http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
개별검색 DB통합검색이 안되는 DB는 DB아이콘을 클릭하여 이용하실 수 있습니다.
통계정보 및 조사
예술 / 패션
<해외전자자료 이용권한 안내>
- 이용 대상 : RISS의 모든 해외전자자료는 교수, 강사, 대학(원)생, 연구원, 대학직원에 한하여(로그인 필수) 이용 가능
- 구독대학 소속 이용자: RISS 해외전자자료 통합검색 및 등록된 대학IP 대역 내에서 24시간 무료 이용
- 미구독대학 소속 이용자: RISS 해외전자자료 통합검색을 통한 오후 4시~익일 오전 9시 무료 이용
※ 단, EBSCO ASC/BSC(오후 5시~익일 오전 9시 무료 이용)
This study is an exploratory study to understand the functions of travel cards and to examine the influence of individual and trip characteristics have on the preference of payment methods of a travel card. A preliminary classification of travel card functions and payment methods has been drawn by a through review of travel cards being used worldwide. An empirical study was conducted by using the survey data of domestic tourists (n=258) who visit Busan during June 2006. Study results indicate that travel cards are used for ‘discount,' ‘convenience,' and ‘gift/souvenir' function. Respondents' preference on payment methods of a travel card varies significantly depending on individual characteristics such as household income, prior experience of travel card use, and importance of travel card functions and trip characteristics such as the size of accompanied group. The results imply that individual characteristics and trip characteristics of a target market need to be considered as a salient factor in addition to available payment systems when a DMO wants to introduce a new travel card to the region.
This study aims to examine the influence of on-line community's functions on members' attitude toward the community and off-line meetings. The result based on a survey study of 322 college students indicates that function of on-line community could be further categorized into 5 sub-functions, including ‘information', ‘communication', ‘relationship', ‘fantasy', and ‘fun', that correspond to functional, social, and psychological needs by Wang et al. (2002). The results of a series of regression analyses reveal that the influence of on-line community's functions on attitude toward the community is significantly influenced by the extent of fulfillment of social and psychological needs with varying directions. Attitude toward off-line meetings is significantly influenced by the extent to which on-line community fulfil members' functional and social needs. Implications for on-line community management are discussed.
The aim of this study was to explore the word of mouth motivation of travel experience. In order to empirically examine the word of mouth motivation, a survey of university students(n=139) who participated in a field trip was conducted during November 11 to 12, 2014 in Busan, Korea. The results indicate that word of mouth motivation is classified into "helping the tourism destination", "concern for other consumers", "social benefit", "self-enhancement", "venting feeling" motivation. The "self-enhancement" motivation shows significant differences by gender and "concern for other consumers", "social benefit" motivation shows significant differences by the prior visit experience to the destination. The "helping the tourism destination" motivation is significantly higher for satisfied travelers, while "venting feeling" motivation is higher for dissatisfied travelers. Individuals with high network centrality show a high "self-enhancement" motivation, while the group with low centrality tends to spread WOM for venting their feeling. Discussions on theoretical and empirical implications are provided with the direction for future study.
This study aims to examine the differences in shopping behavior of Japanese and Chinese tourists to Busan, Korea. For empirical investigation, Busan Metropolitan City Tourist Survey data collected in 2010 and 2012 were used. Despite of cultural similarities and geographical proximity to Korea, the results of this study show that there are notable differences in shopping behavior between Japanese and Chinese tourists. Japanese tourists preferred to buy at department store and shopping street near accommodation, while Chinese tourists preferred to purchase at duty free shop in the airport and large discount retail store. Japanese tourists were found to buy more seafood, shoes than Chinese tourist. Chinese tourists prefer to buy perfumes and cosmetics, food, ginseng and medical herbs, and apparels. Managerial implications based on findings are discussed.
The purpose of this study was to examine the influence of general and situational factors that trigger travel experience sharing on social media. General influencing factors include ‘experience sharing tendency' and ‘social media use behavior', and ‘characteristics of a trip' were treated as situational factors. A survey was conducted for empirical test and a total of 156 responses from Korean and Uzbekistan university students was used for analyses. The results indicate that both of the general factors including information sharing frequency and daily social media use are significant to affect travel experience sharing on social media. Also length of trip and number of companions, among trip characteristics, appear to significantly impact the behavior of passing on travel-related experiences on social media. This study supports the significance of situational factors on travelers' behavioral outcomes of experience sharing. Practical implications and directions for future research are addressed.
This study aimed at examining the effect of scarcity message and consumption value on purchase intention of online travel products. In order to empirically examine the effect of scarcity message and consumption value, an experiment was conducted for college students in June 2015(n=179). A total number of 17 different message combinations was designed for an airfare product to Honolulu and used as stimuli during the experiment. Consumption value included functional value, emotional value, rarity value and social value. The results indicate that quantity scarcity have a significant impact on purchase intention. The purchase intention is stronger when level of quantity scarcity is high. Purchase intention is higher for the group with high rarity value and social value. There was no interaction effects between scarcity message and consumption values. Practical and theoretical implications of the results are addressed with the directions for future study.
This study aims to explore the purchase intention for travel products of tourism social enterprises and to identify factors influencing the purchase intention for the products. For empirical study, a survey was conducted during the period from March 24 to April 6, 2015 in Busan, Korea and 406 samples were used for the final analysis. Results of a regression analysis indicated that potential tourists' purchase intention for the products of tourism social enterprise is significantly influenced by demographic variables (i.e., gender, education, income, marital status), travel characteristics (i.e., purpose of travel, type of companion), perception on social enterprise in general, and consumption value (i.e., rarity value). Those who know about social enterprise show higher purchase intention for the products of tourism social enterprise. Potential tourists with higher rarity value show high intention to purchase social enterprise's travel products. Practical and theoretical implications of the results are addressed with the directions for future study.
The purpose of this study is to classify the consumers into the initial trust group and mature trust group for online travel agencies, and to find out the difference in the usage patterns and trust factors b groups. The experience of using online travel agent C-Trip was given to customers and SPSS analysis tool was used Trust constituents were introduced as the factors of ability trust, benevolence trust, integrity trust, and emotional trust, and were analyzed on the basis of trust group. The purpose of this study is to investigate the factors affecting the intention of the early trust group and the mature trust group according to the trust level of the trust. In addition to contributing to the expansion of the research field of the online travel agency, this study will logically and empirically demonstrate the trust theory among the trust groups, and analyze the constituent factors of trust to derive desirable devlopment strategies with the differentiation trust improvement plan. In conclusion, the results of this study are presented together with academic and practical implications.