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        오심, 구토, 구역질 측정도구의 신뢰도와 타당도 검증

        김영재,김지영,최인령,김미원,Verna Rhodes 성인간호학회 2000 성인간호학회지 Vol.12 No.2

        Nausea, vomiting and retching ale universal symptoms that affect individuals' state of health and self-care activities of individuals. Accurate measurements of individual symptoms are required to gather more definitive data, and enhance understanding, planning, and implementation of self-care actions. Recently the Rhodes Index of Nausea, Vomiting, and Retching(INVR), a new format of the INV-2(the Rhodes Index of Nausea and Vomiting), was developed to measure the symptoms of nausea, vomiting and retching in an English speaking population. To determine the reliability and validity of the INVR, and the possibility of using the instrument in Korea, the Korean translation of the INVR and the INV-2 were administered to a convenient sample of 105 patients at two University Hospitals in Kwangju, Korea. The Cronbach's alpha to estimate the internal consistency of reliability for INVR was 0.844. Equivalent measures of reliability were conducted to determine the percentage of agreement and the Spearman rank correlation coefficients for responses on the two instruments. The percent agreement was 83% and the correlation coefficient was 0.906 over all. A significant differences between the INVR scores of the patients with and without nausea, vomiting, or retching were seen, which indicated a construct validity. The INVR was found to be more user friendly for the patient and the healthcare providers. As a result, it is suggested that the INVR can provide a scientific base fur measuring the symptoms of nausea, vomiting, and retching for nurses to improve patients' care and qualify of life.

      • Comparative lectin binding patterns of Cochlodinium polykrikoides Margalef

        Rhodes, Lesley L.,Cho, Yong-Chul,Cho, Eun-Seob The Korean Society of Oceanography 2000 Journal of the Korean Society of Oceanography Vol.35 No.3

        Four different FITC-conjugated lectins were used to visually evaluate lectin binding activity by optical staining quality using confocal laser scanning microscopy (CLSM) of Cochzodinium polykrikoides in nature (wild type) and culture (cultured type). Cells from the field and cultures treated with ConA fluoresced only at the outer cell wall, and the abundance and distribution of the fluorescent signal were similar. Treatment with PWM and HPA did not elicit fluorescence at the cell surface, but the wild type exposed to HPA showed greater binding than did the cultured cells, possibly due to greater concentrations of glucosamine. The wild type cells treated with LBL lectin showed a strong green fluorescence on the cell surface, whereas cultured cells did not. Signal intensity and abundance were greater than for any other lectins tested in this study. These results suggest that wild type and cultured type are significantly different based on surface sugar production. In particular, the wild type cells apear richer in galactosamine-like moieties. Neither glucose nor mannose-like moieties were present in either wild types or cultured cells.

      • 세계의 창 - 평양을 위한 원자력, 북한의 원자력을 평화적인 목적으로 사용하게 하자

        Rhodes, Richard,Shellenberger, Michael 한국원자력산업회의 2017 원자력산업 Vol.37 No.7

        군사적인 공격을 하지 않는다는 약속과 함께 핵무기와 미사일을 개발하지 않는 조건으로 원전을 통한 전력 생산에 도움을 주겠다고 약속하는 것이 북한이 이웃나라에 대한 핵 위협을 중단할 수 있는 명분을 제공하고, 미사일이나 그 밖에 교역이 금지된 군수품의 수출을 중단하는 데 대한 확실한 보상책이 될 수 있을 것이다. 건설적 개입이야말로 한반도에 평화를 정착시키고 나아가 북한 인민들에게 자유를 가져다주는 데 결정적인 정책이다. 트럼프 대통령에게는 북한과 'Atoms for Peace' 협상의 물꼬를 트는 과정에서 핵전쟁의 위협을 줄임으로써 인류애를 실현시킬 수도 있는 기회가 있다. CIA는 현재 30개 이상의 나라가 핵무기를 개발할 수 있는 기술적인 능력을 보유하고 있다고 추정하고 있는데, 그 가운데 단지 9개 나라만 핵무기를 개발할 수 있게 허용되어 있다. 요컨대 70년이 넘는 세월 동안 핵능력을 보유한 나라들이 핵무기를 실전에 사용하지 않는 데 성공한 것이다. 따라서 지금 우리에게 가장 필요한 것은 'Atoms for Peace'라는 정책 비전을 한반도 문제의 해결 방식에 적용하는 한편 계속 확대시켜 나가는 것이다.

