스포츠센터 고객접점 서비스가 고객만족, 긍정적 감정, 고객몰입 및 추천의사에 미치는 영향

정승훈,김성용 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.72

The purpose of this study is to provide a basic data for human service through examining the causal relationship among service encounter, satisfaction, positive emotion, commitment and intention of recommendation for sport center member. The subjects of this research were sport center member of Seoul, Gyeonggi-do and Jeollabuk-do. 383 questionnaires were used as the final data. The results of this research were drawn by frequency analysis, confirmative factor analysis, reliability analysis, correlation analysis and structure equation model using SPSS & AMOS 22.0 version. The results are as follow . First, service effectiveness and service listening of service encounter had significant influence on membesr’satisfaction. Second, service performance of service encounter had significant influence on positive emotion of sport center. Third, members’satisfaction had significant influence on positive emotion, commitment of soprt center and intention of recommendation . Fourth, positive emotion of sport center had significantly influence on commitment and intention of recommendation. Fifth, commitment of sport center had significant influence on recommendation intention.

물류 컨벤션 행사의 측정요인이 긍정적 감정, 관계품질, 구전 및 추천의도에 미치는영향

전태유(Chun, Tae-Yoo),박노현(Park, No-Hyun) 한국물류학회 2011 물류학회지 Vol.21 No.3

본 연구는 물류 컨벤션 행사를 관람하는 소비자들을 대상으로 하여 전시행사가 소비자들에게 긍정적인 감정을 야기하게 되는 평가요인이 무엇인지를 밝히고, 그러한 긍정적 감정은 사후 결과행동에 어떠한 영향을 미치는지를 알아보기 위한 것이다. 컨벤션 행사의 질적 수준을 평가하는 요인을 기획,시설,커뮤니케이션, 인적요인, 행사진행 등 5개의 차원으로 정의하여 긍정적 감정, 관계품질, 구전 및 추천의도 등의 관계를 구조적으로 설계하여 각 요인들간의 영향관계를 밝히고자 하였다. 이들 구조적 관계를 분석한 결과 첫째, 컨벤션 행사의 평가요인 중 기획,인적요인,행사진행은 소비자의 긍정적 감정에 긍정적인 영향을 미치는 것으로 나타났으며,또한 긍정적 감정은 관계품질,구전 및 추천의도에 대해 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 관계품질은 구전 및 추천의도에 대해 긍정적인 영향을 미치는 것으로 파악되었다. 따라서 본 연구에서 제시한 구조관계는 연구가설이 제시한 바와 일치하는 결과를확인 하였다. This study is to examine the structural relationships among measurements, positive emotion, relationship quality, word of mouth, and recommendations of convention industry. For these purposes, the author developed several hypotheses. The data was collected 392 customers and analyzed using SPSS ver.14.0 and LISREL. The results of this study are as follows: First, plan, personnel support, and progress had significantly positive effect on positive emotion. Second, positive emotion had significantly positive effect on relationship quality, word of mouth and recommendation. Third, relationship quality had significantly positive effect on word of mouth and recommendation.

