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일본인들의 K-뷰티 선호도에 관한 감성언어 분석 : 일본인들이 이용하는 화장품 관련 SNS의 헤시테그(#) 키워드 번역을 중심으로
강란숙(Kang Ransook),Irie Akiko,Lam Cheuk Man 한국문화융합학회 2020 문화와 융합 Vol.42 No.2
본 연구는 일본의 젊은이들이 사용하는 인스타그램에서 ‘한국의 화장품’과 관련된 SNS의 헤시테그(#) 텍스트를 분석 대상으로 삼아 일본 젊은이들의 한류 화장품에 대한 선호도와 ‘K-뷰티’ 한류문화에 관한 감성언어 특징을 분석하기 위한 목적에서 이루어졌다. 이를 위하여 일본의 젊은이들이 이용하는 인스타그램의 계정에서 한국 화장품과 관련된 일본어 헤시테그(#) 텍스트들을 연관어와 감정어 키워드들로 추출하여 번역하였고, 이를 ‘TF-IDF’을 이용하여 텍스트의 감성언어들을 분석하였다. 분석 결과 일본의 젊은이들이 한국 화장품에 대하여 나타내는 감성언어들은 ‘귀여움’과 ‘소통’, ‘틴트’, ‘핑크’ 등과 같은 연관어들이 나타났으며, ‘가격’, ‘구매’, ‘색깔’, ‘K-pop’등에 관한 키워드들이 K-뷰티’와 관련된 신조어 유형들로 사용된 것을 알 수 있었다. 이를 통해 일본의 젊은이들이 SNS 상에서 K-뷰티에 대하여 나타내는 한류문화 소통의 키워드는 ‘작고’, ‘귀여운’ 것들을 선호하는 감성이 나타난 것을 알 수 있었다. 본 연구는 일본 젊은이들 사이에서 신한류 현상의 하나로 주목되고 있는 ‘한국 화장품’에 관한 ‘K-뷰티’의 감성언어를 일본 현지의 젊은이들이 사용하는 SNS 상의 인스타그램 소통 키워드들을 분석하여 살펴봄으로써 신한류 문화에 관심을 갖는 일본젊은이들의 감성적 선호도를 실증적으로 분석하였다는 점에서 빅데이터 방법을 활용한 융합 연구로서 의의를 갖는다. This study aimed to analyze the characteristics of young Japanese peoples’ emotional expressions toward “K-beauty” culture. This was achieved by analyzing their emotional expressions regarding their preferences of Korean cosmetics, Hashtags(#) mentioned in related posts on Instagram. Japanese Hashtags, related to Korean cosmetics in young Japanese peoples’ Instagram posts, were extracted as related words and emotional keywords. Further they were translated and analyzed using “TF-IDF”. As a result, cute, “communication, tint, pink etc”. are appeared to be the expressions related to the perception of Korean cosmetics among young Japanese people. Moreover, It was observed that keywords related to price, purchase, color, and K-pop were used to describe “K-beauty” in the form of new compound words. Consequently, it was found that the Korean wave (Hallyu) cultural communication keywords towards regarding “K-beauty” preferred by young Japanese people on SNS’s were “petite, and cute”. This study focused on K-cosmetics, which is a new Korean wave that has recently drawn a lot of attention from young Japanese people. The emotional preferences of young Japanese people toward this new Korean wave were analyzed empirically, by reviewing their emotional expressions and communication keyword towards “K-beauty” on Instagram, through big data analytics.
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Zheng, Wei,McLerran, Dale F.,Rolland, Betsy A.,Fu, Zhenming,Boffetta, Paolo,He, Jiang,Gupta, Prakash Chandra,Ramadas, Kunnambath,Tsugane, Shoichiro,Irie, Fujiko,Tamakoshi, Akiko,Gao, Yu-Tang,Koh, Woon Public Library of Science 2014 PLoS medicine Vol.11 No.4
<▼1><P>Wei Zheng and colleagues quantify the burden of tobacco-smoking-related deaths for adults in Asia.</P><P><I>Please see later in the article for the Editors' Summary</I></P></▼1><▼2><P><B>Background</B></P><P>Tobacco smoking is a major risk factor for many diseases. We sought to quantify the burden of tobacco-smoking-related deaths in Asia, in parts of which men's smoking prevalence is among the world's highest.</P><P><B>Methods and Findings</B></P><P>We performed pooled analyses of data from 1,049,929 participants in 21 cohorts in Asia to quantify the risks of total and cause-specific mortality associated with tobacco smoking using adjusted hazard ratios and their 95% confidence intervals. We then estimated smoking-related deaths among adults aged ≥45 y in 2004 in Bangladesh, India, mainland China, Japan, Republic of Korea, Singapore, and Taiwan—accounting for ∼71% of Asia's total population. An approximately 1.44-fold (95% CI = 1.37–1.51) and 1.48-fold (1.38–1.58) elevated risk of death from any cause was found in male and female ever-smokers, respectively. In 2004, active tobacco smoking accounted for approximately 15.8% (95% CI = 14.3%–17.2%) and 3.3% (2.6%–4.0%) of deaths, respectively, in men and women aged ≥45 y in the seven countries/regions combined, with a total number of estimated deaths of ∼1,575,500 (95% CI = 1,398,000–1,744,700). Among men, approximately 11.4%, 30.5%, and 19.8% of deaths due to cardiovascular diseases, cancer, and respiratory diseases, respectively, were attributable to tobacco smoking. Corresponding proportions for East Asian women were 3.7%, 4.6%, and 1.7%, respectively. The strongest association with tobacco smoking was found for lung cancer: a 3- to 4-fold elevated risk, accounting for 60.5% and 16.7% of lung cancer deaths, respectively, in Asian men and East Asian women aged ≥45 y.</P><P><B>Conclusions</B></P><P>Tobacco smoking is associated with a substantially elevated risk of mortality, accounting for approximately 2 million deaths in adults aged ≥45 y throughout Asia in 2004. It is likely that smoking-related deaths in Asia will continue to rise over the next few decades if no effective smoking control programs are implemented.</P><P><I>Please see later in the article for the Editors' Summary</I></P></▼2><▼3><P><B>Editors' Summary</B></P><P><B>Background</B></P><P>Every year, more than 5 million smokers die from tobacco-related diseases. Tobacco smoking is a major risk factor for cardiovascular disease (conditions that affect the heart and the circulation), respiratory disease (conditions that affect breathing), lung cancer, and several other types of cancer. All told, tobacco smoking kills up to half its users. The ongoing global “epidemic” of tobacco smoking and tobacco-related diseases initially affected people living in the US and other Western countries, where the prevalence of smoking (the proportion of the population that smokes) in men began to rise in the early 1900s, peaking in the 1960s. A similar epidemic occurred in women about 40 years later. Smoking-related deaths began to increase in the second half of the 20th century, and by the 1990s, tobacco smoking accounted for a third of all deaths and about half of cancer deaths among men in the US and other Western countries. More recently, increased awareness of the risks of smoking and the introduction of various tobacco control measures has led to a steady decline in tobacco use and in smoking-related diseases in many developed countries.</P><P><B>Why Was This Study Done?</B></P><P>Unfortunately, less well-developed tobacco control programs, inadequate public awareness of smoking risks, and tobacco company marketing have recently led to sharp increases in the prevalence of smoking in many low- and middle-income countries, particularly in Asia. More than 50% of men in many Asian countries are now smokers, about tw
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