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송광인(Kwang-In Song),류정무(Jeong-Mu Ruy) 한국여행학회 2003 여행학연구 Vol.17 No.-
The purpose of this dissertation is to present the efficiency strategy plan of service relationship marketing between package travel agents and travel agents in desirable travel product currency channel settlement of sudden change korean travel industry. As these days well developed industrial society, not only service business but also most of business area needs to high Quality of service. Till now, between package travel agents and travel agents, study on B to B(Business to Business} market is very imperfect. The results of empirical analysis on the efficiency strategy plan of service relationship marketing between package travel agents and travel agents are as follows : First, Package travel agents must present the efficiency strategy plan of service relationship marketing for customer. Second, Package travel agents must inquiry new paradigm change for marketing. Third, Package travel agents must construct multi-system. Therefore we should recognize that business of Package travel agents working staff run parallel education for uplifting speciality and engage package travel agents with customer moving thought beyond customer aspiration thought.
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