http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Nurul Atasha JAMALUDIN(Nurul Atasha JAMALUDIN ),Zizah CHE SENIK(Zizah CHE SENIK ),Mohamad Rohieszan RAMDAN(Mohamad Rohieszan RAMDAN ),Nur Aqilah Hazirah MOHD ANIM(Nur Aqilah Hazirah MOHD ANIM ),Siti A 한국유통과학회 2023 유통과학연구 Vol.21 No.8
Purpose: This study intends to explore the knowledge distribution in immigrant entrepreneurship in a host country Malaysia. In Malaysia, most immigrants are workers who later started their own businesses. They have a higher tendency to engage in entrepreneurial activities thus knowledge distribution from previous employment is necessary. Research design, data and methodology: This qualitative study using in-depth interview approach was carried out with five immigrant entrepreneurs from Bangladesh conducting business in Malaysia. The data were gathered and analysed using thematic analysis facilitated by ATLAS.ti software. Results: The findings provide useful insights on the significance of knowledge obtained during immigrant entrepreneurs’ former employment in the host country, enabling them to identify the needed resources quickly to launch a successful business in a host country. Conclusions: This study contributes to the Knowledge Spillover Theory of Entrepreneurship specifically in the context of immigrant entrepreneurship who have former employment in the same business sector and a proposition is developed. For practicality, the findings provide some insights for immigrants who want to start businesses in the host country which allow them to identify and exploit entrepreneurial opportunities due to knowledge distribution at their former employment in the host country later facilitates successful business establishment there.
MAHMUDDIN Yasmin,ABDULLAH Mazilah,RAMDAN Mohamad Rohieszan,MOHD ANIM Nur Aqilah Hazirah,ABD AZIZ Nurul Ashykin,ABD AZIZ Nurul Aien,YAHAYA Rusliza,ABD AZIZ Noreen Noor 한국유통과학회 2022 유통과학연구 Vol.20 No.8
Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia