콘텐츠의 크리에이티브 요소와 지각된 콘텐츠 속성 따른 비교효과 연구

김기민(Kim Ki-Min),신일기(Shin Il-GI) 한국OOH광고학회 2017 OOH광고학연구 Vol.14 No.3

본 연구는 새로운 콘텐츠 생산 그룹인 미디어 콘텐츠 창작자와와 그들이 생산하고 있는 콘텐츠의 유형과 그에 따른 광고효과에 주목하였으며, 콘텐츠의 영상 크리에이티브 요소, 소비자 반응 요소, 지각된 콘텐츠 속성이 실제 콘텐츠의 고유 속성에 따라 수용자들의 인식과 태도 차이를 검증하였다. 연구 결과를 종합해 보면, 영상 콘텐츠의 크리에이티브 요소, 소비자 반응 요소, 지각된 콘텐츠 요소, 제품태도, 콘텐츠태도에 따른 차이를 실제로도 인식하고 있는 것을 알 수 있다. 특히 영상 간에 크리에이티브 요소 중 ‘제품정보’ 요소, 소비자 선호 반응 요소, 지각된 콘텐츠 요소, 제품태도, 콘텐츠태도에서 통계적 유의미한 차이를 보이는 것을 통해 같은 제품이 노출되는 영상의 경우에도 다르게 지각한 다는 것을 예상할 수 있으며, 이러한 요소들이 중요한 변수가 될 수 있다는 것을 말해준다. 본 연구는 크리에이티브 요인과 소비자 선호 반응, 소비자의 지각된 콘텐츠 속성, 제품과 콘텐츠 태도가 콘텐츠 유형에 따라 그 차이가 있음을 제시하며, 새로운 콘텐츠인 크리에이티브 요소, 소비자 선호 반응 그리고 소비자의 지각된 콘텐츠 속성과 제품과 콘텐츠 태도간의 관계를 설명하는 새로운 광고유형에 대한 이론 및 실무적 시사점을 제공해준다. This study focuses on the creative effect of the creative content creator and the content that they produce. The research problem to be tried is the image creative element, consumer preference response element, perceived content attribute What is the difference between the two types of images that are judged to have different intrinsic properties of the actual content? As a result of the study, the mean of all research measures investigated in this study was significantly different between the two imaging types. However, in the case of visual creative elements, image expression factors were not statistically significant. This indicates that consumers actually perceive the differences in the creative factors, consumer response factors, perceived content factors, product attitudes, and content attitudes that were discussed in this study. In particular, it is presumed that the images of the same product are perceived differently by the statistically significant difference in the ‘product information’ element, the consumer preference response element, the perceived content element, the product attitude, and the content attitude And that these factors can be important variables. This study suggests that creative factors, consumer preference reaction, perceived content attributes of consumers, product and content attitudes are different according to content types, and new contents such as creative factors, consumer preference responses, and consumer perceived content attributes And theoretical and practical implications for new ad types that explain the relationship between product and content attitudes.

누전전류 검출을 위한 고감도, 저전력 반도체 IC 개발

김일기(Il-Ki Kim),이승요(Seung-Yo Lee) 전력전자학회 2010 전력전자학술대회 논문집 Vol.2010 No.7

정부의 친환경, 에너지절감 정책에 따라 누전차단 기능을 갖는 반도체 IC에 있어서도 고감도의 성능을 가지면서도 전력 소모가 적은 IC의 개발이 요구 되고 있다. 본 논문에서는 산업용 누전차단기(Earth Leakage Circuit Breaker)에 사용되는 핵심 반도체로서 고감도이면서도 저전력 소모를 하는 누전전류 검출 IC의 개발을 수행한다.

곰소만 (灣) 어촌취락의 성쇠에 관한 연구 - 사포 (沙浦), 후포 (後浦), 줄포 (茁浦)를 중심으로 -

김일기(Il Ki Kim) 전북대학교 전라문화연구소 1986 全羅文化論叢 Vol.1 No.-

N/A

한국문화역사지리학회 20년 회고

김일기(Il Ki Kim) 한국문화역사지리학회 2009 문화 역사 지리 Vol.21 No.1

Diopside-Anorthite계의 유전체 및 절연체에 관한 연구

안영필,정복환,김일기,이광,Ahn, Young-Pil,Chung, Bok-Hwan,Kim, il-Ki,Lee, Kwang 한국세라믹학회 1979 한국세라믹학회지 Vol.16 No.2

Diopside-Anorthite body was easily synthesized at relatively low temperature 1225℃, compared with the synthesizing temperature 1425℃ of Anorthite. Of Diopside-Anorthite body, the synthesizing temperature was considered to be higher than 1225℃ because Gehlenite, probably formed at 1220℃, was detected by X-ray diffraction. This body has excellent physical and electrical properties, i.e. electric resistivity (1.2×1014Ωcm), low dielectric constant (6.26) and low thermal expansion coeffcient (61.9×10-7/℃). It's hardness was good enough for electrical subsidiary. In addition, this body, Diopside-Anorthite, has exellent properties for heat resisting wares.

