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권예리 고요아침 2018 한국동시조 Vol.- No.9

비시안 전해질에서 전해도금을 통한 은-구리 합금의 제조

권예리,박태인,신영민,김경태,임수진,최승회 한국표면공학회 2023 한국표면공학회 학술발표회 초록집 Vol.2023 No.5

Transit Time Flowmetry and Vein Size Are Predictive of Arteriovenous Fistula Maturation

권예리,조영종,강필제,조원철 대한흉부외과학회 2020 Journal of Chest Surgery (J Chest Surg) Vol.53 No.5

Background: This study aimed to assess the effect of vessel size and flow characteristics on the maturation of autogenous radiocephalic arteriovenous fistulae (RCAVFs). Methods: We retrospectively reviewed records of patients undergoing RCAVF creation at a single medical center from January 2013 to December 2019. Operative variables were compared between patients whose fistulae matured and those whose fistulae failed to mature. Results: Overall, 152 patients (33 of whom were women) with a mean age of 62.6±13.6 years underwent RCAVF creation; functional maturation was achieved in 123. No statistically significant differences were observed between patients in whom maturation was or was not achieved in terms of the following variables: female sex (20.3% vs. 25.0%), radial artery size (2.5 vs. 2.4 mm), and pulsatility index (0.69 vs. 0.62). Low intraoperative transit time flowmetry (TTF; 150.4 vs. 98.1 mL/min) and small vein size (2.4 vs. 2.0 mm) were associated with failure of maturation. The best cutoff diameter for RCAVF TTF and cephalic vein size were 105 mL/min and 2.45 mm, respectively. Conclusion: In patients who undergo RCAVF creation, vein diameter on preoperative ultrasonography and intraoperative TTF are predictors of functional maturation. We identified an intraoperative TTF cutoff value that can be used for intraoperative decision-making.

Eighteen Years of Follow-up after Resection of a Giant Coronary Artery Aneurysm and Reconstruction with a Vein Graft

권예리,박종빈,Pil Je Kang,조원철 대한흉부외과학회 2021 Journal of Chest Surgery (J Chest Surg) Vol.54 No.3

Giant coronary artery aneurysms are rare and challenging to treat because of variation in the presenting symptoms and the lack of established management guidelines. We report the case of a patient with a 6-cm-wide giant coronary artery aneurysm that was resected, followed by reconstruction using a saphenous vein graft and 18 years of follow-up.

의복 관심이 파티 선호에 미치는 영향과 파티복 유형별 파티 통일체 구성

권예지 ( Yeji Kwon ),김나영 ( Na Young Kim ),정인희 ( Ihn Hee Chung ) 한국의류학회 2016 한국의류학회지 Vol.40 No.4

This study investigated the effect of clothing interest on party preference and suggested four party unities according to party wear types. A hypothesized model based on consumer innovativeness, clothing interest, party benefit, party interest and party preference was tested to determine the effect of clothing interest on party preference. Party unities were constructed according to party wear types along with party place, party food, and party music. Data was collected through two online surveys. The population of the survey was female consumers in their twenties. Descriptive statistics, factor analysis, reliability, correlations, and regressions were applied to the data of 305 samples. As a result, positive tendency toward consumer innovativeness, clothing interest, party benefit, party interest and party preference was observed in young female consumers with significant relations among five variables. Party preference was well-explained from the hypothesized research model, but the direct path from clothing interest to party interest was identified as insignificant. The most preferred party elements of place, food, music and wear was garden, barbecue, house music and mini dress, respectively. Four party unities according to party wear types were constructed and suggested based on the correlation analysis results between party wear and other party elements. The concept of party unity is useful to establish marketing strategies such as advertising and experience marketing in the party wear industry.

