화장품의 온라인 리뷰 정보 특성과 소비자 행동 간의 관계 연구

신지유(Ji-Yu Shin),최화정(Hwa-Jung Choi) 한국화장품미용학회 2022 한국화장품미용학회지 Vol.12 No.1

This study was studied to analyze correlation between online review information characteristics of cosmetic and customer’s behavior. The survey by 416 subjects were analyzed by the statistical package (SPSS WIN 24.0). As the results, women was 73.6% and men is 26.4%. Age of 30 was 42.5% and under 20 age was 35.8%. Final education of university was 74.8%, under high school was 17.3%. Official worker was 32.6% and average income per month of >2,000,000 won was 37.3%. In analysis on cosmetic’s review information of online customer by general characteristics, cosmetic’s evaluation ranking of online customer, ≤20 ages and 30 ages showed more cosmetic’s evaluation ranking than that 50 ages. The cosmetic’s evaluation ranking of online customer showed significant difference with age (p<0.01). The cosmetic’s evaluation content (Text) of online customer and sub-factor (Reliability) of customer’s behavior by general characteristics didnt show significant difference with general characteristics. The ≤20 ages and 30 ages showed more cosmetic’s evaluation content (Picture and videos) and sub-factor (utilization) of customer’s behavior than that 50 ages and then the cosmetic’s evaluation content (Picture and videos) of online customer and sub-factor (utilization) of customer’s behavior showed significant difference with age (p<0.01). Furthermore, the sub-factor (purchase intention) of customer’s behavior by general characteristics showed significant difference with ages and income (p<0.01 and p<0.05, respectively). The ≤20 ages and 30 ages showed more purchase intention than that of the other ages and than persons giving ≤2,000,000 won income and 2,000,000 - 3,000,000 won income sowed more purchase intention than that of the other income. In analysis of correlation between online review information characteristics of cosmetic and customer’s behavior, 3 sub-factor (Reliability, utilization and purchase intention) of customer’s behavior showed positive correlation with online review information characteristics of cosmetic. The reliability exhibited positive correlation with evaluation ranking of online customer (p<0.001), review content (Text, p<0.001) and review content (Picture, videos and p<0.001). Also, the utilization showed same correlation with the reliability. Therefore, various online review information characteristics of cosmetic can effect customer’s behavior against cosmetic positively and cosmetic company must be use these information to develop enterprise.

A Study of As is Patch Test in Cosmetic Contact Dermatitis

Lee, Eun-Kyoung,Lee, Jun Young,Kim, Hyung-Ok 가톨릭대학교 2000 Bulletin of The Catholic Research Institutes of Me Vol.28 No.-

Cosmetics are one of the common of contact dermatitis and many new cosmetic products are being introduced rapidly into our market. Our purpose was to investigate the as is patch test result by several factors including age, cosmetic product and atopic disease, and to compare as is patch test result with those of standard and cosmetic patch tests. The records of 240 patients were reviewed who had been patch tested with their own cosmetics and toiletries with a clinical impression of cosmetic contact dermatitis at the patch clinic of Kangnam St. Mary s Hospital in the period of 1991-1995. The results were as follows ; Of the 95 patients who were tested with European standard series 54(56.8%) showed a positive reaction and nickel sulfate was the most common allergen. 18(38.3%) of the 47 patients tested with a cosmetic series revealed a positive reaction and imidazolidynyl urea and dodecyl gallate were the most common allergens. In as is patch test, 99(41.3%) of the 240 patients showed positive reaction to 248(7.3%) of the 3403 cosmetics. Common cosmetic products showing positive reactions were skin care products(26.2%), face make-ups(19.8%), and hair preparations(16.9%). There was no statistically significant difference in the positive reaction rate between atopy and non-atopy patients. The positive correlation rate of as is test with standard and cosmetic series was relatively low. In conclusion, commercial standard patch test series including cosmetic series are not enough to detect causative allergen in cosmetic contact dermatitis. As is patch test should be encouraged to detec new allergens, because many cosmetic ingredients are developed and introduced in market. (Annals of Dermatology 11(4):207-213, 1999)

The cosmetic buying behavior of women in their 20s - Focused on differences by cosmetic involvement -

