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서열프로빗모형을 적용한 한식만족도 영향요인에 관한 연구
한은진(Eun Jin Han),이승길(Seung Gil Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6
The purpose of this study is to examine the determinants of Korean food satisfaction. For this study into the determinants of satisfaction, an ordered Probit model was applied. The authors also divided the total sample into two determinant group of Japanese and China tourists and tested the two groups to analyze the difference in satisfaction. The test to compare the value of the likelihood function through the likelihood ratio test was conducted. Results showed there is a significant difference in satisfaction between the two groups.
와인구매동기요인에 따른 시장세분화 및 구매유형의 특성에 관한 연구
한은진(Eun Jin Han),이승길(Seung Gil Lee),김태구(Tae Goo Kim) 한국관광연구학회 2013 관광연구저널 Vol.27 No.1
The purpose of this study is to examine customer`s wine buying motivation and segmentation of the buying motivation. The authors performed a factor analysis to extract the dimensions of wine buying motivations followed by a cluster analysis based on buying motivation. Four cluster types, namely one group preferring a event and self satisfaction, another group preferring a type multi-purpose, the last group preferring a type of simple purchase were named. To verify the validity of the cluster analysis, discriminant analysis was conducted. The hit ratio is 98.6% and 97.7% for cross-validation suggesting relevant analysis. Finally, cross analysis was applied to identify the characteristics of the segmented market by considering the percentage of independent variables like gender, age, education level, job, income on each of the segmented markets. Ultimately, the survey will be used to form an information database to develop a marketing strategy for the domestic wine market.
와인구매자의 소비유형 및 세분화된 와인시장의 특성에 관한 연구
한은진(Eun Jin Han),이승길(Seung Gil Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.3
The purpose of this study is to examine customer`s wine consumption types and segmentation of the wine market. The authors performed a factor analysis to extract the dimensions of wine consumption types followed by a cluster analysis based on consumption types. Four cluster types, namely one group preferring a type multi -purpose, second group preferring simple consumption, another group preferring enjoyment, the last group preferring a type of pursuit of knowledge were named. Finally, the multinomial logit model was applied to identify the market to identify the characteristics of the segmented market by considering the percentage of independent variables like gender, age, education level, job, income on each of the segmented markets. Ultimately, the survey will be used to form an information database to develop a marketing strategy for the domestic wine market.
한은진(Eun Jin Han),노정희(Jeong Hee Noh) 한국관광연구학회 2013 관광연구저널 Vol.27 No.6
The purpose of this research is to gain comprehension of the future demand for medical tourism services in South Korea, among residents of Shanghai, China, who already have had experience in using medical tourism services. According to marketing reports the demand for medical tourism services, is expected to increase sharply in the near future among this group. The results of the TNB model of China`s medical tourism shows that: variables related to socio-economic characteristics have positive effects on education; and the factor analysis of medical tourism participation activity shows a positive effective for the skin care factor. Also, in the factor analysis of medical tourism for selection property, it was assessed that selection of property is positively influenced by factors, of the facilitys` medical/technical level, facility service/medical experience, and knowledge of Korean culture. The results and implications, provided by this research, will assist in the proposal of developmental directions for the medical tourism market, of Chinese people, in Korea.
한은진(Eun Jin Han),이승길(Seung Gil Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.4
The purpose of this study is to examine the determinants of Korean food. For this study into the determinants of demand, a truncated Poisson, and a truncated negative binomial distribution model was applied. To select an appropriate model between a truncated Poisson and a truncated negative binomial distribution model, an over-dispersion test was used. To compare the difference of Korean food demand between the Japanese and Chinese tourists a likelihood ratio test was applied. The results showed there was a difference in demand between Japanese and Chinese tourists for Korean food. Ultimately, the survey will be used as an information database to develop a marketing strategy and establish policy for foreign tourists visiting Korea.