인터랙티브 커뮤니케이션 상황에서의 불안 역할 연구

김주란,황장선 한국방송광고공사 2008 광고연구 Vol.0 No.79

무도수련 청소년들의 마인드셋과 공감 능력 및 심리적 성숙도의 관계

김주란,곽도규,김형석,김덕진 대한무도학회 2019 대한무도학회 학술대회자료집 Vol.2019 No.1

본 연구는 무도를 수련하는 청소년들의 마인드셋(Mindset)과 공감 능력 및 심리적 성숙도의 관계를 규명하는 데 목적을 두었다. 연구의 목적을 달성하기 위하여 2019년 5~6월 동안, 제주도에 소재한 초등학교와 중학교의 무도수련 경험이 있는 학생들과 사설 무도 수련장(태권도, 검도)에서 수련하고 있는 만 11~17세 학생들을 대상으로 질문지를 배포하고 현장에서 수합하였다. 표집 방식은 비확률적 표집인 유목적표집 방식을 사용하였으며, 총 220부의 질문지를 배포한 가운데 불성실 응답 등 16부를 제외한 204부를 최종 분석에 활용하였다. 조사 대상은 학교급에 따라 초등학생 122명(59.8%), 중학생 61명(29.9%), 고등학생 21명(10.3%)으로 나타났으며, 경력 분포는 1년~2년 94명(46.1%), 3년~4년 64명(31.4%), 5년 이상 46명(22.5%)으로 나타났다. 또한, 종목별 분포는 태권도 139명(68.1%), 유도 27명(13.2%), 합기도 5명(2.5%), 기타 33명(16.2%)으로 나타났다. 본 연구에서 사용한 마인드셋(Mindset) 측정 도구는 Dweck(2000)이 개발한 척도를 사용하였으며, 공감 척도는 Mehrabian 과 Epstiein(1972)의 정서 공감 능력 척도와 Caruso와 Mayer(1998)가 개발한 청소년과 성인을 위한 정서적 공감 척도를 통대로 본 연구에 맞게 수정, 보완하여 사용하였다. 심리적 성숙도 척도는 황상민(1993)의 질문지와 박정희(200)의 연구에서 사용된 질문지를 조순애(2004)가 초등학생의 이해단계에 맞추어 수정한 질문지를 본 연구에 맞게 수정 보완하여 사용하였다. 최종 자료는 SPSS 22, Process Macro 통계프로그램을 이용하여 빈도분석, 요인분석, 상관관계 분석 및 다중회귀분석을 실시하였고, 매개 효과를 확인하기 위하여 Bootstrapping을 실시하였다. 분석결과, 성장 마인드셋은 공감 능력과 심리적 성숙도에 각각 정의 유의한 영향을 미치며, 고정 마인드셋은 공감 능력과 성숙도에 각각 부의 유의한 영향을 미치는 것으로 나타났다. 또한, 매개 효과의 유의성 검증 결과, 성장 마인드셋과 심리적 성숙도의 관계에서 공감 능력의 매개 효과는 유의한 것으로 나타났다. 특히 고정 마인드셋과 심리적 성숙도의 관계에서 공감 능력의 매개 효과가 더욱 효과적인 것으로 나타났다. 따라서 성장 마인드셋과 공감 능력을 추구하는 무도를 수련하는 청소년들은 심리적 성숙도가 높다는 것이 확인되었고, 고정 마인드셋을 지닌 선수라 할지라도 공감 능력을 향상시킨다면 심리적 성숙도가 높아질 수 있음을 시사하고 있다.

The roles of cause involvement and cause acts in a social marketing campaign

김주란 한국마케팅과학회 2014 마케팅과학연구 Vol.24 No.4

Social marketing has received considerable attention of late, and has expanded to include amarketing strategy with a social dimension. The purpose of this study is to analyze thecritical role of cause involvement and the effects of cause acts, cause fit, and causeorientations on consumers’ attitude, purchase intention, and participation intention. In particular, social marketing campaign strategies demonstrate different ways in whichorganizations are attached to the community. In the view of community attachment, causeacts include “act local” and “act global.” The current experimental study was designed toinvestigate the central questions concerning a social marketing campaign and to developtheoretical frameworks and implications of cause-involvement and cause-act effects onsocial marketing from global and local perspectives. This study offers a step forward inclarifying the moderating role of cause involvement and how consumers perceive socialmarketing campaigns to be affected by cause acts, cause fit, and cause orientations,illustrating the vital role of individual difference factors in such campaigns.

