가고파국화축제의 관광상품화 개발 방안에 관한 연구

고호석 ( Ho Seok Ko ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.1

This paper is study about Development Strategy of Tourism Commercialization for the Gagopa Chrysanthemum Festival. Recently the local adminstration concerns a lot about economical effect of festival making various efforts to increase the scope of present festivities and develop new aspects of festivities. Local festival is regarded as the symbol of the local community`s dynamism. Cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion of the local economy. Festival is one of the most attractive tourism resources like cultural vestiges, natural attractions. Many tourist participate this special events to get enjoyment and interests. The local adminstration consider festival as potential tools for community developments, attracting crowds, creating new forms of entertainments, achieving educational objectives, preserving culture and raising money.

호텔종사원의 조직분위기가 임파워먼트, 직무만족, 조직몰입에 미치는 영향에 관한 연구 -경주/울산지역 특급호텔 종사원을 대상으로

고호석 ( Ho Seok Ko ),오재경 ( Jae Kyung Oh ) 한국항공경영학회 2009 한국항공경영학회지 Vol.7 No.2

The purpose of this study was to investigate the casual relationship among organizational climate, empowerment, job satisfaction and that secondary Hotel Employees`. 295 data were used for analysis(9 deluxe hotels employees in Gyeongju and Ulsan). The analysis method utilized for testing the hypotheses was structual equation modeling through Spsswin Ver 12.0 and Amos 5.0 program. Study result are as follows: the relations Organizational Climate to empowerment, organizational climate to organization commitment and job satisfaction, empowerment factors to organization commitment, job satisfaction to organization commitment are directly positive(+) influence respectively. Direction for future research were suggested.

추구편익에 따른 서울지역 거리축제 시장 세분화와 만족도에 관한 연구

고호석 ( Ko Ho Seok ),강인원 ( Kang In Won ) 한국지역사회발전학회 2003 地域社會開發硏究 Vol.28 No.1

해양관광객의 참가동기가 관여도와 여가만족도에 미치는 영향에 관한 연구

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2010 해양비즈니스 Vol.- No.15

Marin Tourism is currently being used as means of developing tourism industry in a region. This study mainly focuses on the effects of marin tourists' participation motivations to in involvement & Leisure Satisfaction to Busan Metropolitan City. A total of 350 questionnaires were distributed over tourist sites in the region, that is, Busan Metropolitan City, and 321 were collected. Of those, 305 questionnaires were used for data analyses except for some with missing values(or quality). For statistical data handling, SPSS 12.0 and AMOS 5.0 were used on an exploratory factor analysis, reliability analysis, correlation analysis, and a path analysis. The findings from the study suggest the following: 1. The motivation to participate of marine tourists' were divided into five factors(marine leports, new experiences, entertainment-oriented, family-oriented and social relationship-oriented). 2. Among Marine Tourist participation motivation, marine leports, new experiences, entertainment-oriented and social relationship-oriented had significant influence on the involvement. 3. Among Marine Tourist participation motivation, marine leports, new experiences, Family-oriented and social relationship-oriented had significant influence on leisure satisfaction. 4. Marin Tourism involvement had significant influence on leisure satisfaction. On the basis of the results, effective marketing strategies for each group were also investigated.

골프 회원권 구입에 영향을 미치는 중요속성에 관한 연구

고호석(Ko Ho Seok),강인원(In Won Kang) 한국마케팅과학회 2005 마케팅과학연구 Vol.15 No.1

1990년대의 골프 붐이라고 할 만큼 골프장 방문객의 급증을 보이며 성장하였으며, 2001년부터는 골프장 방문객이 천만 명을 넘기고 있다. 본 연구에서는 골프 회원권을 구입할 때에 중요하게 생각하는 속성들이 무엇인지를 파악하고 연구의 목적을 효율적으로 수행하기 위하여 연구의 공간적 범위는 서울과 수도권 지역 골프이용자를 대상으로 하여 실증분석을 실시하였다. 또한 관련학문의 국내·외에서 발행되는 문헌과 정기간행물 및 학위논문, 골프전문 신문, 기타자료의 문헌조사를 통한 기술적 연구방법을 통한 이론적 기틀을 정립하고 연구의 현실성 및 신뢰성을 높이기 위하여 각종 통계 자료의 수집과 설문조사 및 실증분석을 통해 연구의 객관화를 도모하였다. 본 연구의 결과는 설문조사분석에서 추출된 영향요인과 회원권 구입과의 상관관계를 통계 프로그램인 SPSS/PC+ 10.0을 이용하여 빈도분석, 기술분석, 요인분석, 회귀분석, 대응일차분석 등 실증분석을 실시하여 골프회원권 구입시 중요 사항과 골프장 회원권 구입시 추천의사에 미치는 영향, 인구통계적 특성간의 상호 관련성을 파악한 연구이다. 또한 연구결과에 따른 이론적 및 실무적 시사점과 본 연구의 한계점 그리고 향후 연구방향을 제시하였다. The research regarding the important attribute which gives an effect to golf club membership purchase. 1990' s as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors. When purchasing golf club membership, it is important from the research which it sees the attributes which it thinks probably are what, it grasped and the scope of research did Seoul and the metropolitan area golf user in the object and it executed an empirical analysis. In order to raise the reality and a reliability of research also it executed the collection and a question investigation and a empirical analysis of various statistical data. The result of research a frequency analysis, descriptive analysis, multiple regression analysis and a correspondence analysis used the which and is a statistics package program. The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors' recommend.

