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중국 북경 지역 20대 여성의 의복 구매 행동 및 디자인 선호도 실태 조사·연구
손희순,구아름 숙명여자대학교 건강·사회과학연구소 2003 生活科學硏究誌 Vol.- No.18
The purpose of this study is to grasp the preferred brand and fashion design preference of the women in their twenties in Beijing of China and to offer basic information fur production and planning of women's wear by surveying the artual state of wearing clothes of the Chinese Women in their twenties in Beijing. To grasp the preferred brand and fashion design preference of women in their twenties in Beijing of China from July 2002 to August 2002. The results are summarized as follows; Through the research into factors of garments market, it was turned out that the most preferred brand was Only & esprit and casual style was prevalent, maior purchase of clothings was in SIDAN, and the average purchasing expenditure of clothing was 484.9yuan. In addition, 40% of total response was recognized on Korean fashion brands entered into China market. The most famous(well-known) brnad was E-Land. The result of preferance to costume design is as follows. The colors were very various such as cool colors like blue and white, pastel color, black color etc. The fabrics were mostly light and flaring. Tight-fit style, hippie and ethnical elements, cute and lovely feminine style were preferred. The items and its designs were various such as blouse, T-shirt, top, pants, skirt and one piece.
The Research on Strategy of Clothing Product for the Women of 20s in Peking of China
( Ah Rum Gu ),( Hee Soon Sohn ) 한국패션비즈니스학회 2003 패션 비즈니스 Vol.7 No.3
This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands`` clothing product entered China market, some of them reflected well Chinese women`` inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.
Regional Competitiveness of Competitiveness Analysis of Ski Resort in Quebec
이아름(Ah Rum Lee),김지연(Ji Yeon Kim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.4
In Quebec Canada, about 18% of the population is skiing or snowboarding. This study gives an overview of the situation of the ski resort in Quebec and examines some challenges which came from the effect of demographic and climate changes. By using the generalized double diamond model, we present a structure that allows understanding how the different factors are influencing the competitiveness of ski resort industry.
Evaluation of the Suitability of Establishing Biological Exposure Indices of Styrene
Choi, Ah-rum,Im, Sung-guk,Lee, Mi-young,Lee, Se-Hoon Occupational Safety and Health Research Institute 2019 Safety and health at work Vol.10 No.1
Background: This study was designed to provide logical backgrounds for the revision of biological exposure indices (BEIs) for styrene exposure in Korea. In order to investigate the correlation between airborne styrene and biological exposure indices, we measured urinary mandelic acid (MA) and phenylglyoxylic acid (PGA) in workers exposed to styrene occupationally, as well as airborne styrene at workplaces. Methods: Surveys were conducted for 56 subjects. The concentrations of airborne styrene and urinary metabolites of styrene were measured in 36 workers who were occupationally exposed to styrene, and in 20 controls. Air samples were collected using personal air samplers and analyzed by gas chromatography. Urine samples were collected at the end of the shift and analyzed by high performance liquid chromatography. Results: The geometric mean concentration of airborne styrene was 9.6 ppm. The concentrations of urinary MA, PGA, and MA+PGA in the exposure group were 267.7, 143.3, and 416.8 mg/g creatinine, respectively. The correlation coefficients for correlation between airborne styrene and MA, PGA, and MA+PGA were 0.714, 0.604, and 0.769, respectively. The sum of urinary MA and PGA corresponding to an exposure of 20 ppm styrene was 603 mg/g creatinine. Conclusion: The correlation of the sum of urinary MA and PGA with airborne styrene was better than the correlation of each individual urinary determinant. It is considered appropriate to amend the concentration of urinary MA+PGA to 600 mg/g creatinine as a BEI, which corresponds to an airborne styrene concentration of 20 ppm in Korea.