관광커뮤니티비즈니스(TCB) 운영이 지역주민 가치지각과 지지도에 미치는 영향 : 강릉시 농촌체험휴양마을을 중심으로 = Impact of tourism community business operations on local resident's perception and support : focused on rural tourism villages of Gangneng City|RISS 상세보기

다국어 초록 (Multilingual Abstract)

ABSTRACT

Impact of Tourism Community Business
Operations on Local Resident’s Perception and Support

- Focusing on Rural Tourism Villages of Gangneng City -

Wan-Hae Koo
Department of Tourism Management
Graduate School
Catholic Kwandong University
Academic Advisor Professor Suk-Jung Jeong

The study discusses the impact of tourism community business operations on local residents ' perception of values and support.
Community business community and government who refused to address problems of the market is the subject is based on the assets of local communities of the business techniques. Take advantage of trying to solve business activities without external financial support from business activities in the market in pursuing self supporting, but, rather than profit maximization in the market. In support of job creation and the market and the government from the supply of social services that are not contributing to our communities through the organization's aims.
The decommissioning is low growth of these areas and communities in rural areas and especially in rural areas and intensified in Regional Revitalization Strategy Though the use of Community business, and so on. Necessary situation.
The decommissioning is low growth of these areas and communities in rural areas and especially in rural areas and intensified in Regional Revitalization Strategy Though the use of Community business, and so on. Necessary situation.
Suffer as a social, economic, cultural, environment and rural areas and areas for social, economic, cultural and environmental improvements and to activate. With the continuously jeongjua to those who live in the area projects that can have the satisfaction of life varies by department being carried out. Community of business, made in a way to restore the sake of the community and activate the area. The rural, natural resources, and historical resources has a rich landscape of a variety of Amenities have. But the majority of rural areas is not use such resources and, most of the government projects being undertaken, with the opinion of the local residents lacking. This is still, such as architecture and engineering business is concentrated in hardware business about this lack of real benefit for local residents, and will cause it. To have a negative impact on satisfaction of the life of local residents. In restoring community, and Residents ' Consciousness to business community and studied the opinion would not can only be practical to complete the business community. Will proceed to the research in doubt.
The purpose of this study, therefore, central or local government's policy of using rural tourism business conducted in the form of community tourism business operations of local residents.(economic, sociocultural and environmental) Earth's crust and tourism value of any influences the business community support to find out. Through her discovery factors that affects community sustainable tourism business for a variety of package in this study will can be provided with data that can provide.
First, tourism is the purpose of detailed research on the Residents ' general awareness to the business community. Second, the tourist community analysis is any perception affects business operations community values. Third, the business community tourism, which operates the perceived value of local residents is analyze any affect on tourism business community support.
These existing limitations in the study, tourism community and business operations in order to overcome the perceived value of local residents and empirically the relationship between the support. Examine.
A Study on the above 12 resort town of Gangneung, Gangwon Province, is subject to investigation in order to achieve the purpose of experience over 19 years old to local residents to expire on 19 September from August 22, 2016. 360 conducted a survey.
First, community business impact tourism is partially shown to affect in the tourist community business value perception. Community business impact tourism is perceived costs of three factors in economic impact and social cultural influence to affect (+) of the causes of the two.2, and economic benefits in environmental impact and economic impacts of sociocultural factor is the (+) of the impact of the impact appears to be the influence of wealth (-).
Second, the tourist community perception business value was shown to affect tourism business community support.
Third, the tourist community recognized business impact was shown to affect tourism business community support. Community business impact tourism is a result of factors to analyze (+) of the impact on the economic impact of tourism community, business support, social and cultural influence. The business community appears to be the influence of wealth (-) in support.
Looking at the threshold and implications based on the results of this study as follows :
First, had theorized about the business community tourism resort experience in farming and fishing villages and towns to review the operations and by combining A Preliminary Study on. This is what needs to be complemented at the limits of future study will be food.
Second, existing research community business influence in community tourism business value in community tourism and business support at all (+) of the Earth's crust. The sociocultural impact of Community business impact tourism is in this study had an effect, the tourist community perception business community and tourism business value. Appears to be the influence of wealth (-) in support. This is a theoretical issue as a result that differ from the existing research, analysis and practical issue can affect the result.
Third, the third of participation in the resort town in rural areas of operations is the first industry and tourism industry is combined, operated by a sixth industrial town as a concept of community. Commercial (business) personality combined but aware of the resort experience in farming and fishing villages in this work in the form of community projects as a tourism business community operating in the village.
On the other hand, the restrictions of this study are as follows :
First, poor tourism associated with the business community prior research that compose the whole to this paper because a theoretical basis may be more progress. Also direct comparison is difficult because there is less a treatise on business and community tourism, business papers and had no choice but to compare the general community of the study. The breaking point, as you can.
Second, this paper has experience in rural areas, Gangneung-si, studied for 12 resort town, Gangneung city with results as well as hands-on resort village in rural areas in Gangwon Province, they were further. Experience study with the resort town in rural areas across the country to carry out the same results in the event of a doubt whether it will. In addition, hands-on resort village in rural areas as well as social enterprise, cooperatives and various types of tourist city studies have to conduct a study with the business community. There are doubts about how come. In other words, generalization of research results may report a problem.
In future work, overcoming the limitations referred to above, subject to a variety of business and operations through access to in-depth research, conducting an investigation. Significant implications than this study will be able to reach if the thought.

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