머신러닝 분류기법을 활용한 신생 유튜버의 생존 및 수익창출에 관한 연구

김호익,김한민 한국경영정보학회 2023 Information systems review Vol.25 No.2

본 연구는 목적은 디지털 플랫폼인 YouTube에서 최근 채널을 만든 크리에이터와 유튜버의 성공 여부를 분류 분석을 통해 알아보고자 함이다. 이를 위하여 과학기술 카테고리의 유튜버 채널 실제 정보들을 바탕으로 평균 동영상 업로드 횟수, 평균 영상 길이, 선택 가능한 다국어 자막 개수, 운영 중인 다른 소셜 네트워크 채널의 정보를 식별하였다. 식별한 정보와 머신러닝 기법을 활용하여 초기 유튜버들의 성공 여부인 수익창출 여부를 분류 분석하였으며, 분석결과, 인공 신경망 알고리즘이 초기 유튜버의 성공 또는 실패를 예측하는 데 가장 정확한 결과를 제공하고 있음을 발견했다. 또한, 제시된 다섯 가지 요인은 분석결과 향상에 기여하는 것으로 나타났다. 본 연구는 유튜브를 시작하고자 하는 신규 개인 창업가, 현재 유튜브를 운영하고 있는 인플루언서, 이러한 디지털 플랫폼을 활용하고자 하는 기업들에게 디지털 플랫폼의 다양한 접근 방식과 활용 방향에 대해 제언한다. This study classifies the success of creators and YouTubers who have created channels on YouTube recently, which is the most influential digital platform. Based on the actual information disclosure of YouTubers who are in the field of science and technology category, video upload cycle, video length, number of selectable multilingual subtitles, and information from other social network channels that are being operated, the success of YouTubers using machine learning was classified and analyzed, which is the closest to the YouTube revenue structure. Our findings showed that neural network algorithm provided the best performance to predict the success or failure of YouTubers. In addition, our five factors contributed to improve the performance of the classification. This study has implications in suggesting various approaches to new individual entrepreneurs who want to start YouTube, influencers who are currently operating YouTube, and companies who want to utilize these digital platforms. We discuss the future direction of utilizing digital platforms.

중국 소비자의 전기자동차 구매의도 요인에 대한 연구

김호익,김한민 한국유통과학회 2019 유통과학연구 Vol.17 No.6

Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers’ intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion – This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.

PC 환경에서 ISDN 사용자 / 망 프로토콜 모니터링 기법의 실현 ( Implementation of ISDN user / Network protocol in PC-Based System )

김호익,정중수 한국통신학회 1997 한국통신학회 학술대회논문집 Vol.16 No.3

The Predicting Electric Vehicle Buying Intention

김호익,이민환,엄금철 한국경영학회 2017 한국경영학회 통합학술발표논문집 Vol.2017 No.08

This study is about people’s intention toward purchasing electric car, especially focused on environmental friendly norms, economic considerations, and attitude of electric vehicles. According to Joo and Ann (2017), recognized value of electric vehicle (EV) are not affect by economical values. In other words, EVs concerned functional and environmental values are importantly perceived by customers. To analyze and review this research, this paper is trying to approach different point of economical values of EV consuming investigated. Theoretically, this study is based on the theory of planned behavior. This model has three variables, and it can affect consumer’s purchasing intentions; attitude toward the behavior, subjective norm and perceived behavioral control. This study is primarily focusing on the environmental aspects based on subjective norms, as same as previous study. Secondly, focusing on EV’s images value toward the attitude of behavior. Furthermore, economic considerations are working as perceived behavioral controls. This study will be implicating not only environmental and EV’s value, but also different factors, such as economical aspects could bring out new results on consumer’s purchase intention.

An Empirical Study of the Korean Telecommunication Market and IoT Smart Home: Effects of Bundling Strategy on Consumers’ Responses

김호익,김한민,Minhwan LEE 한국유통과학회 2020 유통과학연구 Vol.18 No.5

Purpose: This research focused on the fact that the Internet platform is integral to IoT products such as Smart home and studied consumer buying decisions when products are sold bundled with internet service. Contrary to the sales strategies of telecommunication companies, some companies sell IoT products alone, for example Google, Kakao, and Naver. In this market situation, the sales strategies of Korean telecommunication companies were analyzed with bundling theory and technology acceptance model, then it was conducted to figure out which sales and distribution strategies could affect consumers‟ purchase behavior. Research design, data, methodology: Data was collected by149 questionnaires from groups who are familiar with IoT smart home systems, then exploratory factor analysis and regression were used to analyze the research model. Results: The results revealed that the perceived ease of use and the perceived usefulness affect the purchase intention of IoT-based products; however, this effect was not found in the case of bundled products. In other words, it is found that selling and distributing Internet services and IoT products together does not affect consumers‟ purchases. Conclusion: It is suggested that Korean telecommunications companies‟ existing sales and distribution strategies for IoT products need to be changed according to its characteristics.

