Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas María Dolores,Vila-López Natalia,Küster-Boluda Inés 한국마케팅과학회 2024 Journal of Global Fashion Marketing Vol.15 No.2

The purpose of this paper is to assess whether a handmade message communicated on the social media network can enhance brand love to a handmade fashion brand and how brand love can lead to different consumer responses including enhanced perceived country of origin image of the brand, higher social media engagement and increased purchase intention towards the brand. An experimental online design was used to measure the effect of handmade product descriptor cues in an Instagram post, which generated 287 valid responses. The data was analyzed using partial least squares-structural equation modeling (PLS). The results mainly support the model by confirming that positive attitudes to handmade fashion products enhances brand love. The study’s findings also suggest positive associations between brand love and macro- country image, social media engagement and purchase intention. Social media engagement and micro-country image were also found as antecedents of purchase intention. This research adds further insights in the study of brand love towards international fashion brands considering the role that social media and the use of handmade product descriptor cues play in the international promotion of Spanish Fashion Small Medium Enterprises.

Menoscabo de la confianza social en el sistema penal y judicial mexicano tras caso Chapo Guzmán

Carlos Alfonso Macías Valadez Elias 한국외국어대학교 중남미연구소 2016 중남미연구 Vol.35 No.4

Joaquín Archivaldo Guzmán Loera, better known as El Chapo Guzmán, became the most wanted criminal in the world after Osama bin Laden’s death. El Chapo was head of Cártel de Sinaloa, one of the most violent and prosperous criminal organizations globally, and under his leadership this organization expanded its operations in America. This capo was arrested three times up to 2015; however, he escaped in all of them, which evinced the high corruption and inefficacy of the Mexican penal and judicial system. Particularly, the last jailbreak on 2015 provoked social indignation in Mexico. Afterwards, El Chapo was recaptured at the beginning of 2016. Nevertheless, it is thought that the Mexican society has a low level of trustworthiness on its penal and judicial system and that El Chapo case has revealed the ineffectiveness of the Mexican authorities. Throughout this research, the abovementioned hypothesis shall be corroborated based on statistical evidence obtained through an ad hoc survey.

Desarrollo comunitario de sitio ecoturístico en cascada de Tamul

Carlos Alfonso Macías Valadez Elias 한국외국어대학교 중남미연구소 2023 중남미연구 Vol.42 No.4

Ciertamente, el modelo de desarrollo capitalista produjo un rápido crecimiento económico del que solo unos pocos se beneficiaron. Sin embargo, por otro lado, también causó muchos problemas sociales y devastación ambiental. A fin de contrarrestar estos impactos negativos, en las últimas décadas se ha producido una transición de este modelo al desarrollo sostenible. El surgimiento de este nuevo paradigma ha fomentado el ecoturismo, el cual también promueve el equilibrio entre la economía, la sociedad y el medio ambiente. Dado lo anterior, los proyectos ecoturísticos están ganando relevancia mundial en la actualidad. Al respecto, uno de ellos ha sido identificado en un pequeño poblado rural mexicano donde la comunidad está tratando de desarrollar un atractivo ecoturístico en un salto de agua conocido como cascada de Tamul. Empero, debido a la evolución relativamente reciente de este proyecto y su falta de orientación profesional, no se ha desarrollado completamente. En esta línea, es necesario diseñar estrategias adecuadas para aprovechar su potencial de manera pragmática, de modo que se pueda garantizar su sustentabilidad en miras de lograr el progreso y el bienestar integral de la localidad. Este objetivo es el que marca el devenir del presente estudio. Certainly, the capitalist development model produced rapid economic growth from which only a few benefited. However, on the other hand, it also caused many social problems and environmental devastation. In order to counteract these negative impacts, in recent decades there has been a transition from this model to sustainable development. The rise of this new paradigm has fostered ecotourism, which also promotes a balance among the economy, the society and the environment. Due to the above, ecotourist projects are currently gaining global relevance. In this regard, one of them has been identified in a small Mexican rural town where the community is trying to develop an ecotourist attraction in a cascade known as Tamul waterfall. Nevertheless, due to relatively recent evolution of this project and its lack of professional direction, it has not been fully developed. In this line, it is necessary to design appropriate strategies to take advantage of its potential in a pragmatic way, so its sustainability can be guaranteed in order to achieve progress and comprehensive well-being in the locality. This aim leads the development of this study.

