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Hyunseung NA,Hangeun LEE,Chankoo YEO 한국유통과학회 2024 유통과학연구 Vol.22 No.2
Purpose: This study systematically examined the concept of digital selling readiness of salespeople. Additionally, this study empirically confirms the sequential mediating roles of digital literacy and salesperson self-efficacy in the impact of digital selling readiness on customer-oriented behavior. Research design, data, and methodology: We collected data from salespeople at a Bank and Financial Service firm in South Korea. A total of 254 salespeople were invited to participate, with 154 surveys returned. After removing the questionnaires with missing values, 150 complete surveys were employed for the analysis. Results: The empirical analysis indicates that digital selling readiness positively affects digital literacy. Digital literacy, in turn, is positively associated with self-efficacy, leading to increased customer-oriented behaviors among salespersons. This study also confirms the sequential mediating effects of digital literacy and self-efficacy in the impact of salespeople’s digital selling readiness on customer-oriented behavior. Conclusions: Our research deepens the understanding of how digital selling readiness fosters customer-oriented behavior through the sequential mediating effects of digital literacy and self-efficacy. This study extends the previous model by sequentially involving digital literacy and self-efficacy to better understand the psychological processes of digital selling. The results highlight the role of digital selling readiness in preparing salespeople for digital sales.
Sung Kyeom Kim(김성겸),Ro Na Bae(배로나),Hyunseung Hwang(황현승),Moo Jung Kim(김무정),Hye Ryeong Sung(성혜령),Changhoo Chun(전창후) 한국원예학회 2010 원예과학기술지 Vol.28 No.6
‘매향’, ‘설향’, ‘금향’, ‘아키히메’와 ‘레드펄’ 딸기 과실 부위에서 환원당, 유기산, 아스코르빈산, 안토시아닌 및 엘라직산의 함량을 비교하였다. 환원당, 유기산, 아스코르빈산 및 안토시아닌 함량은 딸기 표피에서 다른 부위의 함량 보다 유의하게 높았으나 엘라직산의 함량은 딸기 수과에서 높았다. ‘매향’ 딸기의 표피 및 과육에서 아스코르빈산 함량은 각각 69.2와 42.2㎎?100g<SUP>-1</SUP> FW로 다른 품종에 비해 높았다. 그리고 ‘금향’ 딸기의 표피 및 수과에서 안토시아닌 함량은 각각 74.0㎎?100g<SUP>-1</SUP> FW과 36.7㎎?100g<SUP>-1</SUP> DW으로 타 품종에 비해 유의하게 높았으며 ‘설향’ 딸기 수과에서 엘라직산의 함량은 215.5㎎?100g<SUP>-1</SUP> DW로 타 품종에 비해 유의하게 높았다. 딸기 과실의 부위에 따라 바이오 활성 화합물들의 함량은 크게 차이가 있었으며 ‘매향’, ‘설향’ 및 ‘금향’ 딸기 품종은 바이오 활성 화합물들의 함량이 높아 소비자들에게는 고품질 딸기로 인식될 수 있어 국내 육성 품종 딸기의 보급이 확산될 것으로 기대된다. 그리고 본 기초적 결과들은 딸기 가공 분야 및 영양학 연구 분야에도 유용하게 활용될 것으로 판단된다. We evaluated the bioactive compounds including carbohydrates (CH), organic acids (OA), ascorbic acid (AA), anthocyanin (AC), and ellagic acid (EA) in the achenes, epidermis, and flesh of fully ripe strawberry fruits of the ‘Maehyang’, ‘Seolhyang’, ‘Keumhyang’, ‘Akiheme’, and ‘Red pearl’ cultivars. The total contents of CH, OA, AA, and AC were significantly greater in the epidermis than in other tissues, while the EA content was significantly greater in the achenes than in other tissues. The AA content of the epidermis ranged from 49.1-69.2 ㎎?100 g<SUP>-1</SUP> FW and was significantly greater than the content of the flesh, while AA was not detected in the achenes of any of the tested strawberry cultivars. The AA contents of the epidermis and flesh of the ‘Maehyang’ were 69.2 and 42.2 mg?100 g<SUP>-1</SUP> FW, respectively, and were greater than those of the other cultivars. The AC contents in the epidermis and achenes of the ‘Keumhyang’ were 74.0 ㎎?100 g<SUP>-1</SUP> FW and 36.7 ㎎?100 g<SUP>-1</SUP> DW, respectively, greater than those of the other cultivars. The EA content of the achenes of the ‘Seolhyang’ was 215.5 ㎎?100 g<SUP>-1</SUP> DW, significantly greater than those of the other cultivars. Results indicate that the antioxidant levels and other chemical compounds of strawberry fruits vary significantly among different fruit tissues. Our results also suggest that the recently introduced Korean ‘Maehyang’, ‘Seolhyang’, and ‘Keumhyang’ contain higher levels of antioxidants than other major June-bearing strawberry cultivars. These cultivars are feasible selections for both growers and consumers.