The Research on the Sustainable growth of Listed Companies in Chinese Steel Industry

LI Gui rong,WANG Wei 한국경영교육학회 2012 한국경영교육학회 학술발표대회논문집 Vol.2012 No.6

Steel industry is one of the important raw materials industries in China. In the Ministry of Industry and Information Technology, steel industry is included in the plan for ten big industries to be adjusted and developed, which shows its important position in the national economy. In the first 10 years of this century, continuous and extraordinary growth is a prominent feature of China's steel industry. Between the year 2000-2010, steel production has rose from 127 million tons to more than 600 million tons, an increase of about 4 times, which built a solid foundation for a big steel country and made China a veritable big country famous for steel production. At the same time, the rapid development of China's steel industry has also resulted in tremendous energy and resource consumption, which influences the industry's sustainable growth and hinder Chinato become a powerful country of iron and steel based on qualitative and quantitative standards. Extensive growth mode, merely pursuing the increase of quantity, is not desirable. It is very important for China to seek a sustainable growth pattern for steel industry. This paper studies sustainable growth of China's steel industry from a financial point of view, which will contribute to systematically analyze the sustainable growth of the listed companies in China, to identify the problems and make more evidence-based, sensible decisions in marketing, finance and manufacturing. Also, the studies can provide timely guidance for the growth strategies of other steel companies which have been listed, to be listed, and other small and medium enterprises to promote their healthy and stable developments. And it will lay a solid foundation for the sustainable development of China's steel industry and plays an important role for China in becoming a powerful country of iron and steel.Based on the theory of enterprises' sustainable development, this essay has made a comparative analysis on typical models of sustainable growth and analyzed the internal and external factors affecting listed companies' sustainable growth. Based on the development status of listed companies in China's steel industry, this essay selected 33 companies in the steel industry listed in Shanghai and Shenzhen Stock Exchange before 2006 after removed those having special conditions, such as "ST" companies whose stock exchanges were specially treated because of consecutive losses, and companies experienced a major business restructuring, etc. With the Robert Higgins' sustainable growth model, we tested the sustainable growth of the selected listed companies in the steel industry between 2006-2010 by using Wilcoxon's signed rank test. The empirical results show that the samples have not achieved sustainable growth whether as a whole or separated year by year. We also concluded that there was a increasing gap between the real growth rates and the sustainable growth rates in five years, which indicated that it was very serious for these companies to blindly pursue high-speed growth, and the financial sustainable growth in the steel industry has not got enough attentions in these companies. So it is not optimistic to achieve sustainable growth for listed companies in the steel industry.

SUSTAINABLITY OF SUSTAINABLE FASHION PRODUCTS AND IMPACT OF BRAND NAMES AND CAUSE-RELATED MARKETING ON PURCHASE INTENTION