무신집권기 급제자의 初仕職 임명에 대한 천거 절차와 방식 -李奎報를 중심으로-

이정훈 한국사학회 2023 史學硏究 Vol.- No.151

This study examines, through an example of Lee Gyu-bo, how the persons who passed the state examination (hereinafter, “successful examinees”) during the military administration of the Goryeo Dynasty asked their recommendation, as well as the methods and procedures of recommendation for them and the process by which the successful examinees were appointed to first-time working position after recommendation. The successful examinees used to ask for their recommendations from an officer of the 5th rank or higher or a Royal Attendants (近侍官) in order to be appointed to the first-time working position. The officer that successful examinees most frequently asked for recommendation was the Jwaju (座主). If the Jwaju refused to recommend or his recommendation failed, they asked other officials through their personal connections or various social meetings. When asking for recommendation, the successful examinees informed the recommender (擧主) of their study situation, abilities, and qualifications. If the recommender was not the Jwaju, they should also disclose to the recommender how they had passed the exam and who their Jwaju was. They also revealed the position they would like to hold. There was no special document format for successful examinees to request recommendations, but they usually presented poems or books to show their academic abilities. The people who had the authority to recommend the successful examinees were the officials of the 5th rank or higher and the palace servants. A recommender could nominate one person at a time, and several officials could also recommend a person jointly. Unless there was a special order from the king, the person asked to recommend (被託者) had to give recommendation upon request by a successful examinee. The recommender used to make his own verification and confirmation process of the abilities and qualifications for the successful examinees, and recommended one who passed the verification and confirmation process. The recommender wrote the letter of Chaja (箚子) to recommend a successful examinee, in which the name, qualifications and abilities of the successful examinee, as well as the official position appropriate to the recommendee, were listed. After receiving the recommendation Chaja, the king checked whether the recommendee was worthy of the position and then decided whether to accept the recommendation. When the recommendation was accepted, the letter of Chaja and the Jeseo (制書) containing the king's permission were delivered to the Civil Personnel Ministry (吏部), which carried out an official ordination procedure of the successful examinee based on the Chaja and the Jeseo. The appointment of official position was made at the time of Daejeong (大政) and Gwonmu (權務). If a commander made an inappropriate recommendation, he was punished by the recommender’s joint responsibility system (擧主連坐制). Once a recommendation was rejected, the recommendee was so hard to receive a recommendation from someone else that he had to make a lot of efforts to eliminate the reason why the recommendation was rejected. Additionally, a recommendation for a person whose recommendation had been rejected could not be made again to the same king.

서열프로빗모형을 적용한 주류 소비행태 영향요인 분석

황현주,이원옥 한국외식산업학회 2020 한국외식산업학회지 Vol.16 No.2

The purpose of this study is to identify the factors of demographic characteristics and variables related to alcohol consumption behaviors that affect the perceived behavioral intentions (recommendations, repurchase intention, positive word of mouth intention) by sampling mainstream consumers. Since the dependent variable is a sequential multivariate variable with three or more values, a conclusion was drawn by applying the ordered probit model(OPM). Summarizing the results of the study, it was estimated that educational background, age, preferred liquor, companion form, well-being factors, and positive environmental factors have a positive influence on the recommendations. On the other hand, gender, taste and enjoyment factors, and marketing factors were found to have a negative effect on recommendations. In the repurchase intention, it was found that gender, number of drinking, preferred type of liquor, social media, taste and enjoyment factors and information pursuit factors have a positive influence, and negative environmental factors have a negative influence. It was estimated that in the positive word of mouth intention, positive environmental factors had a positive influence. In addition, it was investigated that drinking place and well-being factors had negative effects.

eスポーツユーザーのeWOM情報提供で発生した認知副調和が自己合理化 と推薦意図に及ぼす影響: 韓国と日本のeスポーツユーザーを中心に

김재훈,이승현 한일경상학회 2022 韓日經商論集 Vol.95 No.-

Purpose: EWOM is an important variable that affects the selection and purchase process of users who enjoy e-sports,and this is likely to lead to other users’ willingness to recommend. However, e-sports users do not always havepositive and satisfactory experiences through eWOM. Sometimes you experience dissatisfaction with your choicethrough eWOM, and you can see that you take various actions to resolve complaints after purchasing to removeuncomfortable feelings. Therefore, this study aims to analyze the effect of cognitive dissonance according to eWOMfor users who enjoy e-sports and to examine the structural relationship of e-sports recommendation intention throughself-rationalization of users who have experienced cognitive dissonance. Research design, data, and methodology: To verify this research model, an online survey was conducted usingstructured questionnaires for users from both Korea and Japan who have used e-sports within the last three months. Of a total of 180 questionnaires, 160 copies were used for the final analysis, excluding 20 copies with manyunfaithful responses or poor internal consistency. After that, through the process of data coding, the SPSS18 programand the AMOS21 analysis program were used to demonstrate the researched and designed structural equation model. Implications: Summarizing the results of this study, eWOM had a positive (+) effect on both positive and negativeinconsistencies in cognitive dissonance. Positive inconsistency was found to have a positive effect on recommendationintention. Negative discrepancies were found to have an effect on self-rationalization, but self-rationalization wasfound to have no effect on recommendation intention. Finally, it was found that there was a difference betweeneWOM and e-sports users in Korea and Japan in the structural relationship between cognitive dissonance, selfrationalization,and recommendation intention.

