Place Branding Strategy Using IDEA Model: Applying to Jeju Island

Chaudhry, Jamil Ahmed,서용건 한국상품학회 2011 商品學硏究 Vol.29 No.6

Jeju Island is a special self administrated province of South Korea, known for its clean environment, scenic landscape and legendary historic cultural background. It is a tourists heaven and destination of choice for visitors originating from mainland Korea, Japan, China and neighboring countries, who throng it in large groups to ignite their romantic appetite, add spice to their lives and strengthen their spiritual energies. However, its potential as an international tourist destination is still not fully recognized and realized. The paper suggests IDEA- a new personality brand model (Identity, Differentiation, Emotion bonding and Aura), to put Jeju at par with its competitors. If fully adopted and implemented, IDEA may catapult Jeju to new heights through harnessing measures revolving around Identity, differentiation, emotion bonding and aura.

Effect of Sintering Temperature on the Electromechanical Properties of 0.945Bi0.5Na0.5TiO3-0.055BaZrO3 Ceramics

Jamil Ur Rahman,Ali Hussain,Adnan Maqbool,Rizwan Ahmed Malik,김민수,김명호 한국물리학회 2015 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.66 No.7

In this work, lead-free 0.945B0.5N0.5TiO3-0.055BaZrO3 (BNT-BZ) ceramics were synthesized byusing conventional solid-state reaction method and the effect of different sintering temperatures(1145 − 1200◦C) on its structure and electromechanical properties were investigated. XRD patternsrevealed single a phase-perovskite structure for all samples sintered at different temperatures. An optimum sintering temperature enhanced densification, promoted grain growth, and improvethe dielectric and piezoelectric properties. However, at low (1145◦C) and high (1200◦C) sinteringtemperatures, the BNT-BZ ceramics showed inferior electromechanical properties. BNT-BZ ceramicssintered at an optimum temperature (1175◦C) showed an enhanced strain (0.39%) responseat an applied electric field of 7 kV/mm with a high dynamic piezoelectric coefficient (d∗33 = 557pm/V). These results can be attributed to the high density of the BNT-BZ ceramics sintered at1175◦C.

Piezoelectric and Ferroelectric Properties of Lead-free LiNbO3-modified 0.97(Bi0.5Na0.5TiO3)-0.03BaZrO3 Ceramics

Jamil Ur Rahman,Ali Hussain,Adnan Maqbool,Rizwan Ahmed Malik,송태권,김명호,이순일,김원정 한국물리학회 2015 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.66 No.4

Lead-free piezoelectric ceramics (1−x) [(0.97Bi0.5Na0.5TiO3)]-0.03BaZrO3-xLiNbO3 (BNT-BZ3-xLN) with x = (0 − 0.07) were synthesized using the conventional solid-state reaction method, andtheir crystal structure, microstructure, and dielectric, ferroelectric and piezoelectric properties wereinvestigated as a function of the LN content. The X-ray diffraction patterns revealed the formationof a single-phase perovskite structure for all the LN-modified BNT-BZ ceramics in this study. Theresults indicate that the LN substitution into BNT-BZ3 induces a transition from a ferroelectricto a diffuse and/or relaxor state accompanying a field-induced strain of 0.20% for x = 0.05 at anapplied field of 6 kV/mm. The corresponding dynamic piezoelectric coefficient for this compositionwas (Smax/Emax = 333 pm/V). A significant reduction of the coercive field (Ec) and enhancementof the piezoelectric constant (d33) from 98 pC/N for x = 0 to 117 pC/N x = 0.01 was observed.

Effect of Donor Doping on the Ferroelectric and the Piezoelectric Properties of Lead-free 0.97(Bi0.5Na0.5Ti1−xNbx)O3-0.03BaZrO3 Ceramics

Jamil Ur Rahman,Ali Hussain,Adnan Maqbool,Rizwan Ahmed Malik,송태권,김명호,이순일,김원정 한국물리학회 2015 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.67 No.7

Lead-free piezoelectric 0.97(Bi0.5Na0.5Ti1−xNbx)O3-0.03BaZrO3 (BNT-BZ3) ceramics (x = 0 0.03) were prepared by a conventional solid-state reaction method. X-ray diffraction patterns revealed the formation of single-phase perovskite structure with x 0.015. The depolarization temperature and the dielectric constant decreased with increasing Nb content. The remanent polarization (Pr) and the piezoelectric constant (d33) increased from 28 μC/cm2 and 98 pC/N for x = 0 to 31 μC/cm2 and 128 pC/N for x = 0.005, respectively. In addition, the electric field induced strain was enhanced with a maximum value Smax = 0.17% with a normalized piezoelectric coefficient of d 33 = 283 pm/V at an applied electric field of 6 kV/mm for x = 0.015.