Sookhyun Kim,Hyunshin Na 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

In the fashion industry, designers and researchers have proposed various sustainable fashion products (i.e., sustainability in product development), and retailers have also created many sustainable business practices (i.e., sustainability in distribution). However, according to the previous researches, even though the industry have offered a variety of sustainable designs and retail offers, consumers did not show a positive purchase behavior on the sustainable products. Currently, the gap exists between industry offers for sustainability and consumers’ expectation/acceptance of those offers. This result supports that there are other aspects than environmental protection aspect of the sustainable fashion products that need to be improved and/or be emphasized on to make consumers feel confident in purchasing. To examine consumers’ purchase behavior changes on sustainable fashion products, this study will measure consumers’ equity of sustainability on existing sustainable fashion products with three criteria of sustainable designs proposed by Day and Townsend (1993), which are socially equitable, economically viable, and environmentally benign. Then, consumers’ purchase intention for sustainable fashion products will be measured. The result will show the sustainable fashion product types that currently satisfy consumers so that the industry can concentrate on and develop the types further. In addition, this study will explore the impact of well-known brand names and cause-related marketing whether they would improve consumers’ purchase intention towards sustainable fashion products. No research has studied these two variables for sustainable fashion products as well as the equity of sustainability. Finally, different benefit sought groups will be tested whether they show different acceptance/preference and impact of brand names and cause-related marketing on the sustainable fashion products so that companies can set the appropriate strategies based on their target market’s benefit sought. PROPOSED MODEL AND HYPOTHESES Based on previous researches, the authors propose a new model shown in the figure 1, and the hypotheses are developed based on the model. H1. Significant differences in equity of sustainability, purchase intention before and after cause-related marketing and the relationships in the model. H1-1. Consumers will differently evaluate equity of sustainability of each sustainable fashion product type. H1-2. Consumers will have different purchase intention on each sustainable fashion product type. H1-3. Consumers will have different purchase intention on each sustainable fashion product type after cause-related marketing. H1-4. Equity of sustainability will significantly influence on purchase intention in all sustainable fashion product types. H1-5. Cause-related marketing will significantly improve purchase intention in all sustainable fashion product types. H2. Significantly different results in H1 between benefit sought groups. H2-1. Benefit sought groups will have significantly different equity of sustainability on all sustainable fashion product types. H2-2. Benefit sought groups will have significantly different purchase intention on all sustainable fashion product types. H2-3. Benefit sought groups will have significantly different purchase intention on all sustainable fashion product types after cause-related marketing. H2-4. Benefit sought groups will show a different relationship between equity of sustainability and purchase intention in all sustainable fashion product types. H2-5. Benefit sought groups will show a different influence of cause-related marketing on purchase intention in all sustainable fashion product types. H3. Significantly different results in H1 after adding well-known brand names on sustainable fashion product types. H3-1. Equity of sustainability will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-2. Purchase intention will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-3. Purchase intention after cause-related marketing will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-4. The relationship between equity of sustainability and purchase intention will be different after adding well-known brand names in all sustainable fashion product types. H3-5. The influence of cause-related marketing on purchase intention will be different after adding well-known brand names in all sustainable fashion product types. H4. Different results from H2 after adding well-known brand names. H4-1. The significant difference of equity of sustainability between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-2. The significant difference of purchase intention between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-3. The significant difference of purchase intention after cause-related marketing between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-4. After adding well-known brand names, the result of the relationship between equity of sustainability and purchase intention in each benefit group will be different in all sustainable fashion product types. H4-5. After adding well-known brand names, the result of the relationship between cause-related marketing and purchase intention in each benefit sought group will be different in all sustainable fashion product types. RESEARCH METHOD A simple black dress which is the product silhouette consistently shown through all sustainable fashion product types and relatively low involved when purchasing was selected to minimize the cognitive effort to process/judge the product attributes (Tucker, Rifon, Lee & Reece, 2012). The equity of sustainability is determined as an average score of economic viability, social equity, and environmental responsibility of each sustainable fashion product type. Benefit segments most commonly studied in the previous researches are selected for this study which are price-conscious, fashion-conscious, brand-conscious, convenience-conscious, quality-conscious, self-express, and self-confidence groups. Brand name is a moderator variable to test the brand name effect on participants’ response. Two different versions of questionnaires were distributed. One version shows brand names on the product types, which are selected as reliable brand names from a pretest in terms of quality and credibility, and the other version does not show any brand names on the product types. The reliable brand names are luxury brands such as Ralph Lauren rather than middle to low-priced brands. Both versions include the question for purchase intention before and after cause-related marketing (e.g., “If 10% of this sales is donated to a non-profit organization to preserve our environment, I would buy this item.”). Only female consumers are allowed to participate in the survey because the stimuli are dresses. Surveys were distributed by a commercial survey data collection company. Total 399 surveys were usable (non-brand version, n=190; brand name version, n= 209). The majority of participants are between 25 to 44 years old (22-34 years 49.1%, 35-44 years 16.8%) and has a college degree (college degree 52.6%, graduate school degree 25.8%). RESULTS & CONCLUSIONS From the data analysis (see table 1), non-brand companies would have a benefit by offering transformable products in which consumers feel more value than other sustainable fashion product types. When showing luxury brand names, participants evaluated upcycling products as the highest equity of sustainability and purchase intention after cause-related marketing. The zero waste luxury brand product received the highest purchase intention before cause-related marketing and also received a significantly higher equity of sustainability than the non-brand zero waste product. Therefore, it is recommended for luxury brands to show their sustainability practice on the product through labels, especially showing a zero waste production label. The result in all sustainable fashion product types regardless of brand names showed that the higher sustainability, the higher purchase intention. Thus, again, it is important for companies to educate their sustainability practices (e.g., economic, social and environmental values) to consumers through either promotions or labels on the products. For both non-brand and luxury brand products, promoting a donation or support for community/society (i.e., cause-related marketing) on the product would influence consumers' purchase decision when selling the upcycling, recycling and promotion on fashion products. For example, companies could create/include a symbol of their cause-related marketing or include a symbol of a non-profit organization on the sustainable fashion products. Considering different benefit sought groups, the high fashion involved group scored the variables higher in most sustainable fashion product types in the model than the low fashion involved group did. When companies plan to offer sustainable fashion products, they need to target the high fashion involved group for a better sales outcome. Even though participants perceived that the upcycled product was highly sustainable, they purchased different product types. The high fashion involved group highly intended to purchase the transformable product in the non-brand product types and the animal-free product in luxury brand product types in both before and after cause-related marketing. Luxury brands are the ones typically consume most real animal furs and skins, and this might influenced the participants’ purchase intention. The low fashion involved group were willing to purchase the product with organic materials in both non-brand and luxury brands, but cause-related marketing increased the purchase intention on the most of product types. Companies targeting a low fashion conscious group are suggested developing/promoting organic fashion products and actively promote their community/society involvement. Regardless of benefit sought groups, higher equity of sustainability generated higher purchase intention. Again, companies need to inform/promote their sustainability practices to consumers through products or media to improve sales. The impact of cause-related marketing on the purchase intention was significant for the low fashion involved group in the upcycling, recycling, promotion on the product, zero waste and transformable products regardless of brand names. Therefore, when companies cannot appeal consumers with their brand names, the cause-related marketing plays an important role. The low fashion involved consumers seem to consider the after-purchase impact on the society than product itself when purchasing sustainable fashion products. The cause-related marketing had less impact for the high fashion involved group on their purchase intention than the low fashion involved group; however, the purchase intention of non-brand upcycling and the upcycling, recycling and promotion on the product for luxury brands have significantly improved after cause-related marketing. Companies, especially luxury brand names, need to include cause-related marketing when selling those product targeting the high fashion involved group.