외식소비자의 푸드스타일링 인식 속성이 긍정적인 추천・재구매의도에 미치는 영향

추성진,윤덕인,정종훈 한국호텔외식관광경영학회 2018 호텔경영학연구 Vol.27 No.2

The purpose of this study was to investigate the detailed attributes of food styling recognition and to examine the influence of consumers’ emotional response on behavioral intentions by understanding the importance of each food styling recognition elements perceived by consumers. Based on this, we intended to make a contribution to the strategic marketing which can lead to customers’ recommendation and revisit for increasing sales in the restaurant business. The results of this study can be summarized as follows. Since food styling awareness affects customer emotions, cooks need to have knowledge of design sense for dish and display, table and service manners, and color as well. In general, food styling is easy to think of styling of food only. However, in food styling there is a harmony of form and color for dish and food, presence of color and curves of cutlery, color of sauce, as well as presence or absence of garnish. Therefore, this truly shows that it is connected to a wider area than we think. Food styling awareness shows that customers have positive emotions when consuming food. Customers who have experienced positive consumption tend to repurchase even if recommendation and food prices are raised. Therefore, emotion should be managed first for successful customer management. The visual design element of food influences the maximization of the synergy of food texture. In order to take advantage of the competition, the operators of food businesses should actively understand food styling awareness. Furthermore, in order to maintain the successful and continuous management, marketing strategies should be established. 본 연구에서는 푸드스타일링 인식 속성에 대한 세부 속성을 규명하고자 하였으며, 소비자가 인식하는 푸드스타일링인식 요소의 각 중요도를 파악하여 소비자들의 감정반응이 행동의도에 미치는 영향관계를 고찰하고자 하였다. 이를 토대로 외식업에서 매출 상승를 위한 고객 추천의사, 고객 재방문을 이끌어 낼 수 있는 전략적인 마케팅 수립이 이루어지는데 기여하고자 하였다. 연구의 결과를 종합해보면 다음과 같은 시사점을 제시할 수 있다. 푸드스타일링 인식 속성은 고객감정에 영향을 미치므로 조리사는 그릇과 디스플레이를 위한 디자인 감각, 테이블 및 서비스 매너, 색채 지식등에 대한 지식을 갖추어야 함을 보여주고 있다. 보통 푸드스타일링은 음식의 스타일링으로만 생각하기 쉽지만 사실은 그릇의 형태와 색상의 조화로움, 커트러리의 색과 곡선의 유무, 음식의 형태와 색의 조화로움, 소스의 색상, 가니쉬의 유무등 매우 광범위한 영역까지 연결되는 것을 확인 할 수 있었다. 푸드스타일링 인식 속성은 고객이 음식을 소비할 때 긍정적인 감정으로 이끌고 있음을 보여주고 있다. 긍정적인 소비를 경험한 고객은 추천과 음식가격이 인상되더라도 재구매를 할 경향이 크기 때문에 고객 관리를 위해서는 감정이 우선적으로 관리되어야한다. 음식의 시각적 디자인 요소는 식감 상승효과 극대화에 영향을 미치기에 외식업 운영자는 경쟁의 우위를 차지하기 위해서 푸드스타일링 인식 속성을적극 이해하여 지속적인 경영 유지를 위해 고객 추천의사, 고객 재방문을 이끌어 낼 수 있는 전략적인 마케팅 전략 수립이 이루어져야 한다.

