http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Nguyen Thi Bich Loan(Thi Bich Loan Nguyen) (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
-
한국 소비자의 온라인 식품구매 결정요인과 식품 공급사슬 다각화에 관한 연구
정재은(Jae-Eun Chung),Nguyen Thi Thu Ha(Thi Thu Ha Nguyen),Nguyen Thi Bich Loan(Thi Bich Loan Nguyen),문희철(Hee-Cheol Moon) 중앙대학교 한국전자무역연구소 2020 전자무역연구 Vol.18 No.1
연구목적: 최근 온라인 공급업체들은 마케팅 방법과 유통방법의 다각화를 통하여 소비자 만족도 향상에 기여하고 있으며, 이에 따라 온라인 식품시장이 급격히 성장하고 있다. 본 연구는 이러한 온라인 식품시장에서 한국 소비자의 식품구매 결정요인을 실증적으로 분석해 식품 공급사슬 현황에 대한 시의 적절한 시사점을 제공하고자 한다. 논문구성/논리: 연구의 논리성 및 시의 적절성을 제시하기 위해 본 연구에서는 이론적인 연구배경과 선행연구에 대해 제시한 후 이를 참고로 연구모형과 연구가설을 구축하였다. 연구가설 검증에는 SPSS 통계패키지와 AMOS 프로그램이 활용되었으며, 요인의 타당성과 신뢰성 및 측정모형의 적합도를 검증한 후 가설검증을 이행하여 실증분석 결과의 신뢰도를 확보하였다. 본 연구의 차별성을 확보한 조절효과 검증에는 다집단분석 방법이 활용되었다. 결과: 본 연구의 실증분석 결과에 의하면 온라인 공급업자가 제공하는 식료품과 관련정보의 높은 신뢰도는 온라인 식품구매 방법에 대한 소비자의 태도에 대해 긍정적인 영향을 미치는 것으로 나타났다. 또한 온라인 식품 구매 방법에 대해 소비자가 유용하다고 인지할수록 소비자가 온라인 식품구매에 대해 긍정적인 태도를 가지게 되며, 이는 소비자의 구매하고자 하는 의도에도 직접적인 영향을 미치는 것으로 분석되었다. 마지막으로 식료품의 구분에 따른 조절효과가 유의한 것으로 검증된 것에서 제품구분에 따른 소비자의 구매 결정에 대한 영향요인이 다르며, 이는 한국 식품시장의 공급사슬이 다변화, 다각화되고 있어 다른 시각적 접근의 필요성을 제시하였다. 독창성/가치: 본 연구는 최근 소비가 급증하고 있는 한국의 온라인 식품시장에 대해 새로운 시각적 접근의 필요성을 제시하고 식료제품의 구분을 조절적으로 분석해 소비자의 결정요인이 다르게 작용하고 있음을 실증적으로 제시하였다. Purpose: Recently, online suppliers have contributed to improving customer satisfaction through diversification of marketing methods and distribution methods. As a result, the online food market is growing rapidly. This study empirically analyzed the determinants of food purchase of Korean consumers in this online food market, and tried to provide timely implications for the current Korean food supply chain status. Composition/Logic: In order to suggest the logic and timeliness of the study, this study first described the theoretical background and previous studies. Based on this, the research model and hypotheses were constructed. To test the hypothesis, SPSS statistical package and AMOS program were used. After verifying the validity and reliability of the factors and the model fit, the hypothesis verification was conducted to secure the reliability of the empirical analysis results. The multi-group SEM analysis was used to verify the moderating effect, which secured the differentiation of this study. Findings: According to the empirical results of this study, the high reliability of food products and related information provided by online suppliers has a positive effect on consumers attitudes toward online food purchase methods. In addition, as consumers perceive the usefulness of online food purchase method, consumers have a positive attitude toward online food purchase, which has a direct effect on their purchase intention also. Lastly, it was analyzed that the moderating effect of food products classification was significant. This suggests the need for a different approach as the supply chain of the Korean online food market is diversifying. Originality/Value: This study suggested the necessity of a new approach to Korea s online food market, which has recently been increasing rapidly, and empirically suggested that consumers determinants are working differently by analyzing the moderate effect of food products classification.
-
-
VIETNAMS ECONOMY AMID GLOBAL BUSINESS ENVIRONMENT
Nguyen Thi Bich Loan 한국무역학회 2017 한국무역학회 국제학술대회 Vol.2017 No.11
The international economic integration process has created many opportunities for economic development, turning Vietnam from an inactive and ineffective economy into a dynamic component of the world economy. However, the global economic environment is now experiencing many fluctuations and this has remarkably affected the economic development of each nation. This research paper generalizes the economic development of Vietnam, analyses the countrys competitiveness using the global competitiveness indexes, then proposes some solutions to raise the national competitiveness to contribute to Vietnams economic development amid the present global business environment.
-
Jae-Eun Chung,Thi Bich Loan Nguyen,Thi Thu Ha Nguyen,Hee-Cheol Moon 한국무역학회 2021 Journal of Korea trade Vol.25 No.1
Purpose – This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers online food purchase determinants in the growth change of the online food market. Design/methodology – The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.’s (2019) existing theoretical framework. Davis’s (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study’s comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings – The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers’ attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value – Although the potential of the online food market is abundant, studies on the determinants of customer’s attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.
KCI
스콜라연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
