워터 테이스팅 평가 항목 개발에 대한 연구 - 국내 수원지의 음용수를 중심으로 -

강지원 ( Kang Gi-won ),고재윤 ( Ko Jae-youn ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2020 호텔리조트연구 Vol.19 No.1

The goal of this research is to develop a water testing evaluation criteria in order to provide the basic data for water sommelier education and water quality evaluation. For this purpose, 3-stage of Delphi technique was adapted for 13 specialists; 7 water sommeliers, 1 water ex­pertise, 5 educated water specialists. Through the pre-description analysis and brainstorming with specialists, the super ordinate concept and median concept were deducted. According to the analysis of the reliability and validity of opinion through Kendall’s W verification repeating the Delphi investigation for the 95 evaluation items deducted from the 1st Delphi result, through the 3rd Delphi investigation, total 45 evaluation items deducted. The overall five concepts including appearance, odor, taste, mouthfeel and total evaluation, were deducted from the results. In detail, the concepts are 2 items from appearance, 12 items from odor, 8 items from taste, 11 items from mouthfeel, 12 items from total evaluation. This research would provide the useful basic data for successive researches as a starting point of water testing evaluation criteria through the development of standardized and generalized water tast­ing items considering domestic water source by the opinions of specialist. And it established the frame of appearance, odor, taste, mouthfeel, total evaluation in order to understand the characteristics of water and tries to help expand the base of water tasting studies.

국내 먹는샘물 용기디자인이 구매태도 및 구매의도에 미치는 영향

강지원(Kang, Gi-Won),이청천(Li, Qing-Qian),고재윤(Ko, Jae-Youn) 한국호텔외식관광경영학회 2017 호텔경영학연구 Vol.26 No.6

와인소비자의 온라인 구전정보 특성이 지각혜택, 지각위험 및 구전효과에 미치는 영향

강지원(Kang, Gi-won),박신영(Park, Shin-young),고재윤(Ko, Jae-youn) 한국호텔외식관광경영학회 2017 호텔경영학연구 Vol.26 No.2

한국와인평가가 지각된 가치 및 만족도에 미치는 영향

강지원(Kang Gi-won),김대진(Kim Dae-jin),안신희(Ahn Shin-hee),고재윤(Ko Jae-youn) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2

As domestic spending on wine increases, the importance of the marketing strategies for wine products has been emphasized in the hospitality industry for the purpose of increasing business profits. Korean wine festivals is held in Young-dong and Youngcheon every October and November. Also, ‘Asian wine trophy’ is held every August in Dae-Jeon city of Korea. At that competition, several Korean wines won gold medals among the world’s wines. It means that the quality of Korean wine is being improved rather than before. And it can lead interest of Korea and Korean wine and enhanced status of Korea in the global wine market. The purpose of this study is to find out the relationship between Korean wine evaluation and perceived value and furthermore, relationship with satisfaction. In this study, a survey was carried out on experienced wine consumers over the age of 20 from October 15 through November 4, 2015. Overall, 315 questionnaires from internal customers were used for the final data analysis. The SPSS/PC version 20.0 and AMOS 20.0 statistics package programs were used for the confirmatory factor analysis, reliability analysis and pass analysis to test the hypotheses for this study. The result of the present study indicates that Korean wine evaluation was significant on Perceived value and the effect of Perceived value had a significant positive effect on satisfaction. The results of this paper suggests specific marketing strategy for winery owner of Korea and Korean wine company.

4차 산업혁명 시대의 RPA 분석과 시사점

강지원(Ji-won Kang),김희경(Hee-kyung Kim),최민기(Min-Gi Choi),최훈(Hun Choi),유성열(Seong-Yeol Yoo) 한국정보통신학회 2021 한국정보통신학회 종합학술대회 논문집 Vol.25 No.1

4차 산업 혁명 시대를 거치며 자동화의 중요성은 더욱 커지고 있다. 최근 들어 RPA(Robotic Process Automation)를 활용한 업무 자동화 솔루션 또한 주목받고 있는 추세이다. 급속하게 성장하고 있는 RPA 시장에 비해 이와 관련한 IT기술은 널리 보급되지 못했고 인력난 등의 문제는 커지고 있다. 따라서 본 연구에서는 RPA의 정의 및 특징, 운영 형태에 따른 분류, RPA 솔루션과 도입으로 인한 영향 등을 알아보며 짧은 시간 내 기업에 많은 영향을 끼치고 있음을 확인할 수 있다. 그리고 이와 관련한시사점을 통해 RPA의 발전 방향성을 제시한다. Throughout the era of the fourth industrial revolution, automation is becoming more important. Recently, business automation solutions using Robotic Process Automation (RPA) are also attracting attention. Compared to the rapidly growing RPA market, related IT technologies have not been widely available and problems such as manpower shortage are growing. Therefore, this study identifies the definition and characteristics of RPA, classification by type of operation, and the impact of RPA solutions and introduction, which have significant impact on the enterprise in a short period of time. In addition, we present the development direction of RPA through implications.