교양체육 지도자 전문성이 긍정적 감정, 스포츠태도, 운동지속 및 수업추천에 미치는 영향

정승훈 ( Seung-Hoon Jeong ),하정자 ( Jing Zi He ),목기침 ( Qi Chen Mu ) 중앙대학교 학교체육연구소 2022 Asian Journal of Physical Education of Sport Scien Vol.10 No.6

This study aims to analyze the effects of sports instructors' professionalism on positive emotions, sports attitudes(emotional and social), exercise maintenance and class recommendation for college general physical education courses. This study collected the final data of 493 universities students in five located in Seoul, Gyeonggi, Chungbuk, Jeonbuk, and Gyeongbuk provinces from surveys. The SPSS 23.0 statistics program were used to analyze the data of this study. Study results were reported as follows. First, it was found that the professionalism of sports instructors, student management, teaching skills, basic principles, and practical knowledge affected positive emotions for college students, respectively. Second, it was found that the professionalism of sports instructors, student management, teaching skills, basic principles, and practical knowledge affected emotional of sport attitudes, respectively. Also, student management, practical knowledge, and basic principles affected social of sport attitudes, respectively. Third, it was found that all factors in the order of the professionalism of sports instructors, student management, practical knowledge, teaching skills, personality, and basic principles affected exercise maintenance, respectively. Fourth, it was found that the professionalism of sports instructors, student management, teaching skills, basic principles, and practical knowledge affected class recommendation, respectively. Therefore, most sports instructors' professionalism factors was an important antecedent variable on college students' positive emotions, sports attitude(emotional, social), exercise maintenance, and class recommendation.

온라인 스포츠 쇼핑몰 사이트속성에 대한 이용만족이 긍정적 감정, 사이트태도, 재방문 및 추천의사에 미치는 영향

이정학 ( Jeoung Hak Lee ),정승훈 ( Seung Hoon Jeong ),박선희 ( Sun Hee Park ) 한국스포츠산업경영학회 ( 구 한국스포츠행정경영학회 ) 2012 한국스포츠산업경영학회지 Vol.17 No.1

본 연구는 온라인 스포츠 쇼핑몰 소비자를 대상으로 사이트속성, 이용만족, 긍정적 감정, 사이트태도, 재방문, 추천의사를 주요변수로 설정하여 이들 변수의 인과적 관계를 규명하고 온라인 스포츠 쇼핑몰 구매자의 특성을 파악하여 이를 통한 온라 인 스포츠 쇼핑몰 마케팅 전략 수립을 위한 기초자료를 제공하는데 그 목적이 있다. 연구대상으로는 서울, 경기지역에 위치한 스포츠센터 7곳을 선정하여, 최근 3개월 이내 온라인 스포츠 쇼핑몰을 통해 스포츠용품(신발, 의류, 라켓 등 스포츠 활동을 목 적으로 구매)을 구매한 경험이 있는 소비자를 모집단으로 선정하여 연구목적을 설명한 후 편의표본추출법을 이용하여 각 100 부씩 총 700부의 설문지를 배포하여 회수한 후 최종 551부를 결과 분석에 사용하였다. 본 연구의 자료처리방법은 PASW 18.0 과 AMOS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 확인적 요인분석, 상관관계분석, 구조방정식모형분석을 실 시하였으며, 다음과 같은 결론을 도출하였다. 첫째, 온라인 스포츠 쇼핑몰 사이트속성 중 상호작용, 제품, 편의성, 가격은 이용 만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 온라인 스포츠 쇼핑몰 사이트속성 중 주문 처리는 이용만족에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 이용만족은 긍정적 감정, 사이트태도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 긍정적 감정은 재방문, 추천의사에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 사이트태도는 재방문에 유의한 영향 을 미치는 것으로 나타났다. 여섯째, 사이트태도는 추천의사에 유의한 영향을 미치지 않는 것으로 나타났다. 일곱째, 재방문은 추천의사에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to evaluate the casual relationships between site attribute, user satisfaction, positive emotions, site attitude, revisit and recommendation factors and provide basic data for come up with marketing strategy targeting toward online sports shopping mall consumers. A survey was given out to people who have purchased sports product(shoes, apparel, racket etc.) through online sports shopping within 3 months. Total of 700 questionnaires were collected from seven sports centers, located in Seoul and Gyeonggi area by using convenience sampling method. And 551 questionnaires were used as final validity sample. For data analysis was made by PASW 18.0 and AMOS 18.0, performing frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis and structural equating model. The results are as follow: First, among online sports mall site attributes, ``interaction``, ``product``, ``convenience``, and ``cost`` influenced user satisfaction. ``order processing`` of online sports mall site attributes didn``t influenced user satisfaction. Third, user satisfaction have significant influence on positive emotions & site attitude. Fourth, positive emotions have significant influence on revisit and recommendation. Fifth, site attitude have significant influence on revisit. Sixth, site attitude didn``t have significant influence on recommendation. Seventh, revisit have significant influence on recommendation.