Rosa Damascene Mill. (Rose): A versatile herb in cosmetology

Ahmed, Yasmeen,Jamil, S.Shakir,Hashimi, Ayshah,Siraj, Mantasha Binth,Jahangir, Umar Cellmed Orthocellular Medicine and Pharmaceutical 2019 셀메드 (CellMed) Vol.9 No.4

With the improvement of economic status and the desire for beauty, the interest in health and skin care is increasing. For these demands, since ages medicinal plants are in vogue. A variety of plants, cosmetics and foods with novel bioactive ingredients for skin care and beauty are under constant research and development. Skin is influenced by various factors such as Ultra-violet rays, stress, hormones and aging which together lead skin to lose elasticity, changes in pigmentation and wrinkle formation. Many medicinal plants have proven effects in skin care and beauty treatment. From this list of medicinal plants, one which is famous for its beauty, flavor and fragrance is Rosa damascene. Rosa damascene has many therapeutic action and postulated pharmacological studies such as anti-arthritic, anti-microbial, cardio protective, anti-inflammatory, antioxidant, analgesic, immune-modulator, gastro-protective, and skin ameliorative effect. Research in the field of Cosmetology has proven the effect of Rosa damascene in rehydrating skin, reducing scars and stretches, acne management, lowering skin pigmentation, delaying wrinkling and is recommended as a skin vitalizing agent. In this review, the morphology, chemical constituents, and some pharmacological activity are discussed.

Nonommutative Wormholes in f(R) Gravity

Mubasher Jamil,Farook Rahaman,Ratbay Myrzakulov,Peter Kuhfittig,Nasr Ahmed,Umar Mondal 한국물리학회 2014 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.65 No.6

This paper discusses several new exact solutions for static wormholes in f(R) gravity with anoncommutative-geometry background. In the first part of the paper, we assume the power-lawform f(R) = aRn and discuss several solutions corresponding to different values of the exponent. The second part of the paper assumes a particular form of the shape function that also yields aviable solution. This investigation generalizes some of our previous work in f(R) gravity, as well asin noncommutative geometry.

Adaptive Scene Classification based on Semantic Concepts and Edge Detection

Nuraini Jamil,Shohel Ahmed,Kangseok Kim(김강석),Sanggil Kang(강상길) 한국지능정보시스템학회 2009 지능정보연구 Vol.15 No.2

개념 기반 이미지풍경 분류 기법은 데이터베이스에 있는 대량의 이미지 를 카테고리별로 구분하는 많이 적용되는 응용분야이다. 풍경이 속하는 카테고리를 알면 데이터베이스에서 해변, 산, 숲, 필드와 같은 필요한 풍경사진을 찾고자 할 때 불필요한 이미지를 필터링하여 신속하고 정확하게 찾을 수 있다. 본 논문에서는 이미지 분류를 위한 시멘틱 모델링 기반의 적응 세그멘테이션 기법을 제안한다. 잔디, 물, 하늘과 같은 시멘틱 개념에 따른 이미지를 서브구역으로 나누어 세그멘테이션을 한다. 세그멘테이션은 에지탐색을 이용하고 또한 K-Nearest(K-NN)를 이용하여 세그멘테이션을 한다. 세그멘테이션 과정에서 이미지의 복잡도에 따라 적응적으로 서브구역으로 나눈다. 실험에서는 Vosel과 schiele가 제안한 방법과의 비교를 통해서 정확도면에서 제안된 연구의 우수성을 보여준다. Scene classification and concept-based procedures have been the great interest for image categorization applications for large database. Knowing the category to which scene belongs, we can filter out uninterested images when we try to search a specific scene category such as beach, mountain, forest and field from database. In this paper, we propose an adaptive segmentation method for real-world natural scene classification based on a semantic modeling. Semantic modeling stands for the classification of sub-regions into semantic concepts such as grass, water and sky. Our adaptive segmentation method utilizes the edge detection to split an image into sub-regions. Frequency of occurrences of these semantic concepts represents the information of the image and classifies it to the scene categories. K-Nearest Neighbor (k-NN) algorithm is also applied as a classifier. The empirical results demonstrate that the proposed adaptive segmentation method outperforms the Vogel and Schiele’s method in terms of accuracy.

