Model Light Curves of XTE J1819-254 XTE J1819-254의 광도곡선 모형

김순욱,Kim, Soon-Wook 한국천문학회 2006 天文學會報 Vol.31 No.2

타이틀 스폰서십이 기업브랜드 및 기업이미지에 미치는 영향

김순욱 ( Soon Wook Kim ),조한범 ( Han Beom Cho ),김인재 ( In Jae Kim ) 한국스포츠산업경영학회 2010 한국스포츠산업경영학회지 Vol.15 No.2

본 연구는 현대카드 슈퍼매치 Ⅳ 대회의 타이틀 스폰서로 참여하는 현대카드의 테니스대회 타이틀 스폰서십의 효과를 측정하고, 이를 통한 현대카드사의 기업브랜드 및 기업이미지를 측정하여 이 대회의 타이틀 스폰서십과 기업브랜드, 그리고 기 업이미지의 인과관계를 규명하는 것이다. 궁극적으로 현대카드사가 테니스대회의 타이틀 스폰서를 한 슈퍼매치 Ⅳ 대회의 스 폰서십이 현대카드사의 브랜드 및 이미지에 미치는 영향력을 규명하여 금후 보다 효율적인 여타 테니스대회 타이틀 스폰서십 유치에 유용한 기초자료를 얻는데 그 목적이 있다. 연구대상은『현대카드 슈퍼매치 Ⅳ 대회』를 관람하기 위하여 잠실 실내체 육관을 찾은 관람자를 대상으로 편의추출법을 사용하여 총 400명을 추출하였다. 수집된 설문지는 총 351부였으나 실제 분석에 사용된 자료는 응답이 불성실하다고 판단되거나 조사 내용의 일부가 누락된 19부의 자료를 제외한 총 332부의 최종유효표본 을 코딩의 지침에 따라 부호화하였으며 부호화된 자료를 컴퓨터에 개별 입력시킨 후 통계 프로그램인 SPSS Windows 14.0 Version을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석을 실시하였다. 또한 AMOS 4.0 Version을 이용하여 확인적 요인 분석과 공변량구조분석을 실시하였다. 이상의 연구방법과 자료처리 방법을 거쳐 다음과 같은 결론을 얻었다. 첫째, 테니스경기의 타이틀 스폰서십 효과와 브랜드요인과의 관계에서 타이틀스폰서십 효과의 하위요인인 이미지제고는 브 랜드인지도.브랜드태도에 영향을 미친다. 둘째, 테니스경기의 타이틀 스폰서십 효과와 브랜드요인과의 관계에서 타이틀 스폰서십 효과의 하위요인인 촉진은 브랜드 선호도에 영향을 미친다. 셋째, 브랜드요인과 기업이미지와의 관계에서 브랜드요인 중 브랜드태도는 기업이미지의 하위요인인 기업장래성이미지, 사 회공헌이미지, 마케팅이미지에 영향을 미친다. 넷째, 신규가설을 통해 브랜드인지도는 브랜드선호도에, 이미지제고는 사회공헌이미지에, 사회공헌이미지는 마케팅이미지에, 사회공헌이미지는 기업우수이미지에, 마케팅이미지는 기업장래성이미지에, 커뮤니케이션은 기업장래성이미지에, 이미지제고는 기업장래성이미지에 영향을 미친다. The purpose of this study was to the effectiveness of Hyundai Card``s sponsorship, which sponsors Hyundai Card Super Ⅳ Match, a tennis tournament. The interactions of cause and how effect of the title of the tournament sponsorship, corporate brand, and the effective corporate image is proved by estimating the corporate brand and corporate image of Hyundai Card Corporation. Through research and materials, I have some conclusions. First, increasing the image of a sponsor company influences a its`` brand awareness and brand image by the relationship between the effect of its`` title sponsorship and the brand in tennis games. This emphasizes the importance between its products and image. The image of events can easily switch a sponsor``s brand image when the sponsors and events have similarities. Image conversion about a product is maximized when a consumer``s attitude matches a product. The commodity or the brand of a company needs affinity with events in functionality and its image. Therefore, in a case when an enterprise makes the knowledge and image of its brand through sponsorship to consumers; consumers are sure to have a confidence in the brand during purchasing decisions. So, to enhance the awareness and attitude towards a brand, a company needs various marketing strategies . Second, a brand``s title sponsorship can directly effect a brand``s preference. Promotion is marketing communication. In other words, it informs about sports games, sport players, sporting goods, and a company consumer can select to buy its product. Positive emotions in advertisements encourages consumers`` attitudes and is connected to the purchasing of product. Consumers remember typical types of promotions and advertising. When they contact a new stimulus, they have a recognizing process. If company keeps on sponsoring a match, consumers develop an appreciation of the sponsoring product. Companines have a leverage effect which makes a profit through sponsorship and consumers know that their choosing items(sponsors product) are much better than other competing companies. Therefore, companies which want to increase brand preferences need various promotion activities, and marketing strategies. Third, in the brand and image of corporation, the attitude of a brand affects sub-factors, which are: the image of a business prospect ,contribution to society, and marketing. Positive corporate image gives consumers trust in a product and increases a consumer``s purchasing. Therefore, companies should make positive images, in which they implement social responsibility faithfully. Fourth, the new theory shows that there are influence of the brand awareness on brand affinity, image enhancement, social contribution on social contribution on marketing image, social contribution on excellent corporate image, marketing image on prospect corporation image, communication on prospect corporation image, and image enhancement on prospect corporation image.

