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Motivation Factors of International Tourists to Golden Eagle Festival in Mongolia
김석출,니얌쿠 너민졸 배재대학교 한국-시베리아센터 2014 한국시베리아연구 Vol.18 No.2
This study attempts to identify the profile of the international tourists of Golden Eagle festival in Mongolia and segment the marketbased on the delineated motivation factors. In order to achieve thegoal the factor analysis and cluster analysis were used and 160survey questionnaires were collected out 250 at the Golden FestivalVenue. Four main motivation factors including ‘cultural exploration’,‘novelty’, ‘escape’ and ‘socialization’ were drawn from the factoranalysis. It was found out that the visitors are tend to be highlydriven by exotic cultural exploration among those motivationalfactors. Based upon the delineated motivation factors, cluster analysissegments the respondents into three cluster groups: ‘Independentparticipants’, ‘Enthusiastic participants’ and ‘Reserved participants’. Inparticular, independent participants tend to seek for culturalexploration rather than socializing while enthusiastic participants keenon novelty tourism. Reserved participant group showed the lowestmean value in every factors. Nevertheless, it is not negligible due toits substantial size. Therefore, marketers and other stakeholdersinvolved with the festival must understand this group characterizedas old-aged female with high education and income. They came onpackage tour, first time visit, and main information source is word ofmouth. It is highly recommended that the marketing strategies forthe Golden Eagle festival should be carefully designed and developedtaking into account of the motivations and the characteristics of theinternational visitors in order to attract more repetitive internationaltourists.
고창 복분자주의 관광 상품 가치와 관광객의 가치지각이 구매의도에 미치는 영향
김석출,권혁례,김영태 한국외식경영학회 2007 외식경영연구 Vol.10 No.3
The construct of perceived value has been identified as one of the most important measures for gaining competitive edge(Parasuraman, 1997), and has been argued to be the most important indicator of repurchase intentions(Parasuraman & Grewal, 2000). Thus, this study investigates the relationships between tourist’s perceptions of value, quality and price and their influence on the tourist’s overall assessment of perceived value and purchasing intention in Gochang Korean black raspberry wine market based on the theory of Means-end model of Zeithaml(1988) and the Multi-Dimensional Scale for Measuring the Perceived Value(Petrick, 2002). The findings suggest that perceived value plays a pivotal role in tourist’s decision schema, emphasizing the need of Korean black raspberry wine to be gotten a brand as a tourism product with producing it through the high quality control system to keep the customer satisfaction. Also tourists emphasize the need of the efforts to keep improving quality and the rational price as well as developing other tourism products related to Korean black raspberry wine in Gochang area.
Determinants of Russian Tourists Demand and Travel Patterns to Qinhuangdao in China
김석출,진금,구경여 배재대학교 한국-시베리아센터 2010 한국시베리아연구 Vol.14 No.2
As the international inbound tourists' demand is increasing fast in China, one of the most famous tourist city in China, Qinhuangdao is also attracting more and more international tourists. In particular, the number of Russian tourists is increasing dramatically. In 2007, 50,200 Russian tourists have visited Qinhuangdao, an increase of 11% over the previous year, accounting for nearly a quarter of the total international tourists. Russia had already become the single largest international tourist generating country of Qinhuangdao, but little is known about the tourism travel patterns of the Russian tourists. Therefore, this study attempts to gain insight into the Russian tourists' travel patterns within the leisure tourist destination; to explore the Russian tourists' perception of the price and value; and to draw implications based on the empirical results. Therefore, this study assists policy planners and marketers in decision making by providing detailed information for improved tourism planning marketing and management in the city of Qinhuangdao.
지능형 가상 문화관광정보시스템 구축을 위한 이론적 고찰
김석출,박재복 培材大學 附設 社會科學硏究所 2005 사회과학연구 Vol.26 No.-
This study attempts to provide an ideal way of modelling intelligent cultural tourism information system. In order to achieve the objective of the study, it reviews the literature on the heritage tourism, information searching process, and other past research related to tourism information system. In addition, the current internet sites associated with tourism are examined and based on that examination and tourists preferences intelligent tourism information system is designed. In particular, we suggest that GIS and the function providing 3 dimensional moving pictures should be incorporated into the system to enhance its quality. One of the major findings is that we have developed 3 dimensional moving picture function without degrading the speed of the system.
김석출,박경윤 경주대학교 관광진흥연구원 1998 관광학논총 Vol.1 No.-
A number of hotel managers in Korea seem to depend on guesswork for forecasting the demand of hotel rooms. However, this approach will not make a reasonable forecast. The combination of quantitative and qualitative forecast would be ideal. In this sense, this research introduce a couple of time series models which might be appropriate for the monthly base forecasting. Those include Winter's Exponential Smoothing and Box-Jenkins model. The stong point of these techniques is that they can deal with trended and seasonal time series data. For the empirical analysis, monthly data ranging from January 1992 to December 1997 of a Super Deluxe Hotel in Seoul were used. The results shoed that Box-Jenkins slightly outperforms Winter's Exponential Smoothing in terms of accuracy. Providing that the pattern of monthly data of Super Deluxe hotels in Seoul has a similarities with that of hotel A, the Box-Jenkins model is recommended as an appropriate quantitative forecasting technique for forecasting hotel rooms demand.
대학생 스트레스에 관한 연구 : 경주대학교 재학생을 대상으로 With a Focus on Kyongju University
김석출,조현호 경주대학교 창의력개발연구소 1999 創意力開發硏究 Vol.- No.3
This study attempts to identify the degree of mental stresses experienced by undergraduate students in Kyongju University and to suggest alternative solutions for them. For the empirical study, survey questionnaire was designed based on the 'Symptom Checklist-90-Revision' developed by a clinical psychologist, Dr. Derogatis in Johns Hopkins. 300 survey questionnaires were distributed to the students and 225 were returned recording 75% response rate. The survey results show that four categories including 'Interpersonal Sensitivity', 'Depression', 'Anxiety', and 'Hostility' marked between point 3 and 4 in average. On the other hand, the average point of 'Obsessive/Compulsive' was below the point 3. In particular, male students are turned out to seriously suffer from the 'Obsessive/Compulsive', which is presumably caused by the issues such as joining military service, being employed after graduation, getting along with girl friend and so on. Male students rather suffer from 'Obsessive', 'Interpersonal Sensitivity', and 'Hostility', while female students suffer from 'Depression' and 'Anxiety'. In addition, low year students experiences higher degree of stress in terms of 'Interpersonal Sensitivity' and 'Depression' than high year students. According to Allport(1995), in order to keep positive mental health, 6 elements including positive self esteem, favorable interpersonal relationship, stable emotion, reality recognition, self-objectification, and various philosophical viewpoints in life need to be developed.