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RISS 인기검색어
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- 저자 : 송광인(Kwang-In Song) (검색결과 16 건)
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송광인(Kwang-in Song) 한국여행학회 2005 여행학연구 Vol.22 No.-
We need to shift policy objective of the tour in agricultural villages from the unilateral way of increasing the income in the agricultural village to multilateral targets. In case of domestic situation, the first policy objectives of most of the offices of the government focus on the increase of the income through the tours of agricultural villages. However, the policy objectives should be diversified into such things as the preservation of agricultural landscape and cultural assets, the preservation of the traditional culture, etc. and policy mean should be developed for the above in practice. We should realize "the making of district" having the characteristic and individuality unique to that area by developing the facilities and the program based on experience which make the most of regional peculiarity such as the project "Green Agricultural Experience for Model Villages". The various environment and the history of Europe, an advanced country of green tour, and Japan's history of green tours are different those of Korea. Since Korean social structure including politics, economy, society, culture, the nature of the people, holiday system, form of leisure is different from Europe and Japan. I think it important to establish an approach corresponding to Korea reality, In the future, the success of the project "the making of district" with the characteristic of individuality through the tour of agricultural villages in agricultural area is possible only when long-term comprehensive, systematic support policy, and local people's voluntary concern and participation are accompanied. And the agricultural tour can make a contribution to the development of agricultural areas and to activation only if it is well settled down in agricultural district.
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송광인(Kwang=In Song) 한국농어촌관광학회 2000 농어촌관광연구 Vol.7 No.1
Since the advancement of the economy in Japan, the widening income differential between the agricultural and other industries has been leading to the rapid decrease of agricultural population in agricultural areas and successors of local agriculture, as well as aging of the local population. In order to take action against this severe situation, promotion of tourism agriculture has been discussed aggressively as one of the measures. Development of tourism agriculture is mainly analyzed in this report from the viewpoint of the farming village side that manages tourism agriculture, not from the viewpoint of the city side that utilizes it.<br/> The conclusion of this report is : It is also necessary to form a base of tourism agriculture since its formation by local residents' participation significantly influences individual management. Systematic development by all local residents in a region instead of individual management has effects for farms belonging to it, such as (1) promotion and advertisement, (2) technical advantage including quality and taste, (3) effect on management and administration of farms, (4) formation of sense of solidarity among local residents, (5) formation of year-around tourism agriculture, etc. These effects lead to increase of tourists after all, which seems to reflect to the increase of agricultural income. Especially in the case of small-sized farms, most of them would have had to give up farming by now or only farms for self-sufficiency would have been left without farm villages. Therefore, it seems that formation of farm villages by the whole region has a significant meaning.<br/> It seems that in the development of tourism agriculture, efforts will be made to achieve diversification of species and crops, reduced agricultural chemicals, and organic growing, etc., while keeping focus on enrichment of farm advertisement and improvement of technology like quality and taste. It is also considered that bases for tourism agriculture will be promoted by organizations with participation of the whole region instead of individual management.<br/> On the other hand, there are common problems in the development of tourism agriculture in agricultural areas, including (1) most are one-day tourists, (2) a problem in formation of sightseeing routes, (3) a problem in development of services including various programs and events, (4) aging of farm managers, etc. It seems that properly coping with these problems will have a close relationship with the future development of tourism agriculture.
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송광인(Kwang-In Song) 한국여행학회 2004 여행학연구 Vol.21 No.-
Boosting heritage tourism that utilizes Korean traditional culture will draw lots of attention from not only domestic visitors but also overseas travelers. It also helps provide a better understanding and broader interest of residents toward their local traditions. Various programs highlighting a traditional local culture should be continuously developed in a way to tailor different needs and wants of a broad spectrum of target markets including both domestic and overseas visitors. In conjunction with it a precise measurement on a regular basis plays an important role to evaluate how these selected experiential tour programs of the traditional culture are perceived by different visitor segments. Such systematized assessment enables to improve the entire experiential tours by detecting problems in association with operation of the program. In doing so, this will increase the satisfaction level of the visitors participating in the program, thus lead to stimulating a local culture and tourism in the long run.
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송광인(Kwang-in Song) 한국여행학회 2004 여행학연구 Vol.20 No.-
The development or tourism in Korea has been progressed mainly by the government or large enterprises, centering on large scale development. It can be said that the reflection on this kind of large scale development, which does not discuss with local residents nor consider regional nature and environments, is the background for Green Tourism's emerging. For the success of Green-Tourism in future Korea, there needs not only continuous and systematic support from government and but also an effort of making a unique residence. However desirable and great government policy is. The success of Green-Tourism is impossible without local resident's spontaneous interest and Participation. Entering 21st century, a new form of tourism has been required, which can be friendly with nature with a view to develop tourism and promote a community. Among new forms of tourism in 21st century, Green Tourism has been focused most.
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송광인(Song Kwang-In) 한국농어촌관광학회 2003 농어촌관광연구 Vol.10 No.1
The history of Green-Tourism in Europe and Japan is quite different from that of Korea in many aspects such as tourism culture, Vacation system and leisure style etc.<br/> For the success of Green-Tourism in future Korea, there needs not only continuous and systematic support from government and but also an effort of making a unique residence.<br/> However desirable and great government policy is.<br/> The success of Green-Tourism is impossible without local spontaneous interest and Participation.<br/>
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송광인 ( Kwang In Song ),정은하 ( Eun Ha Jeong ) 관광경영학회 2010 관광경영연구 Vol.45 No.-
The purpose of this study is to analyze and test factors of visitors visit motivation and satisfaction empirically to provide a fundamental information on tourism development planning and marketing strategy. For this study multiple regression analysis were applied to investigate the effects of visit motivation on satisfaction. The result of analysis shows that visit motivation has a significant effect on satisfaction on special purpose and an intrinsic attribute at less than 0.05 significance of statistics. While special purpose attribute has more influence than intrinsic attribute as regression coefficient of purpose attribute was 0.2241 intrinsic attribute also has effects on satisfaction as regression coefficient was 0.1732. The regression analysis to figure out the effects of satisfaction as a independent variable on revisit and recommendation were resulted to regression coefficient 0.623, R² 0.254, t=7.54. Moreover, in terms of effects of satisfaction on recommendation, satisfaction has a influence on intention of recommendation by supported regression coefficient 0.5463, t= 2.42. Therefore, the results of this study show that various visitors motivations have significant influence on destination satisfaction hence, marketer and managers need to develop new tourism products with consider each motivation type of visitor further so that leads to regional improvement.
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송광인(Kwang-In Song),류정무(Jeong-Mu Ruy) 한국여행학회 2003 여행학연구 Vol.17 No.-
The purpose of this dissertation is to present the efficiency strategy plan of service relationship marketing between package travel agents and travel agents in desirable travel product currency channel settlement of sudden change korean travel industry. As these days well developed industrial society, not only service business but also most of business area needs to high Quality of service. Till now, between package travel agents and travel agents, study on B to B(Business to Business} market is very imperfect. The results of empirical analysis on the efficiency strategy plan of service relationship marketing between package travel agents and travel agents are as follows : First, Package travel agents must present the efficiency strategy plan of service relationship marketing for customer. Second, Package travel agents must inquiry new paradigm change for marketing. Third, Package travel agents must construct multi-system. Therefore we should recognize that business of Package travel agents working staff run parallel education for uplifting speciality and engage package travel agents with customer moving thought beyond customer aspiration thought.
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