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A Study on the Fish Community and Various Guilds to Stream Order in Geum River Watershed
이수호,이재훈,한정호,안광국 한국하천호수학회 2010 생태와 환경 Vol.43 No.4
This study was conducted to evaluate fish fauna, species composition, and various guilds against stream orders along with analysis of fish community structure and diversity in Geum River watershed from 2005 to 2007. The total number of fish collected was 4,216 representing 12 families with 56 species. Zacco platypus was the most abundant fish species with 26% in relative abundance (RA). Korean endemic species were 24 species including Zacco koreanus, Microphysogobio yaluensis, Gobiobotia nakdongensis, and Iksookimia koreensis, etc. We also collected endangered fish species such as G. nakdongensis, Liobagrus obesus, and Pseudopungtungia nigra, etc., and their new distribution sites were found in the survey, providing some sites of the fish conservation and protection. Fish tolerance and trophic guilds analysis showed that the proportion of sensitive species, intermediate species, and tolerant species were 33.4%, 29.3%, and 37.3%, respectively and omnivores and insectivores were 48.1% and 38.4%, respectively. Analysis of site-base study indicated that tolerant species and omnivore species were high in some polluted tributary streams (i.e., Gap and Miho stream) and sensitive and insectivore species were low. In the functional relations, expressed as simple linear regression equations, of stream order on fish metric attributes, showed that the number of species and the number of individuals increased as the stream order increases. This phenomenon was explained by greater availability of stable water volume, rich food, and higher physical habitat capacity. Such guild compositions and stream order characteristics of the river influenced the community structures, based on species diversity, dominance and evenness index in the study. This study may be used as important data in the future for comparisons of fish fauna and compositions before and after two weir (dam) constructions in the middle of Geum River by the government.
체인호텔 브랜드이미지와 고객만족 및 재방문 의도의 영향 관계 연구 : 대구광역시의 체인호텔을 중심으로
이수호,이주형,김수경 관광경영학회 2016 관광경영연구 Vol.73 No.-
This study is to investigate the relationship between brand image, customer satisfaction and revisit intention of chain hotel. The effects on them are studied by focusing on chain hotels in Daegu and the implications are provided for research purpose. For that, on the theoretical background, I set up a hypothesis for the solution of research problems after examining the previous studies. In order to accomplish the research purpose, the questionnaire was completed by the customers who had used chain hotel in Daegu during past two years. With the collected data, frequency analysis, factor analysis, reliability analysis, simple regression analysis and multiple regression analysis were used to operate. The result of this study shows that the brand image of chain hotels has a significant effect on customer satisfaction and revisit intention. Therefore, chain hotels must make an effort in order to make customers’ desirable values, raise their brand loyalty on brand products, and they also need to create most memorable values in customers’ mind. Furthermore, customer satisfaction is to draw revisit intention and to keep up purchase intention that chain hotels must endeavor to increase purchases driven by customer satisfaction by improving their services, product images and the like in order to gain customers, maintain and improve their services.
외식업 · 프랜차이즈의 브랜드이미지와 고객만족, 구매의도와의 관계 연구 - 대구・경북지역 대학생을 중심으로 -
이수호,강인호 동북아관광학회 2014 동북아관광연구 Vol.10 No.2
본 연구는 외식업·프랜차이즈의 브랜드이미지와 고객만족, 구매의도와의 관계를 실증적으로 규명하여 외식업경영의 시사점을 제공하는데 연구목적을 두었다. 이를 위해 이론적 배경으로 선행연구들을 검토하여 연구문제의 해결을 위한 가설을 설정하 고 실증적으로 분석하였다. 연구대상은 대구・경북지역의 대학생 위주로 3개 대학을 주 대상 으로 하였으며 연구의 통계분석은 SPSS 18.0의 통계프로그램을 사용하여 빈도분석, 요인분 석, 신뢰도분석, 단순회귀분석, 다중회귀분석을 사용하여 실시하였다. 본 연구의 결과를 보 면 외식업․프랜차이즈의 브랜드이미지는 고객만족과 구매의도에 유의한 영향을 미치며 고객 만족은 구매의도에 유의한 영향을 미치는 것으로 나타났다. 따라서 외식업체들은 고객이 원하는 이미지를 만들기 위해 최선을 다해야 하며 기업의 브랜 드의 제품에 대해 브랜드 충성도를 높이고, 고객의 마음속에 더 좋은 기억을 가지는 이미지 를 개발할 필요가 있을 것이다. 또한 고객만족과 고객감동을 통한 고객의 구매의도와 재구매 의도를 지속시키기 위해하는 것으로 나타나며, 고객확보, 유지 및 개선을 위해 고객만족으로 인한 구매를 증가시킬 수 있 도록 서비스개선 및 점포와 제품 이미지 등의 개선에도 노력을 해야 할 것이다 This study aimed to conduct research regarding what close relationships and effects the brand image of food service industry·franchise has on customer satisfaction and purchase intention. Research subjects of this study are college students who have been in family restaurants attending in three universities, and the survey period was from May 1, 2013 to May 10 for 10 days. Brands surveyed were Outback Steakhouse, VIPS, and TGI Friday which are typical brands of the family restaurant. 100 questionnaires per each restaurant, 300 in total were distributed, and 297 in total were collected. Among them 52 questionnaires were excluded due to incomplete answers. Finally 245 questionnaires in total were employed as samples. Statistical analysis using SPSS 18.0 was conduceted in order to investigate demographic characteristics. Results found are as followed. First, the brand image of the food service restaurant franchise has a significant effect on the customer satisfaction. Second, the brand image of the food service restaurant franchise has a significant effect on the purchase intention. Third, customer satisfaction has a significant effect on the purchase intention.