문화관광해설사의 역할이 해설만족과 재방문의도에 미치는 영향-지각된 가치의 매개효과-

곽춘려,왕지에 한국외식산업학회 2023 한국외식산업학회지 Vol.19 No.3

In this study, the tThe purpose of this study was to examine the relationships among cultural tourism commentator's role, interpretation satisfaction, and revisit intentions in cultural and tourism destinations. Particularly, this study focused on the mediation effect of perceived value of tourists. Data were collected from 232 visitors by field survey from Nanyang China(南阳市) visit the heritage attractions commentary service experienced. Frequency analysis, exploratory factor analysis, regression analysis and mediating effects were verified using SPSS 20.0. The analysis showed that attitude, communication's role, and expertise, which are sub-variables of the role of cultural tour guides, affected the satisfaction of the commentary. In addition, perceived value mediated the relationships between interpretation satisfaction and revisit intentions. This study is meaningful in that it empirically analyzed the impact of the role of cultural tour commentators on the decision-making process of tourist commentary and revisit. By doing so, we will prove that it is an important and useful marketing tool to strengthen the competitiveness of cultural tourism commentator, and provide important implications for cultural tourism commentators' own management strategies.

광주 지방 관광호텔 직원 역할스트레스가 삶의 질에 미치는 영향 - 성별 조절 효과 -

곽춘려,박가나 한국관광산업학회 2011 Tourism Research Vol.32 No.-

The purpose of this study is on the effects of role stress of regional tourist hotel employees on their life quality. The survey was conducted from Apr. 12th to Apr. 30st, 2011. Out of 200 copies of the questionnaire, 162 employee of eight GwangJu' tourist hotels were answered the questions. For statistical data handling, SPSS 18.0 was used on an exploratory factor analysis, reliability analysis, t-test analysis, and regression analysis. The major findings of the study are summarized as follows:First, the results of the analysis showed that role stress of regional tourist hotel employee was composed of 3 subordinate factors – role ambiguity, role conflict, role overload. Second, the results of analyzing the moderating effect of the Gender on the relationship between role stress and life quality. results showed that role stress had significant influence on the life quality. Third, regarding the moderating effect of the Gender on the role stress and life quality, the Gender hasn't shown moderating effect.

외식배달 앱 서비스품질이 만족과 지속이용의도에 미치는 영향

곽춘려,썬야저우 한국관광레저학회 2022 한국관광레저학회 학술발표대회 Vol.2022 No.8

청소년 관광 참여 동기 유형 및 관광 제약 요인에 관한 연구 - 한국 청소년들의 중국관광 중심으로 -

곽춘려,이희승 한국관광산업학회 2012 Tourism Research Vol.35 No.-

The purpose of this study is to analyze what kinds of chinese tourism’s participation motivations and tourism constraints occur when korea youths enjoy their tourism activities in chinese. To achieve this purpose, the data was collected from 166 Korean youths who visited Chinese for tourism purpose. The findings of the study were as follows:First, the results of the analysis showed that chinese tourism’s participation motivation was composed of 5 subordinate factors: education and learning, friendship, escaping routine, tourism experience and social motivation. Second, As the result, there were 5 tourism constraints; personal psychological constraints, environmental constraints, interpersonal constraints, social constraints, facility constraints, In this research, the korea youth of chinese tourism were classified into 3 clusters based on their participation motivations. Those 3 clusters were named "education and learning group", "escaping routine and tourism experience group", "social participation motivation group". Also this study verified the differences among constraints on the types of the korea youth of chinese tourism’s participation motivations by personal psychological constraints, social constraints and facility constraints.

온라인 여가활동 참여동기와 여가만족에 관한 연구 : 재한 중국유학생 중심으로

곽춘려,이희승 동북아관광학회 2011 동북아관광연구 Vol.7 No.2

본 연구는 한국 있는 중국인 유학생들을 대상으로 여가를 목적으로 온라인 여가활동과 참여동기 및 여가만족을 규명하고 인구 통계적 특성에 따라서 온라인 여가활동, 참여동기, 여가만족 어떠한 차이가 있는가를 살펴보고자 하였다. 연구결과 온라인 여가 활동은 온라인 엔터테인먼트, 온라인 정보 검색 활동, 온라인 여가 촉진 활동 4가지 하위 요인으로 구성 되었으며, 온라인 여가 활동에 대한 참여동기는 여가 신기성, 일상 탈출성, 여가 지식 획득성, 여가 사교성의 4개의 요인으로 도출되었다. 여가 만족도의 경우는 신체 휴식적 만족, 교육 심리적 만족, 환경적 만족, 사교능력 만족의 3개의 요인으로 구성되었다. 또한 인구 통계학적 특성에 따른 여가 활동, 여가만족도의 차이를 분석한 결과 몇몇 유의한 차이가 발견되었는데 여성이 남성보다 미니홈피 및 블로그 관리나 정보 검색, 음악 듣기 등 온라인 활동을 많이 하고 있으며, 남자가 여자보다 스포츠, 콘서트 등 행사와 온라인 게임 더 많이 나타났다. 참여 동기 요인 중 온라인 여가의 신기성은 남자가 여자에 비해 많이 선호하는 것으로 나타났다. 여가만족 요인을 살펴보면, 신체휴식 만족과 사교능력 만족의 경우 남성이온라인 여가활동 하면서 얻는 신체적, 사교적 만족이 여성보다 더 높음을 알 수 있었다. 또한 본 연구의 연구를 토대로 이론적, 실무적 시사점을 제시하였다.

