태권도장 서비스 품질 향상을 위한 수련생 만족도에 관한 연구

전익기,모금선,이송학 한국스포츠리서치 2006 한국 스포츠 리서치 Vol.17 No.6

태권도 전공학생의 의식구조 분석과 대책방안

전익기 경희대학교 사회체육연구소 1995 體育科學論叢 Vol.- No.8

The Purpose of this study is to discuss the Tea Kwon Do major students' a way of thinking as well as future agenda at college level. For the this study, total 380 subjects were selected and asked to fill out the self-administrated questionaries. The data collected and analyzed by relative frequency distribution. The findings of this study were as follow ; 1. The major students' a way of thinking to Tea Kwon Do gave an affirmative answers. 2. As a major students, they thought that major(Tae Kwon Do) was valuable to study, but it was little bit hard to be a profession. 3. They thought that Tae Kwon Do had a great future as a recreational activity (Sports for All). 4. In order to have a brilliant prospect of Tae Kwon Do, needed an active support from korean Government, Korean Tae Kwon Do Association, Kuk Ki Won, and World Tae Kwon Do Federation. 5. About a school and leadership program, were far from satisfactory to the major students. 6. They major students, also dissatisfied with the curriculum of schools and leader ship programs.

성장기 아동의 인성발달을 위한 태권도 수련의 중요성에 관한 연구

전익기,양걸,조성균 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.6

한국프로야구 관중 유인을 위한 야구장 시설의 개선 방안

전익기,유동현 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6

This research sought to present measures for improving a ballpark facilities to increase the number of spectators of Korean professional baseball matches. To this end, the research surveyed the status and trends of spectators of Korean professional baseball matches, and compared Korean situations with those of the United States and Japan where professional baseball matches are activated. Since its launching in 1982, Korea's professional baseball have been seeing its spectators steadily rising until the figure reached a record high of 5.4 million in 1995, before it plummeted. Korea's professional baseball tournaments reap most of their revenues from admission fees, unlike the United States and Japan. To bolster revenues from admission fees, ballpark facilities need to be expanded and improved. Thus, in consideration of the fact that a rise in spectators leads to an increase in revenues, the research sought to analyze causes of increasing spectators, address current problems surrounding Korea's professional baseball, and thus activate professional baseball matches.

시장세분화를 위한 골프갤러리의 라이프스타일에 관한 연구

전익기,이정학,이재돈,신석영 경희대학교 체육대학 한국체육과학연구소 2004 體育學論文集 Vol.32 No.-

The analysis result on the life style of gallery for golf games shown in the study indicates that the majority of people watches the golf related TV programs for 2 hours a week with most favorable ones in women's golf competitions. The number of people watching the golf competitions is 3 times a year with the preference on women's competition rather than men's competition Approximately 34∼36% of the golf galleries has health club or golf course membership, with 45% subscribed to a golf magazine and most of them possessed the gold credit cards. They made investment mainly through real estate and had interest in well being, particularly in well being food. In addition, 83% of the golf gallery had experienced in overseas travel in the past two years, and 55% of the galley had taken overseas golf tour. Furthermore, the vehicles golf fans had were in the order of Grandeur, Equus, and BMW and the main use of the vehicles were for work, and in the recognition of brand for imported cars was shown in the sequence of BMW, Benz, Lexus and others. However, such a life style and attitude of sports consumers is not a firm one in any means. The life style of the sports consumers change along with the flow of time that the continuous research on the life style of golf consumers, such as this study, has to be made, and when the accumulation of such data would be a precondition for establishing the effective marketing strategy.

헬스클럽 회원의 이용 만족도에 따른 서비스 개선 방안

전익기,남민우,김종경,이재돈 한국체육과학회 2007 한국체육과학회지 Vol.16 No.1

The purpose of this study consists in preparing guidelines for future's effective management by analyzing use satisfaction measurement of small-sized fitness club membership and their demand of service improvement.For study object, 5 fitness clubs located in Suwon city, Gyeonggi-do were selected by convenience sampling, and 240 questionnaires were distributed to members of those five fitness clubs. Ultimately, except for 68 with insincere answer out of returned questionnaires, 172 questionnaires were used for the study. For the way of handling data, we conducted Independent sample of t-test, One-way ANOVA by using SPSS Version 12.0 statistical program for Window and used Scheffe for follow-up verification. Cronbach's α was used for reliability test. 10 questions(α=.893) on the facilities, a factor subordinate to fitness club satisfaction, 7 questions(α=.935) on leaders, 6 questions(α=.891) on program, and 4 questions(α=.893) on effectiveness relatively have high reliability. The study result is as follows;As a result, the study reveals that satisfying customers using fitness club has a great effect on revisiting a fitness club. A managing style differentiated from other health clubs will have to be pursued by developing programs customized to personal feature of fitness club membership and checking leader's quality and ability.