먹는샘물의 레이블디자인이 구매태도 및 구매의도에 미치는 영향

강지원(Kang, Gi-Won),우채원(Woo, Chae-Won),고재윤(Ko, Jae-Youn) 한국외식경영학회 2016 외식경영연구 Vol.19 No.1

본 연구는 먹는샘물의 레이블디자인이 구매태도 및 구매의도에 어떠한 영향을 미치는지를 분석하여 어떤 디자인의 이미지요소가 먹는샘물 소비자들의 구매의도에 효과적인지를 알아보는 것에 목적이 있다. 먹는샘물 이미지로는 간결한이미지, 개성적이미지, 자연적이미지, 고풍적이미지 총 4가지 요소를 사용하였다. 평균분석 결과 개성적 이미지가 가장 소비자들에게 높은 선호도를 가지는 것으로 나타났다. 회귀분석 결과를 살펴보면 개성적 이 미지가 먹는샘물의 구매태도와 구매의도에 가장 높은 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 먹는샘물 제조자들과, 먹는샘물 유통업자, 마케터들에게 유용한 자료를 제공할 것이며 보다 구체적인 마케팅 전략 수립에 기여할 것으로 사료된다. This study aims to understand causal relationship among preferences of bottled water label design, purchasing attitude and purchasing behavior, to find out which design image factor is most effective to the purchase intention of bottled water customers. A factor analysis delineated four dimensions of design images of bottled water: natural image, charateristic image, simple image and classic image. Mean values indicated that ‘charateristic’ was primary preference image for customers. The regression analysis yielded ‘charateristic’ had the most positive influence on purchase attitude and purchase intention of bottled water customers. This paper provides bottled water makers, bottled water importers and marketers with the useful clues to understand purchasing behavior of bottled water customers, which helps them to plan for marketing strategies.

소비자의 자민족중심주의가 한국와인평가, 지각된 가치와 만족도에 미치는 영향

강지원(Kang, Gi-Won),고재윤(Ko, Jae-Youn) 한국외식경영학회 2016 외식경영연구 Vol.19 No.6

본 연구는 소비자 자민족중심주의가 한국와인평가, 지각된가치, 만족도에 어떤 영향을 미치는지 알아보았으며 와인지식수준을 조절효과로 사용하였다. 본 연구에 서는 한국와인을 구매하여 먹어 본 경험이 있는 20세 이상의 국내 소비자를 대상 으로 2015년 11월 4일부터 15일까지 설문조사를 진행하였으며, 총 315부 설문지가 분석에 사용되었다. 본 연구의 결과를 살펴보면, 소비자 자민족중심주의는 한국와인평가에 유의한 영향을 미치는 것으로 나타났으며, 한국와인평가는 지각된 가치에는 정(+)의 영향을 주지만 만족도에는 부(-)의 영향을 미치는 것으로 나타 났다. 한편 와인지식수준은 소비자 자민족중심주의와 한국와인평가 변수 간에 조절효과가 부분적으로 있는 것으로 나타났다. This study examines the effects of customer ehnocentrism on Korean wine evaluation, perceived value and satisfaction , and also the moderation effect of wine knowledge. In this study, a survey was carried out on wine consumers over age 20 experienced in Korean wine purchase and drinking from October 15 through November 4, 2015. Overall, 315 questionnaires were used for the final data analysis. The results of the present study indicate that customer ethnocentrism tendency was significant on Korean wine evaluation. And the Korean wine evaluation had positive effect on perceived value and negative on satisfaction. Wine knowledge’s regulation has positive effect between package design of Korean wine and customer ethnocentrism.

커피전문점 선택속성이 점포유형 선택에 미치는 영향 연구

강지원(Kang, Gi-Won),정용해(Chung, Yong-Hae),고재윤(Ko, Jae-Youn) 한국관광레저학회 2018 관광레저연구 Vol.30 No.4

모브랜드의 이미지 및 인지도가 확장브랜드의 지각된가치 및 평가에 미치는 영향

강지원(Kang, Gi Won),고재윤(Ko, Jae Youn) 한국서비스경영학회 2017 서비스경영학회지 Vol.18 No.3

The purpose of this study is to investigate how the brand image and brand awareness of parent brand influence perceived value, brand evaluation of extended brand in the bottled water industry. To achieve this goal, for 4days starting from February 20th, 2017 to February 24th, 2017, using self-administered questionnaire, analysis was conducted with domestic adult consumers who have the experience of purchasing bottled water within past three months. Ultimately, 256 questionnaires were collected. The survey has examined anlysis of frequency, reliability analysis, correlation analysis, confirmatory factor analysis and pass analysis by using SPSS 20.0 and AMOS 20.0 programs. A confirmatory factor analysis established the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to collected data. The summary of hypothesis verification results are as follows. First, according to factor analysis, variables were classified into brand image, brand awareness, perceived value, brand attitude and purchase intention. Second, the hypothesis inspection concluded that brand image has a positive influence on perceived value, however brand awareness has a negative effect on perceived value. Finally, perceived value has a positive effect on brand attitude and purchase intention. Hence, hypothesis H1, H3, H4 have been accepted but hypothesis H2 have been rejected. The result of this study provides bottled water makers, importers and marketers with useful clues in understanding purchase behavior of bottled water consumers, which helps them to plan for marketing strategies.

물의 특성에 따른 스페셜티 커피의 관능적 특성에 관한 연구: 커피 배전도를 중심으로

강지원(Kang, Gi-Won),고재윤(Ko, Jae-Youn) 한국호텔외식관광경영학회 2021 호텔경영학연구 Vol.30 No.2