7ㆍ1 경제관리개선조치 이후 북한 개혁ㆍ개방의 평가와 전망

윤황(Youn Hwang),김일기(Kim Il-ki) 한국학중앙연구원 2006 한국학 Vol.29 No.1

항만시설의 전기감리 요점

유진호(Jin-Ho Yu),김일기(Il-Ki Kim) 대한전기학회 2020 대한전기학회 학술대회 논문집 Vol.2020 No.10

국토지리 교육을 통한 가치교육

김일기 서울대학교 지리교육과 1979 지리학과 지리교육 Vol.9 No.1

The purpose of this article is to research the method of values education through the national geography curriculum. Values education through is the best way of making students experience love for their country and national identity. Therefore, an effective method for value education is as follows: 1) The aims of value education in the national geography curriculum are as follows ① desire for scientific inquiry ② love for national teritory ③ frontier spirits ④ love for nature ⑤ National identity ⑥ international cooperation ⑦ cherish the desire for national unification. 2) Various teaching methods should be used in order to make students participate directly in value inquiry process learning, such as, the discussion and solution of problems through photographs and A V. materials, fieldwork notes, and discussion of topics. 3) Contents of textbooks should be generalized in order to make students experience value education process learning. 4) It is more important to teach students by the process of value education than mere geographical facts, Even though National Geography is of great importance, it is not included as a compulsory subject in the high school curriculum, a phenomenon to the regretted. This is why this author emphasizes that national geography should be a compulsory subject in the high school curriculum.

地理敎育의 諸問題

金日基 全北大學校 師範大學 1982 사대논문집 Vol.8 No.-

This article seeks to analysis major problems of middle and high school geography education in Korea. Report suggest how those problems are improvement under Korean educational situation. This article is to report concerning seven problems of geography education such as teaching-learning method harmony of geography and geography education, curriculum, field-works, teaching, method of value education through geography curriculum. 1. We can find that most of geography education still employing teacher-led expository method. We must improve Inquiry-method and education simulation. 2. New contents and law of geography must be immediately taught in geography education. 3. The study of middle and high school geography curriculum must be carried out by professor and high school teacher in cooperation. 4. One of the important method of geography education is field-works, so we need improvement of field-works method in geography curriculum. 5. We must make program for teacher training in college of education. The program must be involved in social studies curriculum (world history, civics). 6. For the the achievement of the aims of value education in geography curriculum, we need to improve the method and contents of geography education.

地理知識의 構趙化 硏究 : 中 社會I(地理)를 中心으로 Chiefly on Geography Teaching (as Sociology I) for Junior High School

金日基 관동대학교 1980 關大論文集 Vol.8 No.1

According to the recent theory of curriculum, the structuralization of knowledge is evaluated as a very important process of learning. It is more importants than anything else to structuralize knowledge by abstracting ideas from various facts in the text books and try to generalize is that teachers may apply such a theory to practical teaching. With the above fact in mind, the wirter of this thesis has tried to abstract generalized value of factual concepts by analysing the contents of the new editions of geography textbooksk for junior high school which will be used from the year 1979. As a reault of this research, following facts could be found out. 1) The new textbooks have been compiled with more emphasis on general concepts than the old ones were so that teachers may teach by inquiry learning and lessons centered on general concepts.However, it can not be denied that they still have more facts than general concepts. 2) In order to make desirable text-books based on general concepts, the compilers should have written the textbooks by selecting main general concepts first. The result of looking over the text-books, however, was that the researcher could find few traits of such efforts in some text-books, which might make structuralization of knowledge impossible. 3) Teachers should abstract main concepts clearly and achieve generalization even from the standard of the contents of the present (that is, old) text-books with the view to applying them to practical classes. 4) Such study methods and contents as mentioned above should be included in the newly developed teachers guides so that the structuralization of knowledge and study methods may be improved. 5) Education is the groundwork of a nation and the textbooks are those of studying activities. That is why a radical investiment and the improvement of the methods are needed in the text-book policy for the future of education. In order to attain this purpose of improving curriculum, an institute should be established in an educational research center or a university so that basic idea of each subject may be abstracted, looking forward to the result of constant improvement of study method.