‘2004 부산 국제영화제’ 방문객 이미지가 만족도와 재방문의사에 미치는 영향에 관한 연구

고호석(Ko Ho-Seok) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

  The purpose of this study is three fold: (1) to explore the image of visitors attending "2004 Busan International Film Festival; (2) to investigate any significant effects of image dimensions on visitors" satisfaction and revisit intention to others; and (3) to examine any significant relationships between image dimensions and demographic variables.<BR>  The results show that six dimensions of image were derived from nineteen image attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of image factors with respect to the demographic variables of age and income. A regression analyses also indicate that most of image factors had significant impact on visitors" satisfaction and revisit intention to others. The findings of this study will provide event and festival managers with useful implications in planning the effective event programs.

패밀리레스토랑 종업원의 임파워먼트가 직무만족, 조직몰입과 이직의도에 미치는 영향

고호석 ( Ho Seok Ko ),강인원 ( In Won Kang ) 한국항공경영학회 2010 한국항공경영학회지 Vol.8 No.3

The purpose of this study was to effects of empowerment conceived by family restaurant employees on job satisfaction, organizational commitment and turnover intention. In this study 200 respondents who worked at family restaurant were selected using purposive sampling method and finally 175 data were practically sampled. For the data analysis SPSS for Windows 12.0 and AMOS 5.0 statistical package were utilized and all the statistical significance levels were set at α=.05. In verifying goodness-of-fit of the research model which clarify structural relationship between job satisfaction, organizational commitment and turnover intention, RMSEA(Root Mean Square Error of Approximation), GFI(Goodness-of-Fit Index), AGFI(Adjusted Goodness-of-FIt Index) and CFI(Comparative Fit Index) satisfied the conditions. Therefore, the research model verified goodness-of-fit in conclusion. The results of this study contain the follows: First, employee`s empowerment positively affects job satisfaction and organizational commitment, but then negatively turnover intention. Second, employee`s job satisfaction and organizational commitment have an negative influence on the turnover intention.

연구논문 : 메가이벤트 이미지에 따른 선호도 차이 분석에 관한 연구 -"2004 광주 비엔날레", "2004 부산 비엔날레"를 중심으로-

고호석 ( Ho Seok Ko ) 대한관광경영학회 2006 觀光硏究 Vol.21 No.2

호텔종사원의 리더십 유형이 조직몰입, 조직시민행동에 미치는 영향

고호석(Ho-Seok Ko),이준엽(Jun-Yup Lee) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.9

본 연구에서는 거래적?변혁적 리더십 유형과 조직몰입, 조직시민행동과의 관계를 살펴보고 조직몰입이 조직시민행동에 어떠한 영향을 미치는가를 분석하여 조직시민행동을 증가시킬 수 있는 방안을 모색하는데 연구의 목적이 있다. 본 연구의 표본 추출은 부산지역에 소재하는 7개 특급호텔의 종사원을 대상으로 하여 각 호텔별 근무부서에 있어서 한 호텔 한 근무부서에 집중되지 않도록 할당표본추출 방법을 통해 이루어졌으며, 통계분석방법은 AMOS 5.0과 Spsswin 12.0 통계패키지를 이용하였다. 분석결과 첫째, 호텔종사원의 변혁적 리더십은 조직몰입과 조직시민행동에 긍정적인 영향을 미쳤다. 둘째, 거래적 리더십은 조직몰입에는 긍정적인 영향을 미쳤으나 조직시민행동에는 부정적인 영향을 미치는것으로 나타났다. 셋째, 조직몰입은 조직시민행동에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 본 연구의 한계점과 향후 연구방향에 대해서 제시하였다. The Purpose of this study was to find the effect of Hotel employees transformational leadership and transactional leadership on member's organizational commitment and organization citizenship behavior. Survey was carried out among employees at deluxe hotels located in Busan region. Spsswin 12.0 and Amos 5.0 statistical package were used for further analysis. The conclusions were as follows: Firstly, transformational leadership had directly positive effect on organizational commitment and organization citizenship behavior. Secondly, transactional leadership had directly positive effect on organizational commitment and negative effect on organization citizenship behavior. Thirdly, organizational commitment had directly positive effect on organization citizenship behavior. Finally, The practical implications of the findings and suggestions for future research were discussed.

해양관광지의 SNS 마케팅 특성이 관광지이미지와 행동의도에 미치는 영향

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2020 해양비즈니스 Vol.- No.47

This study statistically analyzed the impact of social marketing s SNS marketing characteristics recognized by tourists visiting Fukuoka (Nagasaki, Shimonoseki), a Japanese leading marine tourist destination, on tourist image and behavior. A total of 250 surveys were conducted to achieve the purpose of the research by using convenience sampling out of the non-probability sampling method. The survey was conducted for about 2 weeks from August 10, 2020, to August 23, 2020, after Briefly explaining the purpose of the survey to the subjects. 235 valid surveys were used excluding 15 unscrupulous responses. As a result of the study, first, it was found that SNS characteristics in a marine tourist destination(information serviceability, reliability, interaction) have a significant positive (+) effect on the tourist image, but entertainment had no statistical significance on the tourist image. Second, it was found that the tourist image has a significant positive (+) effect on behavioral intentions.