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Franchising for Global Distribution: A Systematic Review
Nurul Ashykin ABD AZIZ,Mohamad Rohieszan RAMDAN,Khairunnisa ABDUL AZIZ,Hasif Rafidee HASBOLLAH,Noreen Noor ABD AZIZ,Nik Syuhailah NIK HUSSIN,Md Zaki MUHAMAD HASAN 한국유통과학회 2023 유통과학연구 Vol.21 No.10
Purpose: The purpose of this study is to explore areas that have been studied extensively in previous studies related to franchising as a platform for global distribution. Furthermore, franchising is a strategic distribution method that gives entrepreneurs the opportunity to replicate an established business model. In addition, franchisees benefit from the use of established branding and receive support from the franchisor. Research design, data, and methodology: This study used the Preferred Reporting Items Systematics Review and Meta- Analyses (PRISMA) method to analyse data from 2003 to 2023 in the Web of Science and Scopus databases. Results: A total of 79 articles were identified and analysed to see trends and related themes such as product distribution, business distribution, business strategy, emerging market, and franchising relationship. Also, publication trends by year related to franchises are also presented. Conclusions: Overall, the research trend related to franchising as a global distribution is well seen, and every year, many researchers begin to explore the topic of franchising as a method of distribution that can be explored from various aspects either quantitatively or qualitatively. Lastly, limitations and recommendations are made to provide guidance for future studies related to the topic broadly and deeply in enriching the findings.
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MAHMUDDIN Yasmin,ABDULLAH Mazilah,RAMDAN Mohamad Rohieszan,MOHD ANIM Nur Aqilah Hazirah,ABD AZIZ Nurul Ashykin,ABD AZIZ Nurul Aien,YAHAYA Rusliza,ABD AZIZ Noreen Noor 한국유통과학회 2022 유통과학연구 Vol.20 No.8
Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia
ScienceON
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