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한국 기술혁신형 중소기업의 환경변화 감지능력이 기업역량과 경영성과에 미치는 영향에 관한 연구 -급진적 국제화기업과 점진적 국제화기업을 비교하여-
김문홍 ( Moon Hong Kim ),윤기창 ( Ki Chang Yoon ) 국제지역학회 2009 국제지역연구 Vol.13 No.3
Recent increase of academic interest in Born Globals has brought abundant researches, which accounts their causes and states, both in and out of the country. However, postulating that types of companies see the different perception of environment of global markets, and this difference will also bring different effects on enterprise capabilities and performance, this study implemented theoretical inquiry and evidential analysis. Technologically innovative SMEs, main subjects of this study, were categorized into Rapid Globals and Gradual Globals according to their internationalization speed, then followed by a CSA. This analysis has shown, regardless of corporate types, early perception of changes in global market environments, affects, in great amount, on marketing and R&D capabilities as well as performance. However, corporate types also showed difference in early perception of changes, marketing and R&D capabilities as well as performance. This evidential analysis provides enterprises pursuing internationalization in early stage with enforcement in their early perception of changes in global market environments.
중소유통업의 공동브랜드화가 고객만족, 고객신뢰 및 구매행동에 미치는 영향에 관한 실증연구
김문홍 ( Moon Hong Kim ) 한국유통경영학회(구 한국유통정보학회) 2014 유통정보학회지 Vol.17 No.6
본 연구의 목적은 중소유통기업의 공동브랜드를 통한 마케팅이 고객만족, 고객신뢰, 구매행동에 어떻게 영향을 미치는지를 규명하기 위함이다. 이를 위해 가설설정을 위한 문헌연구를 하였고 가설 검증을 통한 실증분석을 실시하였다. 연구결과 공동브랜드는 고객만족에 유의한 영향을 미치고 있는 것으로 나타났다. 그러나 고객신뢰에는 그다지 유의한 영향을 미치지 않는 것으로 나타났다. 고객만족은 구매행동에 유의한 영향을 미치는 것으로 나타났다. 그러나 고객만족이 고객신뢰에는 유의한 영향을 주는 것으로 나타나지 않았다. 고객신뢰는 구매행동에 유의한 영향을 주는 것으로 나타났다. 이러한 연구결과는 고객만족과 고객신뢰는 구매행동에 유의한 영향을 준다고 할 수 있지만, 고객만족도의 제고는 공동브랜드화 이외에도 추가적인 노력이 필요하다는 것을 시사하고 있다. The Purpose of this study is to find how small and medium sized distribution firms` marketing through co-brand affects to customer satisfaction, customer reliability and buying action. For this, the hypotheses and model were developed on the basis of prior studies. And empirical study was carried out. The results were as follows. Co-brand have a positive effect on customer satisfaction. But Co-brand have not a notable effect on customer reliability. Customer satisfaction have a positive effect on buying action. But customer satisfaction have not a notable effect on customer reliability. Customer reliability have a positive effect on buying action. These results means customer satisfaction and customer reliability have a positive effects on buying action. However it is necessary that small and medium sized distribution firms give more efforts to improve customer satisfaction not only Co-branding but also other additional efforts.
Usability의 각 차원이 모바일서비스 이용행위에 미치는 영향 연구
김문홍 ( Moon Hong Kim ),오영삼 ( Young Sam Oh ) 국제지역학회 2007 국제지역연구 Vol.11 No.2
본 연구에서는 최근 급속히 확대되고 있는 모바일서비스 이용자의 욕구를 충족시키고 소비자의 모바일서비스를 이용하는 행위에 따르는 특성변수를 사용성의 맥락에서 파악하고자 하였다. 사용성은 각각 학습성, 효율성, 기억의 용이성, 오류회피성 그리고 만족 등의 차원으로 구분되어 쉽고 빠르게 이용자에게 편리하게 모바일서비스를 이용할 수 있는 동기요인으로 이해할 수 있다. 따라서 모바일서비스를 이용자중심의 사용성의 각 차원과 모바일서비스 이용의도와의 영향관계를 탐색하고자 정보기술 수용모델을 확장하여 연구모형을 제시하였다. 연구결과에 따르면 사용성은 모바일 서비스를 이용하는 동기부여 요인과 이용하기에 편리함을 나타내는 속성들의 구성개념으로 인식할 수 있으며, 모바일서비스 시스템의 유용함을 인지하는데 미치는 영향요인으로 확인할 수 있었다. Mobile service is defined as any direct or indirect transaction conducted and facilitated through a mobile technology and applications. Researchers performed a study to determine the influence that usability facet has on the customer behavior intension to mobile service usage. The research employs the Technology Acceptance Model and Model of the attributes of system acceptability to examine factors affecting Korean`s buying intension toward this emerging mobile service usability. The usability facet was found to have a positive influence on perceived usefulness, and also it was found that mobile service buying intension was dependent on the degree of usefulness.