교양체육 교수자 이미지가 긍정적 감정,수업태도 및 수업추천에 미치는 영향

녕창봉,정승훈 중앙대학교 학교체육연구소 2023 Asian Journal of Physical Education of Sport Scien Vol.11 No.5

본연구는 교양체육 교수자 이미지 중어떠한 부분이 긍정적 감정,수업태도 및수업추천에 영향을 미치는지를 구체적으로 파악하여 교양체육 활성화와 지속화를 위한 기초자료를 제공하는데 그목적이 있다.이러한 목적을 위하여 대학에서 진행되는 교양체육 수업을 수강한 적이 있는 대학생을 모집단으로 선정하여 서울,경기,충남,경남 및전북에서 500부의 자료를 수집하였으며, 최종 483부의 자료를 결과 분석에 이용하였다. 분석 결과 첫째, 교양체육 교수자 이미지 중 직업의식, 태도, 역할 순으로 긍정적 감정에 영향을 미치는 것으로 나타났다.둘째,교양체육 교수자 이미지 중직업의식,자질,역할 순으로 집중도에 영향을미치는 것으로 나타났고 인식도에는 태도,직업의식,역할 순으로 영향을 미치는 것으로 나타났으며,참여도에는 태도,자질, 역할 순으로 영향을 미치는 것으로 나타났다.셋째,교양 체육 교수자 이미지 중태도,역할,직업의식 순으로 수업추천에 영향을미치는 것으로 나타났다.따라서 교수자 이미지를 높일 수 있는 교수자의 적극적인 노력과 대학 차원의 다양한 지원 및 교육이 이루어진다면 교양체육 교수자의 이미지를 활용한 참여자의 긍정적 감정, 수업태도 및 수업추천을 높일 수 있을 것이며, 이는 곧교양체육의 지속성과 발전으로 이어질 수있을 것이다. The purpose of this study is to provide basic data for the revitalization and continuation of liberal arts sports by specifically identifying which of lecturer image factors affect positive emotions, class attitudes and class recommendation. For this research purpose, 500 copies of data were collected from Seoul, Gyeonggi, Chungnam, Gyeongnam, and Jeonbuk areas by selecting university students who had taken liberal arts physical education classes, and the final 483 copies were used for analysis. The study results are as follows. First, it was found that among the images of liberal arts physical education lecturers, it affects positive emotions in the order of job consciousness, attitude, and role. Second, among the images of liberal arts physical education lecturers, it was found to affect concentration in the order of job consciousness, quality, and role, and perception in the order of attitude, quality, and role. Third, it was found that among the images of liberal arts physical education lecturers, attitudes, roles, and vocational consciousness influenced class recommendations in order. Therefore, if the lecturer's active efforts to enhance the image of the lecturers and various support are provided at the university level, the positive emotions, class attitudes, and class recommendations of participants using the image of a liberal arts lecturer will be increased, which will lead to the continuity and development of liberal arts physical education.