The Predicting Electric Vehicle Buying Intention: A Study Using the Theory of Planned Behavior(TPB)

김호익,엄금철,이민환 한국상품학회 2018 商品學硏究 Vol.36 No.3

This study is about consumer’s intention toward purchasing electric car, especially focused on environmental friendly norms, economic considerations, and attitude of electric vehicles. According to Joo et al. (2017), recognized value of electric vehicle are not affect by economical values. In other words, electric vehicle’s concerned functional and environmental values are importantly perceived by customers. To analyze and review this research, this paper is trying to approach different point of economical values of electric vehicle consuming investigated. Theoretically, this study is based on the theory of planned behavior. This model has three variables, and it can affect consumer’s purchasing intentions; attitude toward the behavior, subjective norm and perceived behavioral control. This study is primarily focusing on the environmental aspects based on subjective norms, as same as previous study. Secondly, focusing on electric vehicle’s images value toward the attitude of behavior. Furthermore, economic considerations are working as perceived behavioral controls. This study will be implicating not only environmental and electric vehicle’s value, but also different factors, such as economical aspects could bring out new results on consumer’s purchase intention.

일본노동정책의 분석방법에 관한 일고찰 - 전전 통제법제의 국가중심성 인식을 중심으로 -

김호익 일본어문학회 2004 일본어문학 Vol.24 No.-

텍스트 마이닝을 활용한 분야별 블록체인 연관 이슈 및 중요도 분석: 뉴스, 웹사이트, 학술분야를 중심으로

김호익(Ho-Ik Kim),김한민(Han-Min Kim),이민환(Min-Hwan Lee) 한국디지털콘텐츠학회 2020 한국디지털콘텐츠학회논문지 Vol.21 No.8

윤리적 행동-커리어 성공의 연계성 지각과 직무 스트레스의 관계 -상사에 대한 신뢰의 조절효과를 중심으로-

김호익 ( Ho Ik Ki ) 한국인적자원관리학회 2014 인적자원관리연구 Vol.21 No.3

본 연구는 조직의 윤리적 분위기를 반영하는 지각된 윤리적 행동-커리어 성공의 연계성과 상사 신뢰가 직원들의 스트레스에 미치는 영향을 검토하고자 했다. 이러한 목적을 위해서 스트레스에 대한 이들 두변수의 주 효과를 가설화하는 동시에 상호작용효과도 예측하였다. 527명의 사무직 근로자들의 응답을 기초로 다중회귀분석을 실시한 결과, 지각된 윤리적 행동-커리어 성공의 연계성과 상사 신뢰는 각각 스트레스에 대한 중요한 예측변수임을 발견했으며, 상사 신뢰는 또한 윤리적 행동-커리어 성공의 연계성과 스트레스의 관계에서 유의한 조절변수임을 확인했다. 이러한 결과들은 조직 윤리와 신뢰에 관한 후속 연구자들에 의미 있는 논제를 제공하며, 조직변화를 추구하는 기업의 경영자들과 HR 담당자들에게는 실무적 시사점을 제공한다. This study examined the relationship between perceived ethical behavior-career success association and stress, along with the moderating effect of supervisor trust in the hypothesized relationship. Valid and reliable self-report evaluation measures were administered to a sample of 527 workers in South Korea. The results of multiple regression analysis show that perceived ethical behavior-career success association and supervisor trust have significant influence on decreasing stress. The study also found that supervisor trust has a moderating role on the suggested relationship. In discussing these results, we present significant insights in terms of building ethical climate as a potential mechanism which can encourage organization performance.

PC 환경에서 ISDN 사용자/망 프로토콜 모니터링 기법의 실현

김호익(H. I. Kim),정중수(J. S. Chung) 한국통신학회 1997 한국통신학회 학술대회논문집 Vol.1997 No.11