김문홍(Moon Hong Kim),박노현(Noh Hyun Park),박인애(In Ae Park),강순범(Soon Beom Kang) 대한산부인과학회 2002 Obstetrics & Gynecology Science Vol.45 No.2
목적 : CIN (cervical intraepithelial neoplasia)이 진행하거나 퇴화하는 요인에 대한 연구를 목적으로 수술 표본 조직을 이용한 분자생물학적 인자들의 존재양상과 상호관계를 밝히고자 본 연구를 시행하였다. 연구 방법 : 서울대학교병원 산부인과에서 치료가 이루어진 환자들의 조직을 CINⅠ, 2, 3 각 10명씩, 그리고 침윤성 자궁경부암 환자 10명의 조직을 포함, 총 40예의 조직을 얻어서 VEGF, Ki-67 (PCNA) 발현 정도를 면역조직화학염색을 이용하여 파악하였고, apoptotic index는 TUNEL staining을 이용하여 변화 양상을 관찰하였으며, HPV 16/18 감염 여부를 multiplex nested PCR을 이용하여 확인하였다. 결과 : VEGF의 발현은 조기병변과 진행병변간에 유의한 차이가 있었다 (p=0.041). PCNA (Ki-67) 면역조직화학검사에 양성인 세포의 백분율을 PI (positive index)로 정의하였을 때, PI가 25%이상 (grade 3 이상)인 경우는 CINⅠ, CINⅡ, CINⅢ, cervical cancer에서 각각 40% (4/10), 30% (3/10), 30% (3/10), 50% (5/10)로 나타나 통계적 차이는 없었다. 1,000개의 세포 중에 보이는 세포고사체의 개수를 AI (apoptotic index)라고 정의하였을 때, 평균 AI는 CINⅠ, CINⅡ, CINⅢ에서 각각 25.4 (4-39), 23.3 (3-43), 21.4 (5-49)로 나타났고 자궁경부암 조직에서는 평균 20.1 (3-42)로 나타났다. 각 진단별 유형에 따른 AI와 조기병변, 진행병변으로 양분하여 비교했을 때도 모두 통계적 차이는 없었다. HPV 16/18의 감염률을 비교해보면 CINⅠ, CINⅡ, CINⅢ, cervical cancer에서 각각 20% (2/10), 20% (2/10), 40% (4/10), 80% (8/10)를 나타내어 진행병변이 조기병변보다 높은 감염률을 보였다. 결론 : CIN에서 cervical cancer로의 발전 과정에 VEGF, HPV 16/18 감염이 관련성이 강하게 시사되며 조기병변에서 진행병변으로의 진행을 예측하는 표식자로서 가치가 있다고 볼 수 있다. Objective : The aim of this study was to identify the relationship between the progression of CIN (cervical intraepithelial neoplasia) to cervical cancer and expression pattern of VEGF, PCNA and apoptosis. Methods : We prepared forty paraffinized cervical tissue blocks consisting of each 10 CINⅠ, CINⅡ, CINⅢ, and invasive cervical cancer tissues, which had been already diagnosed histologically in Seoul National University Hospital from July, 1998 to June, 1999. The protein expression of VEGF and PCNA were examined by immunohistochemical staining. We defined PI (positive index) as the percentage of cells that were positive PCNA staining when examined in high power fields with light microscope (×400). We used TUNEL staining to calculate apoptotic index defined as the number of the cells undergoing apoptosis per 1,000 tumor cells. To detect HPV type 16 or 18 from paraffin-embedded tissues, we selected the nested PCR method. Results : The VEGF expression showed significant difference between early cervical lesions (CINⅠ & Ⅱ) and advanced cervical lesions (CINⅢ & cancer) (p=0.041). In case of PCNA expression there was no significant difference. When we define positive case as the case of which AI was greater than 5, AI according to each diagnosis showed no difference. In the aspect of HPV infection we could find that there was significant increment of HPV 16/18 infection rate in advanced cervical lesions (CINⅢ, cervical cancer) comparing with early cervical lesions such as CINⅠ, CINⅡ. Conclusion : Our results suggest that the evaluation of VEGF expression and HPV infection is potentially useful for the prediction of the progression of CIN to carcinoma.
중국에서 한류문화가 한국산 제품의 특성과 구매의도에 미치는 영향
김문홍(Moon Hong Kim) 한국무역연구원 2014 무역연구 Vol.10 No.6
The purpose of this manuscript is to find the impact of the Korean Wave on Korean products characteristics and to find the factors those products characteristics affect to Chinese consumers purchase intention. For this, the hypotheses and model were developed on the basis of prior studies. The survey was conducted in China of consumers who had an experience of buying Korean electronic products, fashion products and cosmetics. The results were as follows. First, the Korean Wave has a positive effect on the brand image of Korean products. Second, the Korean Wave has a positive effect on the design of Korean products. Third, it was not confirmed that the Korean Wave had a positive effect on the price and quality of Korean products. Fourth, the brand image of Korean Products had a positive effect on Chinese consumers intention of buying the products. Fifth, it was not confirmed that the design of Korean Products had a positive effect on Chinese consumers intention of buying the products. Finally, the price and quality of Korean products had a positive effect on Chinese consumers intention of buying the products. In summary, the Korean Wave had positive effects on Korean products among Chinese consumers in general. In addition, it is necessary that Korean firms localize the price, quality and design of Korean products in order to attract Chinese consumers through the Korean Wave.