중국의 지역 균형 발전과지역 문화산업 육성 전략

권기영 한국중국현대문학학회 2014 中國現代文學 Vol.0 No.70

This article aims at examining the characteristics of thepromotion strategy of regional culture industries the Chinesegovernment has implemented as a part of solutions to regionaldisparities, and the problems that have occurred in the process ofits practice. As the statistics indicate, cultural industry in Chinahas achieved a growth rate far exceeding that of GDP over thepast decade, and in turn, contributed to regional development to aconsiderable degree. As a solution to regional disparities, however,the Chinese promotion strategy of regional culture industries andthe process of its implementation render many demerits thatsuggest serious problems in contrast to the apparent quantitativegrowth. First, by the Chinese government’s delimitating the category ofcultural industry too broad, the promotion strategy of culturalindustries in many regions disclosed the tendency to concentrate on peripheral or annexed sectors-such as culture-industrymanufacturing-instead of core sectors of cultural industry. Second,the Chinese government’s differentiation strategy by regionsencouraged ‘development’ fever of cultural resources each regionretains, and many provincial governments implemented theircultural resource development in connection with real estatedevelopment. Third, the culture-industry policy of the Chinesecentral government assigned the new task of regional developmentto provincial governments, and this conduced to over-competitionbetween regions. The promotion strategy of regional culture industries based onthe regional resource advantage, in regard of a solution to regionaldisparities at least, is not likely to give satisfactory results. Aboveall, unless the central government disproportionately allocatesstrong policy measures, the budget in particular, in favor ofparticular regions, regional culture industries are destined to runinto free competition, and accordingly, the eastern regions with theabsolute advantage in terms of culture-industry related resourcessuch as man power, capital, technique, industry scale and marketswill gain predominance. On the other hand, policies related with cultural industry needto be conceptualized, not by the unilinear logics of ‘development’but from the perspective of so-called ‘sustainable development’. Thefundamental power for sustainable development of cultural industryis creativity and renovation, and thus the state policies should putemphasis on continuously creating the opportunities with whichcreativity and renovation play their roles all over the value chainsof cultural industry. For the change of policy keynote in thisdirection, among others, a new model for the policy evaluation that suits to the peculiarity of culture industry is necessitated, becausethe policy formulation and implementation is absolutely influencedby the policy evaluation. So, if the evaluation model for industrypolicies that presupposes clear-cut input and output is supposed tobe applied to cultural industries untouched, it is actuallyimpossible to formulate and implement policies that reflect thepeculiarity of cultural industry.