유명스포츠인의 광고가 기업이미지 형성에 미치는 영향

전익기,조성균,채정훈,곽정현 한국스포츠산업경영학회 2001 한국스포츠산업경영학회지 Vol.6 No.2

본 연구는 스포츠인의 광고모델 활동이 날로 증대되는 추세에 맞추어서 스포츠인 광고모델의 공신력을 상품의 관여도 효과를 검증함으로써, 상품 광고에 있어서 유명스포츠인의 광고속성이 기업이미지 형성에 미치는 영향을 규명하는데 연구의 목적이 있으며 연구대상으로 설정된 550명에게 설문지를 배포, 회수된 498명중 불성실하게 응답한 자료라고 판단된 123개를 제외하고 385명의 자료를 분석하였는데 사용된 측정도구는 박상아(1994), 이영혜(1987), 조민자(1999)를 기초로 5명의 전문가 회의를 통하여 개발하여 작성된 설문지의 초안을 예비조사를 통하여 설문내용을 수정 보완하였으며, 타당도 및 신뢰도를 검증하였고 자기평가 기입법을 사용하였다. 모델 이미지의 α계수는 .7763, 구매력은 .6525, 광고태도는 .7449, 유명스포츠 모델 속성은 .8446, 모델 속성의 기업이미지 효과는 .8955, 유명스포츠인의 광고와 기업이미지는 .9259로 나타나 구매력을 제외한 나머지 문항에 대한 신뢰도는 상당히 높은 것으로 나타났으며 설문지의 분석은 개별 입력시킨 후, SPSS 9.0 프로그램을 사용하여 연구목적에 따라 전산처리 하여 다음과 같은 결과를 얻었다. 먼저 광고태도와 유명스포츠인 모델 속성과는 연령(중·고생집단과 성인집단)에 관계없이 매우 높은 상관관계를 나타내었다. 또한 광고태도와 유명스포츠인의 광고를 통한 기업 이미지와는 높은 상관관계가 있는 것으로 나타났다. 유명스포츠인의 모델 속성이 기업이미지에 미치는 영향은 유명스포츠인을 통한 기업 이미지와 역시 높은 상관관계를 연령에 관계없이 나타냈다. This research has been done to carry out the analysis from evidences, on the basis request such as the effect on the company's imatge through Ads using Sports-stars. To analyze the sources, I used several statistical analyses such as Frequency and Descriptive (to find out the characteristics of data). Trust and Factor analysis, and Correlation. Consequently, I got results as the following. First of all, the relationship between the attitude about Ad and the character of sports-star has been shown very high without any relation of age(middle-high school student group and grown-ups). This tells that the public who watch the Ad reflects the characteristic of the Sports-models On the contrry, the more the public likes the star, the better they like to watch the model. This what advertisers should keep in mind. Second, the attitude about Ads and the image effect through Sports-star seem to be very close to each other. To say that again, the more Ad-attitude is good, the better the image of a company also becomes, and vice versa. The third, the effect that the features of Sports-models have on the company was also shown to be very highly related with image of a company with Sports-star without any respect of age.

영상미디어 교육을 통한 태권도 수련생의 교육만족도 조사

전익기,양걸,김윤성 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.6

公共 社會體育프로그램 : 先進國의 社會體育 經營에 관한 紹介

전익기 慶熙大學校 體育科學大學 1993 體育科學論叢 Vol.- No.6

現代 韓國 社會에서 國民들로 부터 要求되는 社會體育은 1970年代 以前의 要求와는 많은 差異를 보이고 있는데 이것은 國民生活 水準이 좋아지면 좋아 질수록 社會 體育施設이나 國家로 부터의 制度的 要求가 한층 높아진다고 할 수 있겠다. 하지만 우리나라 狀況을 뒤돌아 본다면 現在는 勿論 70年代 後半부터 社會體育에 관한 施設및 制度가 國民의 需要와 期待에 비하여 아주 不足하고 劣惡한 實情이다. 나아가 우리는 社會體育의 經營技術을 開發하거나 發展시키지 못한 理由로 不足하나마 이미 갖추어진 施設조차 國民生活 體育이나 健康增進 目的으로 活用하지 못하고 있는 한심한 現實에 놓여 있다. 우리는 조속히 우리실정에 맞는 制度的 裝置를 갖추고 中央政府 및 地方政府 아울러 有關團體와 連繫하여 國民 建康 增進 및 福祉向上의 一環으로 旣存의 施設과 人的 資源을 最大限으로 活用하는 經營技術과 運營上의 最大 價値를 創出해야 한다고 생각한다.

태권도학의 연구동향 및 과제

전익기,이재돈,곽정현 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6

Ntural Science including exercise physiology was stated as a main stream in Keunjong Cho's (1992) and Hanbum Cho's reports (1997) about the trends of gymnastic study and in Chihwan Ji's reports (1997) about Taekwondo study. I agree to the statements that the theses in the field of the natural science like mensuration and physiology are predominant. I anticipate as well that the study in the field of civic science such as sociology, psychology, sports industry and business management will get more activated. In relation to the identification of Taekwondo study, es pointed out by Chihwan Ji et al(1997), rmst frequent subject is the match, and leg-kick, physical strength, dynamics are surely major variants to be issued. But the clarification of the intrinsic mattes are relatively negligent. The identification of Taekwondo study needs to be set up through diverse approach to grade, smash, Taekwon Gym, and trial match. The position of Taekwondo study is expected be promoted along with the increased numbers of published theses (more than 100 p.a. since 2002). The studying environments to achieve a qualitative development in comparison with the quantitative development should be formed to secure the identity of Taekwondo. These efforts get to give an initiative to establish a Korean Society of Taekwondo which Taekwondo personnels have desired for a long time. Building a accurate and broadly comprehensive database system for various kinds of dissertations available at the library of National Assembly should be precedented.