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      • KCI등재
      • 여행도매업체와 여행소매업체간 관계형성 영향요인에 관한 연구

        심종섭,이낙귀 한국산학경영학회 2002 산학경영연구 Vol.15 No.-

        여행도매업체는 시장개방, 경쟁기업의 출현, 개인소득의 증가로 인한 소비자 욕구의 다양화 등 환경의 급속한 변화로 소매여행업체와의 관계에 있어 보다 효율적인 마케팅전략 수립이 요구되고 있다. 따라서 여행도매업체의 여행소매업체에 대한 관계적 특성요인을 확인하고, 관계형성요인간의 관계성을 연구함으로써 여행업계에서 현실적으로 적용할 수 있는 관계마케팅 차원의 접근이 필요하다. 본 연구는 여행업의 유통경로상에서 여행도매업체에의 여행소매업체에 대한 관계적 특성요인들이 신뢰, 몰입, 그리고 재구매의도에 어떠한 영향을 주는지를 규명하고 개선방향을 제시하기 위하여 실증적 분석을 하였다. 본 연구는 여행도매업체에의 여행소매업체에 대한 관계성에 초점을 맞춘 것으로 변수간의 관계를 분석하기 위해 연구모형과 가설을 설정한 후 검증하였다. 분석결과 전반적인 연구모형에 대한 적합도는 설정기준 이상으로 나와 가설검증을 실시하였다. 연구결과는 첫째, 여행도매업체의 최고경영자나 마케터들에게 여행소매업체와의 관계에서 현장에서 적용할 수 있는 효율적인 마케팅전략 방안을 구체적으로 제시해 주고, 둘째, 여행도매업체는 여행소매업자로부터 신뢰구축을 통하여 장기적인 교환관계유지와 같은 관계지향적인 방법으로 여행소매업체를 관리해야 한다는 시사점을 제시하고 있다. The purpose of study is to examine how tour wholesaler’s relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. There are several derailed purposes of this study. First, this study is to grasp the factors of tour wholesaler’s relationship characteristics to tour retailer. Secondly. This study is to examine how tour wholesaler’s relationship characteristics to tour retailer affect trust and commitment. Thirdly, this study is to examine how trust on tour wholesaler, which is divided into two levels, firm and salesperson in charge, affects each other and commitment. Fourthly, this study is to examine how trust on tour wholesaler firm and salesperson in charge and commitment affect repurchase intention. Fifthly, this study is to suggest more efficient basis for marketing strategies to C.E.O or officer in charge of decision making of tour wholesaler, and help them to make right decisions. Managerial implications can be drawn from this study. One is that it is recognized that tour wholesaler’s relationship characteristics to tour retailer consist of those to tour wholesaler firm such as reputation, physical characteristics, communication and those to salesperson in charge such as expertise, likability, similarity, frequent contact affect trust and commitment positively. Therefore, C.E.O and officer in charge of decision making of tour wholesaler should set up marketing strategies to get positive results at both levels, a firm and a salesperson. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.

      • KCI등재후보

        저탁도시 PAC와 Ca-PAX의 입자제거 및 슬러지 탈수성 비교

        심유섭,유명진,조희경,이상수,곽종운 대한상하수도학회 2002 상하수도학회지 Vol.16 No.4

        This study was accomplished to evaluate the characteristics of particle removal and sludge dewatering and to find out the optimal condition of coagulation depending on the dosage of different coagulants (PAC, Ca-PAX) in low turbidity water. The experiments were carried out at a pilot plant of conventional rapid sand filtration system using artificial raw water. There was no large difference in the removal efficiencies of turbidity and total particle counts for both coagulants. However, Ca-PAX was required less than PAC to obtain the same efficiency of removal, and the initial head loss in a filter increased more fastly in case of PAC. The results on the evaluation of sludge from settling tank indicated that specific resistance of sludge was decreased inversely to the dose of both coagulant and specific resistance of Ca-PAX sludge was lower than that of PAC, therefore dewatering of sludge in case of Ca-PAX was better.