국내 게임 산업의 지속적 경쟁우위: Day-Wensley모형과 VRIN모형의 통합적 연구

황현정,권업 한국경영교육학회 2010 경영교육연구 Vol.61 No.-

Recently, game industry has shown a rapid growth since it has been spotlighted in view of its high growth potential. According to the statistics sourced from Korea culture & content agency, Korean game industry has made a significant growth since 2005, second only to publishing industry. This growth is twice as much to the growth of film industry. Especially, the online game segment has gained enormous profits not only nationally but also internationally as the government supports like the expansion of infrastructure and the efforts of game companies have played a key role of developing the industry. Thus, Korean game industry has grown to the biggest of the world by achieving 186 million dollar sales. Mobile industry, ranked fourth in terms of its sales just after U.S.A, Japan, and China, has shown a strong tendency to join the game industry in search of exploiting its technological capabilities. The resultant fierce competition make Korean game publishers eagerly find a way to survive between existing industry leaders and potential entrants. This research has focused on demonstrating practical guidelines for obtaining competitive advantages and building positional advantages in both domestic and international markets. For this purposes, this study employed the two different SCA(sustainable competitive advantage) models suggested by Day & Wensley(1988) and Barney(1988). In order to achieving purposes of this study, a survey was conducted in the two metropolitan areas, Seoul and Daegu. Day & Wensley(1988) and Barney(1988)'s sustainable competitive advantage(SCA) model was analyzed by using the structural equation analysis, specifically LISREL 8.54. Since the capability of human resources was resulted as the fundamentals of the game publishers, it seems vital to manage employees' capabilities in order to remain competitive in the industry. In addition, the uniqueness and value of human resource competencies and differentiated techniques had positive effects on company's performances. Finally, we found that the possibility of leaking valuable resources and being easily imitated by competitors directly influences the sustainability of company's competitive position. However, this study has some limitations. First of all, the study results may not be robust in view of the representativeness because the size of samples used for the empirical analysis were relatively limited. Therefore, it is necessary for the future research to collect a sufficient number of samples to achieve more reliable results. 본 연구는 우리나라 게임 기업들이 중국을 비롯한 국내․외 시장에서 구축한 경쟁우위를 지속적으로 유지시키는 주요 요인을 모색하고자 진행되었다. 연구를 통해 Day와 Wensley(1988), 그리고 Barney(1991)가 제시한 모형들을 중심으로 기업들이 가진 경쟁우위의 원천을 파악하고 지속적 경쟁 우위를 획득하기 위한 통합적 모형을 제시하였다. 분석 결과를 요약하면 다음과 같다. 첫째, 우리나라 게임 개발기업에서는 여러 가지 자원들 중 특히 인적 자원 역량이 경쟁우위를 획득하기 위한 중요한 자원인 것으로 나타나 무엇보다도 업체들의 종업원 역량에 대한 투자 및 관리가 중요한 것으로 파악되었다. 둘째, 영세한 자본을 바탕으로 운영되는 국내의 많은 업체들에게 초기 마케팅에 대한 투자가 부담이 될 수 있겠으나 장기적인 경쟁우위 확보를 위해서는 단기적인 비용측면의 불리함을 감수해야 하는 것으로 나타났다. 셋째, 업체가 보유한 인적 자원 역량이 경쟁 기업과 유사할 지라도 시장에서 유용하다면 지속적 경쟁우위의 획득이 가능한 것으로 파악되었다. 그러나 마케팅 역량과 경영관리 능력은 다른 기업들과 차별되는 희소성을 지녀야만 지속적 경쟁우위 획득이 가능한 것으로 나타났다.

The Implementation of Sustainable Manufacturing Practice in Textile Industry: An Indonesian Perspective

Muhardi MUHARDI,Cici CINTYAWATI,Rabiatul ADWIYAH,Norsiah HAMI,Rushanim HASHIM,Salmah OMAR,Shafini Mohd SHAFIE 한국유통과학회 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.11

The intention of this paper is to give a better understanding about the implementation of sustainable manufacturing practice in the textile companies in Indonesia as one of the promising sectors in the manufacturing industry. The data was collected by taking a case study approach in one of the leading textile companies in Indonesia. Questionnaire and interview techniques were used to gather in-depth information about the implementation of a sustainable concept in the company. The result reveals that the extent of the implementation of Sustainable Manufacturing Practices (SMP) in the companies are at a level of moderate to high. From the three dimensions measured which are environment, economy, and social dimensions, the evaluation result shows good performance in terms of the implementation of sustainable concepts, like low level of gas emission, high percentage of renewable energy usage, cost reduction rate, high quality of life, etc. From this result, the authors then develop a sustainable manufacturing model in the wider coverage to be implemented not only in the textile industry but is expected to be implemented in manufacturing sectors as well. This model consists of at least seven basic archetypes which are divided into three dominant areas: technological innovation, economical, and social areas which aim to bring better performance in the manufacturing industry of Indonesia.