중국인 관광객 관광선택속성이 행동의도에 미치는 영향 -관광제약 조절효과-

곽춘려 ( Chun Lli Guo ),신은경 ( Eun Kyoung Shin ) 관광경영학회 2013 관광경영연구 Vol.55 No.-

This study has two purposes. The first is to examine the relationship between destination choice attributes and behavioral intentions. The second is to examine the moderating effect of the tourism constraints (Intrapersonal Constraints, Interpersonal Constraints, Structural Constraints) on relationship between destination choice attributes and behavioral intentions. The major findings of the study are summarized as follows: First, results showed that destination choice attributes had significant influence on behavioral intentions. Second, the moderating effect of the tourism constraints on the relationship between destination choice attributes and behavioral intentions, These findings suggested that Korean tour overall satisfaction was affected tourist accommodations and facilities, the level of tourist price and so on. Food, safety, travel expenses, tourist attraction accessibility, communication problem, etc. needs to improved.

연구논문(硏究論文) : 광주 지방 관광호텔 직원 역할스트레스가 삶의 질에 미치는 영향 -성별 조절 효과-

곽춘려 ( Chun Li Guo ),박가나 ( Ga Na Park ) 한국관광산업학회 2011 Tourism Research Vol.32 No.-

The purpose of this study is on the effects of role stress of regional tourist hotel employees on their life quality. The survey was conducted from Apr. 12th to Apr. 30st, 2011. Out of 200 copies of the questionnaire, 162 employee of eight GwangJu` tourist hotels were answered the questions. For statistical data handling, SPSS 18.0 was used on an exploratory factor analysis, reliability analysis, t-test analysis, and regression analysis. The major findings of the study are summarized as follows: First, the results of the analysis showed that role stress of regional tourist hotel employee was composed of 3 subordinate factors - role ambiguity, role conflict, role overload. Second, the results of analyzing the moderating effect of the Gender on the relationship between role stress and life quality. results showed that role stress had significant influence on the life quality. Third, regarding the moderating effect of the Gender on the role stress and life quality, the Gender hasn`t shown moderating effect.

한국관광의 매력속성과 관광제약이 지각된 가치 및 행동의도에 미치는 영향

곽춘려 ( Chun Li Guo ),이희승 ( Hee Seung Lee ) 대한관광경영학회 2013 觀光硏究 Vol.28 No.4

본 연구에서는 한국을 방문하는 중국관광객을 대상으로 한국 관광 시 행동에 영향을 미치는 외생변수를 관광 매력속성과 관광제약을 적용하여 중국인의 한국관광에 대한 지각된 가치와 행동의도에 영향을 미치는 변수들 간의 구조적 영향관계를 파악하고자 한다. 관광 매력속성을 4 요인으로(환경과 문화, 관광지 서비스, 경제적 가격, 관광활동) 추출 하였으며 관광제약을 3개 요인으로(대인적 제약, 구조적 제약, 내재적 제약) 추출 하였다. 관광 매력속성의 4개 하위요인 중 ‘환경과 문화’, ‘관광지 서비스’, ‘경제적 가격’, ‘관광 활동’요인은 지각된 가치에 유의한 정(+) 영향을 미치는 것으로 나타나 것으로 조사되었고, ‘관광지 환경과 문화’, ‘관광지 서비스’, ‘관광 활동’요인은 행동의도에 유의한 정(+) 영향을 미치는 것으로 나타났다. 관광 제약의 3개 하위요인 중 ‘구조적 제약’과 ‘내재적 제약’ 요인은 지각된 가치에 유의한부(-) 영향을 미치는 것으로 나타났으며 ‘대인적 제약’ 요인은 지각된 가치에 유의하지 않은 것으로 나타났다. 또한 ‘대인적 제약’ 요인은 행동의도에 유의한 부(-)의 영향을 미치는 것으로 나타났으며, ‘구조적 제약’과 ‘내재적 제약’ 요인이 행동의도에 유의하지 않은 것으로 나타났다. 지각된 가치가 행동의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 지각된 가치가 높을수록 관광객의 행동의도가 높은 것으로 나타났다. This study was aimed at inquiring into the effect of attractiveness attributes and constraints attributes on perceived value and behavioral intentions of korea tourism. The results of analysis through this research methods and data processing methods stated above are as follows. First, the attractiveness attribute of Korea tourism was found to have a significant influence on perceived value. Four sub variables of attractiveness attribute of Korea tourism- environment and culture, tourism Service, tourism activities and economic value have a statistically significant positive effect on their job satisfaction. Second, the effect of attractiveness attribute of Korea tourism on behavioral intentions showed that environment and culture, tourism service and tourism activities have a statistically significant positive effect on behavioral intentions but economic value has not. Third, the effect of constraints attributes of Chinese` Korea tourism on perceived value showed that structural constraints and inherent constraints have a statistically significant positive effect on behavioral intentions but interpersonal constraints has not. Fourth, the effect of constraints attributes of Chinese` Korea tourism on behavioral intentions showed that interpersonal constraints has a statistically significant positive effect on behavioral intentions but structural constraints and inherent constraints have not. Fifth, the perceived value of Chinese` Korea tourism had a statistically significant positive effect on their behavioral intentions.