Development of Optimal Nanocrystalline Absorption Layer for Thin Film Silicon Solar Cell Applications

C. Álvarez-Macías,J. D. Escobar-Carrasquilla,A. Dutt,E. Mon-Pérez,L. González,G. Santana 성균관대학교(자연과학캠퍼스) 성균나노과학기술원 2017 NANO Vol.12 No.11

To obtain an optimum absorption layer based on hydrogenated polymorphous and nanocrystalline silicon thin films in a plasma-enhanced chemical vapor deposition, radio frequency (RF) power was varied from 25W to 100W using a mixture of dichlorosilane and hydrogen. By Raman spectroscopy, the crystalline fraction was found to be varied from 7% to 69%, and RF power value of 75W was found to be suitable with an appropriate mixture of amorphous and crystalline phases, respectively. Thickness measurements performed by profilometry were cross-checked with the value obtained from the cross-sectional scanning electron microscopy micrographs. Micrographs obtained using high-resolution transmission electron microscopy confirmed the presence of silicon nanocrystals in the range of 2–5 nm with a strong probability of confinement effect. B and gap value of 1.55 eV at 75W upheld the suitability of this particular RF power for active absorption layer, which has also shown maximum photosensitivity.

Water-based Tai Chi : theoretical benefits in musculoskeletal diseases. Current evidence

Salvador Israel Macías-Hernández,Lucio Vázquez-Torres,Juan Daniel Morones-Alba,Roberto Coronado-Zarco,María de los Angeles Soria-Bastida,Eva Cruz-Medina,Tania Inés Nava-Bringas 한국운동재활학회 2015 JER Vol.11 No.3

El Acuerdo del Pacífico, un Nuevo Horizonte para la Integración Americana

Carlos Alfonso Macías Valadez Elias 부산외국어대학교 이베로아메리카연구소 2011 이베로아메리카 Vol.13 No.2

Several attempts aimed at integrating the Americas have emerged since the independence movements in this continent until these current times. Nevertheless, these efforts have been, somehow, scarce and fruitless. Thus, nowadays the integration level in the American Continent is, relatively, meager if it is taken into account the outstanding evolution of the European amalgamation. Undoubtedly, in this current globalization dynamic, the economic integration has been the most viable, pragmatic and convenient kind of integration for the nations around the world. Due to the previously stated, it has been pursued by most of the countries in recent decades. In this regard, it could be argued that this kind of alliances has been successfully achieved at a sub-regional level in the Americas, mentioning blocs such as: Andean Community of Nations, MERCOSUR and NAFTA. Notwithstanding, the proposals aimed at achieving a hemispherical economic integration, such as ALCA or ALBA, have been unsuccessful. However, finally after a tough evolutionary process, it has emerged an encouraging agreement that will change the course of history in the Americas: Acuerdo del Pacífico. This aforementioned treatment, signed on 28th April 2011, not only establishes a common market among Chile, Colombia, Mexico and Peru; but also, at the same time, traces a new path for the American integration. Throughout this academic research, the origins and development of Acuerdo del Pacífico shall be deeply analyzed, as well as the existing connections and implications among this agreement, ALBA and ALCA.

Time-dependent analysis of slender, tapered reinforced concrete columns

Alexandre de Macêdo Wahrhaftig 국제구조공학회 2020 Steel and Composite Structures, An International J Vol.36 No.2

This study analyzed stresses in concrete and its reinforcement, computing the additional loading transferred by concrete creep. The loading varied from zero, structure exclusively under its self-weight, up to the critical buckling load. The studied structure was a real, tapered, reinforced concrete pole. As concrete is a composite material, homogenizing techniques were used in the calculations. Due to the static indetermination for determining the normal forces acting on concrete and reinforcement, equations that considered the balance of forces and compatibility of displacement on cross-sections were employed. In the mathematical solution used to define the critical buckling load, all the elements of the structural dynamics present in the system were considered, including the column self-weight. The structural imperfections were linearized using the geometric stiffness, the proprieties of the concrete were considered according to the guidelines of the American Concrete Institute (ACI 209R), and the ground was modeled as a set of distributed springs along the foundation length. Critical buckling loads were computed at different time intervals after the structure was loaded. Finite element method results were also obtained for comparison. For an interval of 5000 days, the modulus of elasticity and critical buckling load reduced by 36% and 27%, respectively, compared to an interval of zero days. During this time interval, stress on the reinforcement steel reached within 5% of the steel yield strength. The computed strains in that interval stayed below the normative limit.