환경산업의 국제화 연구

정영근 ( Young-keun Chung ),장민수 ( Min-soo Chang ) 한국질서경제학회 2008 질서경제저널 Vol.11 No.1

환경산업은 정보통신, 생명공학 등과 함께 21세기 핵심산업으로 등장하고 있으며 환경산업의 육성은 고용창출과 부가가치를 증대시켜 환경과 경제의 조화를 이루는 대표적인 지속가능발전 과제로 평가받고 있다. 최근 환경규제는 한·미 FTA 협상 과정을 비롯한 각종 국제환경협약이 발효되고 있는 가운데 새로운 무역규제 수단으로 등장하여 제품 및 생산 공정에까지 확대 적용되고 있으며 이에 따라 국내외적에서는 보다 적극적이고 효과적인 환경규제에 대한 논의가 활발히 진행되고 있다. 기술개발에 따른 환경산업의 발전은 여타산업과의 동반성장을 통하여 환경친화적인 산업구조로의 전환을 조기에 실현할 수도 있다. 이는 국내 환경문제해결에 기여할 뿐만 아니라 대외적인 환경규제 압력을 극복할 수 있는 기회를 제공하고, 이를 발판으로 환경재화 및 서비스의 해외시장진출 기회를 확대하여 우리 환경산업의 발전에 따라 급속한 경제성장이 예상되는 신흥공업국가에 대한 시장진출의 기회가 확대될 것으로 전망된다. 우리나라 환경산업은 공공부문의 환경지출 증가 등에 힘입어 지속적으로 시장규모가 확대되고 있다. 또한 시장구조나 기술력 면에서 선진국과 후발개도국의 중간에 위치하고 있으며 중국, 동남아 등 개도국을 중심으로 환경기초시설, 설비에 대한 수요도 급증하고 있어 환경산업을 수출전략산업으로 발전시키기 위한 비전과 과제 제시가 필요한 시점이다. 그러나 우리나라 환경산업은 환경산업체규모의 영세성과 자율성이 결여된 환경규제제도 등으로 인하여 어려움을 겪고 있다. 각국의 환경규제 강화와 환경과 무역의 연계 등으로 세계 환경시장은 높은 성장세가 지속될 전망이다. 특히 아시아 환경시장이 급속히 신장될 것으로 전망되고 있어 환경산업이 장차 수출전략산업으로 발전할 가능성이 높음에도 불구하고, 국내는 아직 영세업체들에 의한 산업활동이 주를 이루고 있는 실정이다. 우리나라는 이러한 시대 흐름에 맞춰 환경규제제도를 개선하고 환경기술개발의 효율성을 높여 환경산업의 해외시장 진출을 활성화하고 우리나라가 비교우위에 있는 정보통신산업을 기반으로 핵심 수출전락산업인 환경산업과 접목·융합하여 신성장 동력을 창출하는 노력이 필요하다. Environmental industry appears as core industry with information technology and biotechnology in the 21st century, and environmental industry boosts employment creation and value addition to lead a sustainable development. Various international environment agreements including Korea-U.S. FTA negotiations process arise as new trade regulation and it is applied expansion to a product and production fairness recently. Environmental industry progress by technical development can realize switch to environmentally friendly industry structure through companion growth with the others industry. This offers the opportunity that can get over environmental problem solution domestically and environmental regulation pressure in foreign countries, and this provides with an opportunity of a market advance for environment goods and services to the NIEs where rapid economic growth is expected by development of environmental industry. Environmental industry posits at the middle of developed countries and least developed countries, and rapid increase of demand for environment basics led by China, Southeast Asia developing country to develop environmental industry as export strategy industry, therefore, to provide the vision and tasks for environmental industry. However, environmental industry of low efficient environment regulation system experiences difficulty. It is expected that the high growth group continues world environment market by environmental regulation reinforcement and cooperation of environment and trade of each country. Particularly, Asian environmental market is anticipated to increase of environmental industry as export strategy industry in the future, however, still domestically small business company is the main part of environmental industry. Environmental industry to improve environment regulatory systems, to raise environmental technology development, and to activate an overseas market advance of environment industry with IT industry makes new growth power.

