水産物 流通現況과 改善方向

韓秉世 韓國農業政策學會 1991 농업경영정책연구 Vol.18 No.1

2012 여수세계박람회의 성과와 과제

한병세 한국도서학회 2014 韓國島嶼硏究 Vol.26 No.1

The 2012 Yeosu Expo was held from May 12th to Aug 12th for 93 days in Yeosu, Jeonnam. Its main theme was “The Living Ocean and Coast” -Diversity of Resources and Sustainable Activities. The purpose of Yeosu Expo was the recognize problems related to climate change, environment pollution, exhaustion of resource and destruction of eco system, and to seek its solutions. 104 countries and 10 international organizations including the UN participated in the Expo, and 8.2 million people came to visit. For host city, it was an opportunity to develope the local economy and improve city awareness, image, and transform its industry structure, while from the host country"s perspective it was a change to promote both itself and the world. Yeosu proved that a small city with only 300,000 citizens can hold a global event successfully. Its ambition to develop the local economy and transform its image from a city for fishery to a place for marine tourism and leisure has also been achieved. Yeosu also spread its name not only domestically, but also internationally. However, for this effect to continue longer than the 3 month exposition, a long term post-Expo plan is required. Currently the 2012 Yeosu Expo facilities are no longer as useful as they were 2 years ago, and there are no plans on how to appropriately use them. In this article, the general outline and purpose of the Expo is analyzed and evaluated. Also, four long-term strategies to make use of the Expo"s facilities are recommended so that the Expo infra can contribute to local and national development. It first begins with a post Expo plan which can consistently remember the theme of the Expo in the future. The article then moves on to how to publicize the plan so that it can contribute to local and national development. Thirdly, it suggests that this plan should include the “East-west unification area project”, the election pledges of President Park. Last of all the article recommends that both the Yeosu city and Jeonnam state should put up an effort to establish and practice this plan.

수산업 발전을 위한 어민 의견조사에 관한 연구

韓秉世 여수대학교 1998 論文集 Vol.13 No.1

The Korean economy has experienced rapid changes in the last four decades. Throughout the remarkable economic development, the share of fishery in the economy has continuously declined. Korean fishery policy is facing a substantial adjustment problem. After UR agreements, the fishery policy has experienced a profound change in Korea. It has been a reform in the sense that the Korean fishery policy is designed in acceptance of the market liberalization, for the first time in its history. Consequently, the efficiency in fishery policy and development programs would receive more attention than ever before.

수산물 직거래의 문제점과 개선방안에 관한 연구

한병세 여수대학교 1999 論文集 Vol.14 No.1

The direct marketing of fishery product has social-economic advantage, which cannot get through the indirect marketing system. And, according to the opening of domestic service market and the development of mammoth retail stores, more and more, the importance of direct marketing will be enlarging. But, in spite of the many merit and necessary of it, because of realistic condition, to be activated will be difficult. To fix the efficient direct transaction marketing way, the factors as following should be considered. First, concerning the concept and type of direct marketing which the government will enforce, the position of the unified opinion need. Second, according to the character of fishery commodity, direct marketing should be enforced with the center of product and the finny tribes that it is possible and has big effect. Third, in the place of production, the collection function of product association should be strengthened and in the dispersion step, the function of mammoth retail stores should be strengthened. Fourth, all sort of infrastructure which enlarge the efficiency of direct marketing as distribution assistance function be strengthened should be constructed. Because of the character of commodity and the custom of marketing, the fishery product originally have been indirect marketing system, therefore, the marketing of fishery product should enforce the policy to raise the fairness, transparency, and efficiency of wholesale market. At the same time, the direct marketing in the complementary and restraint side should be activated.

전남지방(全南地方)의 수산업(水産業) 실태분석(實態分析)과 수입개방(收入開放) 대응방안(對應方案)에 관한 연구(硏究)

한병세 한국식품유통학회 1995 食品流通硏究 Vol.12 No.1

여수반도 수산물 제조업의 실태와 발전방안 연구

韓秉世 여수대학교 1996 論文集 Vol.10 No.-

Thanks to the economic development during past 30 years, our country becomes to enter the state of $10,000 GNP. And, with the change of social-economic condition according to the economic development, there have been great variation in the consuming patten of food. The rapid expansion of city population the change of residence form, the generalization of nuclear family, the increase of women employment opportunity, the westermization or simplification of cultural eating habit of young generation, the freshness and high-degree of food consumption, etc have brought about the demand increase of proessed foodstuffs. But, through like this change, for the production of processed foodstuffs and/or efficient marketing system has not constructed, there are flooded with small companies except several large enterprises. On the grounds of geographical conditions of location in Yosu peninsula, the relative gravity and dependency on the marine products industry and the direct or indirect marine manufacturing industry in the aspect of local economy is high. As the real Local Goverment Act become to practice, for the economic in Yosu peninsula, we have to search for the developmet strategy regarding local conditions of location and the industry peculiarity in advance. This research investigated and analyzed the running realities of the marine manufacturing industry department(processing industries, the cold-storage and refrigeration)and examined the problems and suggested afterward development directions and/or plans.

수산물 유통 증진방안

韓秉世 여수대학교 1992 論文集 Vol.6 No.-

Marine product industries is the industry of the future. The sea is the final resource of humans. The purpose of study is to consider problems about fishery marketing and suggest microscopic policy. Especially, there was acess to commerical, physical and compositional function of marine product marketing process. There are many urgent difficulities in marine product industry but improvement of fishery marketing struccture and efficiency is important to stedy development of national economics. Goverment, merchant, research institution, producer, cconsumer, all recognize the important of fishery marketing improvement and must do their best.

시장세분화에 의한 소매점포의 판매 전략에 관한 연구

윤선,한병세 여수대학교 1999 論文集 Vol.14 No.1

Recently, the retail industry is experiencing a big change due to the customers changed conditions and the whole scale opening of circulating markets in 1996. These changes provide the retail stores with the opportunity to make new markets and factors of decrease of the market share rate in accordance with the accelerated competition among the retail stores by forcing them to properly comply with the transformation of customers expectations. Accordingly, each retail store tries performing reasonable sales strategies to be competitive in the market. Therefore, on the subject of apples one of the major agricultural products, this research investigates the purchasing styles as in customers preferences for products and their choice activity for retail stores and presents sales strategies for the retail stores through market segmentation and target market selection. This study took research methodology in questionnaire, in the research, personal interviews by questionnaire were performed on the subjects of housewives in metropolitan Kwangju from January 1, 1999 to February 30, 1999. SPSS 8.0 was used to analyze the data from the questionnaire research. The apple purchasing customers were differentiated according to the characteristics of population statistics such as the place of residence, fruit expenditure, an academic career, and age and life style parameter, which support the possibility that markets of agricultural retail markets can be segmented. This paper investigated the target market of each store with the center of segment market in the characteristics of consumer, according to the result, each agricultural retail stores can enlarge the efficiency of strategy as each stores converge differential strategy in the target market.

수산물 자유 판매제 전환에 관한 연구

한병세(Byung Se Han) 한국식품유통학회 1996 食品流通硏究 Vol.13 No.1

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여수반도 발전을 위한 기업친화적 정서형성 전략

한병세 ( Byung Sae Han ) 한국도서(섬)학회 2009 韓國島嶼硏究 Vol.21 No.2