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RISS 인기검색어
- 검색키워드
- 저자 : Kazuko Sakamoto (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
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Comparison about Color Taste of the Product Design in East Asia
Kazuko Sakamoto 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
The purpose of my work was to compare the color taste in the country of East Asia. As a result of this research, useful information can be offered on the occasion of market entry to the Asian bloc. As a result, although favorite colors differ by three nations, a disagreeable color shows the similar tendency. About the purchase factor, the color was not thought so much as important in three nations. That China thinks appearance as important and South Korea is thinking the pattern as important in every product domain gave a suggestion important for product development or sales promotion.
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SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR
Kazuko Sakamoto 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
The purpose of this study is to examine how similarities between product designs manifest themselves in various aspects and how these influences purchasing and usage behavior. Product design similarity evokes positive images, such as a sense of security and familiarity, as well as negative images, such as mimicry and copying. For example, if you have just transferred to another school and your uniform does not match everyone else's, you might feel alienated. On the other hand, in parks and on street corners, wearing the same clothes and belongings can lead to an awkward moment. In the realm of psychology, the former is called the bandwagon effect and the latter is the snob effect. In contrast to the snob effect, which emphasizes scarcity, the bandwagon effect can create fads and hits. People experience both of these emotions, and it is said that using them appropriately and combining them leads to an effective marketing strategy.
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Tetsuya Sato,Kazunari Morimoto,Kazuko Sakamoto,Saori Kitaguchi,Kanji Kajiwara,John H Xin,Aran Hansuebsai,Suchitra Sueeprasan,James Nobbs,Kang Koo,Samsoo Kim,Soonjee Park,Josep Valldeperas,Mane I Lis 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
Colours in our daily life give us impressions and induce various emotions. The emotions induced from the colour are made in our brain, and the colour emotions are greatly influenced by consciousness. It is difficult to know the level of the colour emotions. In our studies, some numerical expression of the colour emotions including seasonal colours has been tried. As colours induce our emotions, the colours influence human activities and behaviours. Recently, "colour marketing" relating to consumers" purchase motivations has been paid the attention. We investigated some influences of colour to the consumers" purchase motivation through some questionnaire surveys. This paper was summarized the cross-cultural comparison of colour emotion and its numerical expression, in addition, also summarized the influence of colour to the consumers" purchase motivation, with using some published papers of our previous studies.
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