In order to stabilize housing prices, Moon Jae-in administration has implemented the most real estate policies than ever as of December 2021, announcing a total of 26 real estate policies. Since the end of 2019, the government has implemented economic...
In order to stabilize housing prices, Moon Jae-in administration has implemented the most real estate policies than ever as of December 2021, announcing a total of 26 real estate policies. Since the end of 2019, the government has implemented economic stimulus measures due to the COVID-19 (COVID-19) pandemic that has hit the world. As a result, the concentration of funds toward the real economy accelerated, and housing prices more than doubled. The government is currently developing a third new city in the metropolitan area in response to the argument that housing supply needs to be expanded to stabilize housing prices. In addition, public initiatives such as public redevelopment and public reconstruction are emphasized, and it seems that the rapid supply of large-scale housing is urgently needed to stabilize housing prices. Koreans tend to prefer condominiums sold in lots rather than rental houses because of their desire for self-owned houses. As housing prices skyrocketed, the desire for self-owned housing grew even more and the demand for housing increased more than ever, with anxiety rising overlaid with such situation. Therefore, it is urgent to study public housing for sale for the supply of high quality housing for those who do not own a home. Therefore, this study aims to propose a policy for improving the quality and expanding supply of public housing for sale by finding problems and improvements in public housing for sale by studying the demand characteristics and selection factors on the part of public housing for sale buyers. For this purpose, after the questionnaire was revised and supplemented after a preliminary survey for 8 days beforehand, this study investigated and analyzed the recognition and preference of public housing for sale selection factors and residential satisfaction, and opinions on expanding supply of public housing for sale for 455 residents of five public housing for sale who have lived in them for the last 5 years in the city of Busan and Gyeongnam-do province. The results of the empirical analysis are as follows: First, the perception of public housing for sale was positive and the reason was because of its low selling price. As for the perception of brand image of public housing for sale, brands of private construction companies are preferred the most because of their higher value investment. As for the preferred housing area for public housing for sale, it was found that medium-sized housing was more preferred than small-sized housing. The selection factors of public housing for sale were convenience of transportation, high investment value, convenience of parking space, and excellent educational environment. Second, in case of the residential satisfaction, it turned out that residents feel generally satisfied with residence at above-average points. The reasons for satisfaction were in the order of ‘environmental friendliness,’ ‘high brand recognition,’ and ‘high investment value.’ On the other hand, the reasons for dissatisfaction were in order of ‘convenience of parking space,’ ‘convenience of traffic,’ and ‘excellent educational environment.’ The factors to be considered to improve the residential satisfaction were shown in order of ‘convenience of transportation,’ ‘excellent educational environment,’ and ‘convenience of amenities.’ Third, survey participants agreed on the necessity of expanding the supply of public housing for sale on some levels at above-average points. The items to be considered when supplying public housing for sale were ‘convenience of transportation,’ ‘excellent educational environment,’ and ‘convenience of using convenience facilities’ in their order. This is the same as the ones to be considered to improve residential satisfaction. In addition, the most common area of housing that needs to be expanded is 'more than 74㎡ to 85㎡,‘ the same as the preferred area of housing. Based on the results, this study pro...