수공예 섬유기법을 활용한 지속가능한 텍스타일 디자인 개발 연구 -산학연계수업 사례를 중심으로-

박현주 ( Park Hyun Joo ) 한국기초조형학회 2018 기초조형학연구 Vol.19 No.2

제조 산업 중 텍스타일디자인제품의 과정과 생산은 복잡한 산업적 고리로 얽혀있고 이는 직물에 대한 이해도와 축적된 기술력, 노동력등과 자원 등이 뒷받침되어야한다. 또한 텍스타일섬유의 수요는 현재 계속 증가하고 있으며, 팽창하는 시장을 주도하는 주요 섬유들은 면과 폴리에스테르가 대표적이다. 다양한 종류의 수작업을 함께하는 지속가능한 유형의 고급텍스타일 디자인과 생산을 위해서는 지속가능한 생산 시스템에 대한 이해도와 디자인 전개방법이 가장 먼저 필요로 할 것이다. 이러한 지속가능한 방법의 디자인표현과 실제적 적용을 위한 연구를 위해 섬유디자인전공 교과목을 통한 벤더 업체와 협력하여 브랜드의 여성용 텍스타일디자인개발을 목표로 R&D를 실행하였다. 그 결과 텍스타일디자인 표현연구에 있어 업체와 교류를 통한 수업방식은 학생들과 업체 양쪽 모두에게 부족한 부분을 채워주는 흥미로운 진행이 될 수 있었다. 환경적 이슈와 지속가능성을 바탕으로 본 디자인연구에서는 지속가능한 텍스타일 디자인의 개념을 환경적, 경제적, 사회적, 소비 문화적으로 이론적으로 고찰하고, 이를 직접실제 텍스타일디자인의 제품화로 개발 연구하였다. 목적에 맞는 현대 텍스타일디자인 개발 응용에 지속가능한 표현방법을 확장해 나가고자 본 연구는 수공예섬유기법을 활용한 텍스타일디자인 개발로 시도하였다. 프로젝트과목을 통한 사례연구로서 지속가능성의 개념을 도입하여 미래 이 산업의 주역이 될 학생들에게 섬유디자인의 기본지식과 함께 산업시스템을 경험하여 지속 가능한 텍스타일 디자인개발의 중요성을 깨닫고 실제 현장에 대한 이해도를 높이는 기회가 되었다. 사례연구과정을 통해 지속 가능한 텍스타일 디자인제품에서 지향할 디자인 연구를 위해서 독창적 표현의 패턴디자인연구, 수공예의 조형성을 넘어선 섬유디자인의 시도, 다양한 층의 소비자와 함께 발전하는 개발연구가 될 수 있도록 환경적, 사회적, 경제적, 소비 문화적 필수요소 외에도 창의성, 연속성, 건전성, 친환경성 등 선택적 요소를 제안하여 지속가능한 유형의 텍스타일 디자인연구 확산을 위해 노력하였다. 그러나 미국업체에서 국내 벤더 업체에게 요구한 것은 제작현실은 같은 상황에서 새로운 지속가능한 디자인방향성을 요구하였기 때문에 짧은 시간동안 수업에서 문제를 다루어보기에는 다소 어려움이 있었다. 하지만 소비자들은 새로움을 추구하고 산업체들은 경제적 가치창출을 위해 경쟁우위를 선점하기 위해서는 텍스타일디자인 개발에 따른 다양한 섬유기법에 있어 친환경적이며 동시에 제작환경을 고려한 범위의 독창적 표현 방법으로 산업현장에서도 활용되어질 수 있는 예술적 가치를 지닌 수공예 표현 기법의 아트텍스타일연구를 대중적 텍스타일제품에도 적용하는 연구의 확산이 계속 필요하다고 생각한다. The processes and manufacture of textile design products in the manufacturing industry have been intertwined with complex industrial chains, which needs to be supported on the basis of understanding of textiles and technology, labor, resources, etc., which have been accumulated over many years in concerned sectors. Moreover, the demand for textile fiber has been on a constantly upward trend, as witnessed in the fields of cotton and polyester which represent the textiles used most widely in the expanding market. For design and production of sustainably premium textiles which involve various kinds of manual works, the top priority would need to be given to understanding of sustainable production systems and design development methods. In this study, we conducted the R&D with an aim to develop brand textile design for women’s apparel in collaboration with vendors through the subjects of textile design major in order to investigate the design expressions rendered by sustainable methods and practical applications. As a result, the method of class based on interchange with enterprises in the process of research into the textile design expressions arose attention which helped make up for inadequate parts in both students and enterprises. The research into the design based on environmental issues and sustainability focused on theoretical examination of sustainable textile design concept from environmental, economic, social, and consumer cultural perspectives, and led to the research into product development achieved by turning the textile designs directly into commodities. This study, which was intended to expand sustainable expression methods for contemporary textile design application in such a way suited for the purposes, was conducted through the development of textile designs using handicraft fiber techniques. By adopting the concept of sustainability in the case study which was carried out through project subject, this study created the opportunity for students, who would become the pillars of future industry, to gain basic knowledge of textile design and hands-on experience with industrial systems, realize the importance of sustainable textile design development, and increase understanding of real sites. Through the process of case study, selective elements, such as creativity, continuity, soundness, and eco-friendliness, etc., were proposed in addition to essential elements including environmental, economic, social, and consumer cultural elements, to promote the research into pattern designs of unique expression and to spur development research that could promote the attempt of textile design, transcending the formative artistic features of handicraft technique and developing hand in hand with consumers of various classes, in order to lay cornerstone for the design research to be pursued for sustainable textile design products, so that the sustainable textile design research could be expanded. As the U.S. companies had required domestic vendor enterprises to set new courses of sustainable design, there was some difficulty in handling the issues quickly during the class. To ensure novelty in the design for consumers and competitive advantage for enterprises in the creation of economic value, it would be necessary further to expand the researches on the art textiles incorporating the handicraft techniques of artistic value and applicable to industrial sites based on eco-friendly textile techniques of various kinds increasingly available amid advancement of textile design and unique expressions in light of production environment, thus broadening the applications of such art textile to textile products for the public.