4차산업혁명에 대한 인식과 소비자교육 책임 기대

김시월 한국소비자정책교육학회 2021 소비자정책교육연구 Vol.17 No.4

본 연구는 대학생 소비자를 대상으로 4차산업혁명에 대한 인식, 관심 및 추천의도를 알아보고, 소비자교육에 대한 책임의 기대를 살펴보았다. 그 결과, 4차산업혁명에 대한 긍정적 인식 요인은 경제적 이익창출, 신뢰성과 안전성, 효율성과 편이성으로 명명하였고, 경제적 이익창출, 효율성과 편이성, 신뢰성과 안전성 등의 순으로 높게 나타났다. 4차산업혁명에 대한 부정적 인식 요인은 일자리 감소 및 양극화, 소비자의 소외, 시스템 불안정 및 사 생활 침해 등으로 나타났으며, 4차산업혁명에 대한 관심과 추천의도는 긍정적이었다. 4차산업혁명 관련 소비자교 육에 대한 책임 기대 요인은 정부 책임 교육 기대, 기업 책임 교육 기대로 나타났고, 4차산업혁명 관련 소비자교 육 책임 기대의 차이는 주관적 견해에 따라 차이가 있었다. 4차산업혁명에 대한 인식 요인별 4차산업혁명에 대 한 관심 및 추천의도, 소비자교육 책임 기대의 인과관계를 살펴본 결과, 일자리 감소 및 양극화와 시스템 불안정 및 사생활 침해를 제외한 모든 요인이 관심 및 추천의도에 영향을 미쳤고, 이것이 소비자교육에 대한 책임 기대 를 더 높였다. 주목할 것은 4차산업혁명 관련 인식 요인 중에서 소비자 소외는 관심 및 추천의도에 부적인 영향 을 주어, 젊은 소비자의 소외 측면에서 관심 및 추천의도에 부적인 영향을 준다는 것은 노인 등 취약계층에 대한 교육의 당위성을 보여주었다. 이러한 결과를 중심으로 젊은 세대도 4차산업혁명 관련 소비자교육 책임 기대를 인 지하고 요구한 점, 4차산업혁명 관련 인식 요인 중에서 소비자 소외는 4차산업혁명 관심 및 추천의도에 부적인 영향을 준다는 면에서 관심을 기울여야 한다. 4차산업혁명 관심 및 추천의도는 4차산업혁명 관련 소비자교육 책 임 기대와 밀접한 관계가 있으므로, 소비자별 4차산업혁명 관심 및 추천의도를 객관적으로 잘 인식하게 하고, 명 확한 정보 및 지식 전달이 중요하다. 4차산업혁명의 기술적 변화를 고려하였을 때 취약계층 소비자들에 대한 소 비자교육이 필수적이며, 사회교육으로서 소비자교육의 중요하다. 이러한 면을 고려한 위드 코로나 시대에 4차산 업 혁명 관련 소비자교육의 지향점에 대한 재인식을 기대한다. This study investigated the perception, interest, and recommendation intention of the 4th Industrial Revolution for college student consumers, and examined the expectations of responsibility for consumer education. As a result, positive factors for the 4th Industrial Revolution were named economic profit creation, reliability and safety, efficiency and convenience, and were found to be high in the order of economic profit creation, efficiency and convenience, reliability and safety. Negative factors of perception of the 4th Industrial Revolution were job loss and polarization, alienation of consumers, system instability, and privacy infringement, and interest and recommendation intention for the 4th Industrial Revolution were positive. Responsibility expectations for consumer education related to the 4th Industrial Revolution appeared as government responsible education expectations and corporate responsible education expectations, and differences in consumer education expectations related to the 4th Industrial Revolution differed according to subjective views. As a result of examining the causal relationship between interest and recommendation intentions for the 4th Industrial Revolution and consumer education responsibility expectations, all factors except job loss, polarization, system instability, and privacy infringement affected consumer education. It should be noted that among the recognition factors related to the 4th Industrial Revolution, consumer alienation negatively influenced interest and recommendation intention, showing the justification of education for vulnerable groups such as the elderly. Focusing on these results, the younger generation should also pay attention to the expectations and demands for consumer education responsibility related to the Fourth Industrial Revolution, and among the factors related to the Fourth Industrial Revolution, consumer alienation negatively affects the interest and recommendation intention. Since the interest and recommendation intention of the 4th Industrial Revolution are closely related to the expectation of consumer education responsibility related to the 4th Industrial Revolution, it is important to objectively recognize the 4th Industrial Revolution interest and recommendation intention. Considering the technical changes of the Fourth Industrial Revolution, consumer education for vulnerable consumers is essential, and consumer education is important as social education. Considering this aspect, we look forward to rerecognition of the direction of consumer education related to the Fourth Industrial Revolution in the With Corona era.