      • Exploring E-Commerce to migrate Rural Women's Income-Generating Projects towards Profitable Small Enterprise Development

        Jo, Rhodes Asian pacific women's information network center 2004 APWIN Vol.6 No.-

        The application of E-commerce as both a poverty alleviation strategy and micro-enterprise building tool has failed to deliver on some of the commonly held 'silver bullet' expectations, such as radically enhanced business efficiencies and increased market opportunities. Consequently the application of ICT to socio-economic development continues to baffle and frustrate government policy makers, academics, researchers and practitioners alike. Many of the questions relating to blending business, development and ICTs remain unanswered, and often unasked. Using technology as a development tool has often, disastrously neglected the multifaceted and multi disciplinary considerations that relate to people. Bringing the benefits of ICTs to micro-enterprises in developing countries is a challenging task often undertaken with little research. This paper aims to contribute to the debate through contextualist and interpretivist research conducted with a successfully established South African rural women's development organization in Limpopo, South Africa. Using a conceptual framework of development, marketing and E-commerce to guide an in-situ participative action research project, decision makers perceptions relating to the usefulness, application and intended appropriation of marketing and E-commerce in small business development are explored. Actor-Network Theory, where technology implementation is viewed as a symmetrical treatment of technology and society within a single collective, is used as the interpretivist lens to view the consequences of the social context into which the ICTs were introduced. The main findings of the research address the importance, interaction and interplay between development, marketing and E-commerce.

      • REDEFINING MALE BEAUTY: THE CULTURAL ENCODING OF MASCULINITY IN SOUTH KOREAN COSMETICS ADVERTISING

        Ann Kristin Rhode 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

        Advertising both reflects and creates social norms and cultural practices, such as concepts of beauty and gender roles. Research suggests that masculinity, like femininity, is constructed, codified and contested in advertising imagery (Schroeder & Zwick, 2004). By drawing on cultural categories to depict gendered consumer selves, advertising messages often limit and structure possibilities of masculine and feminine consumption. As marketers promote the blurring of traditional gender lines around product categories to open their products to a wider market, men increasingly consume products that are traditionally reserved for female consumption (Thompson & Hirschman, 1995). Despite the growing global men’s grooming market, research suggests that men view the consumption of cosmetics as not acceptable ‘masculine’ consumption behavior (Hall, Gough, & Seymour-Smith, 2013). According to Kolbe and Albanese (1996), masculinity is represented in advertising by images of strong and muscular ‘male icons’. In order to protect their masculine identities men reject advertising images that do not reflect these masculine traits (Elliot & Elliot, 2005). However, with advertising literature focusing on a notion of masculinity that is prevalent in Western individualistic cultures, cross-cultural research in this area is extremely limited. Given the cultural relativity of masculinity and attractiveness, images of masculinity and forms of accepted ‘masculine’ consumption behavior are likely to vary across cultures (e.g., Englis, Solomon, & Ashmore, 1994). For instance, the use of cosmetics may be regarded as acceptable ‘masculine’ behavior in South Korea, where young men spend more per-capita on cosmetics than their counterparts anywhere else in the world (Euromonitor, 2015). The aim of this research is to explore representations of masculinity in South Korean cosmetics advertising. We carry out a content analysis of print ads examining i) What types of male images do advertisers use in South Korean cosmetics advertisements?; and ii) What kind of masculinity do male images in South Korean cosmetics ads represent?

      • CO-CREATING STAKEHOLDER AND BRAND IDENTITIES: A CROSS-CULTURAL CONSUMER PERSPECTIVE

        Benjamin Voyer,Minas Kastanakis,Ann Kristin Rhode 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

        The literature on co-creation of stakeholder and brand identities draws from (and reflects) a focus on cultures with dominant independent selves. However, this type of co-creation in a global context requires understanding of how cultural differences can simultaneously shape identity development and co-construction, from both a brand and a multiple stakeholder point of view. Processes involved in such a reciprocal co-creation of identity, as well as outcomes, are likely to differ across cultures, especially in the way brands, consumers, and, by extension, other stakeholders use one another in their respective identity construction processes. This study offers a first-of-its-kind conceptual framework, together with a set of propositions, that unpacks how cultural differences might affect such reciprocal co-creation processes. Drawing from this framework, the study advances both the cross-cultural and the co-creation literature by (1) offering several overlooked theoretical, managerial, and methodological implications and (2) highlighting important but currently under-developed avenues that future research could apply to more complex, multiple brand–stakeholder relationships.

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