국내 항공기 제조 기업의 시장역량이 시장지향성과 지속가능 경쟁우위에 미치는 영향: 협력업체 유통정보에 초점을 둔 시장지향성의 매개효과

이현진(Hyun Jin Lee),장형유(Hyeong Yu Jang) 한국유통학회 2021 流通硏究 Vol.27 No.1

본 연구는 국내 부산 및 서부 경남에 위치하고 있는 항공기 제조 기업의 시장역량이 시장지향성과 지속가능 경쟁우위에 미치는 영향을 실증적으로 분석하고, 항공기 제조 기업의 시장역량이 지속가능 경쟁우위에 미치는 영향에 있어 시장지향성의 매개효과를 분석하는 것을 목적으로 하였다. 항공기 제조 기업의 시장역량의 하위변수로는 경쟁자지향성, 고객지향성, 정보의 창출, 확산, 대응성을 포함하였다. 표본은 부산과 서부 경남에 위치하고 있는 항공기 제조 대기업과 중소기업 15개사에 종사하는 직원으로 설정하여 총 454명으로부터 설문을 통해 자료를 수집하고, 실증분석을 실시하였다. 분석결과, 항공기 제조 기업의 시장역량 하위변수 5가지 모두 시장지향성에 긍정적인 영향을 미치는 것으로 나타났다. 지속가능 경쟁우위에 대해서는 정보창출을 제외한 하위변수들이 긍정적인 영향을 미치는 것으로 확인 되었다. 또한 항공기 제조 기업의 시장지향성은 지속가능 경쟁우위에 긍정적인 영향을 미치는 것으로 확인되었고, 항공기 제조 기업의 시장역량과 지속가능 경쟁우위의 관계를 매개하는 것으로 확인되었다. 본 연구의 결과는 항공기 제조 기업의 경쟁자지향성, 고객지향성, 정보의 창출, 확산, 대응성과 시장지향성, 그리고 지속가능 경쟁우위의 관계를 확인하였다는 점에서 이론적 시사점을 가진다. 그리고 기업의 시장역량과 시장지향성은 유통전략이나 채널과 관련된 역량과 협력업체의 유통정보에 대한 활동과 관련된다는 점에서 본 연구의 결과는 유통학에 대한 시사점을 가진다. 실무적으로는 국내 항공기 제조 기업이 시장지향성을 달성하고 지속가능 경쟁우위를 확보하기 위해서 조직의 문화적 및 행위적 관점의 시장역량에 관심을 가지고 관리해야 한다는 시사점을 제공한다. The effects of market capabilities and market orientation of organizations have been extensively discussed and empirically examined in the process of explaining sustainable competitive advantage. Previous studies have found the positive effects of market capabilities and market orientation on various organizational outcomes, including sustainable competitive advantage. However, these relationships have not been discussed in one of the most advanced technology industries, the aircraft manufacturing industry. This study aimed to empirically analyze the effect of the market capabilities of aircraft manufacturers located in Busan and western Gyeongsangnam-do in Korea on market orientation and sustainable competitive advantage. In addition, this study examined the mediating effect of market orientation on the relationship between the market capabilities and sustainable competitive advantage. Based on previous studies on marketing strategy, this study included competitor orientation, customer orientation, intelligence generation, intelligence dissemination, and intelligence responsiveness as sub-variables of the market capabilities of aircraft manufacturers. The data were collected from a total of 454 employees through questionnaires and empirical analyses were conducted. The results of analyzing the validity and reliability of all variables were confirmed to meet the standard. As a result of the analyses, it was found that all five sub-variables of market capabilities of aircraft manufacturers have a positive effect on market orientation. That is, when the levels of competitor orientation, customer orientation, intelligence generation, intelligence dissemination, and intelligence responsiveness were increased, the level of market orientation was also increased. It was also found that sub-variables of market capabilities except for intelligence generation had a positive effect on sustainable competitive advantage. When the level of competitor orientation, customer orientation, intelligence disseminations, and intelligence responsiveness were increased, the level of sustainable competitive advantage of organizations was also increased. However, it was found that the level of intelligence generation of the organizations had no statistically significant relationship with the level of sustainable competitive advantage of organizations. Finally, it was found that the market orientation of aircraft manufacturers has a positive effect on sustainable competitive advantage, and mediates the relationship between the market capabilities of aircraft manufacturers and sustainable competitive advantage. That is, as the market capabilities of aircraft manufacturers such as competitor orientation, customer orientation, intelligence dissemination, and intelligence responsiveness were increased, the level of market orientation of aircraft manufacturers was also increased, and in turn, the level of sustainable competitive advantage was also increased. The results of this study have theoretical implications in that they provide evidences the relationship between competitor orientation, customer orientation, intelligence generation, dissemination, and responsiveness, market orientation, and sustainable competitive advantage of aircraft manufacturers. The results of this study are somewhat consistent with those of previous studies which have been conducted in other industries. Therefore, the results of this study contribute to reinforce the role of market capabilities and market orientation in explaining sustainable competitive advantage of companies. In addition, the results of this study have implications for distribution studies in that market capabilities and market orientation of companies are related to the distribution strategy or channel-related competency and the activities on distribution information of the partner companies. The results of this study confirming the effect of market capability and market orientation on a company"