한약의 도핑 안전성에 대한 고찰

김주란,윤성중,이윤규,이현종,김재수 대한한의학회 2019 대한한의학회지 Vol.40 No.3

Objectives: This study aims to review the herbal medicines containing substances banned by World Anti-Doping Agency(WADA), and to consider criteria for the using of herbal medicines. Methods: Using foreign(Pubmed, Cochrane, Embase, Google Scholar, WANFANG, CiNii) and domestic databases (NDSL, OASIS, RISS), we analyzed the content and pharmacokinetics of the prohibited substances in herbal medicines. Results: Herbal medicines containing the prohibited substances proposed in Korea, China, and Japan are Ephedrae Herba, Cannabis Semen, Strychni Semen, Strychni Ignatii Semen, Pinelliae Tuber, Rhizoma Pinelliae, Chelidonii Herba, Papaveris Fructus Deseminatus, Liriopis Tuber, Rehmanniae Radix Recens, Cistanchis Herba, Ponciri Fructus Immaturus, Aurantii Fructus Immaturus, Moschus, Testudinis Plastrum, Otariae Testis et Penis, and Hominis Placenta. Of these, when using Ephedrae Herba, Cannabis Semen, Strychni Semen, Moschus, Strychni Ignatii Semen, and Otariae Testis et Penis, caution is needed in relation to the doping test. Other herbal medicines are considered safe for the doping test. In addition, by analyzing data related to higenamine added to the WADA's prohibited list of doping since 2017, we don’t recommend using Nelumbinis Plumula. And in the case of the other herbal medicines containing higenamine, it is considered that care should be taken in doping test depending on the amount of usage. Conclusions: As a result of analyzing the herbal medicines which are in prohibited list about doping, we were able to know the criteria and precautions to use when prescribing the herbal medicines. Further research will be needed about common used herbal medicines and the amount of detection depending on extraction and boiling method.

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value

김주란 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.3

This study investigates the effects of perceived costs and benefits on the value of an AI-driven recommendation agent (AIRA) by examining an AIRAs influence on the perceived costs and benefits of an information search done during a consumers’ decisionmaking process. AIRAs use AI-driven algorithms that accelerate and integrate information search, the evaluation of alternatives, and the full decision process by extracting users’ preferences and acting on their behalf. These specialized agents facilitate searches for information or alternatives and offer recommendations to help consumers make decisions. This study contributes to the building of a theoretical model of AI-driven recommendation agent values and provides new resources for AI-driven marketing academics and practitioners.

Sustainable Marketing in Asia and the World

김주란,Ralf Schellhase 한국마케팅과학회 2015 마케팅과학연구 Vol.25 No.3

This special issue of the Journal of Global Scholars of Marketing Science, “Sustainable Marketing in Asia and the World”, features four articles selected from papers presented at the Global Marketing Conference held on 15 – 18 July 2014 in Singapore. The articles in this special issue discuss recent issues in sustainable marketing theory, research and practice in Asia and the world. Special issue topics incorporate environmental, social and economic sustainability developments.

Fish Myogenic Regulatory Protein LUC7L: Characterization and Expression Analysis in Korean Rose Bitterling (Rhodeus uyekii)

김주란,공희정,김형수,김우진,김동균,남보혜,김영옥,안철민 한국발생생물학회 2014 발생과 생식 Vol.18 No.4

Serine-arginine-rich nuclear protein LUC7L plays an important role in the regulation of myogenesis in mice. In the present study, we isolated and characterized the Korean rose bitterling Rhodeus uyekii Luc7l cDNA, designatedRuLuc7l. The RuLuc7l cDNA is 1,688 bp long and encodes a 364-amino-acid polypeptide containing serine/arginine-richregion at the C-terminus. The deduced RuLuc7l protein has high amino acid identity (71-97%) with those of other speciesincluding human. Phylogenetic analysis revealed that RuLUC7L clustered with fish LUC7L proteins. The expression ofRuLuc7l mRNA was high in the brain, kidney, and stomach of Korean rose bitterling. Expression of the RuLuc7l mRNA wasdetected from 1 day post-fertilization (dpf) and moderately increased until 21 dpf during the early development. Furtherinvestigations are required to elucidate the functional role of RuLUC7L in myogenesis in R. uyekii.

Sustainability in social brand communities: influences on customer equity

김주란 한국마케팅과학회 2015 Journal of Global Scholars of Marketing Science Vol.25 No.3

Photocatalytic performance-dependent color change like a chameleon controlling VOCs in the air

김주란,권미연,김주혜 한국공업화학회 2020 한국공업화학회 연구논문 초록집 Vol.2020 No.-

In this study, the creation of hybrid TiO₂ with spiropyran was considered to control VOCs in the air to cause fine/ultrafine particle (PM 2.5) pollutants. TiO₂-spiropyran polyemrs were synthesized and then grafted to electrospun nanofibers. Such functional nanofibers can change chromatic properties according to the switching colors between spiropyran by performance of photocatalysts. Developed light responsive hybrid TiO₂-spiropyran photocatalysts that dynamically changed leading to the formation of smart surfaces and open access to promising various applications for smart textiles, biosensors, and photocatalytic composites. In order to evaluate NO removal properties, the model is developed and evaluated efficiency of photocatalyst by colorimetric analysis. This evaluation work contributes to the development of hybrid TiO₂ with color sensor and provides high performance in detecting and controlling NO and PM 2.5 contaminants, which can cause lungs and threaten human life.

분자선 에피택시를 이용한 2D 반데르발스 자성체 Fe3+xGeTe2 (FGT) 성장

김주란,이상선,박창배,황찬용 한국자기학회 2020 한국자기학회 학술연구발표회 논문개요집 Vol.30 No.2