A home-based exercise program for temporomandibular joint osteoarthritis: pain, functionality, and joint structure

Salvador Israel Macías-Hernández,Juan Daniel Morones-Alba,Irene Tapia-Ferrusco,Oscar Benjamín Vélez-Gutiérrez,Cristina Hernández-Diaz,Tania Inés Nava-Bringas,Eva Cruz-Medina,Lya Contreras-del Toro,Ma. 대한구강악안면외과학회 2022 대한구강악안면외과학회지 Vol.48 No.1

Objectives: Osteoarthritis (OA) is the most prevalent and disabling joint disease in the world. Temporomandibular joint (TMJ) exercise is a widely used treatment and could be a beneficial and long-term tool for treating TMJ OA. The present study aims to evaluate the effects of therapeutic exercise in the conservative treatment of TMJ OA. Materials and Methods: A single-group experimental pre-post test was performed. We included patients who met the diagnostic criteria for TMJ OA. Outcome variables were pain intensity (visual analogue scale), functionality (Helkimo index), and structural changes (ultrasound). Follow-up peri-ods were at months 1, 3, and 6. The intervention included a home-based program with thermotherapy, manual therapy, and therapeutic exercise during the entire follow-up period. Results: We included 15 patients and 26 joints, all women with a median age of 57 years (range, 49-62 years). Median change in pain intensity on joint palpation, mouth opening, and at rest at the first month was 47.5 mm, 51 mm, and 60 mm, respectively, and 48 mm, 49.5 mm, and 42.5 mm, at six months (P=0.001). The Helkimo index showed significant improvement in medians from baseline severe dysfunction (17 points) to minimal dys-function at three and six months (2 points) (P=0.001). Ultrasound showed improved disc position. Conclusion: This study demonstrated significant improvements in pain, function, and joint disc position and represents a valuable tool for the long-term treatment of patients with TMJ OA.

Proposal and Evaluation of a Telerehabilitation Platform Designed for Patients With Partial Rotator Cuff Tears: A Preliminary Study

Salvador Israel Macías-Hernández,Diana Sureima Vásquez-Sotelo,Marco Vinicio Ferruzca-Navarro,Susana Hazel Badillo Sánchez,Josefina Gutiérrez-Martínez,Marco Antonio Núñez-Gaona,Heriberto Aguirre-Menese 대한재활의학회 2016 Annals of Rehabilitation Medicine Vol.40 No.4

Objective To propose and evaluate the effectiveness of a telerehabilitation platform designed for patients with rotator cuff (RC) tears. Methods During the first study phase, a virtual service platform that included information on RC tear pathology, joint care, and a series of instructions regarding therapeutic exercise was designed and created. Subsequently, in the clinical phase, a quasi-experimental study was performed. The platform was tested on patients and evaluated at baseline and at 1, 2, 3, and 6 months with respect to their pain levels and functionality on the Constant-Murley (CM) scale. Results Eleven patients were included, 5 women and 6 men, with a median age of 55 years (range, 42–68 years). Pain diminished from a baseline value of 64 mm (range, 40–80 mm) to 16 mm (range, 0–30 mm) at 6 months (p<0.001). Points on the CM scale rose from a baseline value of 54 points (range, 51–66 points) to 85 points (range, 70–100 points) at 6 months (p=0.001). Functionality in daily living and work activities, movement, and strength exhibited significant changes at 6 months (p<0.05). Conclusion Significant changes were observed in pain and functionality in this group of participants who used a telerehabilitation platform. To the best of our knowledge, this is the first study that included a specific program for RC tears.

Causas e implicaciones del fin a la multipropiedad en el fútbol mexicano

Carlos Alfonso Macías Valadez Elias 한국외국어대학교 중남미연구소 2015 중남미연구 Vol.34 No.2

The soccer multi-ownership exists when the same person or company owns two or more football clubs at the same time in a professional league. This practice has been considered by FIFA, and conditioned according to its statutes, to protect the integrity of this sport, due to the fact that if two soccer teams are playing in the same competition and both of them are owned by the same individual, this could have an adverse effect on the truthfulness of the competition. Under this consideration, or even in spite of that, the soccer multi-ownership has existed in Mexico since 1982. Surprisingly, in May 2013, the Mexican Football Federation, after 31 years, announced the gradual abolition of this practice. The causes of this measure were not completely clarified, and presumably are not related to a FIFA’s direct command or pressure, but to an internal struggle of interests among the Mexican soccer team owners. Particularly, it is believed that Grupo Televisa and Grupo Salinas, which are the conglomerates that apparently are in control of the professional soccer in Mexico, are behind that decision taken by the Mexican Football Federation. Throughout this analysis, based on a professional academic methodology aimed to find objective causalities among the facts occurred around the issue, the causes of the ban of the soccer multi-ownership in Mexico shall be examined.