Identifying and Prioritizing Factors of the Formation of Sustainable Innovation in the Textile Industry

Raviye Gholamzadeh,Khorshid Khajeh,Saeed Shavvalpour,Majid Forouzanmehr 대한산업공학회 2018 Industrial Engineeering & Management Systems Vol.17 No.4

Considering the increasing expansion of industrial units nowadays and creating multiple problems for the environmentand the community, it is essential to guide the industry toward innovation at production processes, service of management,manufacturing processes and business practices while maintaining the economic, social and environmentalvalues. The main objective of this research is introducing the importance of sustainable innovation and developmentof the textile industry of the country, exploring solutions, identifying and prioritizing the factors affecting the developmentof sustainable innovation in this industry. This survey according to the purpose is operational, which is conductedbased on literature review and field study. After collecting the factors involved in the emergence of sustainableinnovation from the literature and interviews with experts and specialists; the contributing factors were adjusted in theform of six main components. In this research in order to test assumptions the Pearson correlation and SPSS softwarewere used and in order to check the suitability of the model and the importance of each factor, the confirmatory factoranalysis method and LISREL software were used. Therefore the influential factors according to their priorities are thegovernment political interventions, awareness and social demands, social commitment of the industry, factors withinthe organization, development of technology and sustainability of the supply chain; also three sub-factors of: creatingthe networks and strategic alliances with suppliers and distributors, transparent and efficient mechanisms for trackingsocial demands and transforming them into rules and related regulations, and the increase of people’s tendency in textileproducts with natural and recyclable fibers, were known as the most important sub-criteria for the formation ofsustainable innovation in this industry.

The Role of Designer in Sustainable Society

Sohn, Jung Lim,Hong, In Sook,Han, Sae Joon,Kim, Jong Moo 한국디자인지식학회 2007 디자인지식저널 Vol.5 No.-

Sustainable society is addressed with environmental issues since 1960s. 100 years of industrial society, based on cheap fossil fuels, created several problems: global warming and global dimming due to the burning of these fossil fuels to air; consumption society that the price is the major force of marketing decision But this fossil fuel is not unlimited resource. Experts say that the fossil fuel is reached in its peak of production and people cannot get the same amount of fossil fuels any more in few years. All these problems led designers to think their roles in sustainable society. Since it is not wrong to say that all the industrial product/service are produced by designers (at least, contributed in some way), it is time for designers to re think and solve the problems they have created The most effective and best example to follow is nature. Nature has no waste. All wastes in nature are foods in its ecological cycle. Products/services in industrial society should follow this example: waste equals food. William McDonough defines this system, cradle to cradle. This is a closed loop cycle; therefore, sustainable. Ezio Manzini challenges designers to re orient creativity towards sustainable solutions: based on strategic design and design for substantiality, with a focus on scenario building and solution development. Many existing examples of sustainable society encourage people that this sustainable society can be realized if it is planned and realized with no compromise. Once it is realized it is advantageous to all the components in the society: equity, ecology, and economy.