but other facilities in these hotels.

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