Kwanghee Park,Mi-Hwa Choi 복식문화학회 2019 服飾文化硏究 Vol.27 No.7

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

독일의 자연화장품(Naturkosmetik) 시장 및 인증시스템에 관한 연구

이성내,임유성 한국피부과학연구원 2008 대한피부미용학회지 Vol.6 No.1

The purpose of the thesis is to make a systematic investigation on natural cosmetic (Naturkosmetik) of Germany. Specifically, growth background, regulation and attributes, certification system and market status of the natural cosmetic were investigated. The natural cosmetic refers to the cosmetic that were made not from chemicals but from natural materials and ought to be certified by BDIH. To be recognized as natural cosmetic, certified materials only e.g. spice, color, emulsifying agent and antiseptic in addition to natural matters should be used and also should be contained in environment-friendly vessels. Therefore, the natural cosmetic passed test is to be called certified natural cosmetic (kontrollierte Kosmetik) and has an implication that it secures stability and environment-friendliness in particular. Because of strict regulation system, the market for German natural cosmetic is not that big and being dominated by a small number of specialized corporations. Proactive role of the German authorities, consumer’s high level of consciousnessand autonomous regulation of concerned industry were assessed to have resulted in settlement of the certification system of natural cosmetic. Such cases in Germany can be said to become a good model for Korea market of natural cosmetic to settle and grow in future. The purpose of the thesis is to make a systematic investigation on natural cosmetic (Naturkosmetik) of Germany. Specifically, growth background, regulation and attributes, certification system and market status of the natural cosmetic were investigated. The natural cosmetic refers to the cosmetic that were made not from chemicals but from natural materials and ought to be certified by BDIH. To be recognized as natural cosmetic, certified materials only e.g. spice, color, emulsifying agent and antiseptic in addition to natural matters should be used and also should be contained in environment-friendly vessels. Therefore, the natural cosmetic passed test is to be called certified natural cosmetic (kontrollierte Kosmetik) and has an implication that it secures stability and environment-friendliness in particular. Because of strict regulation system, the market for German natural cosmetic is not that big and being dominated by a small number of specialized corporations. Proactive role of the German authorities, consumer’s high level of consciousnessand autonomous regulation of concerned industry were assessed to have resulted in settlement of the certification system of natural cosmetic. Such cases in Germany can be said to become a good model for Korea market of natural cosmetic to settle and grow in future.

A Study of As is Patch Test in Cosmetic Contact Dermatitis

Lee, Eun Kyoung,Lee, Jun Young,Kim, Hyung-Ok Korean Dermatological Association 1999 Annals of Dermatology Vol.11 No.4

20대 여성의 화장품 구매행동에 관한 연구- 화장품 관여도에 따른 차이를 중심으로 -

박광희,최미화 복식문화학회 2019 服飾文化硏究 Vol.27 No.6

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

화장품의 인터넷 쇼핑몰 이용실태가 소비자 신뢰도, 이용도 및 구매의사에 미치는 영향

신지유,최화정 한국미용학회 2022 한국미용학회지 Vol.28 No.2

This study was studied to analyze significant difference of reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to general characteristics or actual situation of usage of internet shopping mall. The 416 survey were analyzed using the statistical package (SPSS WIN 21.0). As the results, women was 73.6%, 30 age was 42.5%, final education of university was 74.8% and official worker was 32.6%. Subjects using internet of ≥5 hours per day was 22.8% and subjects showing using frequency of 1-3 times per day in cosmetic’s internet shopping mall were 37.3%. In analysis on reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to general characteristics, reliability of online information didn’t significant difference with general characteristics but the utilization of internet shopping mall and cosmetic’s purchase intention of customer showed significant difference with general characteristics exhibiting high utilization of internet shopping mall of ≤20 age (p<0.05 and p<0.01). In analysis on reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to actual situation of usage of internet shopping mall, reliability of online information showed significant difference with cosmetic’s purchasing price through internet during month (p<0.05). Also, utilization of internet shopping mall according to actual situation of usage of internet shopping mall showed significant difference with searching prequency and cosmetic’s purchasing rate through internet among the total cosmetic’s purchasing price. Finally, cosmetic’s purchase intention of customer according to actual situation of usage of internet shopping mall showed significant difference with internet usage per day, searching frequency of internet shopping mall, purchasing price and purchasing rate through internet shopping mall (p<0.05, p<0.01 and p<0.001). Therefore, these results will be apply cosmetic’s marketing plan.

Complete Revision of Cosmetic Law and Future Direction

( An Jeoung Rim ) 한국피부장벽학회 2011 한국피부장벽학회지 Vol.13 No.1

By the increase of the national income level and life quality, pursuing beauty and healthy life has expanded, pursuing beauty became global trend. Cosmetic became necessaries and guarantee more safety use. Also, the scale is not big but there`s a need to promote cosmetic industry, which creates added value and to increase the national economy. But the excessive restriction in current law can`t support the cosmetic industry. To make the domestic cosmetic to global cosmetic industry, policy support needed, and for this September 7, 1999 National Assembly legislated. Cosmetic Law was completely revised from july, 2000 and government promulgated August 4, 2011. Now Enforcement Ordiance of cosmetic Law, Enforcement Regulation of Cosmetic Law, notification should be revised. These amendment will make national competitiveness in our cosmetic industry and increase of export will contribute to our national economy, expect to get more faith and love to the people by more safety cosmetic.