대형 곡면 멀티 디스플레이의 라미네이션 공정 기술 및 개발 동향

김순욱(Soon Wook Kim),백승현(Seunghyun Back),김선영(Sunyoung Kim),박성진(Sungjin Park),지비 자이스(Jibi Jais),강봉철(Bongchul Kang) 대한기계학회 2023 대한기계학회 춘추학술대회 Vol.2023 No.11

천문 이미지 디지털 아카이빙 시스템 개발

성현일,김순욱,배영호,최준영,Sung Hyun-Il,Kim Soon-Wook,Bae Young-Ho,Choi Joon-Young 한국천문학회 2006 天文學論叢 Vol.21 No.1

An archiving system designed to enable documenting database of astronomical images, with functions of search and download, is being developed by Korean Astronomical Data Center(KADC) of Korea Astronomy and Space Science Institute(KASI). The system consists of three PCs for web server, database server, and system management server. The search program for the web environment is operated in the web server. In the management server, several utility program we developed are installed: input program for the database, program for transfer from fits to jpg files, program for data recovery and management, and programs for statistics and connect management. The collected data would be sorted out by the system manager to input into the database. The online input is possible in an observatory where the data is produced. We applied the content management system(CMS) module for the database management. On the basic of CMS module, we set up a management system for the whole life cycle of metadata from creation and collection to storage and deletion of the data. For the search function, we employed a technique to extract indices from the metadata. In addition, MySQL is adopted for DBMS. We currently display about 2,700 and 25,000 photographs for astronomical phenomena and astronomical objects on the data, respectively.

온간성형용 분말의 고온 유동도와 겉보기 밀도 측정에 관하여

이정근,김순욱,Lee Jeong-Keun,Kim Soon-Wook 한국분말야금학회 2006 한국분말재료학회지 (KPMI) Vol.13 No.1

The aim of this work was to establish an optimal condition for determination of apparent density and flow rate for warm compacting powder. For this purpose it was evaluated uncertainty on them according to ISO Guide to the Expression of Uncertainty in Measurement. This evaluation example would be useful even in powder fluidity measurement at room temperature.

국내 천문학 논문 검색 DB 구축

성현일,김순욱,임인성,Sung, Hyun-Il,Kim, Soon-Wook,Yim, In-Sung,Sang, Jian 한국천문학회 2006 天文學論叢 Vol.21 No.2

The Korean Astronomical Data Center(KADC) in Korea Astronomy and Space Science Institute(KASI) has developed a database of astronomical journals published by the Korean Astronomical Society and the Korean Space Science Society. It consists of all bibliographic records of the Journal of the Korean Astronomical Society(JKAS), Publication of the Korean Astronomical Society(PKAS), and Journal of Astronomy & Space Sciences(JASS). The KADC provides useful search functions in the search page such as search criterion of bibcode, publication date, author names, title words, or abstract words. The journal name is one of the search criterion in which more than one journal can be designated at the same time. The criterion of author name is provided bilingually: English or Korean. The abstract and full text can be downloaded as PDF files. It is also possible to search papers related to a specific research topic published in Korean astronomical journals, provided by the KADC, which often cannot be found the worldwide, Astrophysics Data System(ADS) services. The KADC will become basic infrastructure for the systematic construction of bibliographic records, and hence, make the society of Korean astronomers more interactive and collaborative.

천문우주 질문상자에 나타난 역법과 고천문분야 질문유형 분석

임인성,성현일,김광동,김순욱,최승언,Yim, In-Sung,Sung, Hyun-Il,Kim, Kwang-Dong,Kim, Soon-Wook,Choe, Seung-Urn 한국천문학회 2007 天文學論叢 Vol.22 No.4

In this paper, we analyze the scientific inquiries type on Almanac and Historical Astronomy asked through the Q&A service in Korea Astronomy and Science Institute(KASI) webpage with the aid of scientific inquiries analysis methods. We also study the contents of the questions. Specifically, we have created statistics of questions and inquiries, and have developed categories to analyze the characteristics of questions with regard to their cognitive aspects. Each question is categorized as either of the two elements based on their recognitive aspect: science knowledge or science study. Each element also has sub-categories that help the reader understand the characteristics of the questions. For the analysis, we used the sample consisting of questions collected from April, 2005 to June, 2007. Through this study, we achieved a better understanding of the questions in the area of Almanac and Historical Astronomy asked in the Q&A service. Throughout this study, we find that the need of questions in the area of Almanac and Historical Astronomy are increasing with time, and the overall quality of the questions is getting improved. As we expect that the number of people using our Q&A service will increase and that the questions will get more difficult to answer, development of improved contents is required.