수술실 환경관리에 관한 연구(Ⅰ) : 실내 포도상구균 오염에 대하여

이화자 부산대학교 1975 論文集: 自然科學篇 Vol.20 No.-

만화 캐릭터의 유머 형성 기제(機制) 연구

이화자 한국일러스아트학회 2018 조형미디어학 Vol.21 No.1

In human history, people have produced laughter in various aspects including culture and politics as well as interpersonal relationships to induce "laughter," which is one of basic human roles, in the way they intend. A psychological operation or method to influence human behavior is called a mechanism. In theory, "humor" is defined to be created in a mechanism of producing laughter. Everyone knows that there are inseparable, close relations between cartoons and laughter. In cartoons, humor has been used as a means of making readers laugh to increase the favorability of cartoons and their characters and secure popular appeal for cartoon. Cartoon characters communicated via humor are recognized by the public and form a bond of sympathy based on daily familiarity. They are in an organized structure of complex stimuli(episememes), and the structure interacts with the cultural/psychological characteristics of readers, producing a humor pattern and creating a humor effect. This study set out to investigate the humor patterns of cartoon characters, who represent a combination of various episememes, and discuss the humor effect(humor mechanism) created by the character components. Previous theories about humor have been addressed mainly in philosophy, psychology and psychoanalysis. Based on previous theories, the investigator examined the mechanism and operation of humor formation and categorized the components of episememes to stimulate laughter in characters in gag cartoons according to Henri Bergson's theory of the comic. The five categories were "humor of characters' forms," "humor of characters' movements," "humor of characters' situations," "humor of characters' words(language)" and "humor of characters' personality." Some works were then analyzed based on the categories. The scope of works to be analyzed in the study was restricted to gag cartoons because they focused on making readers laugh and were centered around character-based storytelling rather than well-plotted narrative development. The findings of the study are expected to have effects on follow-up study to organize humorous characters in cartoons and investigate the methodology of representing a humorous situation. 인류 역사는 ‘웃음’이라는 인간의 본능적인 역할을 의도한 결과대로 이끌어 내기 위해서, 대인관계뿐만 아니라 문화, 정치 등 다양한 방면에서 웃음을 생산해 왔다. 인간의 행동에 영향을 미치는 심리 작용이나 그 방법을 일컬어 기제(機制) 혹은 메커니즘으로 해석하고 있다. 이론적으로‘유머’는 웃음을 만들어내기 위한 메커니즘에 의해 형성됨으로 정의한다. 만화와 웃음의 관계는 떼려야 뗄 수 없는 밀접한 관계임을 익히 알고 있다. 만화에서 유머수용 방법은 감상자에게 웃음을 유발시켜 작품과 만화 캐릭터에 대한 호감도를 제고시키며, 대중성을 확보하는 수단으로 활용되어 왔다. 또한 유머로 소통되는 만화 캐릭터는 대중에게 인지도와 일상적 친근감의 공감대를 형성한다. 만화 캐릭터는 복합적 자극(의미소들)으로 이루어진 조직화된 구조로 형성되어 있으며, 그것은 감상자의 문화/심리적 특성과 상호작용하면서 유머양상과 유머효과를 만들어낸다. 본 연구는 여러 가지 의미소들의 합체인 만화 속 캐릭터가 어떤 유머 양상을 구성해내는지, 그리고 그러한 캐릭터 구성 요소들이 어떤 유머 효과(유머 기제)를 발생시키는지에 대해 논의하는데 연구목적이 있다. 유머 관련 선행이론은 철학, 심리학, 정신분석학, 언어학 등에서 주로 다루어져 왔다. 연구자는 선행 이론들을 토대로 유머 형성 기제 및 작용에 대해 고찰하였다. 그리고 개그만화 속 캐릭터에서 웃음을 유발할 수 있게 하는 의미소들의 구성 요소를 앙리 베르그송의 희극론을 바탕으로 5가지로 분류하였다. 그 5가지 카테고리는‘캐릭터 형태의 유머’, ‘캐릭터 움직임의 유머’, ‘캐릭터 상황의 유머’, ‘캐릭터 말(언어)의 유머’, ‘캐릭터 성격의 유머’ 이며, 그것을 바탕으로 작품 분석을 논의하였다. 연구대상 분석 작품은 개그만화 장르로 그 범주를 한정한다. 그 이유는 개그만화는 목적면에서도 감상자에게 웃음 유도를 중심으로 하고 있으며, 짜임새 있는 서사 전개보다는 캐릭터 중심의 스토리텔링을 중점으로 하는 장르이기 때문이다. 본 연구

초국가 광고대행사의 한국내 시장적응전략 및 현황연구

이화자 호남대학교 2004 호남대학교 학술논문집 Vol.25 No.1

The purpose of this research is to find out how multi-national advertising agencies based in the US are approaching and strategic ways to build the foundation in the Korean advertising industry. According to this research, we have found out several findings. These are the findings from the economic & advertising industry standard point of views. First, after opening doors for the Korean advertising industry since 1988, the common flow for the multi-national agencies are from a joint venture to an independent agency. Second, the outcome of the multi-national advertising agencies entering the Korean market is the increase of advertising budget by multi-national companies in Korea. Third, the multi-national agencies caused fierce competitions among other agencies and possible to inroad the Korean advertising industry. However, it contributed to improve the structure of the advertising industry & contributed the indsutry to be reasonable. Fourth, as of 2003, the multi-national advertising agencies consist of approximately 50% of Korean advertising market but they are not investing in people or system, but investing only if existing advertisers continue to advertise. Finally, the result is that in order to globalization, we need to make a global standard and develop new medias.