연령대별 국내 화장품의 용기 기능 선호도에 관한 연구

임희숙,신재욱 한국일러스아트학회 2017 조형미디어학 Vol.20 No.1

The cosmetics market is becoming more diverse and expanding as the desire for beauty increases.  In this study, it aims to find effects of cosmetic containers with convenience and function when consumers choose and buy cosmetics. The appearance of cosmetic products has important impacts on purchase behavior of consumers. The change on distribution structure brings high growth of the mid-low price markets such as home shopping, online shops, drug stores and it also has effects on the cosmetic containers market. When consumers are not able to see the product itself, how it appears on TV screen is important factor in determining to purchase or not. In the domestic cosmetics market, which accounts for more than 8 trillion won, the cosmetic containers manufacturing industry is an important market estimated to account for 8 ~ 12% of the total. Functional cosmetic containers are essential as cosmetic contents related technology continues to progress. Similarly, customer needs for visual and sensory feelings should be reflected in designing containers. Through the classification of cosmetic containers, this study identifies 12 containers and the preferred container’s function among the cosmetic products of the top 5 brands by age groups. In addition, the study results show there are preference differences with functional containers as well as cosmetic products among age groups. As the study influences on the improvement of cosmetic container and marketing strategies, it is expected that more convenient containers with new functions are developed. 아름다움에 대한 욕구가 증가하고 자신의 외모를 가꾸는 것이 일반화되면서 화장품 시장은 갈수록 확대되고 세분화 되고 있다. 본 연구에서는 이렇듯 확대되고 세분화되는 화장품 시장에서 소비자가 화장품을 선택할 때 용기의 외관 못지않게 편리성과 기능을 갖춘 용기가 구매에 미치는 영향에 대해 알아보고자 하였다. 화장품 산업의 특성상 제품의 보여지는 모습이 소비자의 구매 선택에 중요한 영향을 미친다. 유통구조 변화는 홈쇼핑과 온라인 쇼핑몰, 드럭 스토어의 중저가 시장의 높은 성장세를 가져오며 화장품 용기 시장에도 영향을 주었다. 통신판매에 있어서 소비자가 실제로 제품을 손에 들고 볼 수 없기 때문에 화면에 보이는 제품의 외형이 구매를 결정하는 중요한 요소가 되기 때문이다. 8조원이 넘는 국내 화장품 시장에서 화장품 용기업계는 전체가 차지하는 비중의 8~12% 정도로 추산되는 중요한 시장이다. 화장품 용기는 화장품 내용물에 대한 기술적인 발전이 진일보하면서 이러한 내용물을 잘 보관하고 사용할 수 있게 해주는 기능성 화장품 용기가 필수적으로 요구되며, 또한 소비자의 시각적, 촉각적 감정까지 배려하는 세심한 배려와 계산까지 녹아 있다. 화장품 용기의 형태별 분류를 통하여 12가지 용기를 알아보고 매출 상위 5개 브랜드를 대상으로 연령대별 화장품 제품별 용기 중 선호하는 기능의 용기를 살펴보았다. 또 연령대별로 선호하는 기능의 용기가 다른지 차이를 알아보고자 하였다. 대상은 20대부터 40대까지의 소비자를 대상으로 설문을 조사하였다. 연구 결과 연령대별로 선호하는 용기의 기능이 다르다는 것을 알 수 있었고 제품별 선호하는 용기의 기능에 대해서도 알 수 있었다. 본 연구가 향후 화장품 용기 개발과 마케팅 전략 수립에 긍정적인 영향을 주어 더 많은 신기능의 편리한 용기가 개발되기를 기대해본다.

Comparison of Marketed Cosmetic Products Constituents with the Antigens Included in Cosmetic-related Patch Test

( Seung Hyun Cheong ),( You Won Choi ),( Ki Bum Myung ),( Hae Young Choi ) 대한피부과학회 2010 Annals of Dermatology Vol.22 No.3

Background: Currently, cosmetic series (Chemotechnique Diagnostics, Sweden) is the most widely used cosmetic-related patch test in Korea. However, no studies have been conducted on how accurately it reflects the constituents of the cosmetics in Korea. Objective: We surveyed the constituents of various cosmetics and compare with the cosmetic series, to investigate whether it is accurate in determining allergic contact dermatitis caused by cosmetics sold in Korea. Methods: Cosmetics were classified into 11 categories and the survey was conducted on the constituents of 55 cosmetics, with 5 cosmetics in each category. The surveyed constituents were classified by chemical function and compared with the antigens of cosmetic series. Results: 155 constituents were found in 55 cosmetics, and 74 (47.7%) of constituents were included as antigen. Among them, only 20 constituents (27.0%) were included in cosmetic series. A significant number of constituents, such as fragrance, vehicle and surfactant were not included. Only 41.7% of antigens in cosmetic series were found to be in the cosmetics sampled. Conclusion: The constituents not included in the patch test but possess antigenicity are widely used in cosmetics. Therefore, the patch test should be modified to reflect ingredients in the marketed products that may stimulate allergies. (Ann Dermatol 22(3) 262∼268, 2010)