공공 커뮤니케이션의 경제적 파급효과

권예지,변상규 한국방송학회 2021 한국방송학회 학술대회 논문집 Vol.2021 No.11

미디어 및 장르별 이용, 성차별주의, 주관적 안녕감 간의 관계

권예지,차유리 한국방송학회 2019 한국방송학회 학술대회 논문집 Vol.2019 No.4

TV광고와 디지털 광고가 만났을 때: 크로스 미디어 광고 효과와 다중매체 이용도에 따른 광고 효과

권예지,이희준 한국광고홍보학회 2020 광고연구 Vol.0 No.125

The purpose of this study is to investigate whether there are differences in the advertising effectivenessof different media type (digital media vs. TV) based on consumers' multi-media usage. 800 respondentswere randomly assigned to one of the four advertisement groups according to the media typesand the number of ads they watch. The results of this study show that the advertising effectivenesstends to be higher when consumers are exposed to TV and digital advertisements simultaneously. Only the group difference between group 1 and group 2, 3, 4 was found in the post-hoc analysis. In the execution of cross-media by traditional media and digital media, "multimedia usage" has beenfound to be a key factor of word-of-mouth intention and in building a favorable attitude towardsadvertisements. These findings imply that it is necessary to target mutimedia users and make anadvertisement production and media planning strategy reflecting the platform characteristics ratherthan the One Source Multi Use strategy of advertisement. 이 연구는 다중매체 환경과 소비자의 다중매체 이용에 집중하여 TV와 디지털 매체 및 광고 유형별 광고 효과, 소비자의 다중매체 이용도에 따른 매체․광고 유형별 광고 효과 차이를 탐색해보고자 했다. 광고 매체와 광고 유형 노출에 따라 집단 4개(집단 1: TV 가상광고, 집단 2: TV 가상광고+TV 영상광고, 집단 3: TV 가상광고+TV 영상광고+디지털 영상광고, 집단 4: TV 가상광고+TV 영상광고+디지털 영상광고+디지털 배너광고)로 구성했다. 응답자들은 임의적으로 한 집단에 배정되어 광고에 노출된 뒤 광고 효과 문항에 응답했다. 그 결과, TV와 디지털의 다양한 광고 유형을 동시 집행했을 때 전반적으로 광고 효과가 긍정적이었으나, 사후 분석에서 집단 1과 집단 2, 3, 4 간의 차이만 나타났다. 전통매체와 디지털 미디어의 크로스미디어 집행에서 ‘다중매체 이용도’는 광고 효과 중 ‘광고 태도’와 ‘구전의도’에 핵심요소로 작용하는 것으로 밝혀졌다. 분석결과들을 바탕으로 광고의 원 소스 멀티 유즈(one source multi use) 전략보다 플랫폼 특징을 살린 광고 제작과 매체 전략, 다중매체 이용자들을 대상으로 한 광고 전략의 필요성을 논했다.

코로나19가 미디어 · 광고시장에 미친 영향

권예지 한국방송통신전파진흥원 2020 미디어 이슈&트렌드 Vol.- No.34

다매체 시대, 한국의 소비자는 누구일까? : 한국의 소비자 유형과 광고매체 효과 비교

권예지(Yeji Kwon),신의경(Euikyung Shin),윤성인(Sungin Yun) 한국광고홍보학회 2020 광고연구 Vol.0 No.126

이 연구는 개별 소비자 중심의 마케팅이 필수적인 상황임에도 불구하고 소비자 분석을 세대론에 기대어 살펴보는 현상에 문제를 제기하며, 한국 소비자들의 1) 라이프스타일과 소비가치 요인분석, 2) 한국 소비자 군집분석 및 특성 파악, 3) 한국 소비자 집단, 매체별 광고 효과를 살펴보고자 했다. 이를 위해 서울 및 수도권 거주자, TV․유튜브, 네이버/다음 중 2개 이상 시청한 자 700명을 대상으로 온라인설문조사를 실시하여 자료를 얻었다. 연구결과, 한국 소비자의 라이프스타일은 DIY, 종교적 삶, 트렌디함의 3가지 유형, 소비가치는 실용안전, 저가, 쾌락, 심미, 혁신, 공동체, 자율성의 7가지 유형으로 나왔다. 한국의 소비자 집단은 비지슈머(일에 치여 바쁜 직장인), 무소슈머(무색무취의 소극적 소비자), 모스트슈머(모험적인 스마트 트렌드세터), 유틸슈머(전방위적 실용 소비자)로 구성됐다. 마지막으로 광고 효과는 소비문화를 이끄는 모스트슈머 집단이 TV, 유튜브, 포털, 페이스북, 인스타그램, OTT(over-the-top) 등의 모든 매체에서 다양한 광고 효과가 높게 나타났다. 유틸슈머도 새로움을 지향하고 보다 좋은 물건을 구입하는데 관심이 많아 모스트슈머 다음으로 광고 효과가 높은 편이었다. 무소슈머는 온라인 매체의 광고효과가 상대적으로 낮았으며, 비지슈머는 구매의도는 낮았으나 추천의도는 높은 편이었다. 이 같은 연구결과를 바탕으로 라이프스타일과 소비가치에 기반을 둔 소비자 집단 도출과 광고 효과의 이론적 및 실무적 함의를 논했다. The purpose of this study is to classify and profile Korean consumers based on lifestyle and consumption values instead of cohort or generation, and to investigate advertising effects across several media channels. In this context, we explored 1) subfactors of lifestyle and consumption values in the Korean context, 2) cluster groups of Korean consumers based on those subfactors and 3) differences of advertising effects among those cluster groups. An online survey was conducted on 700 Seoul residents who reported viewing similar advertisements on at least two of the following types of media: television (TV), YouTube, and/or Naver/Daum portal websites. As a result, we identified three lifestyle subfactors: DIY, religious life, and trendy styles. We also identified seven consumption value subfactors: practical, safety, low-cost, pleasure, aesthetics, innovation, community, and autonomy. Using the identified subfactors, we divided the respondents into four groups: Busy-sumers (workaholics who lack the time to shop), Muso-sumers (tasteless and passive consumers), Most-sumers (adventurous and smart trendsetters), and Utility-sumers (practical and catch-all consumers). Lastly, when we compared advertising effects on the four consumer groups across various media, such as TV, YouTube, portals, Facebook, Instagram and streaming services, the Most-sumer group was the most affected by the advertisements, followed by the Utility-sumers, who were interested in exploring and purchasing new or better products and services. Muso-sumers showed a relatively low advertising effect through online media, while Busy-sumers ironically showed both low purchase intention and high recommendation intention. Theoretical and practical implications are discussed.