      • KCI등재
      • 단체행위모형에 관한 고찰

        沈京燮,韓鍾洙,許鎭九 단국대학교 1992 論文集 Vol.26 No.-

        We have developed a formal model of collective action which brings together features associated in particular with the work of Elster, Schelling and Akerlof. We would argue that the model is capable of application to a wide range of empirical contexts involving issues of collective action where the free-rider problem renders conventional economic analysis inadequate. The approach offers insights into the historical development of such groups as trade unions and could be empirically tested against such processes. As Hardin(1982) has shown the results obtained here can carry over from the issue of collective action to that of the multi-person prisoner's dilemma. A number of aspects of the model deserve further development. Here we indicate two such aspects. First, we have treated the ε^1 distribution as determined exogenously. Alternatively, we could follow Jones(1984) and make our ε^1 parameter endogenous within the model. One way of doint this would be to make ε^1 itself dependent upon the individual's decision with respect to membership of collective action. Or we could think of the individual as influenced by a vector of social norms with his/her attitude to each affected throughεi by his/her behavior with respect to the others. Second, we have abstracted from the economic structure or game in which the collective action is, or is not, taking place. Clearly, a complete model needs to specify the interactions between the economic parameters and social custom inuluences on collective action. We have tried this elsewhere for the issue of trade union membership and wage determination(see Naylor(1989)) but do not pursue this here as any particularisation is likely to be context-specific.

      • KCI등재
      • 전자상거래에 대한 대학생의 인식과 구매태도

        심종섭 한국산학경영학회 1999 산학경영연구 Vol.12 No.-

        이 논문은 상거래의 혁명이라고 불리 우는 EC에 대한 우리나라 대학생의 인식수준과 구매태도를 조사·분석한 것이다. 조사는 Kalakota와 whinston의 「EC소비자 구매단계 모형」 을 중심으로 한 구매태도와 EC에 대한 전반적 인식수준에 초점을 맞추었다. 분석결과, ① 제품검색경로는 심마니나 Yahoo와 같은 전문검색사이트를 가장 선호하였고, ② 인터넷 쇼핑대상 제품은 대체로 분산된 편이나 호텔 비행기 예약, 음반 CD/Tape, PC와 PC부품/software, 꽃 배달, 서적 등이 주종을 이루었고, ③ 구매가격의 범위는 5∼10만원, ④ EC의 가격수준은 싼 것 같지 않다고 인식, ⑤ 결제시스템에 대한 불만, ⑥ 반품 교환 A/S에 대한 불신 등이 발견되었다. 이에 대한 마케팅시사점으로, 향후 EC를 이용하려는 기업은 분석개요에서 지적한 점들을 토대로 하여 「EC고객의 본원적 욕구」에 초점을 둔 마케팅전략을 개발해야할 것이다. Electronic Commerce is rapidly expanding with the development of internet and will be very useful for the consumers in the future. However, we could not find many studies on consumers' attitudes and behaviors in the cybermarket. The purpose of this study is to analyze perceptions of college students in Seoul and Chunchon on Electronic Commerce. The main findings are as follows. First, they prefer surfing on the net with search engines like Simmamai or Yahoo to directly looking over the homepages of department stores and advertisement sites. Students in Chunchon, especially, tend to check out banners at E-mail sites. Second, most of the students get information about shopping mall sites and products from their friends, newspapers or magazines. And they want to have information (advertisements) classified by brand names of the products. Third, students in Seoul rely on brand names more than those in Chunchon do. Students in Chunchon, compared with those in Seoul, believe more kinds of products are available in the internet shopping mall. They complain, however, deficiencies of information about the products and high prices. They want the price information compared with those in traditional markets. Fourth, they feel very uncomfortable about informing their credit card numbers, and thus prefer payments with Electronic Money. And finally, they are not satisfied with return and exchange policies and after-sale services. They also complain that the products are not delivered safely when they are not home. They want the delivery-date indicated.

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