IPA기법을 활용한 세대별 펜션선택속성이 재방문의도에 미치는 영향 - 중국 칭다오 펜션 이용객을 중심으로 -

쩌우윈판,곽춘려 한국호텔리조트학회 2023 호텔리조트연구 Vol.22 No.6

In recent years, with the influx of Chinese capital into the pension industry, the pension industry has been developing rapidly and showing a rocket-like development status in various cities in China, but there is still a lack of research on non-standard pensions, so a deeper and more in-depth study of pensions is needed for the future development of the huge Chinese pension industry. This study focuses on the pre-70, 70-84, 85-94, and post-95 generations of pensioners in Qingdao, China, using the IPA method to analyze the differences in the attributes of each generation's choice of pension. The results of the analysis are as follows: First, the items that require continuous management are "local cultural experience", "room environment", "bed", "room hygiene", and "air conditioning and hot water". It can be seen that Qingdao Pension has maintained a relatively good level of room comfort and sanitary cleanliness. Second, the areas that need improvement are "transportation", "room yard", "distance to nearby attractions", "reputation on the Internet", and "location is environment". Therefore, efforts should be made to improve the comfort, convenience and satisfaction of pension users to increase their intention to return and enhance the market competitiveness and attractiveness of Qingdao pensions

기업의 축제에 대한 스폰서십활동이 기업이미지와 브랜드이미지에 미치는 영향

이희승,곽춘려 동북아관광학회 2019 동북아관광연구 Vol.15 No.4

This study wanted to find out if sponsorship activities for corporate festivals affect the image of the entity, and also to identify the factors that affect the entity's image among sponsorship activities. The purpose of the project was to find out participants' awareness of the brands engaged in sponsorship activities. For analysis data, SPSS 22.0 was used for frequency analysis, reliability analysis, factor analysis, and variance analysis. The analysis results are summarized as follows. The sponsorship activities of the companies recognized by the festival participants are categorized into three categories, 'communication activities', 'festival donation activities' and 'image enhancement activities'. TThe results of the analysis of the effect relationship between the entity's image and the sponsor's activities showed that 'fest contribution activities' and 'image raising activities' had a significant impact on the entity's 'trust', 'social contribution' and 'friendly' image. In addition, other activities except for 'communication activities' have a positive effect on corporate brand image in relation to its influence with brand image sponsorship activities. 본 연구는 기업의 축제에 대한 스폰서십활동이 기업의 이미지에 영향을 미치는 지알아보는 것을 목적으로 하였다. 또한 스폰서십활동들 중 기업이미지에 영향을 미치는요인을 밝히고, 스폰서십활동을 하는 기업 브랜드에 대한 참여자들의 인지도를 알아보았다. 연구목적 달성을 위해 설문 조사를 통해 수집된 자료들은 빈도분석, 신뢰도분석, 요인분석, 회귀분석을 실시하였다. 주요 분석결과를 요약하면 다음과 같다. 축제 참여자들이 인식하는 기업의 스폰서십활동은 크게 ‘커뮤니케이션 활동’, ‘축제기여활동’, ‘이미지제고활동’ 세 가지로 유형화되었다. 세 가지 활동들 중 기업의 이미지와 유의미한 영향관계를 나타내는 활동을 분석한 결과 ‘축제기여활동’, ‘이미지제고활동’이 기업의 ‘신뢰’, ‘사회공헌’, ‘친근한’이미지에 유의한 영향을 미치는 것으로 밝혀졌다. 축제를 스폰서 하는 기업들의 스폰서십 유형이 자선적이라고 인식되면 이는바로 기업의 신뢰, 사회공헌 등 긍정적 이미지에 영향을 미친다고 해석해 볼 수 있다. 그리고 브랜드이미지 스폰서십활동과의 영향관계에 있어서도 ‘커뮤니케이션 활동’을제외한 나머지 활동은(축제 기여 활동, 이미지 제고 활동) 기업 브랜드이미지에 긍정적인 영향을 미치는 것으로 나타났다.