광고의 대상과 제품관여도에 따른 유머소구광고의 활용에 관한 연구

이화자,김태호 한국광고홍보학회 1998 광고연구 Vol.0 No.39

전남지역 초등학교 영양사의 전통음식과 절식에 대한 인식

이화자,정난희 한국가정과교육학회 2008 한국가정과교육학회지 Vol.20 No.3

The purpose of this study was to investigate consciousness on Korean traditional food and holiday foods of the elementary school dietitians, to provide the basic data for positive utilization of the traditional food and holiday foods in school food service. The survey was conducted from 239 elementary school dietitians in Jeonnam area. The used questionnaire consists of 7 questions on dietitians' general information, 3 questions on the importance of Korean traditional food, 6 questions on the succession and development of education on the traditional food. Data were analyzed by a SAS program and frequency, percentage, mean and standard deviation were calculated from it. According to the survey, the preference of the tradition food was remarkable to the dietitians who were elderly and had worked for a long term. The degree of utilization about Korean traditional food was investigated once a month. Education of Korean traditional food intake was generally executed every 6 months. Then the way for that was utilized school home page or school bulletin board. Dietitians reply positively about providing Korean traditional food for the school food service. The reasons were the followings.: to be able to flavor a taste of the Korean traditional food, to hand down Korean dietary customs and to help keep good health.

병원 문들의 세균오염에 관한 연구

이화자 부산의대 1978 부산의대잡지 - 부산대학교 의과대학 Vol.18 No.2

아동을 위한 건강증진 행위에 관한 연구

이화자,정향미,안혜경 한국간호과학회 1996 Journal of Korean Academy of Nursing Vol.25 No.2

Young children need continuous care and fostering by their family. They help children organize and develop their potential and grow to be and integrated individuals. Children are influenced by then family at first and continuously when they grow up and develop their capability. Especially, mothers spend a lot of time with time to their children, encourage children's growth, give advice, and do their best to take care of their children. The ethnographic study is to understand the patterns and rules of human behaviors. This study utilized this method in order to interpret the maternal health promoting behaviors for their children. The data were collected through the participant observation and direct interview for about 18 months in P city. The participants were 7 mothers, from 32 to 37 years old. They have children of ages 3 to 10 and 1 or 2 children in total. The data were analyzed through the Spradley's Ethnographic method and the results were summarized as follows : The viewpoints which influence maternal health promoting behaviors include “having childlike appearance”. “having childlike character”, “living without illness”, and “eating well”. The maternal health promoting behaviors for children are classified as “adapting to nature”, “supporting of ability”, “sharing with the family”, “training”, and “praying”. The adapting behaviors include “recognizing child's innate character”, “controlling maternal desires”, “preparing natural food”, which includes breast feeding. The supporting behaviors include “recognizing childlikeness”, “empowering”, and “restricting certain actions to preventing accidents”. In order to promote child's health, it is essential to promote mother's health first of all. The sharing with the family includes “promoting family concord or acquaintanceships concord” and “adapting to circumstances beyond family”. The training behaviors include “forming good habits” and “having good moral value”. It is very important to form good habits in childhood. The praying behavior include “waiting for opportunities” and “endeavoring activity to promote child's health”. The above 5 behaviors by mothers appeared to be able to promote children's health. The results of this study can be utilized to provide the basic information necessary to develop the patterns of maternal health promoting behaviors consistent with our culture and can contribute us develop the body of knowledge about the maternal health promotion for children in nursing.

SK텔레콤 ‘생각대로 T’ 캠페인 성공사례 분석

이화자 한국광고PR실학회 2010 광고PR실학연구 Vol.3 No.1

오늘날과 같이 매체가 다양화되고 커뮤니케이션 기술이 발전할수록 소비자들을 공감시키기 위해서는 고도의 크리에이티브 기법이 요구된다. 이러한 마케팅 상황에서 브랜드는 단순히 제품의 기능적 가치를 전달하는 것으로는 부족하며, 소비자와 진정으로 감정적으로 동화하고 심미적 만족을 줄 때 비로소 진정으로 사랑받는 브랜드가 될 수 있기 때문이다. SK텔레콤의 ‘생각대로 T’ 캠페인은 이러한 마케팅 트렌드 시대에 스토리텔링 중심의 광고를 통해 구매를 하도록 설교하기보다는 소비자들을 끌어들여 공감시키고 브랜드 가치를 높이는 데 기여한 대표적 사례로서, 앞으로의 브랜드가 강한 브랜드로 거듭나기 위해서는 어떤 전략이 유효한지를 보여준다. 디지털 스토리텔링의 성공적 활용, CM송을 활용한 감성적 접근, 소비자 심리를 반영한 긍정의 프레임, 전방위 매체를 활용한 통합마케팅 커뮤니케이션, 일관된 브랜드 테마의 성공적 유지 및 확장은 경쟁력 있는 스토리텔링의 성공 요인을 제시해 줄 것이다.

취학전 아동의 영어교육이 모국어와 인지발달에 끼치는 영향

이화자 팬코리아영어교육학회(구 영남영어교육학회) 2000 영어교육연구 Vol.12 No.1

대한제국기 영토관과 간도정책의 실시

李花子 전북사학회 2009 전북사학 Vol.0 No.35

In this paper I examined several problems of the northern territory in the late Joseon dynasty after 1897, especially Korean perception of Tomun and Duman rivers, a theory of 'vacant lots' in the north of Abnok and Duman rivers, and resurgence of 'homeland awareness.' The cause and the essence of Korea's policy toward the Gando were also studied. The analysis led to the followings. The Joseon government tried to manage the northern district of the Duman river when Russia occupied Manchuria. It came not simply from Korean attachment to the territory, but from her policy of territorial expansion with the escalated national consciousness. It showed the adventurous spirit of the independent "Great Han Empire." But the policy failed in the face of the resistance of China, because it threatened to claim the territorial loss to her.