Place Branding Strategy Using IDEA Model : Applying to Jeju Island

Chaudhry,Jamil Ahmed,Suh,Yong Kun 韓國商品學會 2011 商品學硏究 Vol.29 No.6

Jeju Island is a special self administrated province of South Korea, known for its clean environment, scenic landscape and legendary historic cultural background. It is a tourists heaven and destination of choice for visitors originating from mainland Korea, Japan, China and neighboring countries, who throng it in large groups to ignite their romantic appetite, add spice to their lives and strengthen their spiritual energies. However, its potential as an international tourist destination is still not fully recognized and realized. The paper suggests IDEA- a new personality brand model (Identity, Differentiation, Emotion bonding and Aura), to put Jeju at par with its competitors. If fully adopted and implemented, IDEA may catapult Jeju to new heights through harnessing measures revolving around Identity, differentiation, emotion bonding and aura.

Impact of Terrorism on Tourism Product Utility: A Case of Taxila, Pakistan

Chaudhry,Jamil Ahmed.Suh,Yong Kun 한국상품학회 2012 商品學硏究 Vol.30 No.4

A tourism destination’s consumption depends upon a wide-ranging needs and motivations shaped by a complex mix of factors representing consumer’s social environment, personality, family or personal experiences and pleasure drives. Tourists like others put value on tranquility and safety for the enjoyment of the pleasures and activities offered by tourist destinations. Terrorism is causing significant decrease in tourists’ utility of tourism products. The evaluation of a tourism destination in terms of consumer utility loss can be effective for rehabilitation exercise and planning of resources. Pakistan is a frontline state in war on terror since September 11, 2001. Tourism industry is badly hit in the country as local and foreign tourists avoid travelling and visiting public places due to safety concerns. This study investigates terrorism impacts on consumer’s utility of Taxila, Pakistan. Taxila is a UNESCO listed archaeological heritage site and tourist destination having a number of Buddhist monasteries, excavated ruins of ancient cities and a site museum. The study uses consumers’usage data and terrorism causalities figures collected from Taxila Museum and international databases, respectively. The study focuses on terrorismincidents occurring allover country and its impact of local and foreign visitor arrivals at Taxila. The analysis of the data is carried out by using statistical concepts like ANOVA, multivariate regression and time series using SPSS 17 software. The result shows utility of Taxila by local and foreign visitor’s dropped signficantly. Moreover, foreigners displaymore sensitivity to frequency of terror incidents then locals, who react rather seriously to the intensity of such incidents.

Risk factors for intensive care unit admission and mortality in hospitalized COVID-19 patients

Ayaz Ahmed,Arshad Ainan,Malik Hajra,Ali Haris,Hussain Erfan,Jamil Bushra 대한중환자의학회 2020 Acute and Critical Care Vol.35 No.4

Background: This study investigated the clinical features and outcome of hospitalized coronavirus disease 2019 (COVID-19) patients admitted to our quaternary care hospital. Methods: In this retrospective cohort study, we included all adult patients with COVID-19 infection admitted to a quaternary care hospital in Pakistan from March 1 to April 15, 2020. The extracted variables included demographics, comorbidities, presenting symptoms, laboratory tests and radiological findings during admission. Outcome measures included in-hospital mortality and length of stay. Results: Sixty-six COVID-19 patients were hospitalized during the study period. Sixty-one percent were male and 39% female; mean age was 50.6±19.1 years. Fever and cough were the most common presenting symptoms. Serial chest X-rays showed bilateral pulmonary opacities in 33 (50%) patients. The overall mortality was 14% and mean length of stay was 8.4±8.9 days. Ten patients (15%) required intensive care unit (ICU) care during admission, of which six (9%) were intubated. Age ≥60 years, diabetes, ischemic heart disease, ICU admission, neutrophil to lymphocyte ratio ≥3.3, and international normalized ratio ≥1.2 were associated with increased risk of mortality. Conclusions: We found a mortality rate of 14% in hospitalized COVID-19 patients. COVID-19 cases are still increasing exponentially around the world and may overwhelm healthcare systems in many countries soon. Our findings can be used for early identification of patients who may require intensive care and aggressive management in order to improve outcomes.