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        이중 요인 개념(dual-factor concepts)을 적용한 소셜 미디어 여행정보 공유에 관한 연구

        한진성(Jin Seong Han),윤지환(Ji Hwan Yoon) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.5

        Continuous increase in the number of social media users and the convenience in usage due to spread of smart phones, made social media the leader of the new paradigm in tourism as it changed into the field for searching and sharing travel information. Especially, as the electronic word-of-mouth (eWOM) effect due to spread of information plays an important role in decision making process of travelers, it is important to understand the travel information sharing of social media users. Therefore, this study investigates the sharing travel information by social media in dual structure of enabler and inhibitor. It applies the dual-factor concepts suggested by Cenfetelli(2004), distinguishes the research models with respect to psychological motivation and barriers, and verifies the influence of relation in the seven hypotheses in an integrated perspective. After investigating 228 tourism consumers who had experience of sharing travel information through social media, this study found that the ``personal enjoyment`` and ``altruism`` motivation had a positive effect on attitude toward sharing travel information. In barriers, ``indifference`` only negatively affected sharing information behavior. Also, it showed that the attitude towards travel information sharing had a positive influence on travel information sharing intention. This study has several theoretical and practical implications. As for the theoretical implications, we attempt to employ the dual-factor concepts as a theoretical lens into our research model, and also examine the effects of motivation and barrier factors on sharing travel information through psychological area of individuals. Finally, the result of this study will help the hands-on workers in tourism by providing the information source and valuable information, and by suggesting the actual marketing and communication strategy for firms.

      • KCI등재

        기대확신모델을 통한 모바일 관광 애플리케이션 사용자의고착성 형성요인 분석

        한진성(Jin Seong Han),윤지환(Ji Hwan Yoon) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.2

        As a result of advanced mobile technologies and increasing smartphone users, tourism industry and its environment have rapidly been changed. As tourism application, in particular, now serves as a significant role in providing a wide range of information services that support travelers` decision making process, the tourism app market has become more competitive. Due to rapid increase in usage of mobile tourism applications by tourists in recent years, many studies have tried to identify the influential factors of the user`s behavioral intention. However, little study has focused on which attributes are important and influence the user`s loyalty. Because mobile app consumers can easily delete their apps and switch to other apps, it has become a big challenge for tourism companies to attract the attention of mobile consumers and make them stick with the application. Therefore, this study investigated the antecedents of app stickiness based on the expectation-confirmation model. In addition, we combined with the affective construct(perceived enjoyment) of individual users. A total of 365 data were collected from both online and on-site survey, and 300 were analyzed using SPSS and AMOS programs. The results indicate that the user`s confirmation significantly influence perceived usefulness, perceived enjoyment, and satisfaction. Also, perceived usefulness and perceived enjoyment significantly influence satisfaction. Finally, satisfaction has a positive influence on stickiness. The theoretical and practical implications of these finding are discussed.

      • KCI등재후보

        형식학, 국경, 그리고 민족주의를 넘어서 -제7회 동아시아고고학대회의 주제를 중심으로

        강인욱 ( Kang In-uk ),한진성 ( Han Jin-seong ) 경희대학교 인문학연구원 2016 인문학연구 Vol.0 No.31

        본고에서는 2016년 6월 미국 보스턴에서 열린 제 7회 동아시아고고학대회에서 제의된 동아시아 고고학의 주요 연구 주제와 현황을 분석했다. 최근까지도 세계고고학에서 변방의 위치에 가까웠던 동아시아 일대에서는 다양한 발굴과 연구가 급격히 증가하고 있다. 그동안 미진했던 변방지역에 대한 연구는 양적인 성장으로 이어졌고 나아가 국가 간 정보 교류가 원활해지면서 거시적/광의의 교류 확대, 다양한 자연과학적 분석이 활발해지는 등 긍정적인 결과를 낳았다. 이러한 연구 경향은 최근 급증하는 동아시아 각 지역의 고고학 자료의 증가로 기본적인 편년 및 형식에 대한 연구를 각 지역의 고고학자들이 담당하게 되면서 자연히 문화사적 고고학을 탈피하는 연구방법이 도입될 수밖에 없었다. 최근 동아시아 각지에서 활발해진 이 같은 움직임은 이번 학술대회에도 반영되었다. 제7회 동아시아고고학대회의 주요 의제는 기존의 형식학을 넘어선 방법론, 국경을 초월한 연구범위, 그리고 고고학을 둘러싼 민족주의적 성향의 대두 등으로 정리할 수 있다. In this article, authors review contemporary issues in 7th Congress for SEAA(Society for East Asian Archaeology), which held in June of 2016, Boston. Recently the increasement of archaeological investigations in East Asi is very significant. Furthermore. interregional studies and scientific analisys have been increased. This conference shows how archaeology of East Asia are trying to expand its scope, define interactions and figure out economic systemes. Also. in recent years, however, nationalistic interpretations have emerged as a new trend in addition to the historical approaches. This may indicate that archaeological practice and interpretation have been strongly affected not only by the political, social, and economic environments of each country but also by the recent surge of nationalistic sentiments and conservative political and social trends in the region. Like this, we can find some changes in archaeological method and trend in East Asia, and could define as three key words - Beyond typology, borderline and nationalism.

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